Topics we've been thinking about

Man using multiple devices | Featured image for importance of mobile friendly websites.

Importance of Mobile Friendly Websites

In a rapidly evolving digital age, it’s important to keep up to date with consumer behaviour – both present and predicted. According to Statistica, mobile internet use officially surpassed desktop use in 2016, and that trend is expected to keep growing. If you factor in the convenience of phone and the level of access (91%

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Top Social Media Marketing Tips.

Top Social Media Marketing Tips

Social media is a public way of showcasing your brand’s identity, so it’s very important to get it right. Though the common social media marketing (SMM) blunders such as posting too much, adding low resolution images or uploading eclectic misbranded content won’t severely damage your brand, it can make your business look unprofessional. Before you

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Digital marketing graphic | Featured image for Outsource Digital Marketing.

Why You Should Outsource Digital Marketing

If you’ve got a small business, it may be tempting to try and do all the digital marketing yourself or hire an in-house marketing person. But given there are so many different aspects of digital marketing, relying on one person to cover all bases may end up costing your business a lot more in the

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Hiring an SEO Consultant | Blog Featured Image of a Cartoon SEO Consultant Character

Hiring an SEO Consultant

Are you interested in hiring an SEO consultant but don’t know where to start? In this day and age, consumers are increasingly turning online to find goods and services and having an online presence has quickly become an integral part of any business’ marketing mix. The truth of the matter is though, that even the

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SEO word written in colorful text | Featured image for How to Do Keyword Research.

How to do Keyword Research?

It is estimated that almost 80% of the Australian population use the internet in their day to day lives. Whether that may be on social platforms, to catch up on the latest news, connect with friends and co-workers, or to shop for the latest products; Businesses are finding that in the digital age an online

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Computer screen displaying Google Analytics Terminology.

Google Analytics Terminology – An Overview

New to Google Analytics? Google Analytics (GA) is a powerful reporting tool that can help analyse your website’s data. In essence, it gives you the information you need to continue to grow your online presence by gaining insight into how your potential customers engage and interact with your website. If you’re opening up Google Analytics

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Web algorithm graphic | Featured image for Ranking a Website blog.

Ranking a Website, Search Engine Ethics, and Why you Need SEO

Are you interested in learning about what goes into ranking a website and why is SEO so important for a modern-day business? In 2020 alone it is estimated that over 90% of all web traffic started with a search. The conveniences of modern-day online search have certainly altered the business landscape, but has it been

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Digital marketing illustration - Featured Image for Seo and PPC blog.

SEO and PPC – What’s Right for Your Business?

New to the world of digital marketing and want to learn more about SEO and PPC? Studies show that approximately 80% of Australians are now using the internet to shop online, find reviews, keep up relationships, collaborate on projects, learn new skills, bank online, and so much more. Whether you’re a small business wanting to

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