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When bringing users to your website it is important to keep them engaged so they stick around long enough to process the information you are conveying or products you are selling. We all have experience with websites that we have quickly closed due to boring design and lacking content, instead searching for a more visually

It’s not something anybody wants, but it can happen to almost anyone with a business presence online. Your Google Ads account is suspended, and you’re not sure why. This is the situation most people find themselves in. Few people intentionally sell things that will generate automatic suspensions – so for the vast majority of sellers,

As Google Analytics bids adieu to data collection, businesses are now getting used to the new and improved version Google Analytics 4 (GA4). One of the cornerstones of GA4’s capabilities that businesses need to get on board with is conversion tracking, an indispensable tool that empowers businesses to grasp user actions, refine marketing approaches, and

In the ever-evolving landscape of online commerce, finding the best eCommerce platform for small business solutions can be both exhilarating yet overwhelming. As entrepreneurs harness the power of digital storefronts to reach a nationwide or even global audience, the importance of selecting the right platform cannot be overstated. From a streamlined approach to user experience

In the world of Search Engine Optimisation, backlinks hold a paramount position. They serve as one of the building blocks of an effective SEO strategy, boosting your website’s authority and credibility. However, the digital landscape does not come without its challenges, one such being the loss of backlinks. In this blog, and as a trusted

As business navigate the dynamic world of digital marketing, there is one question that persists: is SEO worth it? Search Engine Optimisation continues to evolve as a pivotal driver of online success, empowering businesses to amplify their digital presence, target potential customers the right way, and boost their bottom line. Before diving into the benefits

In today’s rapidly advancing digital age, having a strong online presence is pivotal for any small business aiming to thrive and reach its target audience effectively. One of the key fundamentals to achieving this is a robust Content Management System (commonly referred to as a CMS) that streamlines content creation, organisation, and publishing. At Resurge

Ever wondered what that icon is called that lingers next to a website name in your open tabs and bookmarks? These tiny images are called favicons and are a key part of helping your website and your brand stay at the forefront of consumers’ minds. These icons are eye-catching and help to differentiate the many

Search Engine Optimisation (SEO) has become a crucial skillset for businesses and individuals seeking to enhance their online presence – especially with the help of digital marketing. As an SEO professional, you hold the power to drive organic traffic, improve search engine rankings, and increase brand visibility through online avenues. However, becoming an effective SEO

In today’s digital landscape, mastering the fundamentals of Search Engine Optimisation is crucial to kickstart your business and establish a strong online presence. SEO encompasses a range of techniques and strategies aimed at improving your website’s visibility in search engine results. By implementing the SEO basics to your website and content, you can attract organic

When it comes to the digital realm, measuring a websites performance is essential for businesses and online marketers. One crucial metric that provides insights into user behaviour is the website bounce rate – and we know all about it. In this blog, we will delve into the concept of bounce rate, deconstruct its significance, unpack

In today’s digital age, social media has become a powerful tool for businesses to connect with their audience and promote their brand effectively. Among the various elements that contribute to successful social media marketing, good graphic design stands out as a crucial factor – for everyone. Effective graphic design enhances the visual appeal of a