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The rise of Chat GPT in the last 12 months has made it very attractive to use generative AI technology in content creation for SEO. After all, search engine optimisation is a marketing strategy that heavily relies on content for the best possible outcomes, but what is the real-world relationship

Social media trends play a crucial role in shaping the digital landscape and have become an integral part of our online experiences. For businesses that utilize social media as a marketing and communication tool, staying abreast of these trends is paramount to maintaining relevance and effectively engaging with their target

Understanding the fundamentals of website speed optimisation is important, more so when it comes to engaging a professional team to assist in positively effecting your search engine rankings. You don’t need to know the ins and outs of something like this, but having a general idea can be beneficial. Something

Good web design is one of the most important tools your business can utilise to get ahead in the marketplace. When potential clients search for your business, your website is often the first thing they will see so it is important to make a good first impression. While you may

As more businesses move online, Search Engine Optimisation (SEO) has never been more important. Utilising keywords and key phrases to increase your website’s visibility can greatly boost your engagement levels and bring in potential clients. Despite its usefulness and growing acceptance as a vital marketing tool, there are many misconceptions

Google Analytics is known for being one of the most powerful tools to track website visitors, activity, and other informative data elements for an online business. An important fundamental that comes with using this piece of digital equipment is understanding how to filter out unwanted spam traffic in order to

When it comes to search engine optimisation (SEO), the term “authority” is no stranger. Topical authority is an imperative aspect of ranking well across search engines and having a better understanding of- implementing this to your businesses website is going to be a major beneficial fundamental. Long story short (we’ll

When you’re launching a Google ad campaign, there’s a lot that can go wrong in the marketing strategy. So when you get disapproved Google ads, it can be confusing to know what and where it went wrong. Oftentimes, a disapproved ad can be relaunched with the errors fixed. But locating

If you closely monitor how well your website ranks on Google search, you may have heard or even been affected by one of the so-called Google core algorithm updates in the past. If you have ever used the services of an SEO agency, you may have seen these Google core

The internet has transformed the way businesses operate. An increasing number of businesses are relying on their e-commerce store as their primary source of income because selling online offers many advantages over traditional brick-and-mortar stores. For one, selling online gives businesses a much wider reach. They can sell to customers

If you’re not using Call to Actions (CTAs) on your website, then you’re missing out on a huge opportunity to increase leads, sales, and conversions. CTA web design is one of the most important elements of any effective website, yet so many businesses overlook its importance. Business owners tend to

As a mortgage broker, like other financial professionals, you have many priorities that demand your time and attention. One of the most important is marketing your services. Mortgage broker marketing can present some unique challenges because the product is your expertise and resources – these are intangibles, making them more