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How to Improve CTR in Google Ads

When it comes to your digital marketing toolkit for small business, Google Ads offers the quickest solution to netting customers. Done correctly, you can expect to see results from your ad campaigns almost instantly – though conversely, a poorly planned campaign can eat away a large amount of your budget and cause negative effects to

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Key Elements of Website Design

A webpage is often the first impression a potential client or customer has of your business, so it’s important to get it right. And though it’s certainly not rocket science, there’s a certain art to creating a website that attracts, engages and converts potential customers – and it has nothing to do with eye catching

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Google Ads Questions – A Definitive Guide

Are you small business owner wondering what on earth Google Ads is all about? Not to worry, we’ve compiled a handy guide on the most asked Google Ad questions to help you. Whether you plan on setting up some ad campaigns yourself, or require a little bit of help from the experts, this guide will

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Graphic of man sitting on chair with social bubbles hovering over him | Featured image for ways to increase social presence.

6 Ways to Increase Social Media Presence in 2020

If you’ve got a business, chances are you’ve either thought about creating a social media presence or are looking to build audiences for the ones you have. But cultivating and maintaining an engaged audience is no easy feat considering a lot of other businesses are trying to do the exact same thing. Though it may

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Digital graphic of woman doing marketing towards a target | Featured image for questions to ask your seo agency.

Questions to Ask Your SEO Agency Before You Hire Them

Wondering what questions to ask your SEO agency? If your website doesn’t show in Google page results, it can be next to impossible to get clients or customers through online queries. To make your website more visible, you may opt for Google ads, which gives you top ad results for as long as you continue

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Importance of Mobile Friendly Websites

In a rapidly evolving digital age, it’s important to keep up to date with consumer behaviour – both present and predicted. According to Statistica, mobile internet use officially surpassed desktop use in 2016, and that trend is expected to keep growing. If you factor in the convenience of phone and the level of access (91%

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Top Social Media Marketing Tips.

Top Social Media Marketing Tips

Social media is a public way of showcasing your brand’s identity, so it’s very important to get it right. Though the common social media marketing (SMM) blunders such as posting too much, adding low resolution images or uploading eclectic misbranded content won’t severely damage your brand, it can make your business look unprofessional. Before you

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Digital marketing graphic | Featured image for Outsource Digital Marketing.

Why You Should Outsource Digital Marketing

If you’ve got a small business, it may be tempting to try and do all the digital marketing yourself or hire an in-house marketing person. But given there are so many different aspects of digital marketing, relying on one person to cover all bases may end up costing your business a lot more in the

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Hiring an SEO Consultant

Are you interested in hiring an SEO consultant but don’t know where to start? In this day and age, consumers are increasingly turning online to find goods and services and having an online presence has quickly become an integral part of any business’ marketing mix. The truth of the matter is though, that even the

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How to do Keyword Research?

It is estimated that almost 80% of the Australian population use the internet in their day to day lives. Whether that may be on social platforms, to catch up on the latest news, connect with friends and co-workers, or to shop for the latest products; Businesses are finding that in the digital age an online

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Computer screen displaying Google Analytics Terminology.

Google Analytics Terminology – An Overview

New to Google Analytics? Google Analytics (GA) is a powerful reporting tool that can help analyse your website’s data. In essence, it gives you the information you need to continue to grow your online presence by gaining insight into how your potential customers engage and interact with your website. If you’re opening up Google Analytics

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Web algorithm graphic | Featured image for Ranking a Website blog.

Ranking a Website, Search Engine Ethics, and Why you Need SEO

Are you interested in learning about what goes into ranking a website and why is SEO so important for a modern-day business? In 2020 alone it is estimated that over 90% of all web traffic started with a search. The conveniences of modern-day online search have certainly altered the business landscape, but has it been

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