# Resurge Digital > A Brisbane digital marketing agency that brings you traffic, leads and results (instead of excuses). --- ## Pages - [Brand Refresh](https://www.resurgedigital.com.au/brand-refresh/): BRISBANE BRAND REFRESH SERVICES Are you worried that your brand is starting to feel dated? Not seeing the engagement numbers... - [Digital Marketing for Plasterers](https://www.resurgedigital.com.au/digital-marketing-for-plasterers/): DIGITAL MARKETING FOR FOR PLASTERERS When you work in a trade, it is important that you have access to the... - [Digital Marketing for Roofers](https://www.resurgedigital.com.au/digital-marketing-for-roofers/): DIGITAL MARKETING FOR ROOFERS Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team;... - [Digital Marketing for HVAC Businesses](https://www.resurgedigital.com.au/digital-marketing-for-hvac/): DIGITAL MARKETING FOR HVAC BUSINESSES Is your website struggling to bring in traffic? 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Definitions In these Conditions, unless the context requires otherwise: (a) Agreed Pricing means... - [Blog](https://www.resurgedigital.com.au/blog/): BLOG TOPICS WE’VE BEEN THINKING ABOUT SEO GOOGLE ADS WEB DESIGN SOCIAL MEDIA - [Careers](https://www.resurgedigital.com.au/careers/): CAREERS WE ARE A TEAM OF DIGITAL MARKETING SPECIALISTS WITH A PASSION TO SEE YOU PROSPER SEO GOOGLE ADS WEB... - [Our Team](https://www.resurgedigital.com.au/our-team/): OUR TEAM SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL SEO GOOGLE ADS WEB DESIGN SOCIAL MEDIA Director TRISTAN Head of Growth... - [About Us](https://www.resurgedigital.com.au/about-us/): ABOUT US WE ARE A TEAM OF DIGITAL MARKETING SPECIALISTS WITH A PASSION TO SEE YOUR BUSINESS PROSPER SEO GOOGLE... - [Services](https://www.resurgedigital.com.au/digital-marketing-services-brisbane/): SERVICES POWER UP YOUR BUSINESS WITH RESURGE DIGITAL MARKETING SERVICES BRISBANE WIDE AND BEYOND! 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At... - [Home](https://www.resurgedigital.com.au/): WHAT ARE YOU WAITING FOR? THE HOME OF EXCEPTIONAL DIGITAL MARKETING Supercharge your business with Resurge Digital, a Brisbane digital... --- ## Posts - [Understanding the Google Analytics 4 Transition](https://www.resurgedigital.com.au/google-analytics-4-transition/): From July 1, 2023, Universal Analytics (UA) officially ceased processing data, resulting in a significant shift for how businesses track... - [Keyword Cannibalisation - Understanding and Avoiding It | Resurge Digital](https://www.resurgedigital.com.au/keyword-cannibalisation/): For businesses investing in SEO and content marketing, keyword strategy is everything. 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UX works to - [Dealing with Fake Google Reviews](https://www.resurgedigital.com.au/dealing-with-fake-google-reviews/): Fake Google reviews are a common occurrence with small businesses and can be from competitors, former employees and people who’ve - [How Long Does SEO Take?](https://www.resurgedigital.com.au/how-long-does-seo-take/): At Resurge Digital, we regularly have clients asking us ‘how long does SEO take? ’ and what can be done... - [Choosing a Web Host](https://www.resurgedigital.com.au/choosing-a-web-host/): Choosing a web host that is right for your business website goes well beyond simply picking the best priced plan - [Common Web Design Mistakes](https://www.resurgedigital.com.au/common-web-design-mistakes/): Considering it only takes 0. 05 seconds for a user to make a judgment of your website, it’s important to... - [Different Types of SEO](https://www.resurgedigital.com.au/different-types-of-seo-techniques/): SEO or ‘search engine optimisation’ is a series of tactics used to rank a business higher in Google. But there - [How to Reduce Bounce Rate on Your Website: A Guide](https://www.resurgedigital.com.au/how-to-reduce-bounce-rate/): A bounce rate refers to how long a user stays on your site and can be determined by taking a - [What is Remarketing in Digital Marketing and How Does it Drive Business?](https://www.resurgedigital.com.au/google-remarketing-what-is-retargeting-in-digital-marketing/): Have you ever looked at a website only to have ads follow you for days afterwards? That’s retargeting! 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Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. BRISBANE BRAND REFRESH SERVICES By receiving your digital marketing and brand redesign in one convenient package, you’ll be working with an expert team that fully understands your brand. We’ve worked closely with clients across almost every industry, from retail to law, and will help you reach a larger audience than ever before. If you’re ready to refresh your brand, give us a call on 1300 659 035, send an email to hello@resurgedigital. com. au, or enquire online to arrange a consultation with our team. OUR BRAND REFRESH PACKAGES When you choose to include a brand redesign in your digital marketing package, you’ll gain access to our full suite of branding services. We work with businesses of all sizes, and assist with: LOGOS Does your current logo not quite convey what your business is about? Do you still love your original logo but want to spice it up to make it new and exciting? No matter what industry you work in, an eye-catching logo is the perfect way to draw new interest to your brand. We’ll help you identify which elements of your current logo should remain, before providing expert suggestions for how to make it exciting in the eyes of your target audience. Show more COLOURS Good branding is nothing without the right colour choices to make the visuals pop. By choosing the right colours for your branding, you can immediately draw more viewers to your products and services. We’ll consult with you to decide which colours work best for your business and find creative ways to utilise them across your website and social media. Show more FONTS When it comes to publishing written content, it is important to use the right fonts to communicate your messaging in a clear and easy to read way. The right choice can significantly increase the number of people who take the time to engage with your content, potentially leading to more sales. While it may seem like a minor choice, it can lead to big benefits for your business. Show more TONE GUIDES Do you feel that your current tone is missing the mark when it comes to marketing your business? As part of our digital marketing services, we can help you refresh your tone guide to better align with your core values and service offerings. These guides are essential for making sure that everyone within your organisation is on the same page when it comes to marketing your business. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our digital marketing for architects team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. IMMAGIN CREATIVE -THE BRAND REDESIGN AGENCY YOU CAN TRUST At Resurge Digital, we’ve partnered with the immensely talented Brisbane branding agency Immagin Creative to ensure we provide you with a complete service offering. With over 20 years of experience in helping Australian businesses complete successful rebrands, Immagin will help you achieve the exact brand refresh you desire. That means when you work with both of our teams, you’ll receive premium branding and digital marketing services to elevate your business higher than ever before. CHOOSE RESURGE DIGITAL FOR YOUR BRAND REFRESH TODAY! If you’re looking to take your digital branding to the next level, you need Resurge Digital. Whether you’re a small business looking to establish yourself in your industry or a larger corporation looking to rebrand, our team is here to help. If you’re ready to get started, enquire online, send an email to hello@resurgedigital. com. au, or give us a call on 1300 659 035. --- DIGITAL MARKETING FOR FOR PLASTERERS When you work in a trade, it is important that you have access to the right tools to communicate your business and your services to your target audience. At Resurge Digital, we provide digital marketing for plasterers to help boost your business to the next level. We assist with everything from building you a new website to managing your social media accounts, so all you need to worry about is taking care of all the new clients that are bound to be contacting you. If you’re ready to get started with SEO for plasterers, contact our team on 1300 659 035, send an email to hello@resurgedigital. com. au, or make an enquiry through our online form. 1300 659 035 Call now to get started! DIGITAL MARKETING SERVICES FOR PLASTERERS Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. SEO FOR PLASTERERS SEARCH ENGINE OPTIMISATION (SEO) When you hire our SEO for plasterers, we carefully research keywords and phrases that are trending online for your industry. We then select the keywords with the highest potential and place them into the written content on your website. These keywords are designed to draw potential customers to your website when they search for the services you offer. As digital marketing specialists, we understand how hard it is to stand out in your industry now that every business operates online. That’s why our SEO Brisbane team is here to give you the best chance of attracting as many new clients as possible. Our services have proven beneficial for plasterers just like yourself, helping to grow profits and client bases. Show more GOOGLE ADS MANAGEMENT (PPC) The most common way that Australians search for services online is through Google, making it vital that you are properly set up to take advantage of its potential benefits. Our Google ads manager Brisbane team are uniquely qualified to handle all aspects of your Google ads campaign, helping to boost your searchability and online presence. Google ads allow you to engage directly with those who need your services the most, with our team only using content that you have approved of to present your business in the way you desire. Along with being Google ads specialists, we are also able to manage your Bing account on your behalf. Show more SOCIAL MEDIA MARKETING (SMM) Millions of Australians access social media every day, whether it is to post, browse, or chat with friends. Another popular use of these apps is to search for local businesses, making it important that you foster an engaging presence across these platforms. Without social media accounts for your business, you are missing out on a large potential audience. To help give you the broadest appeal possible online, our social media marketing Brisbane team will manage your accounts across Facebook and Instagram. Our digital marketing for plasterers includes posting on your behalf on these apps, creating engaging content that features links to your website and services. Show more WEBSITE DESIGN Your website is the foundation that all your SEO strategies are built from, meaning it is important that your website is properly optimised to provide the biggest benefit. Whether you already have an existing website, or need us to build you one from scratch, we’ll make sure your website is both visually appealing and properly designed for SEO purposes. As a top-rated Brisbane website design agency, we have built and optimised countless successful websites for businesses in Australia. While we create and edit your website with SEO in mind, we also make sure it still showcases what makes your brand and services unique and appealing. Show more WHERE WE SERVICE While we are based in Brisbane, we offer our digital marketing for plasterers to businesses all throughout Australia. No matter if you are in Queensland or on the other side of the country, give us a call on 1300 659 035 to discuss your business and what you hope to achieve with digital marketing. Our friendly team is always here to provide expert advice on how we’ll get your business’s online rankings to where you want them to be. BRISBANE CAIRNS GOLD COAST HERVEY BAY IPSWICH SUNSHINE COAST TOOWOOMBA AUCKLAND WORK WITH ONE OF BRISBANE’S BEST PROVIDERS OF SEO FOR PLASTERERS TODAY! At Resurge Digital, we provide the digital marketing for plasterers you can depend on to take your business to new heights. We work closely with clients in a diverse range of industries, including plasterers, and implement SEO strategies designed to grow your reach and client base online. Backed by years of experience, our services combine SEO, social media marketing, and Google ads to deliver premium outcomes for our clients. We take the time to understand your business inside and out, ensuring we provide a service that is uniquely catered to your goals and intended audience. No matter if you are a sole trader or a large business, our Brisbane digital marketing is here to help you achieve sustained success. Our experienced team possess the skills and knowledge necessary to get your business where it needs to be. Whether you wish to learn more or you are ready to get started, access our online form, send an email to hello@resurgedigital. com. au, or contact us on 1300 659 035 to discuss the benefits of our services. FREQUENTLY ASKED QUESTIONS Does Digital Marketing for Plasterers Work? We believe that our hundreds of satisfied clients are proof that our digital marketing services are beneficial for your business. Rather than aiming for a quick fix, we help you put successful strategies in place to help your business and client base continue to grow long into the future. This involves implementing our proven SEO methods that have been refined throughout over 10 years of research. Is Digital Marketing Expensive? The price of your digital marketing package depends on how many of our services you wish to engage with. When you... --- DIGITAL MARKETING FOR ROOFERS Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with digital marketing for Roofers that works! 1300 659 035 Call now to speak with an HVAC digital marketing specialist! DIGITAL MARKETING SERVICES FOR ROOFERS Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. A DIGITAL MARKETING AGENCY FOR ROOFERS No-Nonsense Digital Marketing for Roofers The roofing industry in Australia is fiercely competitive. Whether you’re a residential roof replacement specialist, a commercial metal roofing contractor, or a multi-city team servicing Brisbane and beyond, one thing remains constant: if your business doesn’t show up online when people search, you’re missing out on jobs. That’s where digital marketing for roofers becomes critical. At Resurge Digital, we specialise in building and executing end-to-end digital strategies for trades. We’ve worked with roofing companies across South East Queensland to improve online visibility, increase lead volumes, and reduce reliance on word-of-mouth alone. From SEO for roofers and Google Ads to high-converting websites and smart social media campaigns, we offer a full-stack marketing solution that’s built to deliver measurable results, not excuses. Want to work with a partner who understands the roofing game and speaks in plain language? You’ve found us. Call 1300 659 035, send an email to enquire@resurgedigital. com. au, or reach out via our online form today. WHY DIGITAL MARKETING MATTERS FOR ROOFING COMPANIES Gone are the days when listing your business in the Yellow Pages or dropping flyers in the local paper guaranteed phone calls. Today’s homeowners and property managers start their search for a roofer online, usually on Google. If your website doesn’t rank well or your brand isn’t visible when people search for “roof repair near me” or other related terms, your competitors are winning that work. Digital marketing for roofers ensures your business gets found by the right people, at the right time. More than that, it connects your brand to prospective clients in ways that build trust, demonstrate capability, and turn clicks into confirmed jobs. Done right, it can become your most powerful and predictable source of new business. SEO for Roofers: Outrank the Competition If you want long-term, compounding returns from your online presence, you need SEO for roofers. Search Engine Optimisation is the process of improving your website’s visibility in organic (unpaid) Google results for relevant searches. Our roofing SEO agency tailors strategies specifically for trade businesses. We start by researching the most valuable keywords in your service areas, such as terms that show clear buying intent and local relevance. From there, we optimise your website’s content, structure, speed, and mobile experience to meet Google’s ranking signals. The result? More people see your website more often, leading to more calls and quote requests. What Our SEO for Roofing Company Campaigns Include:In-depth keyword and competitor researchOn-page optimisation (headers, meta data, content, internal linking)Technical SEO audits and fixesGoogle Business Profile optimisationLocal citations and directory listingsLink-building from trusted industry websitesMonthly reporting on rankings, traffic, and lead volumeWith SEO roofing done right, you can turn your website into an always-on sales machine. And when you partner with Resurge for your SEO Brisbane services, we handle it all: strategy, execution, reporting, and improvement. Show more Google Ads & PPC: Immediate Visibility, Targeted Leads While our SEO for roofing company services build momentum over time, sometimes you need results fast. That’s where Google Ads come in. Our paid advertising team builds and manages razor-sharp campaigns that put your business right at the top of search results the moment someone types in a service you offer. Unlike organic rankings, paid ads appear instantly and offer full control over budget, targeting, and ad creativity. Whether you’re targeting roof repairs or promoting a seasonal discount on gutter replacements, our Google Ads manager Brisbane team ensure your spend is working as hard as possible. Why Our Google Ads Campaigns Work:Keyword targeting with high buyer intentLocation-based targeting to reduce wasteCustom ad copy aligned to your servicesConversion tracking on every form, call, or quote requestLanding pages optimised for performanceIntegration with your SEO for roofers effortsThis dual-channel strategy, roofing SEO services plus Google Ads, keeps your brand in front of both short-term and long-term buyers, ensuring you capture every available opportunity. Show more Social Media Marketing for Roofers Think social media doesn’t matter for tradies? Think again. With the average Aussie spending over 2 hours per day on platforms like Facebook, Instagram, and YouTube, social media is where brand awareness and trust are built. Our social media marketing Brisbane services include full-scale social media management, from organic content that showcases your recent jobs, to paid campaigns that retarget site visitors and promote time-sensitive offers. How We Use Social Media for Business Growth:Facebook and Instagram ad managementOrganic content strategy (before/after photos, project highlights, reviews)Local targeting by postcode or suburbIntegration with your website and quote formBranded visuals and consistent tone of voiceIt’s not just about “likes”, it’s about leads. When done properly, social media campaigns increase quote requests, build trust, and keep your brand top-of-mind when prospects are ready to act. Show more Website Design That Converts Browsers into Buyers Your website is your digital storefront. If it’s slow, outdated, or hard to use on mobile, it’s turning away potential clients. We design and optimise websites specifically for tradies, with an emphasis on performance, conversion, and SEO. Whether you need a new site or just a refresh, our Brisbane website design agency ensures your site is fast-loading, mobile-responsive, and structured to support both SEO roofing and paid traffic. Roofing Website Essentials:Clear calls to action (quote request, call now, free inspection)Service area landing pages for local SEOGoogle review integration and trust signalsProject galleries and video contentMobile-first design and user-friendly layoutOn-page SEO baked in from day oneAnd of course, we ensure your site is future-proof and ready to scale with your business. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us... --- DIGITAL MARKETING FOR HVAC BUSINESSES Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with digital marketing for HVAC businesses that works! 1300 659 035 Call now to speak with an HVAC digital marketing specialist! DIGITAL MARKETING SERVICES FOR HVAC BUSINESSES Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. A DIGITAL MARKETING AGENCY FOR HVAC BUSINESSES No-Nonsense Digital Marketing for HVAC BusinessesWhether you're an air conditioning installer in Brisbane, a heating repair expert on the Gold Coast, or a commercial HVAC contractor servicing Queensland-wide, one truth remains: if your business doesn’t appear when people search online, you’re losing leads. That’s why digital marketing for HVAC businesses is no longer optional, it’s essential. At Resurge Digital, we specialise in helping HVAC companies grow through strategic, data-driven campaigns that generate high-quality enquiries. With years of experience supporting service-based businesses across Australia, we know how to position your brand where it matters most: at the top of Google and in front of ready-to-buy customers. From SEO and paid advertising to high-converting websites and social media, our integrated approach delivers the results you need. If you're looking for a Brisbane-based HVAC marketing agency that understands your industry and speaks your language, you’re in the right place. Call 1300 659 035 today, send an email to enquire@resurgedigital. com. au, or reach out via our online form to chat with a team that knows how to deliver. WHY DIGITAL MARKETING FOR HVAC BUSINESSES MATTERS The way customers find HVAC services has changed. Today, most people begin their search on Google, typing in terms that are relevant to your business and your location. If your business doesn’t show up prominently in these results, both paid and organic, you’re missing out on quality leads who are ready to convert. Digital marketing for HVAC companies ensures that your services are seen at the exact moment someone needs them. It drives traffic to your website, improves your brand’s visibility, and most importantly, generates more calls, quote requests, and jobs. Whether you’re focused on residential installs, commercial contracts, or emergency callouts, the right digital strategy will help you drastically HVAC SEO: Get Found, Stay Booked As a leading HVAC SEO company, we know that SEO is the backbone of any sustainable digital marketing strategy. It’s the process of optimising your website and content so that Google shows your business to users searching for the services you offer. Unlike paid ads, our HVAC SEO services build long-term visibility that grows over time and keeps delivering leads even when you’re not spending on clicks. At Resurge Digital, we offer tailored HVAC SEO services that focus on local visibility, keyword intent, and real business results. From Toowoomba to the Sunshine Coast, our SEO Brisbane team helps HVAC providers dominate local search rankings and turn their websites into 24/7 sales machines. Our HVAC SEO Services Include:In-depth keyword research focused on high-intent queriesLocal SEO targeting Brisbane and surrounding regionsOn-page content optimisation and site structure improvementsSpeed, mobile-friendliness, and technical SEO auditsLink-building to improve domain authorityGoogle Business Profile optimisation Show more Google Ads & PPC for HVAC: Instant Visibility, High-Intent Leads While SEO is a long-term investment, sometimes you need faster results. Our paid advertising specialists build strategic Google Ads campaigns designed to drive targeted, ready-to-convert traffic straight to your website. Whether you want to promote air con specials during the summer rush or push emergency repair services in colder months, we’ve got you covered. Our HVAC digital marketing team ensures that every ad dollar you spend delivers maximum impact. As the Google Ads manager Brisbane businesses trust for their PPC, we don’t just set and forget. We optimise daily, refine weekly, and report monthly against KPIs that matter. Why Our HVAC PPC Campaigns Deliver:Highly specific keyword targetingGeo-targeting by suburb, postcode, or radiusCustom ad copy aligned to seasonal demandConversion tracking across calls, form submissions, and quote requestsCohesive strategy with your HVAC SEO marketing and website contentWhen you combine PPC with HVAC SEO marketing, you own both the top paid and organic real estate on Google to maximise your exposure and your lead potential. Show more Social Media Marketing for HVAC: Build Trust and Brand Recall HVAC is a trust-based service industry. Homeowners and business managers want proof that your business is professional, reliable, and experienced. Social media is the perfect place to showcase that. From before-and-after project photos to customer testimonials and time-sensitive promos, platforms like Facebook and Instagram help you build a consistent, engaging brand presence. Our HVAC marketing agency handles both organic social posting and paid social campaigns, tailored to your audience and objectives. Our social media marketing Brisbane team don’t waste time chasing vanity metrics, as we use social media to drive real, measurable engagement that leads to conversions. Our Social Strategy Includes:Social media account setup and optimisationContent creation (visuals, captions, hashtags)Facebook and Instagram ad campaign managementRetargeting campaigns for site visitors and past clientsPerformance reporting and ongoing refinementWhen integrated with your HVAC digital marketing strategy, social media becomes a powerful tool for audience retention, brand trust, and steady lead generation. Show more Websites That Convert Traffic into Jobs Your website isn’t just a digital brochure, it’s your hardest-working sales tool. A well-optimised HVAC website should load quickly, be mobile-friendly, and make it easy for users to call, enquire, or book a quote. If your current site isn’t converting traffic into jobs, it’s costing you money every day. Our Brisbane website design agency builds and improves sites specifically for trades, with HVAC SEO marketing and conversion rate best practices baked in from day one. HVAC Website Features We Deliver:Clear call-to-actions on every page (book now, call, request a quote)Individual landing pages for each service and locationCustomer reviews, accreditations, and proof of qualitySeamless mobile experienceFast page load speeds and hosting optimised for performanceContent written with HVAC SEO in mindWith our strategic design and SEO-first development, your site won’t just look... --- AI SEARCH OPTIMISATION Stay Visible in an AI-First Search WorldAs AI-powered search platforms like Google’s AI Overviews, the upcoming Google AI mode, and tools such as ChatGPT and Claude transform how users find information, it’s no longer enough to rely on traditional SEO alone. To stay ahead, businesses need tailored strategies that speak the language of AI. 1300 659 035 Call now to speak with one of our specialists! BRISBANE BRAND DESIGN SERVICES Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. AT RESURGE DIGITAL, WE SPECIALISE IN SEO FOR AI – HELPING YOUR CONTENT RANK IN THIS NEW ERA OF INTELLIGENT SEARCH. Our AI search optimisation services ensure your website is easily understood, prioritised, and featured by AI-driven platforms. Call 1300 659 035 now or get in touch online to get started. WHAT IS AI SEARCH? AI Search refers to the integration of artificial intelligence in search engines to provide users with instant, direct answers to their queries. Rather than returning a list of clickable links, platforms like Google are now delivering AI-generated summaries and solutions within the search interface itself. This shift is powered by language models such as ChatGPT, Claude, and Gemini, which are redefining how people engage with information online. This evolution means that websites must now provide more structured, relevant, and high-authority content to be considered as a source of information worth citing and mentioning by these AI systems. That’s where AI website optimisation becomes essential to ensure your digital presence aligns with the expectations of AI-powered search tools. HOW WE OPTIMISE FOR AI SEARCH At Resurge Digital, our SEO strategies are language-based. We review and align every layer of your website with content-best practices to respond how AI-powered search engines and large language models interpret, process, and prioritise that content. Our AI website optimisation methodology covers five core pillars while remaining aligned with still relevant traditional SEO strategies: CONTENT STRATEGY BUILT FOR AI AI search tools favour content that provides direct, clear, and helpful answers to user queries. We structure your content using semantic headings, and language that mirrors how users speak and ask questions related to the products you sell, and the services you offer. This makes your site more likely to be referenced by Google’s AI Overviews, ChatGPT, Claude, and other generative AI platforms. Optimised for textual clarity. Conversational tone that matches LLM queries. Integrated answers to common questions that increase query match potential. Show more TECHNICAL SEO AND CRAWLABILITY If search engines and AI crawlers can’t access or understand your site, your content simply won’t show in this new AI search landscape—no matter how good it is. We ensure your site is crawlable, and indexable where it needs to be:Creating and submitting XML sitemapsEnsuring clean internal linking structuresImplementing robots. txt rules that don’t block key pages, but prevent access to garbage. Resolving crawl errors, redirects, and broken links. Using schema markup (structured data) to help AI interpret your content more effectively. We also review and improve the crawl budget usage so that your important pages are prioritised. Show more FAST, RELIABLE HOSTING INFRASTRUCTURE AI search models often favour fast-loading, secure, and mobile-friendly websites. Your hosting plays a crucial role in meeting those expectations. Does your hosting provider actively block AI crawling bots? We work with you to ensure your hosting solution is built for AI-readiness. This technical foundation directly impacts how AI algorithms interpret and prioritise your site’s authority and user experience. If your current hosting provider is unable to scale for AI, we offer integrated hosting solutions as well. Show more INDUSTRY-RELEVANCE BUILDING AND BUSINESS-FOCUSED LINK BUILDING STRATEGIES To perform well in AI search results, your website must be seen as a representation of a trusted and established business. We help establish and strengthen your site’s authority by:Showcasing your expertise through high-quality, informative content. Ensuring your business details are consistent and visible across the web. Building topic relevance through supporting pages and internal linking. Aligning content with Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness). Ensuring that your business is represented on the wider web through business directory link building. While building authority takes time, we lay the groundwork that positions your site as a reliable source that AI systems can confidently reference. Show more UX & ACCESSIBILITY FOR AI AND HUMANS AI values websites that provide a seamless, intuitive experience for real users. We enhance usability and accessibility so your site is both AI-compliant and human-friendly:Logical navigation. Sensible site architecture. Comprehensive representation of your services through discrete service pages. These elements improve engagement, and signal quality to AI-powered platforms. Show more ONGOING DATA MONITORING & ADAPTATION AI search is dynamic and evolving; your strategy needs to be too. As your AI search agency, we:Research AI-specific performance metrics to monitor. Test new content formats against AI search results. Adjust content and technical setup in response to algorithm updates. Analyse your site’s presence in AI-generated summaries and search results. This proactive approach ensures your strategy stays effective, relevant, and ahead of the curve. Show more WHY PREPARING FOR AI SEARCH MATTERS AI-powered search is not the go-to yet, but it is already changing how users interact with content. From fewer clicks on organic listings to direct answers that bypass websites entirely, businesses that fail to adapt are at serious risk of losing visibility and leads or sales. Implementing SEO for AI now is critical. By optimising for how AI platforms interpret and deliver information, you maintain a strong presence across all search environments, not just traditional engines, but also conversational platforms like ChatGPT or Copilto. The sooner you prepare, the better positioned you’ll be when AI search becomes the new norm. WHY YOU NEED A FORWARD-THINKING AI SEARCH AGENCY Adapting to AI search is not about technical SEO, it’s about working with a partner who understands where language-based search is headed and how to get you there. Resurge Digital is more than a digital agency. We’re your... --- BRISBANE BRAND DESIGN SERVICES Feel like your brand could use a refresh that actually speaks to your audience? Partner with Resurge Digital for your brand design services to help you refresh, refocus, and stand out in your industry. 1300 659 035 Call now to speak with one of our specialists! BRISBANE BRAND DESIGN SERVICES Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. BRISBANE BRAND DESIGN SERVICES Along with being an industry-leading digital marketing agency, we also support our clients through access to our comprehensive brand design services. Our brand design service includes the creation and implementation of valuable tools such as logos and graphics that can be used on your website and all your marketing. Rather than working with a standalone brand design agency that may not fully understand your business, partner with the team here at Resurge Digital to enjoy high-quality brand design and digital marketing services in one comprehensive package. We work with clients across all industries throughout Australia and are ready to assist you with our branding package services. If you’re ready to start enjoying the benefits of brand design, contact us on 1300 659 035, send an email to hello@resurgedigital. com. au, or enquire online with information about your business and how we can assist you. OUR BRAND DESIGN PACKAGES When you choose to include brand design in your digital marketing package, there are a range of services we provide. Whether you are seeking corporate brand design or a smaller scale branding package for your local business, our services include: LOGOS Whether it’s McDonalds, Netflix, or Coca-Cola, when you think of these brands you typically think of their iconic logos. Creating an eye-catching and memorable logo is the perfect way for you to capture the attention of your target audience. That’s why as your reliable digital marketing and brand design agency, our experienced designers are available to create you a logo that pairs appealing imagery with what makes your business unique. Show more COLOURS Any good designer will tell you that colour is everything when it comes to brand design. The right colours can immediately draw viewers to your content and services, while the wrong colours can leave them feeling cold and with a bad impression of your business. Our corporate brand design team will work with you to establish which colours work best for your business and implement them across your website and online messaging. Show more FONTS Our brand design packages also include the consideration and implementation of the right fonts throughout your written content. The right font choice has the potential to draw the eye of a reader and compel them to engage with your content, significantly increasing the chances of them using your products and services. While it may not seem like a big decision, the right font can lead to big benefits for your business. Show more GRAPHICS While we may not be a dedicated brand design agency, our team is still well versed when it comes to creating graphics for your website. Whether it is eye-catching visuals for your website or engaging marketing materials for your social media accounts, trust us to create the perfect graphics for your target audience. We pair graphic design with our expertise in Search Engine Optimisation (SEO) to deliver premium results for you every time. Show more TONE GUIDES Are you still not sure on the right tone to strike in your content to appeal to your intended audience? Along with being specialists in brand design, we can also help you develop a tone guide to help keep all your content aligned. These tone guides are valuable for making sure that whoever is working on your content, whether it is us or an in-house copywriter, knows exactly how your products and services should be described and the tone you wish to convey when communicating your messaging. Show more IMMAGIN CREATIVE -THE BRAND DESIGN AGENCY YOU CAN TRUST To ensure we provide you with exceptional brand design, we have proudly partnered with Immagin Creative. Immagin have been helping Australian businesses build and grow their brands for over 20 years, and together we can provide you with the exact branding package you desire. When you choose to work with both of our teams, you are gaining access to outstanding digital marketing and brand design services to take your business to the next level. CHOOSE RESURGE DIGITAL FOR YOUR BRAND DESIGN SERVICES TODAY! At Resurge Digital, we pride ourselves on being digital marketing specialists that also deliver outstanding brand design packages for our valued clients. Whether you are a small business looking to get a foothold in the market or are seeking corporate brand design to stand out in a crowded industry, our team is more than capable of delivering the premium results you expect of a leading Brisbane branding agency. Enquire online to get started, send an email to hello@resurgedigital. com. au, or give us a call on 1300 659 035 to discuss your business with our team. --- BRISBANE BRANDING AGENCY Does your business need a fresh, impactful brand revamp to capture your audience? Get ready to take your brand seriously, work with a top Brisbane branding agency—Resurge Digital 1300 659 035 Call now to speak with one of our specialists! BRISBANE BRANDING AGENCY Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. BRISBANE BRANDING AGENCY No-Nonsense Digital Marketing for No-Nonsense ResultsA strong brand creates a memorable impression. Memorable brands build familiarity and trust, leading to repeat customers and brand advocates. Don’t follow the crowd when it comes to building your brand, instead build something that is truly yours, and yours alone. If you are ready to take your brand seriously work with the best Brisbane branding agency here at Resurge Digital. At Resurge Digital, we have partnered with another powerhouse Brisbane brand design agency, Immagin Creative. Our goal is to help you build a brand that you are proud to show off to the world. Through strategic brand design, brand refreshes, and logo design, we will help distinguish your company from the rest and ensure you stay competitive in your industry. If you’re ready to start working with a leading Brisbane branding agency, enquire online, send an email to hello@resurgedigital. com. au, or give us a call on 1300 659 035 to get started. OUR BRANDING SERVICES AT RESURGE DIGITAL, WE OFFER THREE BRANDING SERVICES TO HELP YOUR SMALL BUSINESS EXCEL: BRAND DESIGN Brand design is crucial for establishing an image and personality for your brand. Brand design is the key design element of your brand, including your logo, colour schemes, typography, message, strategy, and social media presence. Getting this right will make or break your brand. Creativity and unity between all aspects of your brand design will build a brand that feels complete and fosters trust from your audience. Work with the best Brisbane brand design agency to forge a visual identity that resonates with your audience. Show more BRAND REFRESH To stay competitive in your field it is important for your brand to be fresh, exciting, and positioned correctly in the current market. Market conditions, as well as consumer demands and preferences, are everchanging across all industries. Brands that don’t recognise this can be left struggling. A brand refresh is one way to reposition your brand to keep up with these ever-changing markets and claim your spot on top. A brand refresh can also help if you are looking to branch out your services or break into a new industry entirely. If it has been a few years since you thought about your brand it’s time to contact the experts. Show more LOGO DESIGN The best brands in the world are recognisable from just their logos alone. The logo is the foundation of your brand identity, evoking emotion and communicating your values. Through shape, colour, and typography you can encapsulate your entire brand and create a powerful message. A well designed and thought-out logo will allow new customers to get to know you, distinguish you from the competition, and helps to create brand loyalty. Create a logo you are proud to put anywhere and everywhere with our services. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our digital marketing team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. IMMAGIN CREATIVE :OUR INDUSTRY PARTNER We have partnered with Immagin Creative to help our clients build world class brands that breakthrough in any industry. With over two decades of experience, Immagin Creative has helped develop and grow brands both here in Australia and internationally. By combining our industry knowledge and proven techniques with those of Immagin Creative, we can help you take your brand design, refresh, or logo to the next level. WHERE WE SERVICE We service all of Australia and the world with our core focus in Southeast Queensland and New Zealand: QUEENSLAND BrisbaneGold CoastSunshine CoastHervey BayIpswichCairnsRockhamptonLoganand more. AUSTRALIA & NEW ZEALAND New South WalesVictoriaSouth AustraliaNorthern TerritoryWestern AustraliaTasmaniaNew Zealand GET STARTED WITH OUR BRISBANE BRAND DESIGN AGENCY At Resurge Digital, we pride ourselves on being one of the top Brisbane digital marketing agencies. Whether your brand needs a refresh or you are looking to build a new one entirely, reach out on 1300 659 035, send an email to hello@resurgedigital. com. au, or enquire online to arrange a consultation with our expert team. --- RESURGE DIGITAL STANDARD TERMS AND CONDITIONS 1. DefinitionsIn these Conditions, unless the context requires otherwise:(a) Agreed Pricing means the prices and charges shown in the Contract Details Document (as amended from time to time in accordance with clause 6(e)). (b) Conditions mean these Standard Terms and Conditions. (c) Contract means the agreement between the Customer and Resurge Digital in relation to the Services, as evidenced by the Contract Details Document and these Conditions. (d) Contract Details Document means the proposal document, online sign-up form or other document under which the Customer agrees to be bound by these Conditions or that incorporates these Conditions by reference (and which describes the relevant Services to be provided by Resurge Digital to the Customer and the associated Agreed Pricing for those Services). (e) Customer means the party named as the customer in the Contract Details Document. (f) GST means a tax, levy, duty, charge or deduction (together with any related additional tax, interest, penalty, fine or other charge) imposed by or under the GST Act. (g) GST Act means A New Tax System (Goods and Services Tax) Act 1999 (Cth). (h) Intellectual Property Rights means all intellectual property rights, including all copyright, patents, trade marks, design rights, trade secrets, domain names, know how and other rights of a similar nature, whether registrable or not and whether registered or not, and any applications for registration or rights to make such an application. (i) PPC means pay-per click. (j) Privacy Act means the Privacy Act 1988 (Cth). (k) Resurge Digital means Resurge Digital Pty Ltd ACN 633 712 302. (l) Services means the services ordered by the Customer in the Contract Details Document that are to be provided to the Customer by Resurge Digital (which may include one or more of website design services, website hosting services, website maintenance services, social media marketing services, search engine optimisation services and/or PPC campaign management services using Google Ads or Microsoft Advertising). (m) Termination Notice has the meaning given in clause 13. (n) Third Party Services has the meaning given in clause 5. 2. Application of the Contract(a) Unless otherwise agreed in writing, the Contract applies to all Services provided by (or on behalf of) Resurge Digital to the Customer. (b) The Contract constitutes the whole agreement and understanding between Resurge Digital and the Customer in relation to the Services. (c) If there is any conflict or inconsistency between the Contract Details Document and these Conditions, the Contract Details Document will prevail to the extent of that conflict or inconsistency. 3. Services(a) From the date of formation of the Contract until the earlier of:(i) Resurge Digital completing all work contemplated by the Services; and(ii) The date that the Contract is terminated in accordance with these Conditions,Resurge Digital will provide the Services to the Customer. (b) Resurge Digital agrees to use reasonable endeavours to complete any parts of the Services in accordance with any applicable timetable agreed in the Contract Details Document (but subject to clause 4(b)). (c) If the Services include web design services:(i) If the Customer requests assistance in relation to designing or creating additional pages or content, adding additional features or third-party applications/integrations or setting up or modifying domain name server settings for any domain name used by the Customer (in each case, to the extent not contemplated by the Contract Details Document), then Resurge Digital reserves the right to charge additional fees (to be agreed with the Customer on a case by case basis and paid by the Customer upfront before the work on the requested task is commenced by Resurge Digital); and(ii) After the date that the Customer is given control of the relevant website (Go Live Date), the Services will include up to 2 hours of training and reasonable assistance by Resurge Digital for 30 days after the Go Live Date in relation to the maintenance of the website and the installation of required plugin updates. After this 30-day period has ended, the Customer will be responsible for the maintenance and management of the website (including making changes to the website that are necessary for it to function as intended after any changes to the server, plugins or other integrations) unless the Services include an ongoing monthly website maintenance package for the website at the relevant time. (d) If the Services include website hosting services, then Resurge Digital will cause the relevant website to be hosted on a dedicated instance of WordPress operating on a cloud server located in Australia and will be responsible for the maintenance and operation of the relevant server infrastructure and hardware upon which that instance is hosted. However, except to the extent provided for in clause 3(c)(ii) during the 30-day period after the Go Live Date, the Customer will be responsible for all maintenance and management of the features and functions within that instance (unless the Services include an ongoing monthly website maintenance package for the website at the relevant time). No website hosting services are provided by Resurge Digital for any websites that are hosted using the Shopify or Neto platforms (it being acknowledged and agreed by the Customer that those platforms are owned and operated by third parties and constitute “Third Party Services” for the purposes of clause 5). (e) If the Services include Resurge Digital registering a domain name on behalf of the Customer, after the initial registration of the domain name by Resurge Digital (on behalf of the Customer) it will be the responsibility of the Customer to manage (including renewing registration for) and pay all fees associated with that domain name (and the ongoing management of that domain name will not form part of the Services). (f) If the Services include social media marketing services:(i) After any proposed content has been approved by the Customer, Resurge Digital will arrange for that content to be posted on the relevant social media platform(s) on behalf of the Customer unless the Customer revokes that approval in writing before it is posted; and(ii) Resurge Digital will not be... --- BLOG TOPICS WE'VE BEEN THINKING ABOUT SEO GOOGLE ADS WEB DESIGN SOCIAL MEDIA --- CAREERS WE ARE A TEAM OF DIGITAL MARKETING SPECIALISTS WITH A PASSION TO SEE YOU PROSPER SEO GOOGLE ADS WEB DESIGN SOCIAL MEDIA WANT TO BE A PART OF THE RESURGE DIGITAL TEAM? LOOKING FOR A CAREER IN DIGITAL MARKETING OR ARE A SEASONED DIGITAL MARKETER? Contact us now to find out about our available positions! --- OUR TEAM SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL SEO GOOGLE ADS WEB DESIGN SOCIAL MEDIA Director TRISTAN Head of Growth SIEGMUND Head of Operations BROOKE SEO We will help you to position your business on the web, using the words, terms, and phrases used by people who are already interested in what you have to offer. SEO Technician CASEY Head of SEO BART SEO Technician SAM SEO Technician SCOTT Content Specialist TY SOCIAL MEDIA MARKETING We provide a range of SMM marketing services across the most popular social platforms. Social Media Manager & Admin Assistant LILIANA Head of Web Design MARK Graphic & Web Design FUTABA Graphic & Web Design FATIMA WEBSITE DESIGN We create stunning websites customised for your business. Digital Marketing Account Manager KENDALL Digital Marketing Account Manager REAGAN Head of Account Management CAMERON Head of PPC ALEX PPC Our Google Ads (AdWords) Managers are dedicated to delivering real results and we make sure we focus on that end-result. We Do Things a Little Bit Differently Here at Resurge Digital When we’re not sending each other memes in Slack and joking about something silly, we’re arguing about the validity of star signs or having an in-depth discussion about the best flavour of Shapes (it’s chicken crimpy of course). You can expect to hear random sounds in the office all day, including raucous laughter, quotes from old Vines and Tik Toks, and the odd existential sigh from our Technical SEO Manager. That, or a round of expletives coming from the web dev’s corner. As culture is one of the most important things to us, we have a team social every month where we try different cuisines or get the adrenaline pumping. So far, we’ve killed virtual zombies, thrown axes and darts, rolled lawn bowls, and raced go karts – as well as numerous disgusting food challenges. During the week, we have our Wednesday lunch (boss’s shout), and on Friday afternoons, we like to wind down with a bottle of wine and play card games. It can get a bit competitive, and sometimes wine will be spilled. But we’re okay with that. In addition to having fun, we also like to give back, and have donated blood and been involved in events like National Tree Day and Bridge to Brisbane We’re always on the lookout for talented people to join our team, so if you love the sound of our culture, be sure to drop us a line at enquire@resurgedigital. com. au. --- ABOUT US WE ARE A TEAM OF DIGITAL MARKETING SPECIALISTS WITH A PASSION TO SEE YOUR BUSINESS PROSPER SEO GOOGLE ADS WEB DESIGN SOCIAL MEDIA WHEN IT COMES TO STANDING OUT FROM THE CROWD, IT TAKES MORE THAN JUST SEO. WE ARE A DIGITAL MARKETING AGENCY THAT BRINGS YOU TRAFFIC, LEADS AND RESULTS (INSTEAD OF EXCUSES). We work with you to deliver an innovative, creative approach that focuses on outcomes. When you engage with Resurge Digital for your Brisbane digital marketing you will enjoy full-service marketing solutions brought to live with measurable outcomes. Above all, you will enjoy a surge in your business as we drive you and your team forward. LATEST FROM INSTAGRAM resurgedigital Search Engine Optimisation Social Media Marketing Search Engine Marketing Web Design Let's meet for coffee When the coffee machine gets restocked, and sudden Resurge Digital is closed today for the Ekka p Your reviews mean the world to us! Every kind Your plumbing skills are top-notch—your dig Resurge Digital is Brisbane-based and proudly work Transparent. Local. Performance-driven. When At Resurge Digital, we don’t just work with busi Just starting out with digital marketing for Looking to grow on social media? Focus on content, Budget goals... starting next week! #Resurge At Resurge Digital, we do things differently — w It’s World Emoji Day! From boosting eng 🩺 Helping people starts with being found. Resur When the approval email lands and it’s all green A huge thank you to our clients! Your reviews Real Strategies. Real Results. Partner with R Full-Service Digital Marketing That Delivers! Not sure where to start? Start with a message to R Not just digital marketing. Resurge Digital market Big thanks to our incredible clients for the kind From clicks to conversions, Resurge Digital powers When the snack station’s been restocked, and sud Load More Follow on Instagram This error message is only visible to WordPress admins There has been a problem with your Instagram Feed. API error 190: Error validating access token: Sessions for the user are not allowed because the user is not a confirmed user. Directions on how to resolve this issue GOT A QUESTION? POWER UP YOUR BUSINESS WITH RESURGE DIGITAL TODAY Call 1300 659 035 now to speak with a Brisbane SEO Specialist or drop us a message below. --- SERVICES POWER UP YOUR BUSINESS WITH RESURGE DIGITAL MARKETING SERVICES BRISBANE WIDE AND BEYOND! We offer a range of digital marketing services Brisbane wide to compliment our ever successful digital marketing campaigns 1300 659 035 Call us to get started! DO YOU REQUIRE DIGITAL MARKETING? Send us a message of your project requirements and we will quickly reply to your message. 01 PROFESSIONAL SEO SERVICES FOR WEBSITES THAT DRIVE RESULTS SEO is about building and adjusting your website to make sure that it is not only user friendly, but search engine friendly as well. We work with you to optimise your on-page elements as well as your off-page elements, so not only will your site perform but you will have lasting search engine results thanks to trusted backlinks. We emphasise the juncture of design, technology, content and digital marketing. We know that these elements must intersect to achieve the best possible outcomes for your business. We offer affordable and effective search engine optimisation (SEO) services in Brisbane. Our results speak for themselves and we will never lock you into a contract. We are agile and use tested strategies to enhance the appeal of your website online so that you can enjoy maximum traffic from your search engine results whether you appear on Google, Yahoo, or Bing. Learn more about SEO 02 PPC INCREASE YOUR VISIBILITY ONLINE Looking to increase the amount of traffic to your website and improve your revenue for your Brisbane business? Pay-per-click (PPC) advertising gives you the tools you need to reach potential customers. Our approach is to focus on analytics and data, and identify market share opportunities that the others don’t see. We target location-based customers and keywords that link to your products and services, and then create ads which are tested and measured for efficacy to ensure that your investment pays off. We can even double down on the effectiveness of your PPC campaign with the creation of landing pages which are design to convert customers who have come in through particular curated advertisements. Learn more about PPC 03 WEB DESIGN SIMPLY STUNNING WEB DESIGN Resurge Digital is committed to delivering innovative, functional and visually appealing websites that you will love now, and in the future. Your users are exposed to thousands of brands and images every day. That is why your website needs to stand out. We can create a powerful and visually stunning website that is going to put you on a platform where you can succeed online. We create an experience for your users where their needs are intuitively met, and where the user experience is seamless guiding your users to convert to a sale or enquiry. That said, we know that your website design is a whole lot more than just how visually appealing it is. Your website is your business’ calling card and is an extension of your brand. Learn more about web design 04 SOCIAL MEDIA MARKETING/ MANAGEMENT GET TO THE HEART OF YOUR CUSTOMER EXPERIENCE Make sure your customers find you exactly where you are with social media marketing designed to attract and convert. When you work with us you will enjoy strategic media solutions which have been paired with creative content and razor-sharp analytics strategy. The end result? A return on investment that keeps on giving. Social media is the heart of the new digital era. When accessed and leveraged appropriately you will see it is a highly effective tool for engaging with customers and clients alike, allowing you to have instant and personal connections with your users. The challenge for businesses on social media comes in the form of the ever-changing algorithms which makes it hard for businesses to get organic reach. We cut through this by helping you to engage in an agile social media strategy which allows you to speak to your audience directly. Learn more about social media marketing --- HOSPITALITY DIGITAL MARKETING AGENCY Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with hospitality digital marketing that works! 1300 659 035 Call now to speak with a hospitality digital marketing specialist! HOSPITALITY DIGITAL MARKETING AGENCY Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. DIGITAL MARKETING AGENCY HOSPITALITY BUSINESS OWNERS TRUST No-Nonsense Hospitality Digital Marketing for No-Nonsense ResultsHospitality shines with digital marketing. The richly visual environment of digital presentation is a natural showcase for the hospitality industry – the more you show, the more you sell. This has always been true, but only with the advent of the almost unlimited canvas of the internet is the promise being realised. Resurge Digital is a leading hospitality digital marketing agency, at the forefront of Brisbane digital marketing and this wave of change for the hospitality industry. Prospective customers always want to see and learn as much as they can before they book and buy. Back in the early days of cars and bad roads, the new motels that were springing up allowed guests to inspect a room before they rented it for the night. Not to do so would have been bad business. Now it is possible for people to visit and compare hospitality destinations from the comfort of their living room sofa – in great virtual detail, whether by means of targeted social media posts, an excellent website, or even a fully-immersive 3D environment. Step into the future of hospitality marketing with a proven hospitality digital marketing agency. Our tested, reliable methods use statistical modelling to place your message before qualified buyers, and we provide first-quality website design to showcase that message. We would like to speak with you about your goals and ideas. Call us on 1300 659 035 or contact us online. Get started today! HOW WE CAN HELP AT RESURGE DIGITAL, WE OFFER FOUR HOSPITALITY DIGITAL MARKETING SERVICES TO HELP YOUR SMALL BUSINESS EXCEL: SEARCH ENGINE OPTIMISATION (SEO) SEO is Search Engine Optimisation – we find the words used most often in online searches for hospitality businesses, and we incorporate them into a compelling message for your enterprise. Because it contains the keywords, your message goes up in search rankings, more and more people see it and are convinced to visit your website, where the sale is made. This approach is at the core of successful statistics and analysis-driven online marketing. Get started with our SEO Brisbane services today! Show more SOCIAL MEDIA MARKETING (SMM) Social media marketing (SMM) has tremendous reach and immediate impact. Using it to communicate an advertising message is still something of an art, since customers’ tastes and expectations change more quickly here than in any other advertising space. Getting it right is worthwhile – because of its up-close, personal nature, social media delivers an outsized punch. Expert work is needed to make this happen. Get started with our Social Media Marketing Brisbane packages today! Show more PAY-PER-CLICK (PPC) Google Ads are a proven method of placing your business in front of people who are making relevant online searches. If they are searching, they are already partly sold. This is Pay Per Click (PPC) marketing, where you pay a small fee for each potential customer who clicks on your ad. This is a widely used approach, and one of the most efficient and cost-effective ways to reach out to potential customers. Google Ads Manager is a functional tool that makes working with Google Ads easy. Get started with a dedicated Google Ads Manager Brisbane trusts here! Show more WEB DESIGN It all comes back to the website. Hospitality is a natural for great websites that communicate the excitement and positive energy of hospitality destinations. Engaging, intriguing, informative – and highly visual. Our Brisbane Website Design Agency team know how to make a website jump off the screen. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our hospitality digital marketing team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. INDUSTRIES WE SPECIALISE IN: DIGITAL MARKETING FOR RESTAURANTS In today’s digital age, effective digital marketing is the secret ingredient that helps restaurants reach and engage with their target audience, driving increased foot traffic and online orders. Read more on Digital Marketing for Restaurants. DIGITAL MARKETING FOR HOTELS In the fast-paced world of hospitality, digital marketing is the key to unlock a hotel’s full potential, captivating travellers and boosting bookings. DIGITAL MARKETING FOR PUBS AND BARS From engaging social media campaigns to targeted online promotions, digital marketing serves up the perfect blend of visibility and allure, ensuring pubs and bars can raise a glass to success. DIGITAL MARKETING FOR FOODSERVICE Digital marketing can be that secret recipe that nourishes the foodservice industry, empowering businesses to reach hungry customers, build brand loyalty, and satisfy cravings with just a click. In today's digital age, effective digital marketing is the secret ingredient that helps restaurants reach and engage with their target audience, driving increased foot traffic and online orders. Read more on Digital Marketing for Restaurants. In the fast-paced world of hospitality, digital marketing is the key to unlock a hotel's full potential, captivating travellers and boosting bookings. From engaging social media campaigns to targeted online promotions, digital marketing serves up the perfect blend of visibility and allure, ensuring pubs and bars can raise a glass to success. Digital marketing can be that secret recipe that nourishes the foodservice industry, empowering businesses to reach hungry customers, build brand loyalty, and satisfy cravings with just a click. DIGITAL MARKETING FOR CATERERS From mouth-watering visuals to targeted advertising, digital marketing opens a world of opportunities for caterers to savour success and become the go-to choice for unforgettable culinary experiences DIGITAL MARKETING FOR PRIVATE CHEFS Through strategic online presence, engaging content, and personalised outreach, digital marketing empowers private chefs to showcase their... --- HEALTHCARE DIGITAL MARKETING AGENCY Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with Healthcare Digital Marketing that works! 1300 659 035 Call now to speak with a Medical Digital Marketing specialist! HEALTHCARE DIGITAL MARKETING AGENCY Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. HEALTHCARE DIGITAL MARKETING BUSINESS OWNERS TRUST NO-NONSENSE DIGITAL MARKETING SERVICES FOR HEALTHCARE FOR NO-NONSENSE RESULTSHealthcare is an essential service, and quality digital marketing is just as essential. As everything moves more and more online, it is important to build a strong online presence that showcases your brand. Digital marketing for healthcare companies lets them stand out from the pack and become market leaders in their field. As the premier healthcare digital marketing agency, Resurge Digital are the experts in digital marketing and know exactly how to utilise this concept to bring greater awareness to your healthcare company. By engaging in healthcare digital marketing, you can broadcast your brand and your message online to draw in potential clients. By working with a medical digital marketing agency your brand will be showcased online in the best light, meaning prospective clients can be directed to your website everyday as they search for the services you provide. At Resurge Digital, we supply digital marketing services for healthcare that will place your business at the forefront of the market so you can reach more customers than ever before. Call Resurge Digital on 1300 659 035 or contact us online to get started with our medical practice digital marketing services and leading Brisbane digital marketing team. HOW WE CAN HELP AT RESURGE DIGITAL, WE OFFER FOUR DIGITAL MARKETING FOR HEALTHCARE SERVICES TO HELP YOUR SMALL BUSINESS EXCEL: SEARCH ENGINE OPTIMISATION (SEO) With everything moving online these days, it is important to make sure your online presence is catered to reaching your full potential. At Resurge Digital we increase your online listing by incorporating key words and key phrases into your online messaging, which will result in a higher search volume for your company. Our SEO Brisbane services in turn help draw more potential clients to your website. This strategy has proven effective for countless businesses Brisbane-wide. Show more SOCIAL MEDIA MARKETING (SMM) Social media has become a permanent part of our lives, with a large percentage of people getting their news and information from the apps they browse. With our experienced Social Media Marketing Brisbane team tasked with increasing your profile through social media, we will make sure your brand and message reaches as many people as possible. With links to your website built into the ads, it has never been easier for potential clients to access your webpage. Show more PAY-PER-CLICK (PPC) We incorporate paid ads into our strategy, ones that appear at the top of search engines, such as Google. Rather than relying on people to find your website naturally, these ads make your website more visible and allow you to control the content. While there is a fee for these ads, the potential revenue they bring often more than covers the expense. With the help of our Google Ads Manager Brisbane team, your ads become a core part of your digital marketing for healthcare industry strategy, helping to consistently produce results. Show more WEB DESIGN When it comes to cultivating your online presence, your website is the core pillar we build from. Thus, it is important to craft a website that will draw in regular viewers so they can browse your services and book a consultation. As a leading Brisbane Website Design Agency, we utilise reliable, successfully proven methods to optimise your website for success just like the countless healthcare professionals we have helped increase their marketability. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our digital marketing for healthcare team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. THE RESURGE DIGITAL DIFFERENCE EVERY CLIENT IS UNIQUE Digital marketing for healthcare companies is a service that requires specialist knowledge of the industry and each individual client. We understand that healthcare is a vital industry that deals with highly delicate situations every day, and your digital marketing should be approached in the same way. When potential clients are looking online for a healthcare professional, they want to be reassured that you will treat them with care and that you will help them through a potentially confronting situation. As an expert healthcare digital marketing agency, we understand the importance of reassuring your customers and can promote your business to appeal to these clients while also showcasing what makes you unique in the healthcare industry. WE WORK WITH YOU Your brand is your identity, and you want to build a strong, trustworthy brand that customers can identify and have faith in. It is important to embrace what sets you apart from other companies and harness it to build a path towards success. Nobody knows your business like you do, and at Resurge Digital we work alongside you to understand your exact situation and we can improve it with healthcare digital marketing. We want to learn about the work you do and how you have marketed yourself previously. The information we may ask includes:Do you only operate locally, or do your services reach Australia wide? What methods have you used previously to market yourself? Has it worked for you? How do you reach out to potential customers? Are you prepared to handle the potential influx of customers brought on by a broader web presence? Are you equipped to handle online messages from customers? Every company is different, so we ask these questions, and more, to make sure we perfectly understand your unique brand, goals, and history. This is so we can craft the perfect medical digital marketing strategy for you. INDUSTRIES WE SPECIALISE IN: DIGITAL MARKETING FOR MEDICAL CENTRES Turn your medical... --- DIGITAL MARKETING FOR TRADIES Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with Trades Digital Marketing that works! 1300 659 035 Call now to speak with a digital marketing for tradies specialist! DIGITAL MARKETING AGENCY FOR TRADIES Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. DIGITAL MARKETING FOR TRADES BUSINESS OWNERS TRUST No-Nonsense Trades Digital Marketing for No-Nonsense ResultsAre you a tradie in search of a more local customer base? Are you looking to become a household name in your local area and have more leads come to you, so you spend less time looking for work and more time providing a quality service? At Resurge Digital, our team of digital marketing specialists knows what it takes to get your business at the forefront of your customers online. Whether you’re in need of social media marketing, Google Ads management, or local SEO services, with our dedicated digital marketing for tradies services, we help your business thrive online. Get started today by calling us on 1300 659 035, filling out our online form or emailing us at enquire@resurgedigital. com. au. HOW WE CAN HELP AT RESURGE DIGITAL, WE OFFER FOUR DIGITAL MARKETING FOR TRADES SERVICES TO HELP YOUR SMALL BUSINESS EXCEL: SEARCH ENGINE OPTIMISATION (SEO) Is your business doing well, but your website is struggling to generate new leads or sales? Are you finding it hard to rank well on Google and other search engines? With our local SEO campaigns, we help put your business in front of your local customers who are already searching for services and businesses likes yours. Our dedicated SEO Brisbane team, have the marketing, advertising, and e-commerce knowhow to rank your business rank above its competition. Get started today by calling us on 1300 659 035. Show more SOCIAL MEDIA MARKETING (SMM) With over 18 million Australians active on social media platforms, is your business being found by its local audience? While social media marketing is not always the right fit for every business, if its right for yours, our team have the trades digital marketing strategy and expertise to get you the best possible results at the best possible price. We offer a no-nonsense approach and stive to be 100% transparent to help you build your brand, advertise your products and target your services directly to the customers who are most likely to convert into real leads. For more information contact our social media marketing Brisbane team today! Show more PAY-PER-CLICK (PPC) Need leads fast? With over 63,000 searches per second on Google alone, a PPC campaign puts your brand right in front of its potential customers building brand awareness, increasing website traffic and converting to real work. Our Google Ads Manager Brisbane team are dedicated to delivering real results by focusing on what matters most for your business – driving conversions. Find out more by getting in touch with us today! Show more WEB DESIGN Does your website best represent your brand? Your website is your online business card, the first point of contact for your potential customers with poor design and bad functionality being major red flags to your potential customers. Whether you’re in need a brand-new website that best represents or starting with a website that just needs a bit of extra attention, our team of web designers know just what it takes to make your business stand out from the crowd online. For more information, get in touch with our Brisbane web design agency team to get started today! Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our digital marketing for tradies team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. INDUSTRIES WE SPECIALISE IN: DIGITAL MARKETING FOR PLUMBERS Reach new customers and grow your plumbing business sustainability with Resurge Digital. Read more on Digital Marketing for Plumbers. DIGITAL MARKETING FOR ELECTRICIANS Build upon your foundations and supercharge your marketing strategy with targeted digital marketing for tradies. Read more on Digital Marketing for Electricians. DIGITAL MARKETING FOR PAINTERS Grow your inbound leads and spend more time out on the job site and less time chasing leads with Resurge Digital. DIGITAL MARKETING FOR CARPENTERS Lay the foundations for lasting growth and a growing customer base with marketing strategies that work for your industry. Read more on Digital Marketing for Carpenters. Reach new customers and grow your plumbing business sustainability with Resurge Digital. Read more on Digital Marketing for Plumbers. Build upon your foundations and supercharge your marketing strategy with targeted digital marketing for tradies. Read more on Digital Marketing for Electricians. Grow your inbound leads and spend more time out on the job site and less time chasing leads with Resurge Digital. Lay the foundations for lasting growth and a growing customer base with marketing strategies that work for your industry. Read more on Digital Marketing for Carpenters. DIGITAL MARKETING FOR ROOFERS Plug the holes in your marketing strategy with trades digital marketing that actually works. HVAC MARKETING AGENCY Partner with an agency that understands how to target your customer base and expand your business reach with Resurge Digital. PEST CONTROL DIGITAL MARKETING We help you stay on top of your digital marketing strategies with real solutions that really work. Read more on Digital Marketing for Pest Control. Plug the holes in your marketing strategy with trades digital marketing that actually works. Partner with an agency that understands how to target your customer base and expand your business reach with Resurge Digital. We help you stay on top of your digital marketing strategies with real solutions that really work. Read more on Digital Marketing for Pest Control. 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These ads are not free, but experience shows that the profit gained from running them is realistically expected to be greater than the cost. Google ads manager Brisbane at Resurge Digital has a lot of experience with this method of reaching new business, and we can show you how it works. Show more WEB DESIGN Your website will be the heart of your online presence and marketing. Every part of it is important, all with the aim of capturing attention, being highly informative, and presenting your practice in the most engaging way – guiding visitors to reach out to your practice and schedule a consultation. Resurge Digital is a well-respected Brisbane website design agency – we know how to create websites that get great results. We’ve delivered these results many times, and we’ve watched our clients’ practices grow. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our digital marketing for dentists team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. EVERY DENTAL CLINIC IS UNIQUE Our first goal is to find and identify the things that make your dental practice different from all the rest. You have put years into developing your knowledge and skills, and into building up your customer base and your clinic. It's all an extended version of who you are, and that’s what draws new patients in, and keeps loyal patients coming back. We do a lot of listening as we find out what makes your dental practice special. We see this as the foundation of our success as a dental digital marketing agency. WHERE WE SERVICE We service all of Australia and the world with our core focus in Southeast Queensland and New Zealand: QUEENSLAND BrisbaneGold CoastSunshine CoastHervey BayIpswichCairnsRockhamptonLoganand more. AUSTRALIA & NEW ZEALAND New South WalesVictoriaSouth AustraliaNorthern TerritoryWestern AustraliaTasmaniaNew Zealand FREQUENTLY ASKED QUESTIONS Does digital marketing for dentists work? Yes – we know from experience that it does. With a well-designed, comprehensive online campaign, dental practices reach target audiences never available to them before. Reach converts to engagement, then to contact, and to a new patient base. What are the costs? Costs will vary depending on the size and content of your campaign. You’ll discuss these aspects with your dedicated account professional. Online marketing for dentists and dental SEO services are always bespoke jobs. Should I choose PPC, SMM or SEO services for dentists? All of them can work offering their own unique strengths and weaknesses Choosing the approach... --- DIGITAL MARKETING FOR COUNSELLORS 1300 659 035 Call now to speak with a digital marketing for counsellors specialist! Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with SEO for counsellors that works! DIGITAL MARKETING FOR COUNSELLORS Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. NO-NONSENSE MARKETING & SEO FOR COUNSELLORS As a counsellor, you are a guiding voice and a welcoming presence for your clients, as you help them with their issues and offer valuable advice. At Resurge Digital, we believe this is a noble profession, which is why we provide digital marketing for counsellors to help you reach as many potential clients as possible. We use proven marketing techniques and strategies to craft an online marketing campaign that broadcasts your business across social media and Google. Whether you are trying to reach clients just in your local area or across the state, we don’t stop until we have put your name in front of as many people as you desire. If you’re interested in learning more about SEO for counsellors, give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or contact us through our online form. DIGITAL MARKETING FOR COUNSELLORS HOW DIGITAL MARKETING FOR COUNSELLORS HELPS SEARCH ENGINE OPTIMISATION (SEO) SEO for counsellors involves placing extensively researched keywords and phrases into the written content on your website and social pages. These keywords are chosen for their high searchability, resulting in more people coming across your services while searching online. This in turn means more people are engaging with your website and may sign up for your counselling. Our SEO Brisbane team are responsible for crafting countless successful marketing campaigns for businesses just like yours and are ready to do the same for you. Gone are the days of relying on clients discovering your business naturally, making it vital that you use every tool at your disposal to get an advantage in the market. Show more SOCIAL MEDIA MARKETING (SMM) Social media is now the primary place where millions of Australians go to research businesses and discover new services. Whether it is reading Facebook reviews or Instagram comments, people often choose the businesses they engage with based on their social media profiles. That’s why we have a dedicated social media marketing Brisbane to manage your accounts on your behalf. We know what it takes to operate a successful social media account, utilising targeted posts, images, and videos to engage with your followers while drawing in new ones. All your updates will feature links back to your website, meaning your social pages are a valuable resource for getting interested clients to browse your services. Show more PAY-PER-CLICK (PPC) When people are looking to search for the goods and services they require, they turn to Google. This makes Google a valuable ally that you want on your side as you try to reach as many people as possible. Everyone is advertising online now, which is why our Google ads manager Brisbane team uses paid advertising to place your ads before anyone else’s. These ads only use the content that you approve of to ensure that your exact messaging reaches your target audience. Without these ads, you risk falling behind your competitors and having your online presence lost among a sea of similar services. We pair your ads campaign with our other SEO services to create a marketing strategy primed for success. Show more WEB DESIGN Your website is the heart of your digital marketing campaign, which is why we pay special attention to helping your site reach its full potential. We can build you a website from scratch, or if you already have a website that you are attached to, we can optimise it to meet the needs of your campaign. As a highly rated Brisbane website design agency, we have helped countless counsellors and related services build premium websites that showcase their business in the best light. We understand how important it is to hook viewers the moment they reach your website and use proven strategies we have learnt over the years to keep visitors around long enough to enquire about your services. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our digital marketing for counsellors team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. FREQUENTLY ASKED QUESTIONS Is Digital Marketing for Counsellors Effective? We have seen countless businesses boost their clientele and their revenue as a direct result of digital marketing. Our services have helped counsellors just like yours reach new markets and secure new clients. Using our proven keyword strategy, we spruik your business online to anyone who will hear it, to ensure your brand reaches as many people as possible. How Much Does Digital Marketing Cost? The price of your digital marketing package depends on the services you choose to employ, along with the scale of your campaign. Every client is unique and requires different strategies, so the best way to discover how much your campaign will cost is to reach out and discuss your goals with us. We will talk you through the services we believe will best help you achieve these goals while giving an indication of the price. Should I Choose SEO, PPC, or SMM? While all these techniques are highly beneficial in their own way, every digital marketing campaign is different and requires a unique approach. At your initial consultation we will discuss the services we believe are the best fit for your business and what you hope to achieve. This strategy typically shifts over time, and often the best approach is to use a combination of all these services. We have seen countless businesses boost their clientele and their revenue as a direct result of digital marketing. Our services have helped counsellors just like yours... --- DIGITAL MARKETING FOR DOCTORS Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with digital marketing for doctors that works! 1300 659 035 Call now to speak with an internet marketing for doctors specialist! DIGITAL MARKETING AGENCY FOR DOCTORS Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. DIGITAL MARKETING AGENCY FOR DOCTORS No-nonsense Digital Marketing for Doctors that works! As a doctor, you take care of us when we are feeling unwell. So let Resurge Digital take care of the health of your online presence through our range of digital marketing for doctors’ services. When someone is not feeling at their best, it is important they get the help they need as soon as possible. Through local SEO for doctors, we help those who need your services reach out to you as swiftly and as easily as possible. Digital marketing is a proven strategy to help businesses stand out from the crowd and is the diagnosis for growing your client base. We have cultivated years of experience in the industry and are ready to utilise our expertise to elevate your practice into the position it deserves to be in. Do you require Brisbane digital marketing? Give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or reach out through our online form to discuss your situation with a friendly member of our team. ONLINE MARKETING FOR DOCTORS HOW OUR DIGITAL MARKETING FOR DOCTORS HELPS. SEARCH ENGINE OPTIMISATION (SEO) Using SEO for doctors, we place keywords and phrases throughout the content on your website. These keywords have been carefully researched by our experienced team and have been chosen to provide the highest chance of increased traffic. This means more people on your website and more people likely to book a consultation with you. As the provider of the SEO Brisbane businesses rely on for top results, we’re here to elevate your practice. With most businesses now cultivating some form of online presence, our SEO services for doctors are designed to help you stand out from the crowd. Show more SOCIAL MEDIA MARKETING (SMM) With countless Australians now getting their news and information from social media, it is important for your practice to cultivate a presence on these platforms. With years of experience managing the profiles of countless businesses on social media, we know what it takes to spread your brand and messaging to as many people as possible. Our dedicated Social Media Marketing Brisbane team manage your business profile across popular apps like Facebook and Instagram and make calculated posts that help funnel viewers through to your website and services. Show more PAY-PER-CLICK (PPC) Our internet marketing for doctors includes the use of paid advertising on popular search engines such as Google to spread your messaging to as many people as possible. These paid ads place you above other practices who provide similar services, as waiting for visitors to find your website naturally is getting harder and harder. These ads help you target the exact potential clients you wish to reach, while only displaying content that has been approved by you. With years of experience, our Google Ads Manager Brisbane team are experts in their field and ensure your Google ads campaign is operated to the highest possible standard alongside our other SEO services for doctors. Show more WEB DESIGN Your website is the chief representation of your business online, meaning it is vital that your site reflects your brand while providing a solid base for your digital marketing for doctors strategies. With such a crowded industry, you need to capture viewers’ interest immediately, encouraging them to stay on your site and engage with your services long enough to make a booking. As a top Brisbane website design agency, we use proven techniques to optimise your website, providing you with the best opportunity for success. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our digital marketing for doctors team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. FREQUENTLY ASKED QUESTIONS Does Digital Marketing for Doctors Actually Work? With over 10 years of experience in the industry, we are confident our digital marketing services will help your practice reach more potential clients than ever before. We help you set realistic and achievable goals to place you on the best path for success, celebrating the little wins as you head towards your ultimate goal. Everything we do is built around increasing engagement with your website, and we do this through a carefully researched targeted keyword campaign. How Much Does Internet Marketing for Doctors Cost? The overall cost of your digital marketing strategy depends on the services you choose to employ. Some clients choose to only start with one strategy, such as website design, while others engage with everything we offer. We will discuss your goals at our initial consultation and offer the services we believe to be the best fit to hit these targets, alongside the price. Should I Choose SEO, PPC, or SMM? The best choice for your practice is best decided after our initial meeting, where we discuss what you hope to achieve through digital marketing. Each of these techniques offers their own benefits, and the best choice for you may evolve over time as your business grows. With over 10 years of experience in the industry, we are confident our digital marketing services will help your practice reach more potential clients than ever before. We help you set realistic and achievable goals to place you on the best path for success, celebrating the little wins as you head towards your ultimate goal. Everything we do is built around increasing engagement with your website, and we do this through a carefully researched targeted keyword campaign. The overall cost of your digital marketing strategy depends on... --- DIGITAL MARKETING FOR EDUCATION Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with education digital marketing that works! 1300 659 035 Call now to speak with a digital marketing for education specialist! DIGITAL MARKETING FOR EDUCATIONAL INSTITUTIONS Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. EDUCATION DIGITAL MARKETING BUSINESS OWNERS TRUST No-Nonsense Digital Marketing for No-Nonsense ResultsDigital marketing and education may not be the first combination you think of, but together they can create an effective lesson plan. No matter the size of your educational facility, our education digital marketing services can help you achieve higher engagement levels with your target audience. At Resurge Digital, we pride ourselves on being a leading education digital marketing agency and possess the technical know how to get your company to the top of the class. With everyone online these days, the internet has become the primary source for people to get their news and recommendations. That means establishing a winning online presence is paramount to getting your educational institute at the forefront of people’s minds. By utilising digital marketing for education, you can position your educational institution at the forefront of the people who are searching for your exact services. Not only can Resurge Digital draw users to your website, but we help ensure they are charmed with quality content that keeps them engaged with your site, increasing the chances of enrolment. Partner with a leading Brisbane digital marketing agency today by calling us at Resurge Digital on 1300 659 035 or getting in touch via our online contact form. HOW WE CAN HELP HERE AT RESURGE DIGITAL, WE PROVIDE A RANGE OF SERVICES TO HELP GROW YOUR BUSINESS. SEO BRISBANE When creating your website, it is important to optimise the content to give it the best chance of reaching and retaining customers. Our SEO strategies are proven to increase website traffic and will see your business rise up search result rankings. With keywords added to your content and other SEO practices included, our experts will see you bringing in new users daily. Show more SOCIAL MEDIA MARKETING BRISBANE Social media has become commonplace today with countless people spending hours on their apps of choice per day. Thus, it can be a winning strategy to increase your company’s presence on these platforms to reach as large an audience as possible. Potential clients will be able to reach you with a single tap, making it as easy as possible to connect with new users. Show more GOOGLE ADS MANAGER BRISBANE Everyone knows Google is the most used search engine in the world, so harness this popularity to get more eyes on your business. A PPC strategy will see your website placed at the top of Google searches related to your industry. Show more BRISBANE WEBSITE DESIGN AGENCY In today’s digital world your website will be the first point of contact that most people will encounter. At Resurge Digital, we help create a website using education digital marketing strategies that will help you appeal to your potential clients. As experts in website design, we incorporate our proven strategies into your website and its content to create an online presence that is the best representation of your company and what you have to offer. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our digital marketing for education team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. THE RESURGE DIGITAL DIFFERENCE SERVICES TAILORED FOR EVERY CLIENT At Resurge Digital, we understand that every industry and client is unique, and we tailor our services to match each one’s individual needs. If you are seeking a digital marketing agency for education, we are here to help build your online portfolio. We understand that the education industry is a crowded field as multiple institutions are competing to draw in potential students, so we will work with you to identify what makes your school stand out from the crowd. Prospective students will want to feel informed by the content that you produce, as your website will be the first step of their education journey with you. They want to come away from your website feeling inspired to learn and compelled to enrol with you, and digital marketing for education can make that happen through proven methods and services. BUILD AN ONLINE PROFILE Whenever you are communicating to people through your brand, you are building your profile that potential clients will know you by. When you exist within a crowded industry such as education, it is important to capitalise on what makes you unique so you can stand out from the pack. It could be the services you provide, the qualifications graduates will receive, or even the decorated history of the professors who teach at your school. A digital marketing agency for education will work with you to discover this unique selling point and place it at the forefront of your online profile to catch the eye of potential students and draw them in with what you have to offer. Potential questions you may be asked during this process may include:Will your students only study on-site, or is online learning offered for interstate/overseas students? Have you previously tried digital marketing, either professionally or by yourself? Was it successful? How do you currently try to reach new students? Are your facilities built to accommodate a sudden influx of new students? Do you have people in place to handle enquiries by interested clients? As your trusted education digital marketing agency, our team will seek to better understand the ins and outs of your organisation to collaboratively create the best strategy for your unique business profile. INDUSTRIES WE SPECIALISE IN: DIGITAL MARKETING FOR PRIVATE SCHOOLS Employ digital marketing for educational institutions and your private school will receive top marks when it comes to... --- DIGITAL MARKETING FOR CARPENTERS Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with Carpenter SEO that works! 1300 659 035 Call now to speak with a SEO for Carpenters specialist! DIGITAL MARKETING FOR CARPENTERS Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. DIGITAL MARKETING FOR CARPENTERS BUSINESS OWNERS TRUST No-Nonsense Digital Marketing for CarpentersAs you are the ones responsible for laying the comfortable floors we walk on, let Resurge Digital pave the way to take your business to new heights. We understand that carpentry is a demanding trade, which is why we have your back when it comes to reaching new markets and growing your clientele. Digital marketing for carpenters allows you to better position your business online, placing your services in front of as many interested clients as possible. Whether you are seeking SEO for carpenters or help managing your social media accounts, we have you covered. Give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or reach out through our online form to learn more. HOW WE CAN HELP HERE AT RESURGE DIGITAL, WE PROVIDE A RANGE OF CARPENTER SEO SERVICES TO HELP GROW YOUR BUSINESS. SEARCH ENGINE OPTIMISATION (SEO) To help your brand reach as many people as possible, SEO for carpenters involves the use of placing specific keywords and phrases into the written content on your website. These keywords are carefully researched by our experienced SEO technicians to provide the highest chance of engagement with your website. Most businesses are online now, making it harder than ever to stand out in your industry. By engaging with our SEO Brisbane services, you are giving yourself the best chance for success. We have helped countless carpenters just like you grow their clientele and profitability. Show more SOCIAL MEDIA MARKETING (SMM) It has never been more important to have a consistent presence on social media, as millions of Australians engage with these applications and websites every day. While they use it to connect with friends and stay informed of the latest news, they also use it to find and research businesses. At Resurge Digital, we are responsible for the social media marketing Brisbane businesses rely on to boost brand awareness on popular sites such as Facebook and Instagram. We post on your behalf and include links to your website and services in the messaging to help attract new clients. Show more PAY-PER-CLICK (PPC) Google is still the king when it comes to search engines, making it vital that your business ranks well when people search for the services you offer. Our digital marketing for carpenters service includes the opportunity to work with our dedicated Google ads manager Brisbane team to boost your search engine presence. Our PPC team uses paid advertising to place your business at the top of Google searches that relate to the services you offer. We also offer this service for Bing. By implementing Google ads into your digital marketing, you are ensuring that your business reaches the clients most in need of your services. Show more WEB DESIGN All our carpenter SEO services are built from your website, making it important that your site is well-optimised to host your digital marketing campaign. We can build you a brand-new website from scratch, or we can optimise your existing site if you are attached to it. As a leading Brisbane website design agency, we know exactly what it takes to have your website trending. Along with implementing our best SEO practices, we are also careful to make sure your website still reflects the unique identity of your brand and the services you provide. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our digital marketing for carpenters team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. WHERE WE SERVICE Our digital marketing for carpenters service not only applies to Brisbane, as our reach extends all over Australia. Whether you reside in Southeast Queensland or anywhere else in the country, give us a call on 1300 659 035 to discuss what you are hoping to achieve through digital marketing. We are always happy to have a chat and share how our talents can help elevate awareness of your company. These are our areas of greatest concentration:BrisbaneCairnsGold CoastHervey BayIpswichSunshine CoastToowoombaAuckland FREQUENTLY ASKED QUESTIONS Does Digital Marketing for Carpenters Actually Work? Yes! With over 10 years of research, we have helped hundreds of clients achieve success through digital marketing. We help you set realistic goals for your business to help you grow your brand and client base over time, allowing for sustained success and growth. 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The best strategy often evolves over time as your business grows, which could involve employing all these services or a combination of the three. Yes! With over 10 years of research, we have helped hundreds of clients achieve success through digital marketing. We help you... --- DIGITAL MARKETING FOR CONSTRUCTION COMPANIES Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with Construction Digital Marketing that works! 1300 659 035 Call now to speak with a construction digital marketing specialist! DIGITAL MARKETING AGENCY FOR CONSTRUCTION COMPANIES Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. CONSTRUCTION DIGITAL MARKETING BUSINESS OWNERS TRUST No-Nonsense Digital Marketing for No-Nonsense ResultsConstruction and digital marketing – seems like they’d go together like relish and peanut butter. But experience has shown otherwise. Today, digital marketing for construction companies is a proven winner for firms big and small – and Resurge Digital has led the way in digital online marketing for developing and capitalising on this remarkable resource. As the internet has become ubiquitous, there is no more efficient way to put your message in front of decision-makers of all kinds. That message is sticky – it remains available the next day, or the next year. Making a sale is a process – the buyer typically needs to come back to the idea more than once before they commit. Digital presence allows them to move into the sale as quickly as possible but at a comfortable pace, without breaking the connection that brought them there in the first place. Other media doesn’t come close to this kind of persistent engagement. Get started today with the leading Brisbane digital marketing team at Resurge Digital. Contact us online or call us on 1300 659 035 to get started. HOW WE CAN HELP HERE AT RESURGE DIGITAL, WE PROVIDE A RANGE OF SERVICES TO HELP GROW YOUR BUSINESS. SEARCH ENGINE OPTIMISATION (SEO) Online search is where sales start in today’s world. We craft your message incorporating keywords and key phrases corresponding to relevant online searches, so your listing rises in search result rankings and qualified potential clients are motivated to visit your site. This is a long-proven strategy for SEO Brisbane wide, based on verifiable statistics. Show more SOCIAL MEDIA MARKETING (SMM) Potential clients increasingly look to social media – multiple times per day – for information and recommendations. We use our knowledge and experience with this medium to put your message in front of a vast audience. Your customers find you, and they connect with a tap. We are Social Media Marketing Brisbane – ready to take your messaging to a new level. Show more PAY-PER-CLICK (PPC) These are paid-for advertisements appearing online primarily in the top search engines. They differ from regular listings – they are more visible, and you control the content. The fee paid for a click is very small compared to the revenue it can generate. We have been deploying this approach as a leading Google Ads Manager Brisbane wide for years, and we know what works. Show more WEB DESIGN The foundation of digital marketing is the World Wide Web – the most powerful tool for sales communication ever invented. Resurge Digital is your go-to Brisbane website design agency, for reliable, proven methods that further your business purposes. We are proud to be fully committed to using the Web to inform Australia and the world about the capabilities and achievements of the great roster of construction companies that we represent. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our digital marketing for construction companies team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. THE RESURGE DIGITAL DIFFERENCE UNDERSTANDING THE CLIENT Digital marketing for construction companies is a specialised enterprise. A strong appreciation of the unique space in which construction operates is key. There are no incidental construction projects. They are not undertaken on impulse. Each involves foresight and planning and regulatory compliance on a scale not seen in most other industries. A potential client with a construction project in mind needs to be spoken to in ways that are informative, technically sound, transparent, and quite serious without being stuffy. Construction digital marketing in general, and a construction company’s messaging in particular, must reflect this reality. A digital marketing agency for construction must know how to craft messages like this. BUILDING A BRAND When you communicate to any audience of potential buyers, you are always building a brand. Finding the “something different” that sets a company apart from competition is the source of success. Resource Digital understands that you know your company best, and we consult with you to learn your unique situation and capabilities, both in the work you do and in your existing marketing and sales. For example:Are your customers local or interstate, or both? What media have you been using to reach them? Is it working? How does your sales force reach out to potential customers? Is sales ready to handle inbound contact generated by web presence? Ready to manage online customer chat? The list and the details go on and on. Every company is different – there is no universal best answer. It’s very important to choose construction digital marketing solutions that are an excellent fit. INDUSTRIES WE SPECIALISE IN: DIGITAL MARKETING FOR BUILDERS No part of construction takes in more planning and physical effort than building. Whether commercial or residential, this is where the work and care of dozens of people is tried and proven. In the end you stand in front of the result of an intricate coordinated group enterprise. We assist potential clients to understand that you are the one who can bring all of this together, on time and in budget. DIGITAL MARKETING FOR SHOPFITTERS The work of shopfitters is closest to the client – they create the space the client will see every day and spend hours experiencing, possibly for many years to come. Communication is the beginning – the client must feel that their voice is heard, so the finished space will reflect the best part of themselves. We highlight shopfitters’ portfolio... --- SEO HERVEY BAY SEO Company Hervey Bay Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with Hervey Bay SEO. 1300 659 035 Call now to speak with a Hervey Bay SEO Specialist. SEO SPECIALIST HERVEY BAY Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. SEO HERVEY BAY BUSINESS OWNERS TRUST TO GENERATE LEADS No-Nonsense SEO for No-Nonsense ResultsDo you have a business in Hervey Bay? If so, consider our SEO Hervey Bay services. Search engine optimisation is an effective way to get your website found by people when they search for services from businesses like yours. The better the SEO, the more qualified traffic will come through and convert into customers. And that's where our team of experts can help. Resurge Digital has helped countless businesses grow their customer base through tried and tested SEO strategies. Contact us today to see how we can help yours too! You've put a lot of time, money, and resources into creating a business, but attracting customers to your site can be difficult when you don't know where to start - which is why it’s time to get an expert that understands how search engines work! Your website is a powerful tool in your marketing arsenal, and it should be treated as such. At Resurge Digital, we are first and foremost specialists in SEO strategy, implementing a wide range of local, onsite, offsite, and technical techniques to vastly improve client’s ranking in search results. Read on to see why we're the SEO Hervey Bay business owners trust to generate leads or give us a call on 1300 659 035 for a chat today. SEO HERVEY BAY SERVICES Search engine optimisation is a long-term game. There's no quick fix for rankings, and many SEO elements need to be considered when it comes to your website. With a comprehensive audit of your site and other offsite content, we can provide you with the best advice on how to improve your ranking in Google. Our service includes an audit of all essential SEO factors so that you don't have to worry about anything being overlooked. Domain Assessment If your website isn’t ranking high on Google, it’s not just a minor inconvenience, it means that you’re losing out on potential customers and revenue. Not to mention that those who find your site might be frustrated because of how difficult it is to navigate. We want to help make sure that your business doesn’t have these problems – which is why we offer comprehensive SEO Hervey Bay services for any type of business. Show more Hosting Assessment Website performance is a critical factor in an organisation’s success. A website that offers good user experience will see more traffic, which leads to increased conversion rates. A slow-loading site with poor navigation frustrates visitors, who are likely to leave the page without converting. With our web hosting assessments, we’ll provide an honest evaluation of what needs fixing and give you customised recommendations for improving your site’s performance without breaking the bank. Show more Recurring Auditing It can be frustrating to continue adding new content to your website only to find technical problems. If not fixed in a timely manner, these issues may worsen and affect how search engine crawlers see your site. We run frequent crawls of websites with the goal of identifying any new errors or potential problems before they arise. By dedicating time each month to fix the technical issues that we identify during our crawls, you’re able to avoid any long-term adverse effects on your site’s quality ranking. Show more Technical SEO Onsite Search engine crawlers are constantly trying to find the best content on the internet. This means that your website needs to be top-notch and updated regularly if you want it to succeed. Technical SEO is a process of fixing broken links, optimising sitemaps, or creating and optimising content – which can be very time extensive and difficult. At Resurge Digital, we provide this service so that our client’s websites can be seen as a high-quality resource and rank higher as a result. Show more Extensive Keyword Research If you want to rank higher in search engines, then keyword research is the first step. It’s important because it allows you to determine what people are searching as related to your goods and services and how they’re searching for it. Your keyword research will provide the framework for everything we do: content creation, on-site SEO strategy & more. Show more Content Analysis Every business knows that SEO is crucial for success. But what are the best ways to get your site up in the rankings? Content. When it comes to SEO, content is one of the most important parts of a comprehensive strategy. This is why we base our strategies around keywords and crafting and optimising content to be more attractive to crawlers. Our content analysis includes evaluating old content for optimisation and creating new content with relevant keywords. Show more Ongoing Content Strategy Google’s algorithm is constantly changing, but the one thing that hasn’t changed is Google’s emphasis on fresh content. If you want to rank higher in SERPs and stay ahead of your competition, it is important to have a well-planned content strategy. This includes publishing new articles as well as updating old articles with information that has been updated since the original publication date. Show more Backlink Profiling Links are incredibly important for SEO, which is why it’s important to craft a link building strategy that doesn’t break Google’s stringent guidelines. There is no such thing as a quick and easy link building strategy, but there are plenty of strategies that will help you build links in a safe and effective manner. We’ll see if your website is connected to any spammy backlinks that can affect your ranking and remove and replace them with high quality... --- SEO IPSWICH SEO Services Ipswich Is your business doing well, but your website is struggling to generate new leads or sales? Get in touch with Resurge Digital for help with SEO Ipswich wide. 1300 659 035 Call now to speak with a Ipswich SEO Specialist. IPSWICH SEO SPECIALIST Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. SEO IPSWICH BUSINESS OWNERS TRUST TO DELIVER RESULTS No-Nonsense SEO for No-Nonsense ResultsUnless someone sees and uses them, even the most cleverly branded, custom-designed websites are nothing but dead digital real estate. Using search engine optimisation, we put your site in front of the people who are already searching for products, services and businesses like yours – this is the power of inbound marketing. Instead of trying to force your way into a market, appeal to web searchers who are already looking to hire or buy from you. We built our search engine optimisation process on the principles of inbound marketing. We make sure that your website answers the information and service questions as well as product searches of your prospective clients. The logic is simple – when a prospective customer searches the web, search engines check their indexes for websites that best answer that query. By matching your web presence to how real people search for businesses like yours, we increase your chances of getting found on today’s crowded internet. There is a lot of ‘SEO theatre' on the Ipswich SEO scene these days, but not with our SEO company. Our processes are transparent and visible. We don’t pretend to do work; we always work hard; we are always searching for ways to improve your website. As we keep on updating your website, you always see what work we are doing. Read on to learn more about the SEO Ipswich business owners trust to deliver results, as delivered by Resurge Digital, or just pick up your phone and dial 1300 659 035 now, to get started today. SEO IPSWICH SERVICES At the beginning of your search engine optimisation campaign, we conduct a comprehensive and extensive technical SEO audit of your website and the SEO sensitive offsite elements of your business presence online. Our approach to search engine optimisation is itself continuously optimised - at our SEO company, we are quick to discard approaches that waste yours and our time and retain those that have a track record of working. Below are only a few of the aspects of our SEO health check. Domain Assessment We check for possible domain level issues. Does your domain name look trustworthy? Perhaps it poorly reflects the character of your business? The age of your domain may also affect your website’s ability to rank. We check for all SEO sensitive aspects of your domain name and develop a strategy to overcome these problems. Show more Hosting Assessment Your web hosting may serve your website from a location far away from your place of business or worse yet from where your audience is. Your host may limit the server resources allocated to your website and limit the ability of your website to serve content to your visitors. We assess all these elements and more; then, we work with your host to resolve any issues and only recommend host migration as a last resort. Show more Recurring Auditing As you work on your website, add new pages, upload content, install plugins, tweak and make changes, all the accumulated updates tend to create technical problems which can affect the quality of your website as search engines see it. Our auditing tools run scheduled monthly crawls of your website and alert us of what needs fixing. Show more Technical SEO Onsite Improving the technical quality of your website is the basis of our approach to search engine optimisation. At Resurge Digital, we specialise in technical SEO. To name only a few points, we will find and fix your broken links, amend your URLs, improve your internal linking structure, speed up your website and optimise your sitemaps wherever possible, as necessary. There is no fluff in the work we do on your website, every action we take and every decision we make when making or recommending changes to your website is informed and has a purpose behind it. Show more Extensive Keyword Research Each of our Ipswich SEO campaigns starts with extensive keyword research that informs us on what keywords, terms and phrases your potential customers and clients use to search the internet for products and services like yours. Keyword research is our guide to if and how your website should change to best answer those queries, and consequently encourage search engines to show your pages to those searchers more often and in higher positions. Show more Content Analysis Your website probably reflects how you see and understand your business, services and products, but have you considered whether your prospective clients use the same words to talk about and search for what you are offering? Searching the web is a query-answer transaction. We conduct extensive keyword research at the start of every campaign to inform what content should be present on your site, what keywords it should use, and how it should be structured. Are all the SEO sensitive elements of your site optimised? We will make sure they are. Show more Ongoing Content Strategy From a search engine’s perspective, a frequently updated website is by definition worth paying attention to (though there are exceptions). Logically, newer content must by definition contain more up-to-date, more accurate and better revised information than older content. That said, older content is also important; any piece of writing that has managed to remain on the web for a long period of time, must also have continuing relevance to its topic. An informed, keyword-driven content publishing strategy is crucial for your business to stay on a search engine’s radar. We develop an approach to writing on topics relevant to your business and... --- SEO SUNSHINE COAST SEO Services Sunshine Coast Wide If your business is doing well, but your website is not getting found on the web, get in touch with us now. Contact Resurge Digital for help with SEO Services Sunshine Coast wide. 1300 659 035 Call now to speak with the seo specialist sunshine coast companies know to deliver results. SEO SPECIALIST SUNSHINE COAST Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. SEO SUNSHINE COAST BUSINESS OWNERS TRUST TO DELIVER RESULTS Concrete SEO for Concrete Results Even the most beautiful, engaging website in the world, will not generate any traffic if it cannot be found. Leveraging an array of evidence based, proven strategies and approaches that we know work well, our SEO can help your website get found on the ever-busy, increasingly crowded internet. Our search engine optimisation process is built around researching and responding to the needs of your preferred customers. By matching your website to how such people search the web, we can increase the chances of your business successfully reaching those prospective customers. At Resurge Digital, we focus on being transparent and continually communicating our strategy to you. We are constantly searching for ways to improve your website and to keep on top of the ever-changing search engine algorithms. We actively research and develop new techniques to ensure our clients, such as yourself, have the best chance of reaching peak visibility in search engine rankings. For SEO Sunshine Coast businesses trust to deliver great results dial 1300 659 035 to get started today. SEO SERVICES SUNSHINE COAST We start your SEO campaign by conducting an extensive and comprehensive SEO audit of your website to come up with a strategy that utilises the best, proven on-site, off-site, and local SEO practices to improve where you rank in the search results. We test new strategies and are quick to discard any approach that doesn’t generate strong results – the strategies and approaches we use, are all back by evidence and measurable data. Below are a few elements we look at during an SEO health check. Domain Appraisal A domain appraisal will look at any domain-name level issues, such as whether your domain name looks trustworthy, if the age of the domain is an issue or if the name itself poorly reflects what your business does. We will check for all SEO sensitive aspects in this area and develop a strategy to overcome any problems we find. Show more Hosting Check A poor web host server can be detrimental to your business, as it can severely limit the ability of your website. This might include bandwidth restrictions, slow load times, poor security and more. We conduct a series of checks to see if there are any areas your website can improve on or if your site requires a host migration. Show more Scheduled Auditing As new pages, content and plugins are added to your website, they may cause technical problems that can affect the quality of your website as seen by search engines. Our auditing tools will run regular scans of your website to alert us to any issues that require fixing, as they arise. Show more Technical Quality Check At Resurge Digital, technical SEO is our bread and butter. To only scratch the surface, this can involve everything from finding and fixing broken links and missing pages, improving the URLs of your pages, through enhancing your internal linking structure, to implementing tweaks that improve your visitor’s page experience. All decisions made by us to advance your site are evidence informed and data driven, ensuring every piece of work we conduct on your site has a real purpose behind it. Show more Extensive Keyword Research Every one of our SEO Sunshine Coast campaigns starts with extensive keyword research to give us a deep understanding of the keywords your potential customers are using to find similar sites to yours. This acts as our guide and helps us to build an SEO strategy that answers those queries in a way that generates well-qualified traffic from visitors who are already looking to buy products like yours, book services such as the ones you offer and hire businesses like the one you operate. Show more Content Review Using our extensive keyword research, we create a keyword-driven content strategy to determine what kind of text should be present on your site. We consider what your prospective clients will be searching for, how they will phrase their searches and how your website text should be structured so that it is your and not your competitor’s pages appear in front of those prospective customers. We ensure all the SEO sensitive elements of your site are optimised to answer such queries effectively, to position your business in front of your target audience. Show more Smart Content Planning Google especially is well known to prefer fresh content. Fresh content means a website that is updated regularly, with the aim of delivering the most up to date information relevant to a user’s search query. This is why our team focuses on delivering search volume-informed and keyword-driven content strategies that help your website consistently stays on the search engine’s radar. We achieve this by creating content strategies focused on topics related to your industry as well as optimising older content to explicitly target user searches. Though it may look like your business wouldn’t benefit from a blog, many of our clients have found that blog articles help them to get discovered by individuals who later become their clients and paying customers. Show more Backlink Profile Analysis Though many SEO providers offer wholesale link building to increase rankings, this can have the opposite effect as it does go against search engine guidelines. It can even result in a penalty or get you delisted, as Google especially tends to crack down on websites using such tactics. We conduct a thorough check fn your backlink profile to look for... --- SEO TOOWOOMBA SEO Company Toowoomba Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with Toowoomba SEO. 1300 659 035 Call now to speak with a Toowoomba SEO Specialist. SEO AGENCY TOOWOOMBA Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. SEO AGENCY TOOWOOMBA BUSINESS OWNERS TRUST TO DELIVER RESULTS Real SEO – Real ResultsSearch engine optimisation - or SEO - is a marketing strategy that helps your website rank higher in search engine results. It’s about getting found when people are looking for what you have to offer. When done well, SEO can drive more qualified traffic and convert them into customers. Here at Resurge Digital, we know how to use the right techniques to get you found online. Our team of SEO Toowoomba experts has helped numerous businesses just like yours grow their customer base through digital marketing services such as content creation and onsite and offsite SEO techniques that generate high-quality leads from the web. Our SEO is built around inbound marketing, which is a philosophy of integrating quality content with strategic digital marketing efforts to attract and convert more leads. It’s the idea that when you make it easy for people to find what they need, they will come to you. This philosophy has been embraced by many small businesses looking for ways to grow their business without spending too much money. "We do this by thinking like the customer and crafting your web presence to match how customers search for businesses like yours. "Search engine optimisation is constantly shifting, and new techniques are continually being developed, and it's difficult for even the most experienced SEO professional to stay on top of all the changes. Resurge Digital focuses on developing long-term relationships with clients by providing them transparency into our strategy and consistently communicating progress to make decisions about their website. We work hard to find new ways to improve your website while staying up-to-date with search engines' latest algorithms and techniques to give you the best chance of being seen by potential customers. Read on to discover why we’re the digital marketing agency SEO Toowoomba business owners trust to deliver results or give us a call on 1300 659 035 for a chat today. SEO AGENCY TOOWOOMBA SERVICES SEO is a game of patience – even with the proper techniques, it can take a few months to see any real improvements in your website visitor numbers. If you're looking for a complete and exhaustive checklist of all the SEO elements that are important to your website, then you've come to the right place. Our SEO service includes an audit of your website and any other offsite content related to your business's online presence. The technical SEO audit that we do will highlight many aspects of your site which can be improved for a better user experience and are essential factors when ranking with Google. Domain Assessment We have a team of SEO tech experts that will check your domain for SEO issues. We’ll get your site looking great on all the search engines and make sure you rank higher than ever before. Our services are comprehensive, and we can fix any part of your website to improve the ranking potential. Show more Hosting Assessment Understanding the root cause of your website performance issues is key to solving them. A web hosting assessment will help you identify any potential problems with your current host and recommend solutions to improve your site’s performance. We take a holistic view, examining all aspects of a website’s environment – from server resources to location – before making changes or migrating hosts. Show more Recurring Auditing When you continue to add new content, pages, and plugins to your website, it can increase technical problems and take up too much bandwidth if not correctly. This can affect how search engine crawlers find your site, as it may get flagged as a low-quality website. We run frequent crawls of websites to see any new problems and dedicate time each month to fix any errors. Show more Technical SEO Onsite At Resurge Digital, technical SEO is our bread and butter. This is a time-intensive process and one that needs continuous updating. This might improve fixing broken links, adding keyword-focused title tags and meta descriptions, optimising sitemaps, or updating all content on your site. Every action we take has a purpose to ensure your website improves in quality and is more visible to search engine crawlers. Show more Comprehensive Keyword Research Keyword research is crucial to a successful SEO campaign. It’s the first step in identifying what your customers are looking for, and how you can provide it to them. Your keyword research will be the base of everything else we do: from content creation, to link building & more. Show more Content Analysis When it comes to building a successful SEO strategy, content is key. This is why we tailor our content strategy around keyword research to craft content to answer your customer’s common search queries. Our content analysis will look at your site’s existing content to optimise anything with updated keywords. We’ll also create pages and posts to ensure your site looks favourable to search engines and is informative to customers. Show more Ongoing Content Strategy Logically, newer content is more likely to contain more accurate and updated information than older content. That said, it should be clear how much you value your old content and consider updating it: if not updated regularly enough/not at all then the opportunity cost can be high as Google will deem that page less relevant and push it further down in SERPs. It is not enough to just publish new content on your blog. You need a strategy that is going to ensure you are getting the most out of your blog and its content for years to come. There are... --- SEO AUCKLAND Auckland SEO Agency Is your business doing well, but your website is struggling to generate new leads or sales? Get in touch with Resurge Digital for help with SEO Auckland wide. 1300 659 035 Call now to speak with an SEO Specialist. AUCKLAND SEO SPECIALIST Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. SEO AUCKLAND BUSINESS OWNERS TRUST TO DELIVER OUTCOMES Real Local SEO Auckland ResultsEven a beautifully designed website is dead digital real estate if it can’t be found, which is why incorporating an SEO strategy is so crucial to your success on the web. SEO or ‘search engine optimisation’ involves using on-site, off-site, and local techniques to put your audience in front of the right people. This includes being able to intuitively think like a customer and working out keywords your potential client may be using to find a business like yours. Read on to learn more about the SEO Auckland business owners trust for high-quality leads or pick up the phone and dial 1300 659 035 to get started today. Our Auckland SEO Services are Built on Inbound Marketing Principles When your prospective customers search the web, search engines aim to deliver results that best answer their queries. The key to SEO is to think as both a customer and a search engine to develop a strategy that will get your website recognised as ‘the answer’ to those queries. By matching your web presence to exactly how your prospective customers search, we cut through the noise and increase the chances of your website being found by people who are already looking for products and services like the ones you offer. We find that a lot of providers of Auckland SEO services promise first page results in a matter of months. However, SEO is a marathon and not a sprint and does require time as well as effort. We pride ourselves on attacking SEO problems from all sides when looking to improve your digital footprint. We are constantly Searching for ways to improve websites and develop methods of keeping up to date with search engine algorithms, which can promptly change without warning. SEO SERVICES AUCKLAND Our SEO strategy starts with a comprehensive audit of your website. We’re quick to discard approaches that don’t work and keep track of every part of the process to see what’s working and what needs improving. Below are some of the aspects we look at during an SEO audit and what we focus on during a typical SEO Auckland campaign. Domain Assessment First we check whether your website has any domain name related issues that make it appear untrustworthy. This might include whether your website has a valid SSL certificate, the age of your domain, or whether or not it reflects the nature of your business adequately. Show more Hosting Assessment If your website is hosted on a poor performing server, the results may range from slow downs to excessive downtime. This can significantly impact your business as a potential customer will often leave your website for one that loads faster. We assess your website and work with your host to resolve any actionable issues or may offer new host recommendations. Show more Website Auditing Websites can quickly become wrought with issues as a result of otherwise simple updates like adding new pages, content, and plugins. This can have a significant impact on the quality of your pages as seen from a search engine’s perspective. Consequently, this can have a flow-on effect that negatively impacts your earch engine visibility. Our auditing tools provide us with a comprehensive breakdown of any issues on a monthly basis, ensuring that we know what needs fixing and how urgent the fixes are. Chat with a local SEO Auckland specialist today for a comprehensive audit of your website. Show more Technical SEO Technical SEO is what we do best at Resurge Digital. Only a few examples of the techniques we use include fixing broken links and URLs, auditing for keyword cannibalisation, fixing meta descriptions and improving internal linking structure between your pages. Every decision we make is informed by evidence, to ensure we don’t waste any time on techniques that do generate meaningful outcomes. Show more Comprehensive Keyword Research We start a typical SEO Auckland campaign by coming up with comprehensive keyword research that tells what phrases potential customers are searching in relation to your business. This acts as our guide to come up with a keyword search strategy, which involves creating new content and optimising existing content, encouraging search engines to move your website to a higher position. Show more Content Analysis As a part of the keyword strategy for any SEO Auckland campaign, we look at whether your website properly reflects what your business does as a service or what products it offers. It is keyword research determines what kind of content should be on your site, and what search terms should it be built around. Show more Content Strategy A frequently updated website is viewed favourably by search engines, which is why it’s crucial to regularly publish content. By using an informed keyword strategy, we can not only create content that’s relevant to your business and what potential customers are searching for but also optimise existing content on your website. Though some business owners think a blog isn’t useful, it’s a proven strategy that continues to help our clients get discovered. Show more Backlink Profiling A lot of Auckland SEO services will build wholesale links to manipulate rankings, but this can result in penalisation or even a delisting. We’ll conduct a thorough check of your backlink profile and fix any bad backlinks. Show more Link Building Link building is an important part of SEO, as it makes your business appear more trustworthy to a search engine. Our approach to this is very different to other agencies, as we focus on quality over quantity. Though Google suggests businesses... --- DIGITAL MARKETING FOR ARCHITECTS Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with online marketing for architects that works! 1300 659 035 Call now to speak with a digital marketing for architects specialist! ONLINE MARKETING FOR ARCHITECTS Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. YOUR ARCHITECTURE DIGITAL MARKETING FIRM As an architect, you are responsible for designing the homes we live in and the buildings where we work. This is a vital service, making it important that you reach and connect with as many interested clients as possible. When you choose Resurge Digital, we use digital marketing for architects to help build your brand online while placing your business in front of as many people as possible. Whether you need SEO for architects or are looking for someone to operate your social media accounts, our expert team is here to help. If you’re ready to get started with digital marketing for architecture firms, give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or reach out through our online form. ARCHITECTURE DIGITAL MARKETING HOW OUR ONLINE MARKETING FOR ARCHITECTS HELPS SEARCH ENGINE OPTIMISATION (SEO) When you use our SEO for architecture firm services, we strategically place keywords and phrases within the written content on your website. These keywords are carefully researched by our experienced SEO Brisbane technicians and have been chosen to provide your firm with the most effective marketing campaign online. With every business having some form of presence online now, it has never been harder to stand out in such a crowded market. That’s why it is important to engage with SEO for architects to give your firm the best chance of growing your client base. Show more SOCIAL MEDIA MARKETING (SMM) Social media has become an integral part of most Australian’s lives as they engage with their favourite platforms multiple times a day. This makes it important that you are featuring your business across these platforms to build brand awareness, and through social media marketing for architects, we make this happen. At Resurge Digital, we provide the social media marketing Brisbane relies on to take their businesses to new heights. When you choose us for social media marketing for architects, we manage your business accounts across popular apps such as Facebook and Instagram, posting on your behalf while including links to your services within the messaging. Show more PAY-PER-CLICK (PPC) Our digital marketing for architects include using paid advertising to ensure your business always shows at the top of relevant searches on websites such as Google and Bing. This helps to expand your digital reach while placing links to your website directly in front of those who are searching for the services you offer. When you use paid advertising as part of your architecture digital marketing, you are giving your business a massive visibility boost. Our Google ads manager Brisbane team only displays the content you approve of, ensuring your online advertising remains on-brand and displays the messages you wish to convey. Show more WEB DESIGN Your website is your main presence online, making it important that your site is optimised to not only draw in potential clients, but retain them long enough to engage with your services. When you use Resurge Digital for online marketing for architects, we optimise your existing site or build you a new one to best showcase your brand while incorporating proven SEO for architecture firm practices. As a top Brisbane website design agency, we know exactly what it takes to create a website that trends in your industry and appeals to potential clients. Through digital marketing for architecture firms, you will receive an engaging website that you can’t help but constantly visit yourself. Show more SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL 1300 659 035 Call us now to speak with our digital marketing for architects team, or e-mail enquire@resurgedigital. com. au and we will quickly reply to your message. WHERE WE SERVICE While we are known for supplying high-quality digital marketing for architects in the Brisbane area, our services extend across all of Australia. Whether your firm operates in Southeast Queensland or anywhere else in the country, give us a call on 1300 659 035 to discuss how digital marketing can elevate your business. QUEENSLAND BrisbaneGold CoastSunshine CoastHervey BayIpswichCairnsRockhamptonLoganand more. AUSTRALIA & NEW ZEALAND New South WalesVictoriaSouth AustraliaNorthern TerritoryWestern AustraliaTasmaniaNew Zealand FREQUENTLY ASKED QUESTIONS Does Digital Marketing for Architects Actually Work? At Resurge Digital, we practice what we preach and have helped countless businesses just like yours expand their reach online and boost engagement levels with clients. We help you set realistic and achievable goals for your business and provide the most effective methods for accomplishing these goals. What is the Price of Digital Marketing? The cost of digital marketing largely depends on the services you choose to engage with, as there are multiple ways to market yourself online. Whether you wish to use social media marketing for architects or engage with our SEO for architecture firm services, we will discuss your situation with you and nominate the marketing package we think best suits your needs. Should I Choose SEO, PPC, or SMM? While all these services are beneficial, the right choice depends on your business, the services you offer, and what you hope to achieve with digital marketing. At your initial consultation we discuss these factors while offering advice on the best strategy to achieve your goals. This strategy often evolves over time and may even incorporate all three or a combination of these services. At Resurge Digital, we practice what we preach and have helped countless businesses just like yours expand their reach online and boost engagement levels with clients. We help you set realistic and achievable goals for your business and provide the most effective methods for accomplishing these goals. The cost of digital... --- SEO GOLD COAST SEO Agency Gold Coast Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with Gold Coast SEO. 1300 659 035 Call now to speak with a Gold Coast SEO Specialist. SEO SPECIALIST GOLD COAST Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. SEO GOLD COAST BUSINESS OWNERS KNOW TO WORK No-Nonsense SEO for No-Nonsense ResultsNo matter how cleverly branded or well-designed your website is, it is nothing but a pretty image on your monitor if nobody else can find it. Using SEO, we can help your website reach people already searching for businesses, products and services like yours. This is the power of inbound marketing. Don't force your way into a market and, instead, appeal to searchers who are already looking to buy goods or hire services from you. Continue reading to find out how our Gold Coast SEO services can help a business owner like you to get more out of their website. Call us on 1300 659 035 now to get started. We have built our SEO with the principles of inbound marketing in focus. "Does your website answer the information and service questions or product searches of your prospective customers? We will ensure that it does. "When a person searches the web, search engines match websites in their indexes against the keywords those searchers have used to find the pages that best answer their questions. We match your web presence to how your prospective customers search for companies like yours. Our goal is to increase your chances of getting found when you are being searched for. There is a lot of 'pretend' SEO on the Gold Coast SEO scene, but we are different. Our work is visible and transparent. We always work hard; we are always looking for new ways of improving your website. You can always see what work we are doing, as we keep on updating your website. OUR GOLD COAST SEO SERVICES Every single one of our Gold Coast SEO campaigns is informed by our own research, and based on solid evidence that we use to form the foundation of everything we do. We start with a comprehensive technical search engine optimisation audit and review of your website. We take the time to analyse how well your site reflects what your business does (and what it can do). We do not stop there though. We spend the time required to understand your desired audience and to ensure that your pages respond to the needs of your potential customers and clients. Our methods are also constantly evolving. We always try and test new ideas to make sure we are providing your business with a cutting edge service that works. Domain Checks Does your domain name appear trustworthy? Maybe it does not reflect the nature of your business very well? The age of your domain can also be a factor in your website’s ranking ability. We check the SEO sensitive aspects of your domain name to develop a strategy to overcome any such problems. Show more Hosting Checks Your web hosting provider could be serving your website from a location far from your actual place of business. Worse yet they could be serving it far from where your target audience is. Your host could be limiting the server resources allocated to your website and limit the ability of your pages to show content to visitors. We can assess all these elements to work with your host in resolving any such issues. We typically only recommend moving away as a last resort, and we are always happy to make recommendations that suit a range of budgets. Show more Regular Auditing Working on your website, adding pages, uploading content, installing plugins, tweaking and making changes, may create problems affecting the quality of your website from the search engine perspective. Our automated website audit runs monthly crawls of your website to tell us if anything new needs fixing so that we can get onto any problems as they arise. Show more Technical SEO Working to improve the technical quality of your website is the basis of our approach to SEO. We focus on technical SEO. We find and fix broken links, amend your redirections, improve your website’s linking structure, speed your website up as much as possible, optimise your sitemaps and much, much more. There is no filler in the work we do, every action we take, every decision that we make in recommending or making changes to your website is informed and serves to accomplish a clearly defined goal. Show more Comprehensive Keyword Research Every single one of our Gold Coast SEO campaigns is built around comprehensive keyword research designed to find out how your potential clients and customers search the Internet for products, services and businesses like yours. Why is this important? We, as business owners, think about and talk about our companies, services and products as industry insiders. Keyword research reveals how the people we want to sell our work to, search for it on the web. This allows us, as your digital marketing experts, to tailor your web presence to the needs of people who are already looking to spend money with you. Show more Content Review No doubt your website reflects how you understand your services, products or your business, but consider if your target audience uses the same words to search for what you sell or do. Searching the web is a question-answer exchange. With comprehensive keyword research at the start of your campaign, we inform ourselves on what content your website should have, what key phrases and words should it use, and how to structure it. We check if all of the search engine optimisation sensitive elements of your are site optimised, to make sure that they are, in fact, optimised. Show more Informed Content Strategy If your website is to rank,... --- CONTACT US SUPERCHARGE YOUR BUSINESS WITH RESURGE DIGITAL SEO GOOGLE ADS WEB DESIGN SOCIAL MEDIA RESURGE DIGITAL MARKETING & ADVERTISING PHONE 1300 659 035 EMAIL hello@resurgedigital. com. au ADDRESS 17C/455 Brunswick St Fortitude Valley Brisbane QLD 4006 FOLLOW US Facebook Linkedin Instagram HAVE QUESTIONS? Fill out the form to send us a message, and we’ll get back to you promptly. --- SEO CAIRNS SEO Company Cairns Is your website struggling to bring in traffic? Get in touch with the Resurge Digital team; we can help you with Cairns SEO. 1300 659 035 Call now to speak with a Cairns SEO Specialist. SEO SPECIALIST CAIRNS Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. SEO CAIRNS BUSINESS OWNERS KNOW TO WORK No-Nonsense SEO for No-Nonsense ResultsEffective SEO is about quality content, social media integration, conducting thorough keyword research and integrating results into your website. With both local and web-based businesses building their marketing assets on the same platform, now’s the time to make sure you’re getting the most out of your site – which is where out SEO Cairns specialists can help. Our processes are built on inbound marketing, ensuring that your website provides information that your clients are looking for. When a user searches a keyword online, search engines quickly crawl through millions of pages to showcase results that best match that query. The art of search engine optimisation is figuring out what a user is looking for and creating content around those keywords. But it’s not as simple as just placing words on a page; SEO covers multiple areas – including local, onsite, offsite and technical. Our SEO Cairns specialists match your web presence to how people search, helping you to vastly improve your chances of ranking higher and becoming found in the increasingly competitive market. There is currently quite a lot of ‘SEO theatre’ on the SEO Cairns scene, but at Resurge Digital, we’re committed to being transparent with expectations and results. We work hard on delivering the best results possible, actively researching new techniques that can improve your website’s visibility. Read on to learn more about the SEO company Cairns business owners trust to rank higher or give us a call on 1300 659 035 to get started today. CAIRNS SEO SERVICES We start your search engine optimisation strategy by conducting comprehensive research of your online presence, including your website, content, and extensive technical elements. We’re quick to discard approaches that aren’t working, ensuring time, money and resources are only spent on techniques that generate positive results. Below are just a few of the elements we look at during our SEO audit of your website: Domain Assessment Your domain name is one of the first things users will see on your website. Is it accurate? Does it reflect the legitimate nature of your business? We can perform an analysis that will help you determine if your domain is having a negative impact on your site’s ability to rank and come up with a strategy to fix any problems we find. Show more Hosting Checks Hosting can make or break your website. With our host assessment program, we’ll run a complete check of all specifications on your site and any limitations in hosting or storage configuration. Then, we’ll evaluate your website’s performance under pressure to ensure it’s sufficient for your needs and if you’re ready for new hosting, we’ll find you the best solution. Show more Technical SEO At Resurge Digital, technical SEO is our speciality. This involves continuously improving the technical aspects of your website, such as fixing broken links, optimising URL’s, optimising content with internal linking, increasing website, structured data and more. Every action we take is informed and part of a larger strategy, ensuring we only make changes that we know will generate a positive result. Show more Comprehensive Keyword Research Keyword research is one of the first things we do as part of our SEO strategy, as it provides the framework for everything we do. This looks at finding common keywords and phrases your target audience uses to find products or services like yours and crafting a content strategy around every offering – including landing pages, blogs, Google ads and social media. Show more Content Analysis The content analysis looks at the current content you have on your website and if it accurately answers user enquiries. This includes analysing existing content to see it can be optimised with keywords and extending it to meet a higher count and creating brand new landing pages and blogs centred on keyword research. Show more Ongoing Content Strategy Did you know that search engines prefer to show websites with updated content? This is because up to date information is viewed as more factual and relevant, which is why it’s so important to update the content on your website consistently. We do this by regularly writing and uploading blogs on frequently searched queries related to your business and restructuring and updating the existing content on landing pages. Though it’s easy to view blogs as an unnecessary addition to a website, we’ve found that long term clients are frequently discovered online through articles and posts. Show more Backlink Profiling When it comes to links, not all links are created equal, and simply having the details of your business on as many platforms as possible can harm the legitimacy of your website. This form of link building can impact your website’s ranking as it goes against the guidelines of many major search engines. We conduct a thorough audit to see where your details may be displayed and address these problems before commencing strong, quality link building. Show more Backlink Profile Expansion We firmly believe in quality over quantity with link building, which is why we focus on finding relevant, trusted websites to link to. This approach is vastly different from other agencies, as we instead put time and resources into improving your website’s technical aspects and content quality. In fact, some of our best performing, competitive SEO Cairns campaigns have reached top results without any artificial links. Our processes are built on proof and in accordance with search engines’ stringent guidelines to ensure your website won’t be penalised. Though Google itself has suggested getting links shared by appearing on the news or having other websites share blogs,... --- WEBSITE DESIGN BRISBANE Reliable Website DesignExperience the difference with Resurge Digital’s proven and reliable website design process. 1300 659 035 Call now to speak to our Brisbane website design team and order your website from Resurge Digital today. Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. EFFECTIVE AND RELIABLE WEBSITE DESIGN REQUIRES A MIX OF CREATIVE FLAIR AND TECHNICAL KNOWLEDGE Even the most creative website designs have little value if they cannot be turned into a website that serves your business purpose. Whether you are looking to boost your brand, online presence, set up an online store, or take your business to the international market, our website design Brisbane experts create stunning web sites customised for your business. Ready to get started? Pick up your phone and dial 1300 659 035 now to speak to our Brisbane website design team. WEBSITE DESIGN BRISBANE BUSINESS OWNERS TRUST Powerful, functional, responsive and reliable. Functional and User-Friendly Website Designs Are you looking for a reliable website design for your business website? A functional and user-friendly website is critical to growing your online presence. When it comes to effective web design, first impressions are everything. Good website design can be the difference between a potential purchase, booking or a quote request and a customer leaving your website for a competitor. Our Brisbane web design agency will ensure your website design is attractive, current, and offers the best in user experience possible, so your business is in the best position to succeed online. Show more Responsive Websites With over 50% of all web traffic coming from mobile users in 2021 (and likely to increase moving forward), your website design needs to be responsive and scale to suite a range of web browsers across an array of devices. Responsive website design is crucial to providing adequate user experience in 2021, it is also an integral part of increasing your search engine rankings, and improving your conversions. At Resurge Digital, we design and build desktop, mobile, and tablet friendly websites that are also easy to manage. Show more Lightweight Even the most functional can do more harm than good to your online presence if overburdened with unnecessary features. Our Brisbane website design team will make sure that your website includes everything it needs to succeed in the competitive online environment without relying on too many plugins and third party platforms. Our solutions are built on lean and lightweight foundations of fast and future-proof website design. Show more SEO Friendly and SEO Ready Having the most functional, responsive, and lightweight web site is no longer enough to set your business apart from its competitors. The websites of today need to be designed with the latest in Search Engine Optimisation (SEO) techniques in mind. At our Brisbane web design agency, our web designers train with our SEO team to build responsive websites that look great, are SEO ready and easy to use. Show more BRISBANE WEBSITE DESIGN SERVICES Whether you are looking for a simple, clean, and functional website for your hobby business, or a comprehensive e-commerce system to take your business to the market, our Brisbane website design team can recommend and build you an affordable website using a range of popular content management systems (CMS). Ready to get started? For the most reliable website design Brisbane wide, call 1300 659 035 to speak with our web development team now and order your new website from Resurge Digital today. WORDPRESS WEB DESIGN One of the most lightweight content management systems available, WordPress web design is easy to use, can be managed from any computer, it is customisable, and scalable to your business needs as your business grows. For elegant WordPress web design, get in touch with our web design agency Brisbane team today. SHOPIFY WEB DESIGN Shopify web design is the perfect e-commerce solution for small to medium businesses that need a minimal amount of configuration when looking to sell goods online secure and reliable, Shopify is easy to maintain, offers powerful marketing tools, 24/7 customer support, and easy payment solutions for your customers. For a fast build and easy to use solution, speak to our web development team today about Shopify web design. NETO WEB DESIGN Neto web design excels in being a truly Australian e-commerce option. Developed and designed for the Australian retail environment (Neto is now known as Maropost Commerce Cloud), it offers local support and hosting and allows you to sell everywhere, manage many aspects of the online sales process, and integrate a range of powerful add-ons including Xero, Afterpay, Australia Post, and more. Find out how Neto web design can help your business by getting in touch with our team today. CUSTOM WEB DEVELOPMENT Looking for something truly unique? Speak to us today about a custom web development solution tailored to the exact needs of your business. One of the most lightweight content management systems available, WordPress web design is easy to use, can be managed from any computer, it is customisable, and scalable to your business needs as your business grows. For elegant WordPress web design, get in touch with our web design agency Brisbane team today. Shopify web design is the perfect e-commerce solution for small to medium businesses that need a minimal amount of configuration when looking to sell goods online secure and reliable, Shopify is easy to maintain, offers powerful marketing tools, 24/7 customer support, and easy payment solutions for your customers. For a fast build and easy to use solution, speak to our web development team today about Shopify web design. Neto web design excels in being a truly Australian e-commerce option. Developed and designed for the Australian retail environment (Neto is now known as Maropost Commerce Cloud), it offers local support and hosting and allows you to sell everywhere, manage many aspects of the online sales process, and integrate a range of powerful add-ons including Xero, Afterpay, Australia Post, and more.... --- SOCIAL MEDIA MARKETING BRISBANE Social Media Marketing AgencyAre you looking for a genuine social media marketing agency to harness the power of social media marketing Brisbane wide? At Resurge Digital, we offer strategy and expertise to deliver social media marketing management solutions that give you the best possible results at the best possible price. 1300 659 035 Call now to speak with a Social Media Marketing Specialist. Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. WITH SUCH A LARGE CAPTIVE AUDIENCE, IT’S EASY TO SEE WHY OVER 50% OF AUSTRALIAN BUSINESSES LEVERAGE SOCIAL MEDIA MARKETING SERVICES TO BUILD THEIR BRAND, ADVERTISE THEIR PRODUCTS, AND SELL DIRECTLY TO THEIR TARGET MARKET. Whether it’s Facebook, Instagram, Snapchat, LinkedIn, or the latest offerings, social media is a force to be reckoned with. It is estimated that there are over 18 million Australians active on social media platforms with a third accessing their social media accounts more than five times per day. Thanks to smartphones and faster-than-ever internet, social media is everywhere and is being used by consumers young and old to keep up to date with the latest trends, share and read opinions, research and find products to buy, stay in touch with coworkers, friends and family, networking, and more. Ready to get started? Pick up your phone and dial 1300 659 035 now to speak with a Social Media Marketing Specialist. OUR SOCIAL MEDIA MARKETING SERVICES Our social media marketing agency Brisbane team provide a range of SMM marketing services across the most popular social platforms - from standard posting on social media sites through to the creation of professional video and media content tailored exactly to your needs. Facebook Marketing Brisbane Facebook is everywhere, and you can use Facebook marketing Brisbane wide to promote your business or brand in a range of ways. From creating content like video and images, running a special campaign, posting blogs, article links, surveys, quizzes and more. With paid Facebook marketing Brisbane placements, you can target new audience segments with a range of tools and strategies designed to give you the largest possible market share for the smallest possible investment. Facebook marketing is a highly effective way to reach your target audience, no matter how small, big, or unique they may be. Show more Instagram Marketing Brisbane Instagram marketing Brisbane wide is a great way to promote the visual aspects of your business or brand, thanks to its image-focused content. But you are not limited to images alone; use Instagram for stories, video sharing, multiple images and to run giveaways and competitions to grow your customer base. The options for a business on Instagram are pretty far-reaching, and you’ll find that you can make a real impact with your advertising spend on Instagram if you craft your campaign wisely. Instagram is a platform best suited to a visually engaging brand. Quality counts with Instagram marketing Brisbane advertising, so make sure that your images or video are professionally shot and edited to appeal to the largest number of users. Show more LinkedIn Marketing Brisbane The business social media platform, LinkedIn is great for sharing updates and news from your business to other businesses. LinkedIn marketing offers a range of paid options which you can use to promote your products or services, and you can also use LinkedIn as an individual to provide updates and share information. LinkedIn marketing is a great tool for professional updates and for making connections with other professionals so that you can grow your network. Show more Ready to Take the Next Step With Your Online Presence and Engage a Social Media Marketing Specialist? Our team of SMM specialists work with businesses in Brisbane and across Australia to deliver targeted campaign management and offer a range of SMM marketing options to ensure that you get the best possible results at the best possible price. Get in touch with a SMM specialist from Resurge Digital to find out how strategic social media marketing services can power up your business today. Call 1300 659 035 now to get started today! IS SOCIAL MEDIA MARKETING BRISBANE RIGHT FOR YOU? Social media marketing services are powerful but they’re not for every business or brand. Some businesses have a natural audience on social media and can use organic and paid posts to put their brand at the right place at the right time to make the most of their advertising spend. While others may struggle to create a genuine impact using social media marketing and find other digital marketing efforts such as SEO or PPC to provide a better return on investment. The easiest way to find out if social media is for you is to contact us and speak to a SMM specialist at Resurge Digital. We can discuss your business position and help identify whether a social platform can be used to promote your brand, or if another method of marketing is better suited to your business. At Resurge Digital, we offer a no-nonsense approach to social media marketing management. We are always upfront with whether SMM marketing is likely to give you a great return on your investment. We aim to build lasting relationships with every one of our clients and only recommend and provide services that are right for your business. When your business grows, we can too! CHOOSE A GENUINE BRISBANE SOCIAL MEDIA MARKETING COMPANY TODAY Our social media marketing team are committed individuals with more than a decade of experience in creating social media campaigns and delivering results to our clients across the Greater Brisbane region. All of our work is carried out in-house by our team of SMM specialists who are ready to help your business succeed on your chosen social platforms. LILIANAAdmin, Social Media & PPC POWER UP YOUR BUSINESS WITH SOCIAL MEDIA MARKETING BRISBANE WIDE FROM THE TEAM AT RESURGE DIGITAL 1300 659 035 Call us now to speak with a social media... --- GOOGLE ADS MANAGER BRISBANE Google Ads Management Brisbane wide from $700 per month (plus GST)Get in touch with Resurge Digital for help your PPC Management. 1300 659 035 Call now to speak with a Google Ads Manager. Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. PROFESSIONAL GOOGLE ADS MANAGEMENT WILL GIVE YOU FIRST PAGE VISIBILITY WHEN IT MATTERS MOST. On Google alone, there are approximately over 63,000 searches per second on any given day – We don’t talk about going “online” anymore, we live “online” – if there is something we want to know, we want to do, we want to buy or want to go – we simply Google-It! These searches are known as “Micro-moments” and in these moments, consumers know what they want – you need to make sure your business is delivering on their needs. We can help you. Contact Resurge Digital to speak to a Google Ads Manager Brisbane business owners trust to deliver results. Ready to get started? Pick up your phone and dial 1300 659 035 now to speak with a Google Ads Manager. RESEARCH – STRUCTURE - TRACKING – OPTIMISATION Our approach to PPC Management is what sets us apart from other Google Advertising agencies. Our Google Ads (AdWords) Managers are dedicated to delivering real results and we make sure we focus on that end-result – driving conversions*! *conversions are considered considerable actions on site including, sales, enquiries, phone calls, directions to storefront etc. 01 Research There are various types of Google Advertising, but more often than not, our clients will only need to run Google Search Ads. However, we still make take the time to discuss goals with our clients to make sure Google Search Ads is the right campaign for them and/or if there are any other types of campaigns that will help them reach their goals faster. We then conduct some in-depth keyword research and analysis of your website and based on our initial discussion with our client we present them with a list of recommend keywords, location targeting and recommend daily budget. Show more 02 Structure Creating a solid structure and foundation for any Google campaign is paramount to success. Google has a heavy focus on AI and machine learning, but Google can only learn and make successful recommendations based on the information we provide, and this starts with a strong campaign build. Show more 03 Tracking Google Ads is Pay Per Click (PPC) advertising and it can be either very affordable or very expensive which is why our specialists refused to send campaigns live without the ability to track the performance and results of every click. Show more 04 Optimisation Google Ads optimisation relies on real-time data to make changes and updates to increase performance and so you can’t just “set and forget”. Which is why your Google Ads Manager Brisbane team is always checking and optimisation your campaigns. Show more TYPES OF GOOGLE ADVERTISING Google Search NetworkWhen you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords. Google Display NetworkThe Google Display Network (GDN) is made up of over 2 million websites and can reach up to 90% of all internet users. You can target these websites based on keywords in their content, topic of their website, place ads by site names or retarget to previous website visitors. Shopping CampaignsShopping campaigns allows you to promote your inventory online, boost traffic to your website and find better qualified leads. To advertise with Google Shopping requires you to have Google Merchant Centre which is your online dashboard for your product data feed. App CampaignsApp campaigns allows you to advertise your app online, making it easy for you to promote your apps across the Google Network including Search, Google Play, YouTube, and the Display Network. Video CampaignsSimply, video campaigns let you show video ads on their own or within other streaming video content on YouTube and/or across the Google Display Network. PPC MANAGEMENT ISN’T JUST GOOGLE We also create and manage PPC campaigns for Microsoft Ads (formally BING Ads), Meta (formerly Facebook), and Instagram. Meta (formerly Facebook) Meta Advertising can allow you to reach a more targeted audience, especially if you’re hoping to target a local audience and it often has a lower cost per click. Microsoft Ads Microsoft Ads can often cost less than half of what it costs to run Google Ads and depending on your individual business needs, it could be worth it for your brand to make the switch to Microsoft (Bing). And even if you only start creating some ads to supplement your Google Ads effort, it’s definitely worth looking into! Instagram Paid per click advertising on Instagram has grown rapidly and many brands have launched and grown their businesses from this platform. A GENUINE BRISBANE GOOGLE ADS AGENCY Our Google Ads Manager Brisbane team is comprised of dedicated individuals each with more than a decade of experience in marketing, advertising, e-commerce, and business. There are no fresh-out-of-university graduates at Resurge Digital; we are a team of experienced professionals who understand business and what it means to operate one. The best part? We do not outsource, ever. All of our work is carried out in-house by people you can meet. ALEXANDERHead of PPC LILIANAAdmin, SMM & PPC ZACHARYPPC Specialist POWER UP YOUR BUSINESS WITH RESURGE DIGITAL TODAY! 1300 659 035 Call us now to speak with a Brisbane Google Ads Specialist, or e-mail us at enquire@resurgedigital. com. au and we will quickly reply to your message. --- SEO Brisbane Specialists A Brisbane SEO agency built for visibility, resilience, and long-term growth in a changing search landscape. At Resurge Digital we are a Brisbane SEO agency helping businesses improve how they are discovered, understood, and trusted across Google Search, Google Maps, and AI-powered search experiences. If you’re looking for SEO specialists Brisbane businesses rely on for sustainable growth, you’re in the right place. Unlike many local agencies we understand SEO Brisbane as “SEO anywhere, tailored for your Brisbane business”, not just “local SEO in Brisbane for your business”. For us it is a service delivered by a dedicated team of SEO specialists, led by senior practitioners with over a decade of hands-on experience, supported by in-house technical, content, and account management experts. If you’re looking for SEO services in Brisbane,give us a call on 1300 659 035 now. BRISBANE SEO SPECIALIST Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. Rank With Confidence. Be Discovered Everywhere People Search, by the People Who Matter to You, Across Search and AI. Grow Sustainably. SEO in 2026 is not about chasing shortcuts or promising certainty. It’s about building a website that search engines, AI systems, and real people can clearly understand and confidently recommend. That means depth, continuity, and resilience. When you work with a Brisbane SEO agency like Resurge Digital, your campaign doesn’t stall if one person is unavailable, and your strategy benefits from multiple expert perspectives working toward the same outcome. That’s what we do. For SEO services in Brisbane, get in touch with our Brisbane SEO agency and discuss a tailored approach for your business. A Brisbane SEO Agency That Understands the City and the Market We work with Brisbane businesses across the full metro area, from inner-city precincts through to outer suburbs. Local knowledge matters. It’s the difference between understanding Brisbane as Brisbane, not confusing it with another city or misreading local demand patterns. That said, we are a Brisbane SEO agency working with businesses not only across South East Queensland, but also Australia-wide. Our capability extends well beyond purely local campaigns. Many of our clients operate across Queensland, nationally, or in competitive niche markets where visibility isn’t limited to postcode-based searches. Our strategies scale accordingly. For SEO services in Brisbane, get in touch with our Brisbane SEO agency and discuss a tailored approach for your business. An SEO Brisbane Team Built on Trust, and Long-Term Results Our team is fully in-house, locally accountable, and structured to deliver consistent execution over the long term. Rather than leaning on popularity contests or self-awarded badges, our credibility comes from how we operate day to day. We are active, ongoing members of established professional and business networks, including Thought Pilots, Queensland Leaders, BNI, Verity Consulting, and The Referral Network. These affiliations reflect how we operate: transparently, professionally, and as part of the broader Brisbane business community. A Brisbane SEO Agency Built on Trust, Not Badges We don’t position ourselves as “award-winning” because we don’t chase awards, and the only approval we need is from YOU! We have some of the most experienced SEO experts Brisbane wide on our team. We focus on doing excellent work, communicating clearly, and maintaining trust with our clients and professional community. For SEO services in Brisbane, get in touch with our Brisbane SEO agency and discuss a tailored approach for your business. Leading With Clarity, and Experience, Not Overconfidence, or Gimmicks We work with Brisbane tradies, service businesses, and growing SMEs that want predictable, long-term visibility, not quick wins that never make it to the next algorithm update. Many agencies position themselves as “leading” by promising outcomes they cannot control. Our approach is different and ever evolving. Our SEO Brisbane philosophy is focused on sustainable growth over a long period of time, not short-term tricks. As the SEO experts Brisbane trusts, we lead by: Capturing real search demand, not vanity rankings Understanding how search is changing, adapting continuously as search evolves, including the rise of AI-driven discovery Applying SEO in new ways that adapt to those changes Being honest about what SEO can and cannot do Continuously refining strategy as algorithms, competitors, and AI evolve SEO does not reward bravado. It rewards clarity, relevance, and consistency over time. We don’t follow rigid, one-size-fits-all packages. Instead, we apply a repeatable, proven methodology which we refined and prioritise differently for every business, based on opportunity, competition, and commercial impact. A Clear, More Honest SEO Brisbane Value Proposition for 2026 and Beyond Every SEO agency claims to be results-driven. “Results, not excuses” sounds appealing, but the true difference is in how those results are pursued. SEO lives inside systems you do not control Google updates its algorithms multiple times per year, Competitors change strategy, Markets shift, AI alters how information is surfaced and consumed. Anyone promising certainty is either inexperienced or selling confidence instead of competence. Our value proposition is simple and distinct: We apply a structured, repeatable SEO methodology that adapts to each business We prioritise work based on commercial impact, not checklists We build visibility that compounds over time, rather than chasing short-term spikes We design SEO to feed not just Google Search, but modern AI-powered discovery as well SEO is not a silo. It’s a system. When done properly, it becomes one of the most defensible channels in your marketing mix. SEO, Visibility, UX, and Conversion: How SEO Brisbane Actually Works Many SEO agencies still sell traffic as the primary outcome. Traffic only matters if: It matches intent It reaches the right audience It lands on pages built to convert Our focus is not “more traffic at all costs. ” It is better visibility that supports enquiries, leads, and sales. That distinction matters. SEO improves visibility. Visibility puts your business in front of more of the right people. Better visibility and clearer messaging create more opportunities for conversion. Good SEO Naturally Overlaps With Good User Experience, but SEO Does Not... --- WHAT ARE YOU WAITING FOR? THE HOME OF EXCEPTIONAL DIGITAL MARKETING Supercharge your business with Resurge Digital, a Brisbane digital marketing agency that brings you traffic, leads and results (instead of excuses). Contact us now if you’re looking for an effective Google Ads manager, no-nonsense search engine optimisation strategies – SEO Brisbane business owners trust to deliver results, reliable website design or social media marketing services. 1300 659 035 Call us to get started! SEO GOOGLE ADS WEB DESIGN SOCIAL MEDIA Power Up Your Business With Resurge Digital Today! Send us a message of your project requirements and we will quickly reply to your message. How Do We Grow Your Business? FULL-SERVICE MARKETING SOLUTIONS When it comes to standing out from the crowd it takes more than just SEO. We work with you to deliver an innovative, creative approach that focuses on measurable outcomes. When you engage with us at Resurge Digital for your Brisbane digital marketing, you will enjoy full-service marketing solutions brought to life with proven strategies based on real-world evidence. Above all, you will enjoy a surge in your business as we drive you and your team forward. 1 - SEO SEO BrisbaneAt our Brisbane digital marketing agency, we offer powerful, affordable and effective SEO services Brisbane business owners know for their quality and consistently delivered results. We have now also started expanding our array of search engine optimisation services to other South East Queensland areas and can help you with SEO Sunshine Coast wide and SEO Gold Coast wide. Your dedicated SEO expert, supported by a team of specialists, will work closely with your business to understand the ins and outs of your industry. Armed with industry knowledge, our Brisbane digital marketing agency will tailor a custom SEO solution to take your business to the forefront of its industry. We are agile and use evidence-based, tried and tested SEO strategies to enhance the appeal of your website so that you can enjoy maximum traffic from your search engines of choice, whether it be Google, Yahoo, or Bing. Our results speak for themselves. Choose Resurge Digital today as your Brisbane digital marketing agency of choice and experience the ‘Resurge difference’ for yourself. SEO Brisbane > 2 - GOOGLE ADS Google Ads Management BrisbaneGoogle Ads management that really makes a difference. Instantly rank your business at the top of page one search results with a targeted and well-researched Google Ads campaign. Pay as much or as little as you want and target your products and services directly to consumers who are ready to buy. Working closely with you and having the needs of your business in focus, your dedicated Google Ads manager will provide regular management, monitoring and updates to your Google Ads campaign to ensure that it is always running as efficiently and effectively as possible. Our professional PPC management gives your business the edge it needs to reach potential customers when you need them the most – today! Contact our Brisbane digital marketing agency now to get started. Google Ads Manager Brisbane > 3 - WEB DESIGN Web Design BrisbaneYour website is an integral part of your brand – an extension of your branding on the web. At the same time your web presence needs to be functional, eye catching and most of all showcase your business to potential clients. At our Brisbane digital marketing agency, we are committed to delivering innovative, functional and visually appealing websites that your customers will love now and in the future. Showcase your online presence with a website that that stands out in a good way. For reliable web design that is both powerful and visually stunning choose Resurge Digital today as your web design agency of preference. Website Design Brisbane > 4 - SOCIAL MEDIA Social Media Marketing BrisbaneSocial media has taken the world by storm. Social media use is projected to reach 3. 1 billion by 2021 and your business can no longer ignore the importance of maintaining a social media presence. At our Brisbane digital marketing agency, we make sure your customers find you exactly where you are with social media marketing services designed to attract and convert potential customers. When you work with our Brisbane digital marketing agency, your business will enjoy social media solutions paired with creative content creation and a data-informed strategy. The result? Social media marketing services that provide returns on investment. Social Media Marketing Brisbane > SEO BrisbaneAt our Brisbane digital marketing agency, we offer powerful, affordable and effective SEO services Brisbane business owners know for their quality and consistently delivered results. We have now also started expanding our array of search engine optimisation services to other South East Queensland areas and can help you with SEO Sunshine Coast wide and SEO Gold Coast wide. Your dedicated SEO expert, supported by a team of specialists, will work closely with your business to understand the ins and outs of your industry. Armed with industry knowledge, our Brisbane digital marketing agency will tailor a custom SEO solution to take your business to the forefront of its industry. We are agile and use evidence-based, tried and tested SEO strategies to enhance the appeal of your website so that you can enjoy maximum traffic from your search engines of choice, whether it be Google, Yahoo, or Bing. Our results speak for themselves. Choose Resurge Digital today as your Brisbane digital marketing agency of choice and experience the ‘Resurge difference’ for yourself. SEO Brisbane >Google Ads Management BrisbaneGoogle Ads management that really makes a difference. Instantly rank your business at the top of page one search results with a targeted and well-researched Google Ads campaign. Pay as much or as little as you want and target your products and services directly to consumers who are ready to buy. Working closely with you and having the needs of your business in focus, your dedicated Google Ads manager will provide regular management, monitoring and updates to your Google Ads campaign to ensure that it is always running as efficiently... --- --- ## Posts From July 1, 2023, Universal Analytics (UA) officially ceased processing data, resulting in a significant shift for how businesses track their digital performance. It was replaced by Google Analytics 4 (GA4), which represents a complete reimagining of the analytics platform. This Google Analytics 4 transition represents a great opportunity for businesses to unlock their true potential and to get serious about their digital marketing. From July 1, 2023, Universal Analytics (UA) officially ceased processing data, resulting in a significant shift for how businesses track their digital performance. It was replaced by Google Analytics 4 (GA4), which represents a complete reimagining of the analytics platform. This Google Analytics 4 transition represents a great opportunity for businesses to unlock their true potential and to get serious about their digital marketing. If you’re ready to work with a digital marketing agency dedicated to helping take your business to the next level, give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or enquire online to arrange a consultation with our experienced team. Why Was Universal Analytics Shut Down? Because Universal Analytics was introduced over a decade ago, it was designed for a time when digital marketing relied on cookie-based tracking and desktop sessions. As more Australians now use their smartphones, tablets, and other devices to browse online, the aging UA was starting to show its limitations. The Google Analytics 4 transition was driven by the need for:Event-based tracking instead of rigid session-based dataCross-platform visibility across websites and appsBetter compliance with privacy regulationsImproved attribution models that reflect the full customer journeyUltimately, GA4 offers a more modern and flexible foundation that better reflects how users are choosing to engage with your brand. GA4: What’s New and What’s Better? The Google Analytics 4 transition is more than just an update, as it is a complete rebuild of the platform. It introduces a new data model based on user interactions to make it easier to see what visitors are doing on your website in real time. Here are some of the biggest improvements:1. Event-Driven Data for Deeper InsightsBecause GA4 tracks every user interaction as an event, such as clicks, scrolls, video views, downloads, and conversions, you’ll receive a far more detailed understanding of how people are using your site. 2. Smarter Attribution ModelsThrough built-in, data-driven attribution, GA4 gives a clearer picture of which marketing channels are influencing conversions. This is incredibly useful when your marketing strategy includes organic and paid traffic sources. 3. Customisable ReportingWith GA4, marketers can create custom reports tailored to your unique business goals. No matter if you’re interested in how long visitors are spending on certain pages or which product pages are most popular, you’ll receive this information in a clear and actionable format. Google Analytics 4 at Resurge DigitalHere at Resurge Digital, we’ve embraced the Google Analytics 4 transition to ensure we’re able to deliver the highest-level of service for our clients. GA4 has improved the way we track, measure, and scale digital performance. Here’s how it has benefitted our main service offerings:SEO Performance TrackingFor clients using our SEO company Brisbane services, GA4 gives increased visibility for behaviours that go beyond just traffic numbers. We can now track actions such as button clicks and time spent on service pages, helping us refine on-page SEO and UX design. PPC/Google AdsGA4 integrates closely with Google Ads, giving our Google Ads management Brisbane team real-time access to campaign performance insights. We can now measure what users do post-click with greater precision and optimise our strategies accordingly. Social Media MarketingAs the social media marketing agency Brisbane businesses trust, GA4 makes it easier for us to link referral traffic to actual engagements and conversions. This allows us to create social campaigns that target the highest-value users, not just the most likes. Why Transitioning to Google Analytics 4 Had to HappenAlthough change is never easy, the Google Analytics 4 transition has ultimately benefitted marketers and businesses by offering:Better accuracy across devices and sessionsStronger privacy controls in line with global regulationsMore flexibility in tracking and reportingDeeper user insights to fuel strategic decision-making Ready to Get More from Your Digital Marketing? At Resurge Digital, we help you do more than track numbers, as we help you turn them into leads, revenue, and long-term wins. If you're serious about getting the most from your marketing investment, don’t settle for guesswork. Partner with us to take control of your data and use GA4 to drive smarter results across all channels. Call us on 1300 659 035, email enquire@resurgedigital. com. au, or enquire online to learn more about how our digital marketing services provide a strategic advantage for your business. --- For businesses investing in SEO and content marketing, keyword strategy is everything. When executed correctly, it positions your site to capture valuable search engine traffic and convert visitors into customers. However, when poorly managed, it can result in wasted opportunities and a loss of visibility. One common mistake that many businesses fall into—sometimes without even realising—is keyword cannibalisation For businesses investing in SEO and content marketing, keyword strategy is everything. When executed correctly, it positions your site to capture valuable search engine traffic and convert visitors into customers. However, when poorly managed, it can result in wasted opportunities and a loss of visibility. One common mistake that many businesses fall into—sometimes without even realising—is keyword cannibalisation. What Is Keyword Cannibalisation? Keyword cannibalisation occurs when multiple pages on your website target the same or very similar keywords, causing them to compete against each other in search engine results. Rather than boosting your rankings, this often leads to confusion for search engines, making it unclear which page should be prioritised. As a result, none of the competing pages may perform as well as they could have individually. For example, imagine your website has three different blog articles and two landing pages all optimised for the keyword “Brisbane digital marketing. ” While this may seem like a good way to dominate the keyword, the opposite is likely to happen. Search engines like Google may split the ranking potential between these pages or ignore them entirely in favour of better optimised content from a competitor. There are several reasons why keyword cannibalisation should be avoided in any SEO strategy. Why Is Keyword Cannibalisation a Problem? Diluted Page AuthorityWhen multiple pages target the same keyword, backlinks and user engagement may also be spread across those pages, weakening the authority of each. Instead of one strong, relevant page earning rankings and clicks, you’re left with multiple underperforming ones. Lower Click-Through Rates (CTR)If several of your pages appear in search results for the same query, they may displace each other, reducing their overall visibility and CTR. In some cases, Google may rank a less relevant page above your most useful one. Poor User ExperienceIf users land on pages that don’t directly match their intent because of duplicate targeting, they’re less likely to stay or convert. This sends negative engagement signals back to Google, further hurting rankings. Wasted Crawl BudgetSearch engines have a limited crawl budget for each site. If this is spent on multiple, similar pages, more valuable content might be overlooked or indexed less frequently. How to Identify Keyword CannibalisationTo detect cannibalisation, begin by conducting a site-wide content audit. Look for instances where multiple URLs rank (or attempt to rank) for the same keyword. You can do this manually with Google searches (e. g. , using “site:yourdomain. com + keyword”) or by using professional SEO tools like SEMrush, Ahrefs, or Google Search Console to map out keyword overlap. Thankfully, keyword cannibalisation can often be resolved with some strategic adjustmentsSolutions & Alternatives to Keyword CannibalisationConsolidate ContentIf two or more pages cover the same topic and target the same keywords, consider merging them into a single, more comprehensive page. Redirect the old URLs to the new one using 301 redirects to retain their existing SEO value. Differentiate Keyword TargetsCreate unique keyword targets for each page based on user intent. For example, if one page targets “SEO company Brisbane,” another might focus on “affordable SEO services in Brisbane” or “SEO audit Brisbane. ” This allows each page to rank independently and serve a different purpose. Use Internal Linking WiselyStructure your website so that each page plays a defined role in your content hierarchy. Use internal linking to direct authority to cornerstone content, helping Google understand which pages are the most important for certain keywords. Apply Canonical Tags Where AppropriateIf merging pages isn’t an option, use canonical tags to indicate which version of similar content should be considered the primary one. This can reduce confusion for search engines. Restructure Your Content StrategyRestructure and focus your strategy on topical clusters rather than repeated keyword targeting. Group related content around a central pillar page to demonstrate topical authority without cannibalisation. Get Expert Help from a Brisbane Digital Marketing AgencyAt Resurge Digital, we specialise in identifying and resolving keyword cannibalisation issues as part of a broader SEO strategy. As a trusted digital marketing Brisbane partner, we work with businesses to strengthen their organic performance and maximise their content investment. Whether you need a full content audit or ongoing SEO support, we can help. To speak with a professional SEO company Brisbane businesses rely on, call 1300 659 035, email hello@resurgedigital. com. au, or enquire online today. With expert help, you’ll get more out of your digital marketing efforts—without your pages competing against each other. --- It can be tempting to go for quick and easy gains in search engine rankings, and the marketing agencies that promise these too good to be true results often charge fees that are tough to beat. What could go wrong? It can be tempting to go for quick and easy gains in search engine rankings, and the marketing agencies that promise these too good to be true results often charge fees that are tough to beat. What could go wrong? The answer is a lot. Penalisation by search engines, damage to reputation, legal repercussions and loss of customer trust. It’s never worth it. But black hat digital marketing is surprisingly common, and it’s a game of whack-a-mole for search engines to pounce on offenders. Unfortunately, when they do – and they always do – it isn’t the unscrupulous agencies that gets punished, but rather the companies that hire them that face the wrath of the likes of Google, Bing and others. At Resurge Digital, we do digital marketing the right way. We are the SEO company Brisbane businesses turn to for dependable results from tried and proven methods, developed from our many years of experience. Contact us today to learn about what we can do for you. Call us on 1300 659 035, email enquire@resurgedigital. com. au, or enquire online for our expert service. Black Hat Digital MarketingIt’s in the NameThe modern usage of the term ‘black hat’ describes hackers that use their skills for nefarious purposes – bad hackers. There are also good ‘white hat’ hackers that hack to discover and fix vulnerabilities in computer security. The origin of these hat colours isn’t certain. One theory comes from old western movies, where the hero would ride into town wearing a white cowboy hat, and the villains would be donned in black hats. Another theory is from fictional magic users, such as the good wizard Gandalf in The Lord of the Rings or the evil Wicked Witch of the West in The Wizard of Oz, each with their white and black pointy hats. Many hackers consider themselves to be modern day magicians, performing technological magic, good or bad. This has spread to other facets of technology, including digital marketing. Who would you trust with your firms marketing and reputation, a black hat or a white hat? Types of Black Hat Digital MarketingClick FraudWhen you perform a query using a search engine like Google, the results that show up at the top of the page will often be paid advertisements, with the word ‘sponsored’ or something similar next to them. These results are known as sponsored ads and a form of pay-per-click advertisements – the advertiser pays the search engine for each click of the ad. In click fraud, individuals or computer programs known as bots, generate artificial clicks on the online ads with the intention of driving up advertising costs for a competing advertiser. This is an offensive form of black hat marketing meant more to attack competitors rather than to promote a company. It can be devastating for an advertiser on the receiving end. Buying Fake Followers or LikesSocial media has become a major way for companies to reach and communicate with customers. The number of followers a company has on Facebook or X can provide a user with a good idea of how popular a company is. Purchasing fake followers or likes blurs the accuracy of this information and can lead to poor engagement by the company that ends up interacting with bots instead of real users. Social media companies make money and thrive based on the correctness of the user data they aggregate, and they absolutely hate companies that employ this malicious practice. It is not uncommon to see offenders getting banned from social media sites. SpamThis is one of the oldest forms of black hat digital marketing, with roots dating back to the early days of the internet and personal email in the 1990s. Spammers send unsolicited, and often irrelevant or inappropriate emails in bulk. These emails usually contain advertisements but can also be scams. Spammers get their bulk email addresses from many sources such as security breaches, where a company’s email list is sold on the one of the black markets that makes up some of the darker corners of the web. Spam emails are a nuisance, can overburden email servers and are illegal in many locations around the world. Content ScrapingWebsites that consistently publish useful content are rewarded by search engines with higher rankings in search results. But it can be difficult to maintain a constant flow of quality content. Reputable firms will employ professional content writers. But this isn’t the way of the black hat. They will use content scarping to save on writing fees. This is where a bot automatically scrapes and collects information from websites and uses it to create duplicate content. It is easily discovered by search engines and copyright holders because the duplicate content will become indexed and searchable. Once it is discovered, search engines will act to de-rank or remove the offending pages and company from search results, but the black hat digital marketing agency will have already provided the quick and easy positive results for their client. Doorway PagesThese are web pages created for the sole purpose of ranking in search results for certain keywords. The pages are not meant for human visitors but are for search engines to rank highly and to direct traffic to a main website. Search engines rank webpages based on an algorithm, and doorway pages manipulate these algorithms in ways that are against search engine guidelines and user agreements. If caught – or rather when caught – the website will usually be altogether removed from search results. Digital Marketing Done RightResurge Digital is the digital marketing agency Brisbane businesses know and trust for consistent results and quality leads – delivered again and again through ethical practices and hard work. Contact us today and let us show you how our services can have a positive impact on your company’s bottom line. Call us on 1300 659 035, email enquire@resurgedigital. com. au, or enquire online for our expert service. --- When it comes to shopping both online and in-store, AI is set to have a big impact on shaping the experience and the retail industry in general. Shopping with AI has been growing in the retail market for quite some time, with this initiative set to explode in popularity and innovation. When it comes to shopping both online and in-store, AI is set to have a big impact on shaping the experience and the retail industry in general. Shopping with AI has been growing in the retail market for quite some time, with this initiative set to explode in popularity and innovation. Whether it is assisting customers with their purchases or informing retailers of trends and changes in their customers shopping habits, AI in shopping is set to become the new normal for the retail industry. This also has implications for digital marketing and web design, affecting how retail outlets best present themselves online. Looking to work with the digital marketing company Brisbane businesses trust for outstanding results and high-quality service? Give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or enquire online to get started. How Shopping with AI is Changing the Industry Personalised Service We have all experienced targeted advertising, where we are sent ads based on products and services, we might be interested in based on our search history. AI in shopping is much the same, using the data and purchase history of customers to show them goods they may be interested in purchasing. Beyond this, their data is also stored to streamline the purchasing process, making it easier than ever before to check out without needing to scramble for log-in information or credit card numbers. Virtual Assistants Have you ever visited a website and been greeted by someone offering to help with your browsing experience, no matter the time of day? This is called a virtual assistant, and they are the online equivalent of a store greeter, conveniently located to welcome customer and guide them to what they are looking for. This also helps visitors avoid having to contact staff directly for queries, saving time for everyone. These virtual assistants can be a valuable tool when it comes to digital marketing, as they help to increase engagement on your website. Inventory Management In the past, retail stores would have to rely on annual stocktake counts to verify their stock levels. Rather than having to keep staff around until 11pm counting stock individually, AI in shopping handles inventory management for you. Each item that leaves or enters your store is tracked, allowing business owners to track exactly how much stock they have of each product. This is invaluable for ensuring you are never caught off-guard when a product sells out, as you can set custom notifications to alert you and reorder more stock when product counts fall below a certain threshold. Smart Pricing Everyone loves to hunt a bargain, whether it is on something we have had our eyes on for a while or something that is simply too cheap to pass up. AI uses data-driven algorithms to scour the supply and demand of the market, determining which items are the most desired and the best price to entice a purchase. These price changes and promotions are conducted in real-time as new items become popular, ensuring those who rely on AI for their business are never left behind due to being blindsided by shifting demands in the market. Visual Search Advancements in shopping with AI now allow shoppers to search for products using images rather than just text. This is especially useful if they are after a specific clothing item but are unaware of the exact name or brand. With this innovation in mind, it is important to create web design that showcases images of your products, allowing customers to engage with your service in this new way. Having a website that is visually appealing is also a great way to catch the eye of prospective customers, enticing them to stay on your site longer while engaging with your services. Get Started with Digital Marketing Today! Like AI, digital marketing is a great tool to increase the functionality and engagement levels of your business. As a top-rated Brisbane website design agency, we help your business and your website reach their full potential through proven techniques designed to help you reach more potential customers than ever before. To get started with the digital marketing services Brisbane businesses rely on, give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or enquire online. --- When it comes to potential clients searching for your business online, they almost always turn to Google. Along with showcasing your Google business profile and location, the search engine also shows reviews that customers have left for your business. When it comes to potential clients searching for your business online, they almost always turn to Google. Along with showcasing your Google business profile and location, the search engine also shows reviews that customers have left for your business. The more positive reviews, the higher your star rating, which in turn encourages more people to engage with your services. There is no surefire way for how to get more Google reviews, however, as not everyone is inclined to give their feedback once their business has concluded. Even so, there are ways to encourage your clientele to provide a Google review without coming across as imposing. If you are searching for premium digital marketing to help take your business to the next level, give us a call on 1300 659 035, send an email to hello@resurgedigital. com. au, or enquire online to get started. Our Guide on How to Get More Google Reviews Ask Your Customers You may think this solution is too simple, but sometimes all it takes to get a Google review is to ask your clients once their transaction has been finalised. By politely asking with a smile and informing them of how a review can help improve your business, it increases the likelihood of your clients helping you out. Even if they do not leave an online review, they may still provide you with in-person feedback that is valuable. Add a QR Code to Your Receipts Often the best way to get someone to do something for you is to make it easy as possible, and you can do this attaching a QR code linked to your customer’s receipts. When scanned, this code will take customers straight to the review page, avoiding the need for them to take the time to Google your business themselves. Attach a friendly message below the code to inform customers of its purpose. Follow Up with an Email When you operate an online store, it can be hard to communicate with customers as you are lacking face to face contact. Whenever someone has made a purchase, follow up with an email thanking them and asking if they can take the time to provide a review on Google. Attach a link to your Google page to make the process as simple as possible. These emails are also a wise choice if you operate a loyalty program, allowing you to contact your customers even if they make an in-store purchase. Feature a Link on Your Website If you are searching for how to get more Google reviews, consider adding a direct link on your website. Surround it with some text to inform viewers of the link’s purpose, and how leaving a review can improve your services, and in turn, benefit your customers. As for where to place the link, your home page typically sees the most activity, while you can also attach it to a header or footer that is visible on every page. Respond to Your Existing Reviews A good way of encouraging more Google reviews is to respond to all the ones you receive, which shows you value your customer’s feedback and take the time to engage with them. Thank those that have left positive reviews and reply to the negative ones while apologising for the experience and saying you will take the feedback on board. New customers who see this will know that if they leave a review, it will not be left unread. Showcase a Google Reviews Page on Your Website By dedicating a page to Google reviews, you can visually show your viewers the kinds of feedback they can leave and how it benefits your business. There are website plug-ins available that populate the page with Google reviews, while containing a review box for customers to fill in. Often people are inspired to do something once they see others already taking part, and featuring these reviews will give clients inspiration for what to write. Highlight Positive Reviews on Social Media If you receive a particularly glowing review, don’t be afraid to post it on your social media pages for your followers to see. This shows that you value feedback and take the time to read through the reviews you are sent. This in turn encourages future customers to leave reviews for your business, knowing they are not wasting their time. Seeking Digital Marketing? At Resurge Digital, we are the SEO Brisbane team you can rely on to deliver high quality results. Our digital marketing services are designed to increase your engagement levels with potential customers while boosting your rankings on search engines such as Google. If you would like to learn more, or you are ready to get started, give us a call on 1300 659 035, send an email to hello@resurgedigital. com. au, or enquire online. --- They’ve become a part of our lives – they’re everywhere, and they are a powerful input to countless purchasing decisions. Because of their tremendous reach and impact, when we ask someone for product advice – the time-honoured word of mouth – our friend is very likely to have formed their opinion at least partly based on a Goggle review, although they may not tell us about it. We are influenced by Google Reviews even when we’re not aware of it. The Google phenomenon has come so far that when we ask how Google Reviews affect business performance, it’s almost like asking how water affects the ocean. We Know DigitalResurge Digital knows digital marketing – we understand it’s a constantly changing landscape that can be full of wrong turns and dead ends. We also know it’s the most powerful sales tool ever devised. We create innovative strategies around you and your product or service, using all the tools the new marketplace provides. Our proven track record shows that we deliver. Call us on 1300 659 035, email hello@resurgedigital. com. au, or enquire online for our expert help. Don’t let your success wait another day! Ask A Friend (Or Someone You’ve Never Met)People have always trusted the word of those most like themselves. It’s human nature. While the person who writes a Google Review might have almost nothing personal in common with the person reading it, there is an invisible bond. Both reviewer and potential buyer are consumers – not sellers. The reviewer (in the best case) is not trying to move product, and probably has no incentive to be short with the truth. Since the two parties never meet, whatever personal differences they may have are not part of the equation. The power is in their common experience. The basic level of trust is higher than when a buyer is dealing with an acknowledged sales presentation of any kind. This is true when a buyer asks a friend for advice, but the circumstances and global scope of Google Reviews create a revolution in sales. Why Would Anyone Want to Review Your Product or Service? We can depend on most everyone liking the idea of being listened to. Once again, it’s just human nature. Knowing, or even thinking, that someone half a world away paid attention and took your advice creates a nice warm feeling – to get technical, it’s a mini dopamine rush. So we could say that people are actually biologically prepared to be Google Review writers. They just don’t know it. All they need is the idea to do so, and something to write about. Why not your product or service? All you have to do is ask in the right way. Motivating Your Extended Sales ForceIn the new marketing world, customer engagement includes bringing them onboard through direct involvement and exchange – signing up for an account, receiving email and texts from your company, getting information about your business and products, and taking advantage of members-only promotions you may offer. For most people, being part of a positive, inclusive group is important. That is why we seek out friends. Your customers become your extended group of friends, and they can become an extended sales force – if your product and service are and remain positive for them. The people who write the best, most convincing and spontaneous reviews are reacting strongly to a highly engaging experience – make it a good one, communicate with your customers, and the reviews and new sales will roll in. Proceeding To the SaleA buyer’s decision to commit to a purchase rarely happens in one step. They have the interest, they get information, they look for confirmation – and that is where Google Reviews come into play. The more remote or complex a product may be, the more important the experience of those who have already used the product will become. Direct online sales require buyers to commit to something they can’t hold in their hands until after they’ve paid for it. Online marketing services have to motivate buyers sufficiently to transition them from browsing to contacting the seller, or even going to a location to learn more. The word of a trustworthy source is a key driver for a majority of online buyers. The last leg of a buyer’s journey to the sale is strongly supported by the recommendation of previous buyers and users of the product – which shows how Google Reviews affect business in the clearest terms. But Don’t Try This at HomeAny effort involving people is usually going to be more complicated than it first appears. It is not a small commitment to be in the online marketplace. Your firm’s image and reputation will be in the spotlight. A mistake online is by definition not local, and the internet never forgets. There have been some recent missteps in online marketing and image creation that were rather spectacular. Incidents like this dramatically illustrate the critical importance of getting trustworthy, experienced advice in this fast-moving, highly dynamic area. Contact Us Today to Start Your Marketing JourneyResurge Digital has years of experience providing the digital marketing services and the SEO Brisbane businesses depend on. We know the techniques and the tools that get real-world results. Boost your sales efforts and take a shortcut to success by partnering with a proven performer. Call us on 1300 659 035, email hello@resurgedigital. com. au, or reach out online. We want to speak with you about your goals and plans, and show you how a vivid online presence and strong, focused online marketing will change your world. --- With most businesses featuring some degree of an online presence these days, it has never been harder to stand out from the crowd. Australians are present online now more than ever before, meaning they are trained to jump from content to content without a second thought. To combat passive scrolling, creating interactive web pages is vital to grab readers’ attention and keep them on your page. But what goes into creating these interactive pages, and what are the best ways to implement them? If you require the services of a digital marketing agency to improve your business’ online presence and get you in front of more potential customers, contact Resurge Digital today. Give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or enquire online to begin implementing some of the best Brisbane web design around. What is an Interactive Website? As the name implies, an interactive website encourages users to engage with the content on its pages. These take the form of videos, interactive infographics, chatbots, surveys, quizzes, and anything else that is interactive. Featuring interactive content is a proven way to keep visitors engaged with your website so they spend more time browsing, hopefully making a purchase, or booking your services while they are there. Tips for Creating Interactive Web PagesTailor it to Your AudienceThis goes for everything on your website, but it is especially true for interactive content. When creating this content, keep your target audience in mind and imagine them interacting with it. If you offer a service like medical care, consider adding a survey where visitors enter what they need regarding their treatment, allowing you to personalise your follow-up message. Likewise, if you are an event organiser, feature plenty of videos of past events you have held to showcase your capabilities. Use Several Types of Interactive ContentJust like the saying “don’t put all your eggs in one basket”, it is wise to not rely on just one form of interactive content. The most successful websites feature several types, such as combining videos with quizzes. You don’t have to go too overboard with the implementation, but incorporating multiple forms of interactive web pages is much more interesting for visitors than just relying on the same type over and over again. We all like a bit of variety, right? Provide FeedbackMost of us have encountered interactive content online that has left us wondering if our response was accepted, causing us to resubmit our answers just to be sure. A simple way to avoid this confusion is by creating interactive web pages that provide feedback when users engage with them. This is as easy as adding a confirmation message after someone submits a form. By providing visitors with reassurance that their actions are having an effect, they will leave your website with a positive impression. Keep it SimpleEverything on your website should be designed to the make the user experience as easy as possible, as your visitors are bound to leave if navigation becomes too difficult. While it is tempting to feature complicated interactive content to try and wow your audience, you risk overwhelming them if it is not obvious how to access or bypass these features. Often simple is best, allowing users of all ages and skill levels to easily engage with your content. Interact with Resurge Digital Today! As the provider of the digital marketing services Brisbane businesses rely on, we are here to help create the perfect website for your company. No matter what industry you work in or where you are located, we use website design, search engine optimisation, Google ads, and social media marketing to put your business in front of as many potential customers as possible. To get started, give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or enquire online. --- The concern over search engine optimisation and its efficacy is a common one. In fact, just last year we ourselves have discussed at length the eternal question of “Is SEO Still Relevant”. A year has passed and now, in the closing months of 2023, leveraging our extensive hands-on experience with SEO in 2023, we take another look at not only whether search engine optimisation is still relevant, but also whether, more of interest to business owners, it is still fundamental to a business’ online presence. Get more out of your digital marketing. Call Resurge Digital on 1300 659 035, e-mail us at enquire@resurgedigital. com. au or enquire online for professional digital marketing services. Has SEO in 2023 Changed Compared to Past Years? In 2022, we have concluded that, “SEO is still the most efficient way of improving your website traffic from organic search”. That said, the search landscape has changed somewhat due to quite significant new developments in the digital space. If there was one development in the world of information technology in the last 12 months that has caused SEO professionals to re-consider their strategies, it is certainly the rise of generative AI. We were forced to make considerations for AI and copywriting in our content strategies, we also started exploring the more general relationship between AI and SEO with a focus on how artificial intelligence is changing the ways in which we search the web and get answers to our questions from it. Let’s quickly recap. SEO in 2023 – AI and ContentAI tools can now help to generate new content ideas, overcome writer’s block, and supply basic ideas or outlines that can then be further developed by human writers. They can also write entire content pieces but, the possibility of inaccurate, irrelevant or outright made-up text, make the proposition of solely relying on AI in content writing a cautious one, at least in 2023. SEO in 2023 – AI Generated Search ResultsArtificial intelligence is beginning to openly drive the results we get when we search the web. Some of the largest, well-known, and widely used search engines are developing conversational interfaces for searching the web and answering user questions. In late 2023, we can use already use the experimental Google Bard chat bot, the already somewhat established Bing AI, and DuckAssist – a newcomer from DuckDuckGo, with more copycats potentially on the way. Is SEO in 2023 Still Fundamental to a Business’ Online Presence? Despite several, and by now regular, Google algorithm updates this year, as it is, best practices for SEO in 2023 have been adjusted but not really changed that significantly from the previous few years. The strategies that worked in 2022, are still virtually effective and work perfectly fine in 2023. Even just touching on some of the fundamentals can deliver noticeable improvement and help you outrank your competition in Google Search when carried out correctly by a specialist:Research and understand how your target audience searches the web for businesses like yours, services like the ones you offer, or products like the ones you sell. Update your website with helpful content that responds to how your target audience searches the web. Make sure your website’s user experience is optimised. Get your business mentioned by other websites on the web. Is SEO in 2023 still fundamental to your business’ online presence then? Yes, absolutely it is. Just touching base on the SEO basics is still provably, and quantifiably able to improve your search engine rankings, the organic traffic to your website, and the conversions (whether website goal completions for lead generation websites or sales for e-commerce websites) a business can get from that traffic. We ourselves do it all the time for businesses just like yours. Will SEO Continue to Be Important in 2024 and Beyond? SEO will no doubt undergo further transformation in the future, it is practically a given. The goals and objectives for search engine optimisation campaigns might shift, and the methods of achieving them will have to change to match, but as long as it is possible to improve organic traffic outcomes of a website, regardless of how web search itself ends up working in the future, SEO will continue to be important for your business’ online presence. Call Resurge Digital on 1300 659 035, e-mail us at enquire@resurgedigital. com. au or enquire online for professional SEO Brisbane wide and beyond. We have asked Bing Chat a similar question and received a similar response in a similar format. --- One of the most common questions we encounter from our prospective and newly signed clients is “how long does SEO take to work? ”. We frequently read platitudes such as “SEO is a marathon and not a sprint” when we see SEO timelines discussed on the web, but is it always the case that SEO takes an extended period of time to deliver outcomes, and if yes, why? Continue reading to find out how long does SEO take to work, or if you’re ready to give search engine optimisation a try, get help from a Brisbane SEO expert. Get in touch with us at Resurge Digital today, call 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online to get started. How Long Does SEO Take and Why? The short and sweet answer is that SEO takes from 3 to 6 months, but the specifics depend on many factors that can affect the actual length of a hypothetical SEO campaign. Broadly, a few of the key aspects that will determine how long does SEO take to work in the case of a given website are: In SEO, we are always working to influence a third party with no direct stake or interest in our website doing better or worse in search results – we are working to influence the decision making of a third party owned search engine – in most cases Google. The keyphrase in the process is “to influence” as there is a lot that we can do to send various rankings signals, but very little direct control that we can exert over a search engine’s decision making that determines which websites rank where and for what keywords. A great deal of search engine optimisation happens directly on the website being optimised. This always takes time to implement. For example, if we are dealing with a website that contains a home page and five internal pages, we first need to at least conduct keyword research to find possible keyword targets for those six pages, we need to prepare content briefs for writers to ensure that the creative team properly incorporates SEO elements into their writing, then the optimised content needs to be written, reviewed and finally uploaded to the website which may also require design adjustments to accommodate the new text. And this is just the on-page content side of the SEO process. The more pages which can be optimised for keywords a website has, the more of this work will be necessary, which naturally takes time to just carry out. Even after we make the changes which we can, based on our experience, expect to positively influence a website’s keyword rankings, it can still take time before the search engine finds, accounts for, and acts upon those changes. The possible SEO work extends well beyond content and depending on a website may also encompass things such as technical fixes, and tweaks. This means that the initial quality of the given website at the start of the campaign will be an important factor in how much work is required, and consequently how long will the process take. The more a website is missing in terms of features or content, the more technical tweaks and fixes it needs and the more pages it has, the longer is the process liable to take. Some industries are harder to deliver results for and may require additional time to outperform competitors and show any business outcomes. The reasons can range from the regulatory restrictions of more tightly controlled industries such as highly technical trades, elective medical procedures, financial, or legal services, to high levels of competition or even just higher profile of competitors in some sectors – for example, this is frequently the case in retail trade where older, and well established brand chains dominate their market, making it extremely hard for a newcomer to break through. There are also factors that are virtually impossible to directly address at all, and need to be worked around. For example, it is not possible for a newcomer business to become one of the well-established, well-known-brands and household names with decades of history overnight, not without actually existing and being in business for decades. All of the factors broken down above and more, combine and compound to contribute to how long does SEO take to work. Depending on the website itself, its needs, quality, size, its target audience, any pre-existing optimisations and their quality, the industry it operates in and the competing businesses it has to outperform – and this list of influencing factors is not even fully exhaustive – the SEO process for a given website will have need to address its specific circumstances which can take more or less time based the particulars of the situation. In practice, the answer that SEO takes from 3 to 6 months is a good ballpark figure for most scenarios. That said, we ourselves have had clients who saw excellent results in as little as one month of just touching on best-practice fundamentals, to as long as over two years of hard work, strategy reviews, pivots and complete direction changes before we have arrived at an approach that finally worked. Are you ready to give SEO a try? Get in touch with us at Resurge Digital – your digital marketing Brisbane experts. Call us on 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online to get started. We have asked Bing Chat a similar question and received a similar response in a similar format. --- As AI-based innovations continue to emerge, artificial intelligence is becoming more commonplace in many marketing-related jobs, sometimes as a helpful tool, and sometimes as a challenge. But how do AI and SEO interact? There are two perspectives we can consider here and on which we would like to focus in this article. Continue reading to learn more about SEO and AI, or get more out of your digital marketing with the help of our digital marketing services. Call us on 1300 659 035, e-mail enquire@resurgedigital. com. au or get in touch online for our expert help. SEO and AI Based Search ­– Better Search ResultsArtificial intelligence is now more than ever beginning to openly drive the results we get when we search the web for information, products, services, or businesses. Although the search rankings of major search engines have been driven by machine learning algorithms such as Google’s BERT for quite some time already, artificial intelligence is now becoming just as important on the front end, as it was previously important on the back end. The GPT panic spurred on by the rise of generative large language models such as ChatGPT, has lead to several of the largest, well-known, and widely used search engines developing conversational interfaces for searching the web and answering user queries. In late 2023, we can use the experimental Google Bard chat bot, the already somewhat established Bing AI, and DuckAssist – a newcomer from the privacy focused search engine DuckDuckGo. There are analysts who see the embrace of generative AI as a threat to the SEO industry because searching the web with a search engine that uses AI to generate search results does not simply end with a list 10 blue links to choose from. The AI gives the user a comprehensive answer to their search query directly on the results page – we no longer must click on a link to take us to another website that answers our question. That said, both Google Bard and Bing Chat still quote the sources on which they have based their answer. As a practical example, we have asked Google Bard to tell us about Brisbane digital marketing agencies and although it did not give us a list of 10 blue links to pick from, it gave us 5 business names, including our own, with a short description and a website link for each. We have asked Bing Chat a similar question and received a similar response in a similar format. In each instance, we were given five choices, including a link to the website of each respective business that provides the services we were interested in when we asked about digital marketing agencies in our location. Even if the idea of keyword rankings, or the goal of being on the first page of Google, or being in the top 3 search results for one keyword or another goes away in the future, it will still be important to appear as an answer or a source used to give an AI generated answer. If searching for a “plumber in Brisbane” no longer produces a page of 10 results by default, but rather a message suggesting several, finite number of businesses to consider, it will still be important for those service providers who want or need to have an edge over their competitors to ensure that they are appearing as such a suggestion. However web search might change in the future, SEO industry professionals will continue to investigate and try to understand what causes search engines to suggest some websites and businesses over others in these new types of search results, and provide services to achieve just that. SEO and AI Tools ­– Better Search Engine OptimisationsThe other side of the AI and SEO coin is the process of search engine optimisation itself. Earlier this year, we have discussed the various considerations for AI and copywriting. Using generative AI such as ChatGPT for web content writing tasks is just one example of how artificial intelligence can be a useful tool for better search engine optimisations. Artificial intelligence driven tools can also provide better marketing insights and help to identify marketing opportunities. Earlier in 2023, Google started sunsetting Universal Analytics, forcing marketers to upgrade to Google Analytics 4 which uses AI to enhance data insights for its users. Some level of SEO automation may be practical in the future as well. However, we believe there is no AI substitute for an experienced SEO specialist just yet. There is a plethora of analytics, auditing, website building and optimisation tools and platforms which an experienced SEO professional must juggle to deliver results for their clients. While there are AI systems that can interact with and pull data from some software, there is no commercially available AI system that can effectively access, understand, and manipulate all software a human SEO could use to independently derive actionable insights, and then practically implement them on a website. Currently, even when using AI tools as aid, the SEO process still requires a human in the driver’s seat for decision-making, management, and implementation. AI and SEO – Trends, and Predictions for the FutureThe SEO “game” may change, the goals and objectives can certainly shift, and the methods of achieving them will likely also have to be updated, but as long as the game itself exists and is “playable”, there will be those who will continue to play it. We think that AI and SEO are likely to coexist in the future, with search engine optimisation adapting to deliver results regardless of how web search changes because of artificial intelligence or for any other reason. Get more out of your website with the help of a professional Brisbane digital marketing agency. At Resurge Digital, we deliver SEO Brisbane wide and beyond. Call 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online for our expert help. --- Before becoming the service and industry that we now know today, search engine optimisation was first a more general practice that started in the earlier days of the internet and evolved along with the world wide web, its technology, and the search habits of its users. The evolution of SEO is therefore most closely aligned with the evolution of search engines themselves. The history of search engine optimisation begins a few years after the first internet websites were created. The term “SEO” itself originated around the year 1997 and the various methods employed in the practice of search engine optimisation generally depended on the signals which the search engines being optimised for, used to rank or rate websites. Those signals have changed and evolved throughout the years, most often due to abuse by website owners, webmasters, and sometimes marketers, resulting in simultaneously evolving SEO practices to overcome or work around such ranking signal changes. Let’s plot a course through only some of the key, evolving SEO practices to show how they have changed from the earliest and now outdated SEO strategies, to the current era of search engine optimisation focused on creating relevant, high quality content and developing optimised websites. If SEO seems like a bit much to handle on your own, get the help of an expert SEO specialist from Resurge Digital, Brisbane’s leading digital marketing company. Call 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online for help with search engine optimisation. Earliest Days of SEO and HTML Metadata AbuseSome of the earliest attempts at influencing search engines to display some websites in positions more attractive than others were focused on the features built into the language used to build websites – HTML. HTML includes a tag attribute called “name” with a possible value of “keywords”. Website owners could simply list the keywords relevant to a given web page directly in its code, to inform search engines on search terms for which they think their pages should appear on those search engines. However, meta keywords tag was often abused. Logically, any given website owner who wanted to drive more traffic to any of their pages could use a list of popular search terms in the meta keywords tag, regardless of how relevant those terms were to what was actually on the page. This kind of meta-tag stuffing would lead to poor quality search results, where pages that abused the meta keywords would appear for search queries to which they were not relevant. As a way of combating this problem, meta keywords were deprecated – for example, Google officially stated that they do not use the keywords meta tag in web search ranking of pages in September 2009, however, they were already ignoring these meta keywords much earlier. On Page Keyword StuffingWebsite owners and webmasters have quickly noticed that repeating a given keyword multiple times on a page helped that page to rank better for that keyword, and thus keyword stuffing became an effective strategy for some time. Mentioning a certain term or a phrase an excessive number of times in the text of a page or placing invisible, for example white-text-on-a-white-background, keyword mentions on a page were a common practice for a time. In the early days, search engines treated a higher number of occurrences of a given phrase on a page as a signal of that page’s increase relevance to that same phrase. That is until search engines like Google determined this practice as leading to low quality search results, and started to design their ranking algorithms to better understand and interpret how keyword density relates to a page’s relevance to that keyword. This now bygone approach should not be confused with a still-valid and legitimate need for maintaining an appropriate keyword density in well-optimised content however. Backlinks and Guest BloggingBacklinking came to increased prominence as a strategy with the rise of Google. One of the initially most influential factors for ranking highly on Google were links to a website, from other frequently linked-to and therefore highly ranking websites. Reaching out to other websites with offers of guest blogging as a way of earning backlinks was one of the very common approaches to building backlinks, and eventually resulted in this practice being declared as problematic guest blog spam. Google has designed and released algorithm updates such as Penguin, specifically targeting link building practices employed solely as a way of influencing Google Search rankings. Hight Quality Content is Crowned KingGoogle especially has been leading the charge when it comes to promoting good content on the web, and taking steps towards rewarding high quality websites over the years. In early 2010’s, Google’s roll out of the Panda algorithm update lead to increased emphasis on providing exceptionally good content as an effective SEO strategy. The Panda algorithm update was designed to penalise low-quality websites with thin content – sites with not much or not especially informative text. This emphasis continues to this day with regular algorithm updates to Google’s helpful content system. In this current helpful content paradigm, at Resurge Digital we put emphasis on equipping our clients with well optimised web page text that follows the best SEO practices to consequently deliver the best possible SEO outcomes. To keep up with the ongoing evolution of SEO, call us 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online for our expert help with search engine optimisation and other digital marketing services Brisbane wide, and beyond. --- Performance Max is a goal-based AI-powered campaign type that allows advertisers to access all google advertising channels and inventory from a single campaign. Performance Max helps drive campaign performance based on specified conversion goals, delivering more conversions and value by optimising performance in real-time and across all Google channels, using an element called Smart Bidding. Performance Max combines Google AI technologies across bidding, budget optimisation, audiences, creatives, attribution and more. Continue reading below to understand the unique benefits of Performance Max, and how it can transform your Google advertising campaigns. Benefits & Considerations of Performance Max Benefits: One of the main beneficial fundamentals of utilising Performance Max its use of all Google Advertising channels, such as: Search, YouTube, Display, Discover, Gmail, and Google Maps. Not only does this advertising option provide real time responses and conversion-focused optimisation, but it delivers users with a wide range of additional features such as: Advanced Audience Targeting: P-Max can target consumers based on broad interests and demographics data such as their age, sex, financial situation, parental status, education status, industry, homeowner status, current stage of life, and more. Machine learning models are used to make more accurate predictions about which ads, audiences and creative combinations perform best for a business or anyone utilising P-Max. Transparent Insights Provided New insights, such as rising search trends, have the ability to help businesses or those utilising P-Max campaigns, to understand changes in performance and inform their broader business strategy/strategies. More options for headlines, descriptions, and long headlines (long headlines are not an option provided in any other format). Using this added space, advertisers have the ability to add reviews, providing an additional level of credibility to ads. There is now the ability to target audiences based on URLs that users are landing on, therefore, providing access to hijack competitor traffic – assisting in the boost of advertising campaigns. Considerations: When moving over to use Performance Max campaigns, there are a few considerations to take on board. Once troubleshooting is complete, you will have found your own workaround for each of these points, making your advertising journey more seamless. In comparison to Search Campaigns, Performance Max provides a lower level of control – however, in saying that, the additional fundamentals of P-Max entitle users to home in on their campaigns like never before. On the back of that, users will require high quality photo or video content for advertisements to be approved. This may seem frustrating, but in the end, quality assets are going to be a major plus for your campaign/s. Additional considerations include: Users were unable to add negative keywords to P-Max campaigns in the initial stages of the campaign rollout, however, negative keywords can now be used, allowing advertisers to narrow down their advertising audience even further. There is limited control over bidding, meaning cost per conversions can be higher There is an added automated bidding strategy, which allows users to add terms but not determine the exact amount bid In comparison to Search Campaigns. Although there are differences from one campaign type to another, it’s good to keep in mind that both offer different strategies, different approaches, and their own benefits tailored to the campaign approach you prefer or require. Why Resurge Digital Use Performance Max At Resurge Digital, we utilise Performance Max campaign types to assist and boost existing campaigns within a Google ads account. We can capitalise on images and video creatives which work to engage users more than ads that are text based. We also have the ability to add reviews within long headlines to enhance credibility (to both a business and its ads) which provides us with faster results in comparison to Search Campaigns as it reaches more platform’s. Alongside existing Search Campaigns, Performance Max are a great complementary campaign to run as they fill in opportunities for searches you could risk losing – helping you increase the potential for conversions across entire ads accounts. By implementing both of these campaign types, we are able to run a highly engaging campaign strategy for any user journey, while covering all bases. Looking for High Quality Google Advertising? Resurge Digital are one of the leaders in providing cutting-edge, quality Google Advertising services, collaborating with clients through the entire campaign process. Get in touch with our Brisbane digital marketing agency today on 1300 659 035 to discuss the potential of Google Ads for your business, and what we can do to put your brand in front of the right audience. --- If you have ever utilised a live chat on a website before, there is a good chance you have spoken to an automated chatbot. With artificial intelligence (AI) becoming more and more prevalent in society, more businesses are using the technology to communicate with their customers and guide them through their services. But is using chatbots for your business a handy way to increase customer engagement, or is it a passing fad that risks alienating your clientele? As a leading provider of digital marketing services Brisbane businesses trust to improve their search engine optimisation (SEO), Resurge Digital is here to help. Give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or enquire online to learn more about our services. What is a Business Chatbot? Chatbots are automated programs designed to communicate with visitors on a website, fielding questions while guiding them to what they are they searching for. They typically try to emulate the feeling of speaking to a real person, sometimes even featuring a photo of a human to sell the illusion. It is hard to always be available to answer queries, which makes chatbots for small business particularly useful, as they are always online and ready to talk so you don’t have to be. They can provide a set list of options for customers to choose from or utilise more in-depth systems to engage in direct conversation with the client. What Are the Benefits of Chatbots for Your Business? Integrating a business chatbot into your website means visitors always have a welcoming presence able to answer their queries. If a visitor is unable to find what they are looking for they may bounce off your website, with chatbots designed to alleviate that problem. Chatbots never need to sleep, so they are always available to talk regardless of the time zone your potential customers reside in. Chatbots for small business are especially helpful, as they provide an instant response and a degree of consistency when it comes to answers, so visitors aren’t confused by differing answers when speaking to different people. They can also be personalised to suit your exact requirements, from fielding questions to making sales on your behalf. Is the Business Chatbot a Passing Fad? We have all seen movies where AI enslaves humanity, which is why some people are hesitant to use chatbots. While they are useful for helping potential customers when you are not available, nothing can replace genuine human touch and interaction. If you pride yourself on owning a small, family-run business, chatbots for small business may betray your image and cause customers to look elsewhere. While older generations are often hesitant to embrace technology, young people are much more likely to take advantage of new innovations as they become available. This means it is probably only a matter of time before chatbots become prevalent across all websites and businesses. Getting in early with chatbots for your business may place your company in an advantageous position moving forward. Chat with Resurge Digital Today! With chatbots quickly becoming more and more commonplace, it is important to work with a digital marketing company capable of harnessing this new technology to benefit your business. At Resurge Digital, we provide the website design Brisbane companies rely on to reach their full potential. If you are interested in learning more about the benefits of chatbots, enquire online, send an email to enquire@resurgedigital. com. au, or give us a call on 1300 659 035. --- Owning and operating a business in the 21st century means you are reliant on technology and the internet like never before, making it vital to harness SEO (search engine optimisation) to place your business in the best position for success. Good SEO puts you in front of as many potential customers as possible, which in turns grows your business and income. Typically, offshore SEO companies offer their services for less than local providers, making it enticing to save money. But is using offshore SEO worth the risk? Whether it is the risk of being saddled with lost backlinks or simply being provided an inferior service, there is much to consider when weighing up the option of choosing offshore or local SEO. Resurge Digital are a leading digital marketing agency you can trust to deliver quality SEO services. To get started or to learn more about what we have to offer, give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or enquire online. What is Offshore SEO? As the name implies, offshore SEO is SEO services that are offered overseas, typically at a cheaper rate than what you may find locally. They may take the form of established digital marketing agencies or freelancers who conduct SEO services in their spare time. You may come across these services through a Google search or they may reach out to you themselves offering a cheaper alternative along with ways they can improve your SEO, such as fixing lost backlinks. If you operate a small business, employing these services may seem like a thrifty move, as you save money while still enjoying the benefits of SEO. What are the Risks of Using Offshore SEO? Lack of Communication When you employ an offshore company to handle your SEO, it makes it harder to effectively communicate and understand each other. Using a local SEO agency means you can catch up over coffee and discuss your strategy in-person, ensuring everyone is on the same page. When you work with an overseas company, however, you are relying on emails and messages to communicate, meaning an unseen or overlooked response may cause unnecessary problems. Operating in different time zones also means you may spend hours or even days waiting for a reply to an urgent issue. Inferior Work The phrase “you get what you pay for” may not always be true, but it does apply to your SEO services. Often when an SEO company comes to you offering a cheaper alternative, it is because their work does not meet the same standard as other more widely trusted agencies. This may take the form of less optimised work, content that is full of typos, lost backlinks, fewer employees to cater to your needs, or just overall inferior service. While you may believe you do not need to pay top dollar to make the most of SEO, it is typically wise to invest in more premium services to place yourself in the best position for success. Scams While there are plenty of SEO agencies that operate effectively worldwide, there are also scammers looking to take advantage of your need for SEO. Being offered a cheap deal on your SEO is great, but it is important to properly research the companies that contact you before agreeing to their offer. You wouldn’t make an expensive purchase blindly, so it is important to investigate any SEO agencies you are considering before making a commitment. A quick Google search often reveals the true nature of a company, with Google Reviews sometimes being enough to showcase the trustworthiness and reliability of the provider. If they are flooded with negative reviews, or their website looks rather unprofessional, typically they are scammers looking to separate you from your hard-earned money. The opposite is also true, with a digital marketing agency with a high rating on Google and a well-maintained website typically being worthy of your time and investment. Improve Your SEO Today! As the provider of reliable SEO Brisbane companies trust to improve their rankings and place their business in front of as many potential customers as possible, Resurge Digital also offers digital marketing services to clients worldwide. Whether you are looking to optimise your website by removing lost backlinks or to create an engaging social media presence, we’re here to help your business reach its full potential. Research shows that you are far more likely to see greater benefits from your digital marketing efforts by working with a dedicated agency, and you can get started with the experts at Resurge Digital by calling 1300 659 035, sending an email to enquire@resurgedigital. com. au, or by enquiring online. --- When bringing users to your website it is important to keep them engaged so they stick around long enough to process the information you are conveying or products you are selling. We all have experience with websites that we have quickly closed due to boring design and lacking content, instead searching for a more visually interesting site. Evidence shows that interactive website content has a far greater chance of retaining visitors, as it transitions from a passive experience to an active one, with users feeling in control as they access your website. If you require expert Brisbane digital marketing, contact the team at Resurge Digital to get started today. Chat about how our digital marketing services can help you by calling 1300 659 035, sending an email to enquire@resurgedigital. com. au, or enquire online. What is Considered Interactive Website Content? Interactive content is anything that requires the user to engage with the content beyond just a simple click. Examples include games, quizzes, infographics, and forms that require the visitor to input data about themselves or what they are looking for. Even leaving a like or a basic review is considered interactive content. The best interactive content creates a fun and memorable experience for the user, causing them to reflect on your website in a positive light. With almost every business online now, it is important to stand out from the crowd with content that is engaging and promotes user retention. What Are the Benefits of Interactive Content? The longer someone spends on your website, the more likely they are to use your services or purchase your products. Interactive content causes visitors to hang around your site longer than they would have if you provided a more passive experience, leading to a higher chance of user engagement. Everything on your website should serve the idea of creating the best experience possible for your visitors, so they associate your brand with positive experiences. Interactive content also allows you to receive feedback from users as they engage with your website, allowing you to learn where engagement is strong and where people are exiting your website. This information is crucial in increasing efficiency and creating the best site possible. This in turn allows you to maximise lead generation and conversion rates, resulting in greater sales and revenue. Does Bad Interactive Website Content Exist? While interactive content is typically good for your website, there are times when it can hinder user engagement and retention. Everything on your website should service the goal of making the site as user-friendly and easy to use as possible. Needlessly complicated content, such as slides that must be clicked through one by one or quizzes that force users to watch videos, are bound to result in people bouncing off your website out of frustration and boredom. Always keep user experience in mind when envisioning interactive content for your website. Interact with Resurge Digital Today! As a leading Brisbane web design agency, with a proven track record of providing excellent content and web design for our clients, trust Resurge Digital to maximise your online presence. Our web team is experienced in creating interactive sites that promote user engagement while showcasing what makes your business unique. To learn more about how our SEO practices place your business in front of more potential customers, enquire online, send an email to enquire@resurgedigital. com. au, or call us on 1300 659 035 to speak to a friendly member of our team. --- It’s not something anybody wants, but it can happen to almost anyone with a business presence online. Your Google Ads account is suspended, and you’re not sure why. This is the situation most people find themselves in. Few people intentionally sell things that will generate automatic suspensions – so for the vast majority of sellers, a suspension is not something they expect or plan for. We’ll look at common reasons for a Google Ads suspended account and try to clear up some of the confusion. At Resurge Digital, the online space is where we live, and it’s what we do. We are your digital agency Brisbane. For a look at what this world can offer you, and how it can move your enterprise to a new level of reach and profitability, call us on 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online. What Classifies as a Google Ads suspended account? It’s important to understand exactly what is meant by a Google Ads suspension, and what it does to your online marketing efforts. When an account is suspended, it means that Google has decided the account violates their terms of service – or that it owes them money. Google can decide this at any time, and right or wrong, your ads will stop running and your Google-based marketing will come to a halt. You can contact Google, change what they don’t like or pay your past due balance, and get your account back in good standing so you can get started once again, but it’s best to prevent this situation in the first place. Many people will skim over the terms of service for their account – but it is important to read it completely and understand what is expected and what’s prohibited. It’s self-evident that paying your Google bill on time is a good idea, but with all the things that need to be taken care of in running an online business, anyone could slip up and fall behind. It’s worth making your Google account a priority for payment. Google Policy ViolationsThe number one reason for getting Google Ads suspended. These can include false claims about your product or services, prohibited and illegal content, promoting illegal activity, and what Google calls deceptive ad practices. The first three reasons are not much more than common sense, although if you’re selling something with legality that varies by location you would need to take a hard look at it. Deceptive ad practices are more tricky and somewhat in the eye of the beholder – there is a shade of difference between false claims and deceptive claims. Intentionally deceiving a customer is always a bad idea, but you could also encounter a scenario where a difficult customer tries to cause trouble by claiming they were deceived, when it was in fact their misunderstanding that created the problem. This can happen in any sales setting – protect your business by making sure your promotion includes only information that is either obviously correct or easily verified. Fake Business InformationMany online sellers use secondary addresses for identifying their business and for shipping and receiving. This offers better security than using your home address, and it’s an established and accepted practice. You can get into a grey area if the secondary address is in any way questionable or uncertain – for example, that of a non-business entity like a friend or relative. You’ll need to be sure your business identity is clear and unambiguous. The registration and paperwork you may need will vary by location, but it’s all clearly spelled out for whatever level of business organisation you think will be right. Make sure it’s accurate and always up to date. Google won’t check it through for you – they’ll just suspend you if they think it’s off somehow. Fake Reviews & FeedbackIt can be a big job to earn good customer feedback, especially when first starting out, but it’s a surefire dead-end with Google to make some up. They’ll eventually figure it out. Disappearing completely due to having your Google Ads suspended while a fake feedback issue is resolved is more damaging to your business than a lack of lots of glowing reviews. Keep doing it right, and the reviews and feedback will come. Fake ClicksThe internet is awash in bots, click farms, and every other access, traffic, and popularity scam you can think of. It can be tempting to get some of this to work for you – nobody gets hurt and it seems like no business ever gets caught. That is true up to a point, but is it worth setting your business up to be the one that does? Google will suspend an account when they detect any kind of click fraud. They won’t want to hear about all the others – they’re just going to be concentrating on shutting you down. Do it the hard way – earn your clicks. Unauthorized Access To Your AccountIf someone who shouldn’t is logging into your account, Google will eventually spot it, and they will suspend. Keep your login information strictly private. Use two-factor authentication – it is only a little inconvenience for a much greater level of basic security. Protect your account and its revenue stream like you would protect money in the bank. Discriminatory TargetingIt is very easy to avoid making this mistake – just sell to everybody. Regardless of your personal biases and opinions, you need to be very sure you are not discriminatory in your marketing and choice of target audience. This is true not only on the Google platform. It is simply good business wherever you go. Sell to everyone – you make more money that way. Being a Repeat Google Ads Suspended AccountGetting suspended once is bad enough, but if you persist in whatever activity Google doesn’t like, you will certainly get suspended again – and if it goes on, you may get suspended permanently. There is no reason to go down this road, even if you feel strongly... --- As Google Analytics bids adieu to data collection, businesses are now getting used to the new and improved version Google Analytics 4 (GA4). One of the cornerstones of GA4’s capabilities that businesses need to get on board with is conversion tracking, an indispensable tool that empowers businesses to grasp user actions, refine marketing approaches, and achieve unprecedented growth. Whether it’s the social media marketing Brisbane prefers, or you have more of a focus on Brisbane SEO services, we’re here to bring your online presence to life. Email our team now on enquire@resurgedigital. com. au for more information or give us a call at 1300 659 035 to speak to a marketing specialist! The Inevitable Change from Google Analytics to GA4The marketing landscape is ever changing, and as such, Google recognised the need for a more intuitive and insightful analytics platform (we presume). This then birthed Google Analytics 4 and provided businesses with a more holistic view of user interactions across an array of devices and touchpoints. For the average person, data provided via Google Analytics was already impressive – but when it comes to marketing, GA4 is a new level. In this new paradigm, conversion tracking emerges as a beacon of enlightenment for businesses striving to comprehend the intricacies of user behaviour. What is Conversion Tracking? It its core, it refers to the careful monitoring and analysis of user actions that align with specific business goals, such that encompass an array of actions such as:Making a purchaseSubmitting a contact formSigning up for a newsletterDownloading a resourceThese tracking fundamentals offer businesses quantifiable insights into how effective their websites are, and how successfully they are driving users towards these desired actions. The Crucial Role of Conversion Tracking in GA4Enhanced User InsightIn GA4, conversion tracking delivers a comprehensive view of user interactions, allowing businesses to comprehend the user journey from the initial touchpoint to conversion. This data is considered invaluable when it comes to pinpointing drop-off points and optimising user experience in the hopes of encouraging conversions. Granular Event TrackingGA4's event-based tracking system offers a higher degree of granularity compared to traditional pageview-centric tracking. Businesses can now track specific interactions, such as button clicks, video views, or in-app engagements. This level of detail provides actionable insights into user engagement, enabling businesses to optimize conversion paths. Refined Marketing StrategiesGoogle Analytics conversion tracking instilled businesses with the ability to pair conversions to specific campaigns, channels, and mediums – GA4 still provides this, as well as a data-driven approach for fine-tuning marketing efforts, leading to better allocation of resources and improved ROI. Cross-Platform InsightsIn the age of social media, internet users have the ability to engage with businesses across a wide variety of networks, platforms, and devices. Because of this, GA4 has implemented a cross-platform tracking amalgamation, drawing data from websites and mobile apps, delivering a united and impressive view of user behaviour. This is the best way that businesses and agencies and recognise user patterns and build strategies to suit specific touchpoints for success. When it comes to understanding Google Analytics conversion tracking and GA4’s new version of tracking, it’s imperative to get your information from a trusted source. If you’re looking to work with a team of professionals that offer years of experience within Google Advertising, providing their own strategy based approach to success, you’ve come to the right place. Speak to our Google Ads Manager Brisbane team to see how we can help push your online presence to new heights. Understand Your Analytics Better with Resurge DigitalWe take pride in being a leading digital marketer Brisbane businesses depend on for successful search engine optimisation, and cross-platform marketing solutions. Engage our digital marketing services today and push your business towards success with Resurge Digital. To get started, give us a call on 1300 659 035 or reach out through our online form for more. --- In the ever-evolving landscape of online commerce, finding the best eCommerce platform for small business solutions can be both exhilarating yet overwhelming. As entrepreneurs harness the power of digital storefronts to reach a nationwide or even global audience, the importance of selecting the right platform cannot be overstated. From a streamlined approach to user experience to robust sales tools and customisable features, the journey towards identifying the best eCommerce platform is a critical endeavour for any small business owner. If you’re interested in delving into the world of the best eCommerce platform for small business solutions, continue reading our blog below where we make life that little easier for you by eliminating the initial research step. As a leading Brisbane website design agency, we know exactly what it takes to produce an outstanding, modern, and engaging website for your brand. Get in touch with our Brisbane SEO company, Resurge Digital, on 1300 659 035 or through our online form. Our Guide to the Best eCommerce Platform For Small BusinessWordPress with WooCommerce: Adaptability & GrowthWooCommerce is known for being a powerful eCommerce tool due to its support in the growth of many small ecommerce businesses. Seamlessly integrated with WordPress, WooCommerce stands as a testament to adaptability and growth for small businesses. This dynamic duo provides an open-source platform that can be tailored to suit your unique commerce needs. The selection of plugins available along with modern themes allows users to customise their online stores appearance, as well as customising functionality without limits. From managing products and orders to handling secure payments, WooCommerce offers a suite of features. Keep in mind, despite WordPress offering free features to users, it and WooCommerce are not a completely free commerce platform as you are still required to provide your own hosting solution. Shopify: Streamlined SimplicityThanks to the user friendly navigation system and simplistic selection of available tools, Shopify, one of the top eCommerce platforms in the industry, has emerged as a leading contender for small businesses looking to move into the realm of eCommerce. With minimal technical expertise required, Shopify offers a ready-to-use platform that covers every aspect of the online selling process. From templates that offer complete customisation and secure checkout integration to inventory management as well as access to analytics, Shopify provides an all-in-one solution that allows you to focus on the growth of your business rather than battling with confusing technicalities and unwarranted complexities. The ever growing app store also lets you further elevate the functionality of your store, making this specific eCommerce platform an exceptional choice for entrepreneurs seeking a simplified experience. Squarespace: Elegance & Visual AppealSquarespace shines as a platform that seamlessly blends aesthetics with functionality, catering particularly to small businesses with a focus on design. Offering beautifully curated templates and an intuitive drag-and-drop interface, Squarespace, which is not a free commerce platform, enables even those without coding skills to craft visually stunning online stores. Beyond its visual allure, Squarespace equips you with essential eCommerce features, including inventory management, order processing, and secure payments. Ideal for businesses where the visual presentation is paramount, Squarespace ensures that your products are showcased in a way that resonates with your brand's identity and captures customer attention. Maropost (Formerly Known as Neto): Robust Automation & ManagementFormerly known as Neto, one of the top eCommerce platforms used across a range of industries, Maropost is catering to small businesses that are looking for advanced automation properties and efficient multichannel management integrations. If basic eCommerce functions are what you’re after, Maropost goes beyond that respectively, offering a wide variety of features including inventory synchronisation, order fulfillment, and customer relationship management (imperative for any ecomm business). With additions that enable users to sell across various marketplaces online, Maropost streamlined operations and provides a central location for your data. If saving money and time by reducing manual efforts are a major green flag, Maropost might be the platform you’re after. Engage the leaders in digital marketing services Brisbane businesses trust. Elevate Your eCommerce Game with Resurge DigitalHere, at Resurge Digital, we work with a wide variety of eCommerce clients utilising a number of the best eCommerce platform solutions – we know what we’re doing when it comes to web design and management. Our digital marketing company is ready to work alongside you, bringing your business to life and putting it at the forefront where your audience will see it. Give our specialists a call on 1300 659 035 today or reach out via email at enquire@resurgedigital. com. au with any queries or for more information. --- In the world of Search Engine Optimisation, backlinks hold a paramount position. They serve as one of the building blocks of an effective SEO strategy, boosting your website's authority and credibility. However, the digital landscape does not come without its challenges, one such being the loss of backlinks. In this blog, and as a trusted digital marketing agency in Brisbane, we unpack what seems to be an anomaly of lost backlinks, the key reasons, and insights on how to prevent this from happening to you. For a range of trusted services in digital marketing, reach out through our online form now! Not only are we specialists in SEO, but we also offer web design, social media marketing, content marketing, and paid advertising! Get it all and more here at Resurge Digital. Lost Backlinks: Understanding the Reasoning Behind ThemChange in Content or URLOne of the primary and most common reasons for backlinks being flagged as lost, can be attributed to major changes in content or URLs. When you alter the URL structure of a page, or make impactful changes to content, the backlinks that were previously pointing to said page become obsolete. Because of this, pages can suffer from significant loss in SEO value. There is a remedy, however, which comes in the form of implementing redirects (301 redirects) when it comes to your or anyone else making changes to content or URLs. This maintains the flow of link equity. Unrenewed or Expired DomainA domain that has not been renewed, or has actually become expired, can be considered disastrous for your backlink profile. If the domain that links to your site expires, the link will essentially ‘break’, resulting in lost link authority. This is why it’s imperative that you regularly monitor your backlink profile to identify any links originating from domains that are on the verge of expiration or reach out to the respective web developers to update the links to your domain. There is software out there that can flag expirations or broken links, but they come at a price of course. If it’s something you’re unsure of, trust web professionals such as Resurge Digital to take the burden off your shoulders. Broken LinksBroken links are considered a detrimental threat to any website. These not only impact user experience but can also have a major impact on the SEO value of a website. If a backlink directs your website users to a page that doesn’t exist, or even an error page, it creates a negative user experience negatively impacts SEO efforts. To get around this, you can perform regular link audits, or engage a team of SEO and website professionals to identify and rectify broken or lost backlinks – it’s not an activity to take lightly and involves a number of software and a specific knowledge level. Algorithm Updates & PenaltiesSearch engine algorithms are unfortunately subject to frequent updates, and what may have been considered a backlink of quality this entire time, may not meet current or updated standards. Additionally, if a website is actively engaging in practices that violate search engine guidelines and links to your site, you may be subject to penalties. This is why it’s important to regularly monitor your backlink profile and disavow links from spammy or low-quality sources to maintain your own websites credibility. Linking Site's Loss of AuthorityWebsite authority, especially those that are linking to your own, plays nothing short of a crucial role in the value of your backlinks. If a linking site experiences what is called a ‘significant drop’ in authority, the backlink’s SEO value will diminish. There are ways to prevent this, including making a conscious effort to acquire backlinks from reputable and relevant sources that offer consistency in positive reputation when it comes to maintaining their authority. Natural Link AttritionOver time, or when businesses reach a certain capacity, websites can undergo content changes, a focal shift, rebranding, or simply evolving; this can lead to natural link attrition and, as a result, the removal of backlinks. Despite not being able to control every instance of natural attrition, focusing on consistently producing high-quality and valuable content can assist in attracting new backlinks as a form of compensation for lost backlinks. There are a number of reasons that backlinks can become lots, and even more ways that this can be remedied to save the authority of your businesses website. Although it can be tempting to jump into the backend of your site and try to fix a few issues yourself, this can be detrimental if you lack the knowledge of what it takes to keep a site intact – which is exactly what digital marketing professionals, such as ourselves, are here to take care of. Need to Know More? Think of Resurge Digital. With extensive experience and knowledge in the realms of digital marketing, our team have come together to create an agency known for leading services in SEO Brisbane businesses trust. If you’re looking to engage a team that knows exactly what they’re doing when it comes outstanding digital marketing services, get in touch with us by calling 1300 659 035 or reaching out through our email at enquire@resurgedigital. com. au. --- As business navigate the dynamic world of digital marketing, there is one question that persists: is SEO worth it? Search Engine Optimisation continues to evolve as a pivotal driver of online success, empowering businesses to amplify their digital presence, target potential customers the right way, and boost their bottom line. Before diving into the benefits of SEO, it’s important we grasp the essence of optimisation at its core. Interested in effective digital marketing? You’re in the right place. Give our specialists a call on 1300 659 035 or email us directly with any question at enquire@resurgedigital. com. au and we can sort out the best approach for your business. A Guide to Understanding: Is SEO Worth It? SEO is the ever developing practice of strategically optimising a website and online content in order for it to rank highly on search engine results pages (often referred to as SERPs). This can include anything from link building, content optimisation through keyword research, technical work, and other optimisation strategies. These fundamentals each work collectively to elevate a websites relevance and credibility in the eyes of search engines such as Google, Bing, and even Yahoo. The Benefits of Good SEOElevated Online VisibilityKnowing how to successfully optimise a campaign is a great way to improve your websites rankings on search engines (as mentioned earlier). The higher you appear on the results page of, say, Google, the more likely your users are to click on your link – this provides a level of reliability. Enhanced visibility directly translates to more organic traffic, which then expands your potential customer base. Target Traffic GenerationProper SEO attracts users who are actively searching for solutions or information related to your products and/or services. This targeted traffic has the potential to result in higher conversion rates compared to generalised marketing approaches. Cost Efficient SolutionThe best part about organic search results is that they are free! Once you have invested in the optimisation process of your website, and the ongoing maintenance, the costs are relatively low. In comparison to paid advertising methods, which require continuous funding, SEO keeps more money in your pocket – and in your business. Credibility & TrustKnowing is SEO worth it for small business operations comes down to credibility and trust, and when utilising SEO, it can provide a platform of reliability and authority for your audience – hopefully encouraging return customers. Users essentially trust search engine rankings, which can then translate into trustworthiness and credibility. Long Term ResultsAn SEO campaign that is well executed can yield lasting results. In comparison to paid ads that cease once the budget is exhausted, SEO effects have the ability to persist even after the campaign has ended. Mobile & Local OptimisationThanks to the rise in mobile devices, local searches have completely surged with great impact on online businesses. SEO enables us to optimise for local searches, helping nearby potential customers discover businesses when they are most likely to visit. User-Centric ExperienceSEO isn’t all about optimising for organic results – it also comes down to a websites structure and content, resulting in better user experience which is crucial for success. Websites that load faster, are simple enough to navigate, and provide the right information are going to be favoured not only by users, but by search results as well. Experience unparalleled SEO services Brisbane businesses rely on. Given we live in such a digitally focused world, an effective online presence is one of the most paramount fundamentals for business success. An SEO campaign that reaps success can serve as a gateway to even more benefits, from elevated visibility, long-term results, targeted traffic, and credibility. Reap the Rewards of Successful SEO with Resurge DigitalSo, is SEO worth it for small business success, or in general? Completely! And you can experience these successes by engaging the leaders in digital marketing services right here at Resurge Digital – give us a call on 1300 659 035 today or reach out through our online form and we’ll get back to you as soon as we can. For more information on what we can offer your business, email us directly at enquire@resurgedigital. com. au. --- In today's rapidly advancing digital age, having a strong online presence is pivotal for any small business aiming to thrive and reach its target audience effectively. One of the key fundamentals to achieving this is a robust Content Management System (commonly referred to as a CMS) that streamlines content creation, organisation, and publishing. At Resurge Digital, one of Brisbane’s leading digital marketing agencies, we work with some of the best content management systems for small business, we understand the importance of choosing the right CMS for small businesses. In this blog, we will explore the best CMS options tailored to suit the needs of small businesses, empowering them to boost their online presence and effectively build their brand. Whether you’re looking for a trusted Brisbane SEO company, or a reputable website design Brisbane based team, we’re here for you. Give us a call on 1300 659 035 today or reach out via email at enquire@resurgedigital. com. au. The Best Content Management Systems for Small BusinessWordPressThe Unparalleled LeaderWordPress reigns supreme as the most popular CMS worldwide, and with good reason. It offers an intuitive interface, a vast library of themes and plugins, and unmatched flexibility, making it ideal for small businesses of all types – not to mention, the interface and user experience for techs managing such a site is very friendly, making our jobs a little easier and giving us more time to focus on your content management. With a website based on WordPress, our team ensures your website stays fresh, engaging, and well optimised for search engines on a regular basis. HubSpotIntegrated Marketing PlatformHubSpot goes beyond being one of the known yet simple small business content management systems; it is an all-in-one marketing platform designed to help small businesses attract, engage, and delight customers. Its integrated approach brings together content management, email marketing, CRM, and so much more for ultimate convenience. Our content writing and management services, when combined with HubSpot's tools, create a powerful marketing strategy to grow your business and convert leads into customers (which is what we all want). WixAn All-in-One SolutionFor small businesses without technical expertise, Wix is a really good starting solution. This user-friendly CMS allows you to create stunning websites with its drag-and-drop builder, eliminating the need for knowledge in coding or additional fundamentals to support the site's build. Wix offers a range of modern templates designed for different industries, enabling quick and straightforward customisation. As well as its functionalities and simplistic navigation experience, Wix has the potential to deliver aesthetically pleasing websites that effectively convey your brand's message. Work With Resurge DigitalAs a digital marketing company, we consider ourselves passionate about empowering small businesses. We understand the importance of selecting the right CMS for your business structure. Each CMS that we discussed in this blog has its own unique strengths, catering to different needs and preferences for a number of businesses and industries. Whether you invest in WordPress for its versatility, or Wix for simplicity, our content writing and management services are tailored to enhance your online presence and drive success no matter what. Our team offer a wealth of knowledge and experience working with a number of the best content management systems for small business, meaning we have what it takes to take care of your campaigns the way you need, with positive results. Digital marketing services Brisbane businesses trustElevate Your Marketing Strategies with Resurge DigitalTake note: the key to a successful online presence is not about choosing the right CMS, but also in your consistency to deliver valuable and engaging content. That’s what we are here for – let our team of professionals take care of your content management needs, while you focus more on growing and refining your business. Get in touch with our digital marketing company today on 1300 659 035 to start your journey toward a thriving online presence! For more information, or any general queries, reach out through our online form and we’ll get back to you. --- Ever wondered what that icon is called that lingers next to a website name in your open tabs and bookmarks? These tiny images are called favicons and are a key part of helping your website and your brand stay at the forefront of consumers’ minds. These icons are eye-catching and help to differentiate the many tabs you may have open at one time. But what is a favicon, and why are they important? This blog aims to answer that very question while exploring the benefits they have for SEO and how they can improve your company’s branding. If you would like to get more out of your website and optimise it to draw in more potential customers, contact Resurge Digital, the digital marketing agency Brisbane relies on for expert SEO services. Give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or enquire online. How a Favicon Can Help Your BusinessWhat is a Favicon Image? A favicon serves as branding for your website. It is the small 16x16 icon that rests next to your site name when users are browsing your pages, serving as a beacon amongst any tabs they may have open. This way they can easily get back to your page as necessary. Since the favicon only occupies a small amount of space, it’s best to use a tiny image for the favicon, or one-to-three characters of text. Due to the limited amount of resolution, favicons might have to be reduced further in size or be a smaller part of a bigger logo. Favicons are not considered logos, though they can use company logos for their image. As well as tabs and bookmarks, favicons can also be seen in search bars and browser history. Why is a Favicon Important? While you may disregard its importance after learning what is a favicon, it is an extraordinarily useful tool for your website’s branding. In fact, it is an important step in establishing your website’s identity, as having a favicon attached to your name gives your site a sense of legitimacy. Customers feel more secure when they are browsing a website that has an official favicon. Anything that makes the consumer’s browsing experience easier is going to increase confidence in your brand, and favicons make switching between tabs as simple as possible. Do Favicons Help SEO? While favicons are not a direct part of SEO, they still help improve your ranking when it comes to search engines. There are several reasons for this, with the simplest reason being that an easy-to-use website is more likely to improve your rankings. As mentioned above, a favicon helps users identify your pages in their open tabs, and a user-friendly website is bound to attract users back to your site. Increased interaction and time spent on your website is another way to improve your SEO. Having a favicon on your website gives you an advantage over those that don’t, as using a favicon on your website increases your chances of being bookmarked by browsers like Chrome, which can provide you with positive search ranking signals. Using a favicon also gives users a logo to associate your business with, increasing brand awareness among potential customers and clients. What Makes a Good Favicon? Designing a good favicon is a lot like designing a good logo, with the most important rule being to keep things simple. You don’t have much space for your favicon so there is no need to overcomplicate things and try to fit as much detail in as possible. Choosing a nice colour is vital for your favicon’s design, and you want to aim for one that is pleasing to the eye, such as a soft blue. Contrasting colours also help clearly define different shapes in your tiny icon, and this is showcased in Facebook’s logo that places a white “f” inside a blue square. It is important to remember that your favicon is representative of your brand, so if your company logo relies on a certain colour, image, or letter, it is beneficial to incorporate this into your favicon to create brand cohesion. For inspiration, browse some of your favourite websites and study how their favicons capture the essence of their company. Have More Questions About What is a Favicon Image? At Resurge Digital we help businesses improve their SEO through tried-and-true methods. Like favicons, quality SEO helps to improve your website rankings. We offer reliable website design Brisbane businesses depend on to place their services in front of more potential customers. If you are looking to get started on increasing your business’ online presence, give Resurge Digital a call on 1300 659 035 or send an email to enquire@resurgedigital. com. au. You are also able to enquire online and we will promptly get back to you. --- Search Engine Optimisation (SEO) has become a crucial skillset for businesses and individuals seeking to enhance their online presence – especially with the help of digital marketing. As an SEO professional, you hold the power to drive organic traffic, improve search engine rankings, and increase brand visibility through online avenues. However, becoming an effective SEO requires more than just technical knowledge and basic skills in content optimisation. Are you interested in knowing how to be an SEO? In this blog, we will explore the qualities and fundamentals that can help you thrive in the role of an SEO specialist, and what exactly it takes to build your skills and knowledge as a trusted service provider. Our Guide On How to Be An SEOSolid Technical UnderstandingTo excel in SEO, you must have a strong foundation in technical aspects such as website structure, HTML, CSS, JavaScript, and server configurations – yep, sounds confusing, but it’s imperative. Understanding how search engines crawl, index, and rank web pages is essential in your role as a tech, it can’t be done to the fullest extent without these understandings. This knowledge allows you to optimise websites effectively, ensuring they are accessible, user-friendly, and most importantly - search engine friendly. Constant Learning & AdaptabilitySearch engines frequently update their algorithms, and it’s something we’re seeing more and more of as the digital world continues to expand - and new trends and technologies emerge regularly, it’s hard to keep up but it’s crucial. To stay ahead, you must have a genuine curiosity and enthusiasm for learning about these ever changing fundamentals. The best thing you can do is keep up with industry news, follow SEO thought leaders, and participate in webinars, conferences, and online courses. Embrace change and adapt your strategies accordingly, you’ll thank yourself for it. Analytical & Data-Driven MindsetSEO is a data-driven discipline. Proficiency in tools like Google Analytics 4, Google Search Console, and other SEO platforms is essential. The ability to analyse data, draw insights, and make informed decisions is crucial for effective optimization. Develop skills in data interpretation, keyword research, competitor analysis, and performance tracking to drive continuous improvement. Strong Keyword Research SkillsRelevant and good keywords are known as the backbone of SEO. Thorough solid keyword research enables you to understand user intent, target relevant search queries, and optimise content effectively. Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-volume and low-competition keywords. Develop the ability to choose the right keywords strategically and incorporate them naturally into your content. Content Creation & OptimisationCompelling, well-optimised, and well written content is one of the pillars of SEO success. As an SEO specialist, you should be able to create high-quality, informative, and engaging content that resonates with your target audience. Understand the importance of on-page optimisation techniques such as meta tags, headings, URL structure, internal linking, and mobile optimisation. Aim to provide value and deliver exceptional user experiences through your content. Link Building StrategiesKnowing how to be an SEO really does come down to the nitty gritty, such as link building. Acquiring high-quality backlinks from authoritative and relevant websites enhances your website's credibility and visibility in search results, making it another crucial aspect of good SEO service. Develop effective link building strategies such as guest blogging, influencer outreach, content promotion, and relationship building within your industry. Focus on building natural, organic links that drive referral traffic and improve your website's domain authority. Strong Communication & Collaboration SkillsSEO professionals often work alongside content creators, web developers, and marketing specialists, making them a well-rounded group of people that can cater to specific parts of the SEO process. Effective communication and collaboration skills are vital to ensure a cohesive approach to search engine optimisation across different departments. Be able to articulate your SEO strategies, explain technical concepts to non-technical stakeholders, and collaborate to achieve shared goals. Trust professionals, like the team of SEO technicians here at Resurge Digital. Patience & PersistenceOne of the most imperative things to remember is that SEO is a long-term game. Consider it a marathon, and not a race. It’s slow moving, but when it’s successful – it really shows, and your efforts are credited. The ability to remain patient and persistent is essential in the face of challenges and setbacks. Take into consideration that you are working alongside algorithms, trends, and smart technologies that are constantly changing and updating. Keep refining your strategies, learning from experiences, and adapting to the changes in the digital landscape. With enough perseverance, you will reap the rewards of your hard work. Becoming an SEO specialist requires a blend of technical expertise, an analytical mindset, a level of creativity, and adaptability (this one is important). By developing, implementing, and refining these qualities and also mastering the fundamental aspects of SEO, you will be able to position yourself as a valuable asset to either a digital marketing agency, contractor, and so on. It’s all about being on your toes and taking care. Work With Resurge Digital TodayAre you wanting to take on the expertise of how to be an SEO to benefit your own business? We can understand why, but it’s best to leave it to the professionals. Here, as the leading digital marketing agency Brisbane has to offer, we specialise in Search Engine Optimisation – but the right way. Get in touch with our SEO Brisbane technicians to discuss more about our thorough and sought after service by calling 1300 659 035 or reaching out through our online form. For general queries, or for information on additional services that we offer, get in touch with us via email at enquire@resurgedigital. com. au. --- In today's digital landscape, mastering the fundamentals of Search Engine Optimisation is crucial to kickstart your business and establish a strong online presence. SEO encompasses a range of techniques and strategies aimed at improving your website's visibility in search engine results. By implementing the SEO basics to your website and content, you can attract organic traffic, boost your search engine rankings, and ultimately drive more qualified leads and sales. While learning the basics of SEO is essential, it's worth noting that the ever-changing nature of search algorithms and the intricacies of SEO implementation can be complex. In saying all of this, partnering with a reputable SEO agency can provide valuable expertise, save time, and ensure that your business receives the best possible results in the highly competitive digital landscape. Not only that, but it allows you to focus properly on your business, rather than the background activities. Get in touch with our SEO technical specialists on enquire@resurgedigital. com. au today for specialised assistance with your business’ rankings, traffic, conversions and more. SEO Basics for Beginners in BusinessDefine Your GoalsThe most crucial step in any sort of strategy is to define your goals. What do you want to achieve with your website? Do you want to increase organic traffic, improve your rankings, or generate leads? Understanding what your objectives are will assist in guiding your strategy and create a foundation. Identify Target KeywordsConduct thorough keyword research to identify the keywords and phrases your target audience is using to find businesses like yours – make sure your keywords are relevant, and don’t stray too far away from those keywords with lower Monthly Search Volume (MSV). Use keyword research tools, analyse competitor websites, and consider user intent to discover relevant keywords to target. Don’t go too big, as the bigger the MSV, the bigger the competition (slow and steady wins the race). Optimise Your WebsiteOnce you have completed your keyword research, it’s time to take additional optimisation matters into your hand. This is where your basic SEO knowledge is going to be crucial, as there are other fundamentals that play into optimisation – it doesn’t just come down to keywords. These extra steps are what is going to assist in positive rankings, putting you where your shoppers need to see you. Focus on the following areas:On-Page Optimisation: Optimise page title tags, meta descriptions, headings (H1s, H2s, H3s), and URL structures to include relevant keywords. Quality Content: Create high-quality, informative, and engaging content that incorporates your target keywords naturally. This includes both landing pages AND blog posts. Site Speed: Improve your website's loading speed for better user experience and search engine rankings. Mobile Optimisation: Ensure your website is mobile-friendly and responsive, as mobile usage continues to rise. This implementation is going to be imperative for your business. User Experience (UX): Design your website with a user-centric approach, making it easy to navigate, visually appealing, and intuitive. Build Quality BacklinksBacklinks from reputable and relevant websites is crucial for SEO. Backlinks are incoming links from other websites to yours, and search engines consider them as endorsements of your website's credibility and authority. In today’s climate, there are a number of avenues to take when it comes to methods of building quality backlinks – however, it can be confusing. When it comes to SEO basics for beginners, this is where we recommend a specialised SEO technician steps in. Local SEO OptimisationIf your business has a physical location or serves specific geographical areas in general, it’s important that you optimise your website for local SEO. This includes creating a Google Business Profile, optimising your website with location-specific keywords (i. e. building construction Brisbane), and obtaining online reviews from satisfied customers. Technical SEOTechnical SEO is not for the faint of heart, and although there is some basic SEO knowledge you can learn, it’s a whole other world. There is so much strategic thinking involved, a number of changes every single day, and care that needs to be ensured at all times. Make sure your website's technical aspects are in order for optimal performance – whilst there are ways that people can do this, it’s always best to have an SEO expert on hand to make sure it’s done correctly. These things include:XML Sitemap: Create and submit an XML sitemap to search engines to help them crawl and index your website effectively. txt: Use a robots. txt file to guide search engine crawlers and specify which pages to exclude from indexing. Site Architecture: Design your website's structure to be logical, organized, and easy to navigate for both users and search engines. Canonical Tags: Implement canonical tags to prevent duplicate content issues. SSL Certificate: Secure your website with an SSL certificate to ensure a safe browsing experience for visitors. Monitor & AnalyseWhile you’re undertaking the SEO basics, it’s good to note that regular monitoring and managing of your website’s performance using tools such as GA4 (newly implemented as of July 2023) and Google Search Console is in your best interest. Track important metrics such as organic traffic, keyword rankings, backlinks, and even user behaviour. Analyse the data to identify areas of improvement and adjust your strategy, accordingly, just make sure you’re planning these moves before they happen, and always have a paper trail should things ever go wrong. Stay UpdatedSEO truly is an ever-evolving field, so it's crucial to stay updated with the latest industry trends, algorithm changes, and best practices and trust us, there are so many all the time. Follow reputable SEO blogs, attend industry conferences and networking events, and participate in relevant communities to stay informed. If SEO basics for small business is relevant and important to your company, there are niche agencies out there that are ready to help – such as Resurge Digital and our team of technicians. Remember, building an effective SEO strategy takes time and patience. It's a long-term investment that requires consistent effort and optimisation. If it’s something you can do on your own, everyone would be handling their own SEO operations –... --- When it comes to the digital realm, measuring a websites performance is essential for businesses and online marketers. One crucial metric that provides insights into user behaviour is the website bounce rate – and we know all about it. In this blog, we will delve into the concept of bounce rate, deconstruct its significance, unpack common myths and explore strategies to improve user engagement on your website. Understanding Website Bounce Rate What Is a Bounce Rate. Bounce rate refers to the percentage of visitors who land on a website and then leave without engaging further or navigating to other pages within the same site. It indicates the rate at which users "bounce" away, without taking any additional actions. Calculation of Bounce Rate Bounce rate is calculated by dividing the number of single-page visits (where users exit the website without any further interactions) by the total number of website entries. The resulting percentage provides a valuable measure of user behavior and the overall effectiveness of a website in capturing and retaining visitor interest. Key Reasons for High Bounce Rate Single-Page Websites or Landing Pages Particular website pages, such as single-page portfolios, event registrations, or single service pages, are designed to deliver a specific message or call to action within a single page. In these cases, a high bounce rate is expected and can even indicate that visitors are successfully converting or taking the desired action on the page. Information-Focused Pages Websites that provide very specific information on topics more ‘niche’, such as dictionary definitions, weather forecasts, or conversion calculators, often have high bounce rates – which isn’t bad. Users land on these pages seeking quick answers, and once they find the information they need, they exit the site. In these instances, a high bounce rate does not necessarily indicate a lack of engagement but rather efficient information delivery. External Linking or Affiliate Marketing Pages that more so act as referral sources or feature a number of external links, such as directories, resource listings, or affiliate marketing sites, may also have higher bounce rates. Users visit these sites with the intent to click on external links rather than exploring the host website further. A high website bounce rate in these cases indicates that visitors are being redirected to the intended destinations, fulfilling the website's purpose. One-Page Articles or Blog Posts Long-form articles or blog posts presented on a single page can result in high bounce rates, as well. Readers may land on the page, consume the entire content, and then exit without exploring additional articles or sections of the website. A high bounce rate in this scenario does not necessarily reflect a negative user experience but rather an engaged and focused reader, that’s what you want. How We Can Help Optimise Your Bounce Rate At Resurge Digital, we understand the fundamentals of website bounce rate. Whilst most of the time it isn’t something to worry about, we do implement crafted strategies specific to each client and their websites. Through data-driven insights and continuous monitoring, Resurge Digital will work closely with you to implement targeted solutions that not only work in line with your bounce rates but also increases visitor engagement and conversions. With years of experience in the industry, and a 10 year research backed solution, we’re more than confident in our teams abilities. Contact Resurge Digital for Leading Digital Marketing Solutions If you’re wanting to know a little more on the topic of bounce rates, get in touch with our leading digital marketing Brisbane team by calling 1300 659 035 or reach out to us directly on enquire@resurgedigital. com. au. Alternatively, if you have general questions or require some more information on our Brisbane website design agency, feel free to enquire online and we’ll get back to you! --- In today's digital age, social media has become a powerful tool for businesses to connect with their audience and promote their brand effectively. Among the various elements that contribute to successful social media marketing, good graphic design stands out as a crucial factor – for everyone. Effective graphic design enhances the visual appeal of a brands social media presence, communicates messages effectively, and cultivates brand recognition and engagement. This article explores the reasons why graphic design and social media marketing go hand in hand, and why each are imperative fundamentals to one another. Interested in discussing our digital marketing services? Reach out to our team directly on enquire@resurgedigital. com. au or enquire online for our expert help! Good Graphic Design for Social Media MarketingCapturing Audience AttentionGood graphic design has the power to captivate audience attention on social media platforms. In the visually overwhelming landscape of social media that we know today, well-designed graphics can cut through the noise and instantly grab users' attention when done right. Nowadays its getting even harder to know what will get someone’s attention within seconds - Whether it's a striking image, an eye-catching infographic, or an animated graphic, good graphic design entices users to pause, engage, and explore the content further. User Engagement & Brand IdentityHand in hand with capturing your audiences attention, graphic design done well can increase the user engagement across social media platforms. This is important, as it assists in building brand identity which in turn allows users to remember your name, your brand, your message, and your service or product. Identity is imperative on social media, and you need to do your best to ensure your company is memorable, as this is what is going to pave the way for building rapport with clientele. Enhancing CommunicationIn the world of social media marketing, concise and effective communication is essential. Carefully curated graphic design for social media marketing enables brands to effortlessly convey their messages in a visually appealing and easily digestible manner for their audience – this is imperative to marketing success. Through the strategic use of visual aesthetics and interactive graphics, complex ideas can be simplified and communicated more effectively, improving audience understanding and engagement. Can Encourage Website HitsYour social media platform needs to work alongside your website to generate traffic and conversions; this is why graphic design is a crucial fundamental. While people still use social platforms to essentially ‘window shop’, or to find links to specific campaigns, ads etc. , when it comes to proper ecommerce and placing an online order, it all takes place on the website itself – plus, your audience is more than likely going to have a look at other items you have to offer and decide whether you’re a brand to be trusted with their sale. Emulates ProfessionalismGraphic design for social media marketing exhibits a level of polish and attention to detail that instantly elevates a brand's image. By employing consistent branding elements, such as colour schemes, typography, and visual style, good graphic design creates a cohesive and unified look across social media platforms. Without this, people may be hesitant to interact or browse your products and services, as good graphics can make a person feel connected to your brand, comfortable, and personable. Here, at Resurge Digital, we believe that image is everything when it comes to marketing – we know... “Don’t judge a book by its cover”, but when it comes to marketing in the digital space, your brand is everything. Without a strong message or a strong identity, it’s going to be a little more difficult to build rapport and client trust. That’s exactly what we’re here for. We have the tools to take care of your social media marketing, and it’s always encouraged to trust a professional when it comes to a specialised field. Need some help building your audience? We’re here to take the pressure away. Market Your Brand on Socials with Resurge DigitalAt Resurge Digital, we take pride in great graphic design and social media marketing for our clients, ensuring their brand and messaging is perfectly emulated to create connections, trust, and comfortability with their audience. If you’re looking for the leading digital marketing agency Brisbane has to offer, you’re in the right place. Get in touch with our marketing specialists by calling us on 1300 659 035 to discuss our social media marketing services and how they will benefit your business. --- The rise of Chat GPT in the last 12 months has made it very attractive to use generative AI technology in content creation for SEO. After all, search engine optimisation is a marketing strategy that heavily relies on content for the best possible outcomes, but what is the real-world relationship between SEO and AI, and then, between AI and copywriting? Continue reading to learn more about the serious considerations you should make before using SEO and AI generated content together. Understanding Generative AILet’s start by laying down some groundwork. Artificial Intelligence (AI) is an extremely broad, blanket term for hardware and software with the ability to mimic human intelligence. Machine Learning (ML) is a subset technology of AI, which allows machines to learn from data without being specifically programmed to understand it. Large Language Models (LLM) such as ChatGPT, are a type of a machine learning model trained on vast amounts of text. The ‘GPT’ in ChatGPT, stands for Generative Pretrained Transformer. GPT is designed to generate human like text based on an input. This will become more significant later in our discussion, but for now it's important to start understanding that ChatGPT produces better output, if given quality input. To rephrase it in simple terms, garbage in = garbage out. What is a Generative Pretrained Transformer? Imagine an exceptionally clever parrot with a vast memory. This parrot has been listening to human conversations on an extremely diverse range of topics for so long, that it can mimic human conversations incredibly well. There is a catch, however. The parrot does not really understand what it is saying, it only knows how to guess the words that usually come next in sentences. This parrot has heard so many different sentences in real human conversations that the guesses it makes about the next word are so good, and the conversations it holds in this way are so uncanny, that sometimes they may even seem insightful. There is no thinking, or intelligence as we understand it at work here, everything a Generative Pretrained Transformer responds to you with is based on replicating the patterns in the data it was trained on. GPT Limitations – The Knowledge Cut-off, and HallucinationsGenerative Pretrained Transformers such as ChatGPT are not without their limitations or significant issues. Both GPT-3. 5 and GPT-4 will frequently remark on their September 2021 knowledge cut-off if they think the information you are discussing with them is liable to have changed since then. In fact, search engine optimisation itself is one such topic which, as a rapidly changing area of expertise, if discussed with ChatGPT is likely to trigger it to point out that it may not have the most up-to-date or accurate information on the topic. The other, major in the context of AI and copywriting, issue is ChatGPT’s proclivity to ‘hallucinate’. Indeed, when talking about GPT, ‘hallucination’ is very much a technical term referring to the possibility for the language model to generate false data or invent ‘facts’ in an extremely convincing manner. ChatGPT can be very confidently wrong about things, because of the pattern-based, rather than fact-based way in which it generates text output in a conversation. This is also why with the right approach it is often possible to ‘massage’ ChatGPT into taking a particular stance on a topic or to outright make things up. Hence our previous remarks that garbage in = garbage out. Where SEO and AI IntersectAI text generators are a very attractive value proposition to anyone working on a search engine optimisation campaign, where text content is required for the best possible outcomes. AI tools like ChatGPT can rapidly generate large amounts of well-written and engaging content if skilfully prompted in an effective manner, saving time and money in the process. That said, their effective use requires some careful consideration and necessitates a thoughtful approach. The Official Google Stance on SEO and AI ContentOfficially, Google rewards high-quality content, however it is produced. In other words, if the text is useful, accurately discusses a topic, answers a question, or otherwise delivers the content a given Google user could reasonably expect to find when conducting a given search – this can mean an article, product, service, or a business page – it is an appropriate use of AI and, at least at this time, not subject to any penalties. That said, a high degree of discretion is necessary when using AI to create SEO content – content generated primarily to manipulate search rankings is still against Google spam policies. You should not think of AI content as a cheap and easy way for you to improve your search engine rankings. There is also no guarantee that these policies will not change in the future if website owners abuse AI content and if detecting AI generated text becomes more reliable. AI and Copywriting – Will AI Written Content Rank Higher on Google? No, AI written content does not have any inherent advantages over content produced by a human writer. What matters is not who or what wrote a given text, but rather how accurately and how well that text answers any given question that could be used to find it on Google. Effective Strategies for AI and CopywritingAI tools can also help generate new content ideas, overcome writer’s block, and supply basic ideas or outlines that can then be further developed by human writers. However, the possibility of inaccurate, irrelevant or outright made-up content, make the proposition of solely relying on AI a cautious one. At Resurge Digital, we recommend a hybrid approach of using AI for human-guided content analysis or content idea generation, and then having a professional writer develop, refine and personalize the output for best results. We are a digital marketing agency Brisbane business owners like you trust to innovate, and we strongly believe that AI is a tool to be used in conjunction with human creativity and expertise. Remember that in the world of SEO, there's no substitute for quality, well-researched, and human-written content.... --- Social media trends play a crucial role in shaping the digital landscape and have become an integral part of our online experiences. For businesses that utilize social media as a marketing and communication tool, staying abreast of these trends is paramount to maintaining relevance and effectively engaging with their target audience. Social media trends for 2023 provide valuable insights into the evolving behaviours, preferences, and expectations of users, allowing businesses to adapt their strategies and leverage new opportunities. By understanding and capitalizing on these trends, businesses can enhance their brand visibility, reach a wider audience, foster meaningful connections, and ultimately drive growth and success in the dynamic realm of social media. Interested in knowing more about social media trends 2023? Continue reading our blog below or get in touch with our team now at enquire@resurgedigital. com. au or through our online form. Social Media Trends for 2023The Future of eCommerceIn 2022 we saw social media increasingly emerge as a significant player in e-commerce. With billions of users actively engaging on platforms such as Instagram and Facebook, social media trends 2023 alone have begun to offer unparalleled opportunities for businesses such as connecting with their target audience, driving sales, and engaging marketing solutions. From shoppable posts and product catalogues to streamlined checkout processes in-app, social media platforms are now blurring the lines between content consumption and e-commerce transactions. As social media continues to evolve and change, it is bound to revolutionise the world of e-commerce as we know it, providing a pathway for businesses to thrive in the digital marketplace. DMs for Customer Service ChannelsMore often than not, customers will revert to messaging brands via their DMs for a quick response. If this hasn’t been the case for you, what social media trends 2023 bring along may be a game changer. It is stated by around 84% of social media marketers that this will become consumers’ preferred method for customer service channels in 2023, and even thereafter. Moreover, 43% of companies that provide customer service through DMs have now dedicated a customer service representative to respond to their customers, while 41% leave it up to the social media marketer. If your social media calls for more attention in the DMs, then why not invest? Influencer Marketing Goes to Micro-InfluencersAlong with a change in e-commerce use across social media, influencer marketing has also seen a shift from celebrity and major influencers to micro-influencer marketing from a business point of view. More often than not, this is because micro-influencers bring a sense of relatability and authenticity to brand collaborations. Their smaller following means more engagement, and the are looked at as trusted individuals within their niche community. Additionally, micro-influencers offer targeted reach, catering to specific niches that align closely with a business's target market. What we have seen in the last few years are around 80% of work going to smaller creators ranging from 1k followers to 99k, while a tiny 16% continue to work with influencers boasting over 1 million followers. Short-Form Video is the Highest ROI FormatRevolutionising the way businesses connect with their audience, Short-form video has emerged as the highest ROI format in 2023 social media trends; attributed to several factors that make short form video content incredibly impactful. More so, their concise and engaging nature captures attention like video has never been able to before, at least in such a fast paced environment. This specific type of content has allowed businesses to convey their message in an effective manner, leaving a lasting impression in a short amount of time – which has proven difficult as social media becomes a rapidly evolving platform. Short form content like this is also easier to share, with the ability to be downloaded with the click of a single button, and the ability to go viral on platforms such as TikTok and Instagram Reels. Don’t Reshare the Same Content Across PlatformsIt may seem obvious why cross-sharing would be easy for social media managers, but when it comes to 2023 social media trends, many are starting to turn away from this, and so are audiences. Although, on a grand scale, social media platforms might all seem the same – they are individual, unique, and vastly different. A survey conducted by HubSpot found that only 17% of marketers cross-post the same content, and instead, tailor their content to the specific platform its being posted on. For example, LinkedIn is completely different to the way Instagram operates, and the audiences are going to expect different types of content. What you would post on Instagram, probably wouldn’t sit well on LinkedIn, as it takes more of a B2B and professional approach. Ensure that when it comes to content creation, what you are creating and posting is tailored to the correct audience on the right platform – not only will this make it more engaging, but it makes it more relevant for your audience. Trust Our Social Media Marketing Team! If you’re looking for a reliable digital marketing company Brisbane businesses trust to take care of social media marketing, who are always on trend, up to date, and work to tailor your content to your business, give Resurge Digital a call on 1300 659 035 now! We take pride in delivering outstanding social media marketing Brisbane results for our clients, ensuring we are always on brand, on target, and working closely with you. Reach out to us via email at enquire@resurgedigital. com. au or through our online form for more! --- Understanding the fundamentals of website speed optimisation is important, more so when it comes to engaging a professional team to assist in positively effecting your search engine rankings. You don’t need to know the ins and outs of something like this, but having a general idea can be beneficial. Something we always like to reiterate is that it’s never a good idea to put your focus onto one aspect of optimisation, because it takes a multitude of facets to push a website onto page 1 of Google. In this specific blog, we are focusing on website speed optimisation and fundamentals that can make or break such a crucial feature. These things are best left to a team of experts that know exactly what they’re doing. At Resurge Digital, we have a proud team that offer years of technical expertise, making us a powerhouse across the industry. Are you looking for some help? Give us a call on today. When it comes to leading digital marketing Brisbane businesses continue to rely on, Resurge Digital sits at the top – and for good reason. We’re here for you! Understanding the Fundamentals of Site Speed OptimisationWhat is a Caching Plugin & How Can it Help? Put simply, a caching plugin is a tool utilised to improve both website performance and speed. This is done by implementing caching mechanisms – this refers to the process of storing data or website resources that are frequently accessed into a temporary storage location called a ‘cache’, providing for faster retrieval. When someone accesses a website, for example, the web server will typically need to generate the web page dynamically by executing various scripts, accessing databases, and processing the requested content. All of this can be considered resource-intensive and time-consuming, resulting in slow loading times for pages. Basically, these caching plugins help mitigate those performance issues by creating static HTML versions of dynamically generated web pages and storing them in the cache. Instead of re-executing a page when a visitor returns, the plugin serves the cached HTML version; in turn, significantly reducing server load and improving a website's response time. What is Lazy Loading & How Can it Help? When discussing website speed optimisation techniques, lazy loading is a term used for a feature that allows your site to defer slow-loading page elements until after the these elements come into view. Essentially, it’s utilised to ensure a user actually makes it onto your website without bouncing – this happens before all the heavy work is done i. e. loading some of the larger, not-so-critical elements. Traditionally, when a web page loads, all the content including images and media are loaded at the same time. All at once. This can oftentimes result in longer loading periods, especially if your website holds large media files. Lazy loading works to address that issue by putting forth what’s most important firsthand, and doing the rest after the visitor is on the page – generally as they scroll. What is DNS Prefetches, Preloads & Pre-Connect Links? DNS Prefetches are a mechanism that allows browsers to anticipate and resolve domain names (DNS lookups) before they are needed. By specifying DNS prefetching instructions in a HTML code, browsers proactively resolve domain names of external resources i. e. scripts, images, and stylesheets – doing so in the background. This is for when the user clicks on a link or interacts with a resource the requires a DNS lookup, the browser will have already resolved the DNS, reducing time needed to establish a connection. Preloading is a technique used to initiate early retrieval of specific resources that are essential for a current or upcoming page. By using the tag in the relevant HTML code, developers can indicate to the browser which resources should be fetched in advance. These resources are displayed as fonts, scripts, or stylesheets, and allows the browser to start fetching these resources early in the page loading process, reducing latency when they are actually needed. Pre-Connect Links are a feature that enables developers to direct a browser to establish an early connection to a specific domain before required. By using the tag, developers can specify which domains should be pre-connected. This helps to eliminate the overhead of DNS resolution, TCP handshake, and TLS negotiation when the actual resource request is made, resulting in faster connection establishment and reduced latency. Things to ConsiderThink Realistically About Website PerformanceWhen it comes to the performance of your website, don’t get too hung up on benchmark results. Is GTMetrix telling you that your page loads faster than it is when you test it? Forget about it. At the end of the day, it’s important you think critically about your website and the results you’re trying to achieve. Remember, the goal is to rank well on Google, which voids the stress of trying to appear aesthetic in a benchmark sense. Something to note is that benchmarks rarely reflect the real-world performance of a site. Don’t Fixate on Problematic ToolsTraditionally problematic tools such as Page Speed Insights and Google Lighthouse are easy to fixate on – our solution? Try to avoid the fixation. Not only do these tools provide a limited scope, and although their features are great, they fail to cover the entirety of user experience, and do not consider crucial aspects like design, content quality, and functionality. They also use their own set of performance metrics and algorithms, which we have found don’t always align with real-world or industry best practice in the sense of UX. Relying on these two features, whilst sometimes beneficial, can lead to a skewed understanding of site performance. Site Speed Requires SacrificeWhen it comes to optimising your site speed, keep in mind that sometimes a sacrifice is going to have to be made. To win a marathon, a runner does not need to post a world record; they just need to be faster than the other athletes. This analogy captures site speed optimisation perfectly. It’s essentially a trade – do you want a faster... --- Good web design is one of the most important tools your business can utilise to get ahead in the marketplace. When potential clients search for your business, your website is often the first thing they will see so it is important to make a good first impression. While you may believe that flashy visuals are all it takes to make a great website, the trends in web design show us there is more to it than just bombarding your viewers with information and visuals. This blog will look at the latest web design trends and the impact they are having on digital marketing. Some of the most successful website design trends build on what came before, while others are new factors to consider. Hiring a digital marketing agency like Resurge Digital will help your company stay on top of these trends in web design while also maximising your engagement and business. As the best digital marketing company Brisbane trusts, Resurge Digital is here to help your business achieve success through the potential of quality web design. Give us a call on 1300 659 035, send an email to enquire@resurgedigital. com. au, or enquire online and we will promptly get back to you. Latest Web Design TrendsSimplicityWhile it may seem like the best way to drive up interest in your website is to pack it full of bright visuals and colourful images, website design trends are showing that simplicity is the better design choice. With our phones now functioning as miniature computers, most people will probably view your website through their phone, where a simpler design is better suited. Less is more, and not having your website be weighed down by images and information will allow you to communicate your message more clearly. NostalgiaEverything old is new again, with nostalgia at an all time high. Whether you are a 90s kid or still hung up on 80s synth, nostalgia is a powerful tool in garnering public interest. Featuring website design and graphics that harken back to the older years of the internet can endear potential customers to your website as your nostalgia drenched design gives you a unique image. By associating your business with designs that have stood the test of time, customers can be led to believe that your products and services will as well. Dark ModeAs society is spending more and more time looking at screens, we are becoming more conscious of the impact it can have on our eyes. Dark mode is becoming increasingly popular as it reduces the strain on one’s eyes and helps sustain device’s batteries for longer. Incorporating dark mode into your website will open it up to more viewers who covet the option, while also allowing more options for the website’s design. Through the simple use of darkness, you can highlight other elements of your website without the need for bright colours. AccessibilityWith each year more and more companies are becoming aware of the importance of accessibility. It is to take things for granted, but with a large portion of the population suffering from some sort of disability, it is important to make sure your products and services can be enjoyed by everyone. This flows directly into web design, with building your website with accessibility in mind allowing your business to do the right thing while reaching even more visitors. Accessibility can be as simple as providing subtitles on video content or allowing users to change the font size and colours for written content. Video BackgroundsThe rise of social media apps like TikTok and Instagram has caused people to become more reliant on video content, with some people unable to digest information unless it is in video form. While a video background for a website is not the key to get information across, it does present an eye-catching display that can play in the background while users process the text that accompanies it. Relying on a wall of text to get your information across can be risky, as you risk losing your audience’s interest. A video background, however, will keep them interested as it provides another way to present information about your brand. Leave it to the Web Design ExpertsWhile it is easier than ever to create your own website, designing one that reaches your target audience can be a complicated procedure. Rather than risking your company’s potential engagement on a DIY website, contact a digital marketing agency with experience in building engaging and successful websites. At Resurge Digital, we have expert web designers who are aware of the latest web design trends and incorporate them into quality websites that will increase engagement for your company online. As the ultimate Brisbane website design agency, with experience in helping low-ranking websites generate new leads and conversions, Resurge Digital will design a website that represents your unique brand while generating maximum interest from potential customers. Wish to learn more how Resurge Digital can increase your website’s engagement and bring in potential customers? Give us a call on 1300 659 035 or reach out through our online contact form. We are happy to answer any questions you may have or to set up an appointment where we can discuss your plans in more detail. You can also contact us by sending an email to enquire@resurgedigital. com. au. --- As more businesses move online, Search Engine Optimisation (SEO) has never been more important. Utilising keywords and key phrases to increase your website’s visibility can greatly boost your engagement levels and bring in potential clients. Despite its usefulness and growing acceptance as a vital marketing tool, there are many misconceptions about SEO that are prevalent online. Whether it is the belief that SEO is a one-time thing or that more keywords equal more views, this blog entry will dispel some of the biggest SEO misconceptions. If you are a business owner and looking to boost your online presence, hiring a professional Brisbane digital marketing agency like Resurge Digital can be a big help. At Resurge we know SEO like the back of our hand and can work with you to achieve your stated goals when it comes to SEO. We can dispel any of the misconceptions about SEO and offer you an insight into how this vital marketing tool works, all while boosting your business. To chat to the experts of digital marketing Brisbane relies on, call Resurge Digital on 1300 659 035 or send an email to enquire@resurgedigital. com. au. You can also enquire online and let us know how we can help you. SEO Misconceptions & The Truth1. SEO Only Needs to Be Done OncePerhaps one of the biggest misconceptions about SEO is that it is only a one-time thing. Some people believe that once you have set SEO up for the first time it can be left alone, and it will continue to generate the same amount of traffic forever. While you will experience a boost in engagement initially, over time your SEO rankings will go down as your competitors roll out their own SEO campaigns. Thus, SEO is a constant process that must continually be updated and optimised to stay relevant and continuously achieve the best results. 2. Keyword Research Isn’t NecessaryMany business owners falsely believe that keyword research is a waste of time, as they surely know their business and customers better than anyone. While this is true, keywords are a fickle beast and are almost never the most obvious choices. Just because you are a construction company in Brisbane does not mean “Brisbane construction” will be a successful keyword for you. Keyword research identifies the exact keywords that will pump up your SEO rankings so they can be harnessed on your website. Without research you also run the risk of using common keywords that are used by your competitors, meaning your business can become lost in the pack. 3. The More Keywords, the BetterKeywords are important to boost your website’s ranking, but it is equally important to not spam your site full of keywords. While one might think that having more keywords means more views, the opposite is true. “Keyword stuffing” is when too many keywords are used on a site and used where they don’t fit naturally, causing Google to potentially penalise your site as keyword stuffing breaks their guidelines. This means that the precise use of keywords only in places where they make sense is the best strategy. 4. You Don’t Need to Post Content OftenSome believe that posting regular content to their website is not important, as relying on old content with keywords is an effective strategy. This is false, as constantly posting content will increase your chances of gaining more views and more customers as they discover your fresh content. This is why keeping a blog on your website is an effective strategy, as it is an easy way to regularly post to your website no matter your industry, while also allowing for each piece to include new keywords. 5. Only Keywords Matter, Not ContentAnother popular but false belief about SEO is that only keywords matter, and that content is only there for keywords to be stuffed into. Quality content is just as important as keywords, however, as engaging and informative content will keep viewers around for longer and cause them to explore more of your website. If the keywords are surrounded by low-quality writing, then users will be turned away sooner which can increase your bounce rate and cause Google to penalise your website. 6. Title Tags and Meta Descriptions Don’t MatterTitle tags and meta descriptions are the first impression you give users when they come across your website through a Google search. While some disregard them as unimportant, they are vital for enticing people to click on your link and visit your website. Title tags should be less than 60 characters, while meta descriptions should be lower than 155, and both should include your core keyword. Failing to do these things can result in potential viewers to pass over your website and click on a competitor instead. 7. If You’re Not First, You’re LastSome people view SEO as a competition, and that if you’re not first in the rankings then you’re not winning. While the goal is to reach the top of the rankings, being first isn’t everything as the most important thing is drawing potential customers to your website and providing enough quality content that will keep them around and purchasing from you. Just because a site ranks higher for views doesn't mean it is turning all those views into sales either. Rather than focusing on ranking higher than everyone else, instead focus on making your site the best it can be, and higher rankings will come naturally over time. Harness the Power of SEO with Resurge Digital TodayWhile there are many SEO misconceptions in the industry, at Resurge Digital we are masters of the craft and know all the do’s and do not’s that go into quality SEO. By partnering with us you can be safe knowing that you are receiving the best SEO Brisbane has to offer, allowing you to focus on the other aspects of your business. If you would like to chat and learn more about how Resurge Digital can help you, give us a call on 1300 659 035, email us at... --- Google Analytics is known for being one of the most powerful tools to track website visitors, activity, and other informative data elements for an online business. An important fundamental that comes with using this piece of digital equipment is understanding how to filter out unwanted spam traffic in order to get to the data that you need. In this blog, we’re going to be discussing how to filter through Google Analytics spam, how to better protect your business, and why this sort of traffic can find its way to your Google Analytics (GA) profile. If you’re interested in engaging in a service that you know is going to keep your GA safe, consider contacting the team at Resurge Digital. Thanks to our years of experience as an SEO company Brisbane trusts, and our ever growing passion to keep online businesses safe and ranking across search engines, we have quickly become one of Brisbane’s leading digital agencies. Reach out to us on 1300 659 035 or through our online form to learn about how we could optimise your business for the better. Where Does GA Spam Traffic Come From? This specific traffic has the potential to become a problem for any business that has a website on Google, however, it’s especially common for new business websites, and small business websites as well. Essentially, unwanted traffic is common due to the amount of people on the web that are trying to make an income by sending visits to other websites – this is done by either creating false sites or using bots. Although it’s a common occurrence, it isn’t a feasible and efficient way to generate real leads or customers, it only works to inflate the number of “website visitors”. This can be frustrating, as the number of visitors is going to be considerably high, but there aren’t going to be any proper, authentic conversions. How to Properly Protect Your GA from Spam TrafficInvesting in the premium version of Google Analytics is not enough to keep your profile or website safe from hackers and spammers. With your GA property ID, these online terrors have the ability to do some real damage. The first step in keeping your website and your Google Analytics safe from any spam or inflation, is engaging an expert agency that knows exactly how to manipulate these bots, spammers, and hackers. Although there are articles on how to add filters and multiple different views to ensure your profiles and sites are safe, nothing is going to do a better job than a trusted digital marketing agency with specialists in Google Analytics. Following an online guide may only help temporarily, but the fact of the matter is, you’re going to need a permanent and maintained solution to ensure your data is performing the way it should be at all times. That’s where someone like Resurge Digital comes in. Google Analytics Spam FiltersWithin a websites Google Analytics account, there are a number of different filters that can be implemented to ensure your traffic is authentic and genuine, such as:Campaign Source to stop crawler referral spamValid hostname for ghost spam and development environmentBrowse sizeLanguage for sneaky crawlers and botsStatic and dynamic filters for internal trafficEnabling “Exclude all hits from known bots and spiders”As a business, it’s imperative that your data matches the stats, and by implementing filters that know how to identify real traffic, you won’t have to worry about weaving through statistics that don’t match up to your conversions and leads. The data in your Google Analytics account is crucial; if you aren’t recording accurate information, your reports will be presenting false data and you won’t understand whether your site has been performing well or not; thus, jeopardising your knowledge of where you need to improve from a marketing perspective. Trust Reputable Digital MarketingKnowing how your website is performing – whether it’s weekly, monthly, or quarterly, is extremely imperative to the way your business operates. Without understanding spam traffic or knowing how to properly avoid it and protect yourself, your website is going to become unstuck. This is why it’s recommended that you get in touch with a digital marketing agency that knows exactly what needs to happen to ensure your website and it’s data are safe – allowing you to better optimise your online presence and your operations for the sake of your customers and business efficiency. Resurge Digital, Brisbane’s leading digital marketing agency, have a team of GA specialists in house, providing complete confidence to our clients that their Google Analytics are always being monitored and maintained in the case of a spam traffic attempt. Not only do we do our best to ensure your business is kept out of sight of spammers and hackers, but we provide constant updates of your data, so you know how well you’re performing to your clients, and opportunities for better optimisation every month. Keep Your GA Data Safe with Resurge DigitalReady to know more about how Resurge Digital will keep your Google Analytics and website data safe? Give us a call on 1300 659 035 today or reach out through our online form. For more information, or if you have any general questions relating to our services, contact our team directly at enquire@resurgedigital. com. au. --- When it comes to search engine optimisation (SEO), the term “authority” is no stranger. Topical authority is an imperative aspect of ranking well across search engines and having a better understanding of- implementing this to your businesses website is going to be a major beneficial fundamental. Long story short (we’ll get into the long story soon, though), authority refers to influence and its power – more so relating to a specific piece of content and how much authority it holds over other information found on the internet. In the world of topical SEO, the higher authority a page has, the chances of ranking well in organic searches is increased (this is what we want). If you want your content to come across, or actually present itself as authoritative and reliable, you need to create content that does exactly that – although it may sound as simple as researching reliable sources and adding it to your content, it isn’t just that. Engaging a digital marketing agency that boasts a strong content department is the best thing for your business, as they understand how to build trust and quality content for your visitors. Topical Authority SEO in DetailQuality content across your website is going to help build your reputation and increase your chances of being found across search engine results pages (also known as SERPs). The amount of authority your website holds can also include direct links that point to your site and social media (such as internal links to your service pages, information pages, product pages etc). Why Topical Authority is ImportantNot only is it imperative to consider authority for your websites content, but it’s important to implement it into marketing strategies as well – from a digital marketing point of view, it’s one of the main considerations when it comes to planning a full website content strategy, rewrites, blog articles, and even live optimisation tasks. Knowing how to utilise topical authority is going to be a major benefit and drawcard for your website, because it means you have what it takes to control the matter as it suits. From here, we’ll get into how to best implement this sort of authority to your site, and where you need to go next. How Does Topical Authority SEO work? Thanks to Google’s Hummingbird algorithm, topical SEO gained prominence in 2013, proving a transformation in how the search engine giant analyses content and assists users searching for related information. Essentially, a search result is now heavily based on the relevance of a user’s search/query. Before the Hummingbird algorithm came to play, Google focused on keywords – simply and effectively. In this sense, it was monotonous, because the search engine was able to understand what its users wanted to see when punching in a search query. As a straightforward example, if someone Googled how to bake a cake, Google would have delivered a recipe. Now, Google analyses user content based on thought processes brought on from conversational search queries. This specific type of authority is strictly relevant to on-page SEO and can also lend its hand to improving click-through rates (CTR), thanks to the implementation of more relevant keywords along with great readability, and a touch of influence thanks to the writers understanding of the topic itself. Where to From Here? So, we’ve determined that authority is imperative to the way your site performs, and it all comes down to how you write content, what you include, and the keywords you utilise. Although this may sound quite straightforward – this isn’t the case. The best thing you can do to ensure topical SEO authority is evident across your sites content, is engage an agency that have a strong background and foundation in this area. In the interim, it’s important you understand what this will include once a team is working alongside you, and that is:Extensive and topical keyword research on talking points within specific topicsOrganise that keyword research data in “topical clusters” for ease and convenienceProducing content that meets the search and query intent for these topical keywordsBuilding relevant internal and external links to your content, and other pages on your website (such as service pages, product pages, information pages etc). Get in touch with a team like Resurge Digital for a complete breakdown of just how fundamental topical authority is going to be for your site – in a sense of content, and domain authority as well. We have a strong team of content writers, specialists, and SEO technicians that work closely together and understand how important it is to include the right ratio of relevant keyword mentions, internal links, and research backed information. From strategies to full implementation, we’re here to make it as simple as possible while providing incredible results for your business. Contact Resurge Digital Today! As a leading Brisbane SEO company, we’ve have the necessary skills and knowledge that have allowed us to provide our customers with outstanding digital marketing results in their campaigns. From content writing, SEO optimisation, social media and more, we are ever growing in the digital realm. Give us a call on 1300 659 035 today or reach out online for more information and we’ll be in touch. --- When you’re launching a Google ad campaign, there’s a lot that can go wrong in the marketing strategy. So when you get disapproved Google ads, it can be confusing to know what and where it went wrong. Oftentimes, a disapproved ad can be relaunched with the errors fixed. But locating the error in the first place can be difficult. That’s why we’ve compiled a list to guide you through some common reasons why Google may disapprove of your ad. Let’s take a look now. Unsure about running ads through Google? Trust us to be your Google ads manager. Resurge Digital is trusted by businesses Brisbane-wide and beyond to ensure their ads are approved on the biggest search engine in the world. Get in touch with Resurge Digital today by calling our team at 1300 659 035 or contacting us online. 7 common reasons for disapproved Google adsTo avoid any frustrations over rejected Google ads, here are some things to keep an eye out for. CapitalisationAlthough Google is somewhat lenient with spelling errors, it isn’t as lenient when it comes to excessive capitalisation. All searches in the Google database are essentially a reflection of the search engine, so having content that doesn’t read well will only reflect badly on them. These errors can be anything from unnecessary or excessive capitalising throughout your text. If there’s capitalisations, you may have Google disapproved ads on your hands, even if you mean to emphasise a point. One way to fix a disapproved ad is by proofreading your ad. If you have a second pair of eyes available, get someone else to read the ad. Alternatively, if you’re business name or product name is purposely misspelled, you will need to request a human review from Google and get a special exemption that allows for this misspelling. The same applies for a coupon code, where the code is generally capitalised. You can request a capitalisation review for the ad. Punctuation and symbolsAs with capitalisations, Google requires ads to be grammatically correct where punctuation is concerned. Google will flag punctuation in headlines long and short. So, it’s best to avoid exclamation marks and Oxford commas in headlines. Also, uses of symbols may reflect badly on your advertisement, and see it rejected. Google will send back the ad and you’ll have to fix a disapproved ad before resubmitting. The best way to approach this error is by avoiding the use of symbols to magnify your copy such as adding extra full-stops at the end of a sentence. Alternate calls-to-actionIf you're running a Google Ads campaign, it's important to be aware of the different types of call-to-actions that are available. The most common call-to-action is a link to a website, but you can also use call extensions to direct users to a phone number. However, if you're using a call-to-action that prioritises a phone number or email address over a sale, Google will penalise the ad. So, if you're looking to maximise your Google Ads campaign, it's important to use the right call-to-action for your business. Copyright or trademark infringementsCopyright and trademark law can be complex, but at its most basic, copyright is a form of protection for original works of authorship, while a trademark protects words, phrases, symbols, or designs identifying the source of the goods or services. If you create an ad that includes copyrighted or trademarked material without permission from the owner, you could be infringing on those rights. Not only that, but if your ad is found to be in violation, you may be stuck with Google disapproved ads. You can resubmit the ad by filling out a counter-notification. If you're found to be in wilful infringement of someone's copyright or trademark, your account may be terminated. So it's important to make sure you have the necessary permissions before using any protected material in your ads. Inappropriate contentInappropriate content in ads can take many forms. It can be something as potentially offensive as a sexually suggestive image or it can be something that promotes violence or illegal activities. Something as potentially offensive as a sexually suggestive image or it can be something that promotes violence or illegal activities. Google has a strict policy against this kind of content, which is why getting your ad approved can be tricky if you're selling products that could be considered inappropriate. If your ad is disapproved for these reasons, you'll need to edit the ad copy to make it more suitable by Google's standards. Advertisers are then free to make changes to the ad and resubmit it for approval, so if you're selling firecrackers or knives, you can be sure you'll need to edit your disapproved Google ads. Misrepresentation of contentMisrepresentation of content in your ad is not permitted by Google and can get your ad disapproved. To avoid disapproved Google ads, be sure that the content of your ad is accurate and not misleading in any way. In particular, make sure that all of the relevant information is included in your ad, and that any claims made are supported by evidence. If you're not sure whether your ad complies with Google's policies, you can always submit it for review before it is published. By taking these precautions, you can help to ensure that your ad will be approved by Google and will reach your target audience. Including a phone number in the ad copyIf you're running a business, you know that one of the most important ways to reach potential customers is through advertising. While there are a lot of different elements that can make up a successful ad, one of the most important is the inclusion of a phone number. Having a phone number lets potential customers know that they can get in touch with you directly if they have any questions or want to place an order. However, you can't just include any old phone number in your ad copy. Instead, you'll need to use call extensions. Call extensions allow users to click on a button... --- If you closely monitor how well your website ranks on Google search, you may have heard or even been affected by one of the so-called Google core algorithm updates in the past. If you have ever used the services of an SEO agency, you may have seen these Google core algorithm updates mentioned in your reports. At the time of writing, on the 12th of August 2022, the most recent Google core update was rolled out in May 2022. In this post, we look at what Google core algorithm updates are, how often they can occur, their purpose, Google’s own stance on the matter, and how your business could be affected as well as next steps you may be able to take if it is. Continue reading to learn more, or if you would rather outsource having to deal with and worry about Google updates to a professional, give your local SEO Brisbane experts at Resurge Digital a call on 1300 659 035, e-mail us at enquire@resurgedigital. com. au or get in touch online today. What is a Google Core Update? Several times per year, Google search engineers make improvements to the overall ranking processes and update how Google Search works to bring more relevant search results to its users. These substantial changes to how Google ranks websites and their pages are referred to as core updates. Why Are These Updates Necessary? The number of websites and pages on the web is continuously growing, making it increasingly difficult to show users who search the internet using Google the most relevant and highest quality content available. As web grows and changes, web search providers such as Google have to keep up with it to best answers those searches. Google provides an excellent analogy for this process:One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It's going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. How Frequent are Google Core Updates? Google has only recently started providing an official core algorithm update timeline. Although this information goes only as far back as January 13, 2020, it makes it clear that we can expect to see these Google core updates to occur several times per any given year. In 2021 alone, there were 10 officially confirmed Google core updates. How Can a Core Algorithm Update Affect the Online Presence of a Business? There are three possible outcomes we typically see as a result of Google updating its ranking algorithms:A significant decrease in some or all keyword rankings, and a subsequent drop in traffic, potentially resulting in fewer sales or enquiries. No noticeable or only slight changes. A noticeable improvement to all or some keyword rankings, and a possible improvement to the commercial outcomes generated by your website. Why does this happen? As per Google’s own explanation:There's nothing wrong with pages that may perform less well in a core update. They haven't violated our webmaster guidelines nor been subjected to manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there's nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better. What to Do If Your Website Is Negatively Affected? Google is not exceptionally transparent on how exactly its algorithms change when a core update is released and there is a very good reason for that. If this information was public, and if everyone knew exactly what to do to rank at the top for any given keyword, everyone would try to do exactly that, making it impossible to rank web pages in any order at all. The official advice provided is therefore limited, but not non-existent. For one, Google recommends to focus on content and building high-quality websites. How does Google assess quality? They broadly summarise their mindset for assessing the quality of web content in the following set of questions, that can be used as a guide for improving a website:Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? Would you be comfortable giving your credit card information to this site? Does this article have spelling, stylistic, or factual errors? Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines? Does the article provide original content or information, original reporting, original research, or original analysis? Does the page provide substantial value when compared to other pages in search results? How much quality control is done on content? Does the article describe both sides of a story? Is the site a recognized authority on its topic? Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don't get as much attention or care? Was the article edited well, or does it appear sloppy or hastily produced? For a health related query, would you trust information from this site? Would you recognize this site as an authoritative source when mentioned by name? Does this article provide a complete or comprehensive description of the topic? Does this article contain insightful analysis or interesting information that is beyond obvious? Is this the sort of page you'd want to bookmark, share with a friend, or recommend? Does this article have an excessive amount... --- The internet has transformed the way businesses operate. An increasing number of businesses are relying on their e-commerce store as their primary source of income because selling online offers many advantages over traditional brick-and-mortar stores. For one, selling online gives businesses a much wider reach. They can sell to customers all over the world, instead of being limited to their local area. Additionally, e-commerce stores are open 24/7, so customers can buy products whenever they want. Finally, setting up and maintaining an online store is usually much cheaper than running a physical store. All of these factors make selling online a very attractive option for businesses of all sizes. However, one thing that a business wants to avoid is cart abandonment. This is when a customer adds items to their online shopping cart but then leaves the site before completing the purchase. There are a number of reasons why this might happen, such as high shipping costs or complicated checkout processes. Whatever the reason, it's important to try to minimise shoppers abandoning their shopping carts if you want to be successful with your e-commerce store. Is your website plagued by cart abandonment? If so, Resurge Digital can help you turn things around and increase your profits. Our digital marketing agency specialises in optimising website design to reduce shopping cart abandonment and improve conversions. Contact us today at 1300 659 035, through email, or get in touch online. Top Reasons for Cart AbandonmentUser experienceIn e-commerce, user experience can be the difference between making a sale and losing a customer. Shopping cart abandonment may occur if a user has a poor experience on your site. Some factors that can contribute to a poor user experience, may include a confusing or cluttered layout, slow load times, poorly designed forms, and non-responsive designs. If you want to keep customers from abandoning their shopping carts, focusing on improving the user experience on your site is an important step. Making small changes to improve the overall experience can have you seeing more customers go through with their payment details. High shipping costsIf your shipping costs are too high, shoppers may abandon their carts and go elsewhere. Usually, consumers won’t realise how high the shipping costs are until they reach their shopping cart. To avoid this, make sure your shipping options and costs are clearly displayed before customers add items to their cart. This way, they won't be surprised by the cost when they reach the checkout page. If you offer free shipping, make sure that's prominently displayed as well! Customers are more likely to complete their purchase if they know the shipping costs upfront, resulting in less shopping cart abandonment. Unclear return policyIt's important to have a clear and concise return policy that gives shoppers the information they need to make a purchase with confidence. Otherwise, an unclear return policy can cause shopping cart abandonment. It may create uncertainty about whether they will be able to return an item if they're not happy with it. This can be a particularly big issue for items that are expensive or difficult to replace. An unclear return policy can make it seem like the seller is not confident in their product. This can make shoppers feel like they're taking a risk by buying from the site and be inclined to abandon their shopping cart. By offering customers a fair and clear return policy, you’ll avoid cart abandonment more often than not. No alternative payment methodOne of the other main reasons for cart abandonment is the lack of diverse payment methods. Nowadays, consumers want the convenience of using their preferred method of payment and some customers may even abandon their shopping cart if they don't see their preferred payment method listed. By offering a range of payment options, you can make it more likely that customers will complete their purchaseMany e-commerce websites have installed plugins for alternative payment options such as paying via PayPal or Buy Now Pay Later (BNPL) methods. For some consumers, the buy now pay later scheme is ideal because they can expand their shopping cart beyond what they have available to spend on the day and pay a fraction of the cost. This is ideal for some as it may save them from having to pay for multiple shipping costs. Lack of safety for their detailsMost online shoppers are pretty concerned about security and safety when shopping online. After all, there's always the threat of hackers getting their hands on your personal information. But did you know that one of the biggest reasons for shopping cart abandonment is that they don't feel safe or secure? If a website looks like it might not be secure, customers are likely to click away and take their business elsewhere. So if you're running an online store, it's important to make sure that your website is as secure as possible. Such as using a reputable e-commerce platform that is known for its security, keeping your software and plugins up to date and regularly scanning your website for malware and vulnerabilities. Website crashesIf you're experiencing crashes on a website, it's likely due to poor design. There are a number of things that can cause this, but the most common culprit is code that isn't optimised for performance. This can result in slow load times and eventually, crashes. To avoid cart abandonment, business owners need to make sure their website is designed well and running smoothly. Ready for an optimised e-commerce website? If you’d like to know more about cart abandonment and building an e-commerce website that works well, contact Resurge Digital to discuss our leading Brisbane website design at 1300 659 035 or through email. Alternatively, you can get in touch online and our friendly team will get back to you. --- If you're not using Call to Actions (CTAs) on your website, then you're missing out on a huge opportunity to increase leads, sales, and conversions. CTA web design is one of the most important elements of any effective website, yet so many businesses overlook its importance. Business owners tend to spend thousands on their services and products, so closing the gap on visitors taking no action on a website is vital to profit growth. A CTA is simply an instruction or command that encourages your website visitors to take a specific action. This could be anything from signing up for your newsletter to making a purchase or contacting the company in regard to a service. The key is to make your CTAs clear, relevant, and persuasive. Ready to convert leads into customers? Our CTA website design experts at Resurge Digital will advise you on the best way to increase your profits. Contact our Brisbane web design specialists at 1300 659 035, via e-mail or enquire online. Importance of CTA website designWebsites that understand the importance of CTAs will have them on every page. This is because not having them can lead to missed opportunities and slow growth. Don't let your website visitors leave without taking action! Make sure you have clear and noticeable CTAs on every page, so you don't miss out on any potential leads or conversions. Here are just a few reasons why website CTA design is so important:Help Convert More Leads into CustomersIf you want to increase sales, prospects, and conversions, then you need to make it easy for your website visitors to take the next step. A clear and user-friendly CTA web design will do just that by clearly instructing visitors on what you want them to do and how they can do it. For example, if you're selling a product, your CTA might say something like "Buy Now" or "Add to Cart. " For businesses providing a service, a CTA might read "Request a Free Quote" or "Schedule a Consultation. " Whatever the offer, make sure your CTA is clear, concise and relevant. Help Generate More LeadsEvery business wants to generate more leads, no matter if they’re just starting out or have been in the game for 20+ years. More leads equal growth. So, in addition to helping you convert more leads into customers, CTAs can also generate more leads in the first place. That's because they provide a way for interested visitors to get in touch with you or learn more about your products and services. For example, if you're running a special offer or promotion, you might include a Call to Action that says, "Learn More" or "Sign Up Now. " These CTAs can help increase the number of leads you generate, which is always a good thing. Make Your Website CTA design More User-FriendlyIf you want your website to be successful, it needs to be user-friendly. That means making it easy for visitors to find what they're looking for and taking the necessary actions. CTAs play a big role in user-friendliness because they help visitors navigate your website and find the information they need. For example, if you have a lot of content on your website, you might include CTAs that say "Read More" or "Download Now. " These CTAs make it easy for visitors to find the information they're looking for without getting overwhelmed. Incorporating Call to ActionsNow that you know why website CTA design is so important, it's time to learn how to incorporate them into your website design and how a digital marketing agency like Resurge Digital can achieve this. Make Them VisibleVisible CTAs are key to generating more leads and customers. Making sure CTAs are visible amongst the content of your website is key. This means placing them in strategic locations where visitors are sure to see them. Some common places to include CTAs are on your homepage, in your navigation menu, and at the bottom of each page. In addition to making them visible, a digital marketing agency will make sure your CTAs stand out from the rest of your website content. Using a different colours or font than the rest of your website can help achieve this and ensure visitors can't miss your CTAs. Make Them RelevantThere’s nothing worse than drawing customers to CTAs that aren’t relevant to your products, services, and target audience. CTAs can be adapted to any product or service you’re hoping to gain more leads on, and your trusted digital marketing agency can achieve just this. For example, if you're selling a product, your CTA should say "Buy Now" or "Add to Cart. " If you're providing a service, your CTA should say "Request a Free Quote" or "Schedule a Consultation. "In addition to being relevant, digital marketing agencies will ensure your CTAs are persuasive. That means using language that encourages visitors to take the desired action. For example, instead of saying "Submit," you might say "Get Started Now" or "Apply Now. "Make Them Easy to UnderstandYour CTAs need to be easy to understand. That means using clear and concise language that anyone can understand. Digital marketing agencies will avoid using technical jargon or industry-specific terminology and make the CTAs more user-friendly by using simple language that gets the point across. In addition to being easy to understand, your CTAs also need to be actionable. That means they should tell visitors exactly what they need to do. For example, if you want visitors to sign up for your newsletter, your CTA should say "Sign Up Now" or "Subscribe Here. " We Can Increase Your LeadsIncrease your business’s growth by getting help from Resurge Digital, the digital marketing agency Brisbane experts. To get started, contact our team for our CTA website design help at 1300 659 035, through e-mail at enquire@resurgedigital. com. au or enquire online. --- As a mortgage broker, like other financial professionals, you have many priorities that demand your time and attention. One of the most important is marketing your services. Mortgage broker marketing can present some unique challenges because the product is your expertise and resources – these are intangibles, making them more complicated to spotlight. In addition, your market of potential clients is highly diffused, and usually doesn’t start out knowledgeable about the mortgage process. They need to be guided when you’re working with them, and before that, they need to find out that your assistance is available. Modern Digital Marketing for Mortgage BrokersTraditional media channels have been used successfully by mortgage brokers, but costs are rising, and these broad-brush methods are not particularly efficient – the majority of people they reach will not be looking for a mortgage. In the past there were few marketing options, but today digital marketing for mortgage brokers has come into use. It offers many advantages over traditional media, particularly in its ability to locate, identify, and reach out directly to motivated individuals who can turn into happy customers. Getting started on one’s own usually leads to issues of access and detailed knowledge. Good options and best practices are not obvious or well-publicised. Professional involvement is needed for the best results. Resurge Digital has extensive experience with digital marketing for mortgage brokers. It’s easy to take the first step toward profiting from our digital marketing services. Call us on 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online. Let’s look at some of the major components of today’s updated mortgage broker marketing strategies. Your WebsiteThis will be your primary interface to clients – both current and potential. There’s a lot to unpack for a client involved in the mortgage process – they will seek information and guidance frequently. If your website is welcoming and highly informative, easy to navigate and nice to look at, they’ll be coming back to it time and time again. It’s highly desirable that your website be the product of experienced developers, designers, and writers who are familiar with marketing complex financial products to a generalised audience, and preferably have specific knowledge of marketing mortgages. Pay Per ClickPay Per Click (PPC) is probably the most interactive and least understood wide-scope narrow-cast advertising innovation currently available. Your potential client is searching for information online, they type in a phrase, and your particular link appears – they click on it, and find that your communication is relevant and informative. They follow up with direct contact, and a representative on your side takes it from there. The technical part behind the scenes is a search engine-based procedure to match you and your bid for the search with the profile of a potential client anywhere in the world making the search. This process gives instant visibility, and has an excellent record for leading to sales completions, but it is still not well-utilised by many firms that could benefit greatly. It can be an important part of digital marketing for mortgage brokers. Search Engine OptimisationSearch Engine Optimisation (SEO) uses a similar technical process to PPC, but in this case the potential client’s searches return results that highlight your online communication, typically in the form of a blog or information on your website. Once on your website, it is natural and typical for the searcher to click around and learn more about your business, so a dual purpose is served by giving a potential client highly relevant information, and also establishing a sales gateway. The search process is optimised to your advantage based on an understanding of the algorithmic structure of major online search engines – something which is always changing. Social MediaSocial media was thought of primarily as a diversion or entertainment in the early days, but its growth and development has shown that it has become a powerful sales tool. Its reach is enormous. Mortgages can be a great product for this space. Almost everyone eventually needs one, but almost nobody comes in the door knowing a lot about them. People start by looking to their friends and family for advice – and to their online community, making social media a natural part of mortgage broker marketing strategies. However, navigating this environment requires a thorough understanding and strong focus – it can also be time consuming to tune and optimise. Resurge Digital – Bringing it All TogetherAs we can see, the world has changed, and today there are a lot of layers, aspects and moving parts to successful mortgage broker marketing strategies in the digital age. It can be tremendously effective, but really requires the best from dedicated professionals to make everything go right. Call the team at Resurge Digital on 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online for our expert help in getting the ball rolling. Resurge Digital – digital marketing services Brisbane is ready to go to work for you. --- If you are the owner or a manager of a business which relies on foot traffic to your store or practice, you may have encountered the term local SEO in the past. But what is local SEO exactly, who is it for and is it right for your business? Continue reading to learn what is local SEO marketing and how it can help you get more customers to come through your front door. If you would rather just cut to the chase and get professional help with improving the business that you get thanks to your local presence on Google and other search engines, get in touch with us now. Call Resurge Digital on 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online and ask us about our SEO Brisbane services to get started today. What is Local Search in TheoryTo explain what is local SEO, we first need to cover what is local search. Wikipedia comprehensively defines local search as “... the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. ”. As a gross oversimplification, on the internet, local search means the use of search engines to search for words, terms and phrases, businesses, services or products with the intent of receiving results relevant to a specific physical location such as a country, a city or a suburb from the vicinity of which that search is being conducted. As a practical illustration, the idea is that anyone looking for a dentist (to give one example of a typical local search) is going to be interested in a dentist close to where they are when they search – if we search for a dentist while in Chermside, Brisbane, it is a pretty good assumption that we seek the services of a dentist in that area and showing a search result displaying a dental clinic in Melbourne would be of no use no anyone involved. What is Local Search in PracticeOn Search Results PagesIn practice, on Google, certain searches produce a result that includes a cropped map and three local results, before displaying the 10 blue links we are all used to seeing normally. The searcher can click on a button to see more businesses relevant to their query. We call this the local 3 pack, because of the 3 results shown. On Bing this works in a similar way, but the number of results shown below the map can be as high as 5. Some smaller search engines have their own equivalent of this as well. On MapsBoth Google and Bing additionally have their map platforms at http://maps. google. com/ and https://www. bing. com/maps respectively when accessing via a web browser. Google naturally also has its Google Maps app for smartphones. The searches made using these tools are local searches by default. What is Local SEO Marketing? What is local SEO marketing then? Well, there are certain things a search engine optimisation expert can do to make sure that a given business appears in the local 3 pack or in the maps. Then there are further optimisations available to improve for what keywords that business appears. Steps are available to also improve how often a business appears compared to its competitors. While going into further detail is outside of the scope of this blog, local SEO marketing attempts to leverage specifically the 3 pack and maps to show a given business to people searching for services and products like the ones it offers. On Google, this is achieved primarily but not exclusively via the Google Business Profile (formerly known as Google My Business), on Bing there is an equivalent platform called Bing Places for Business. Local SEO marketing can be especially beneficial for businesses that rely on walk-in customers. It typically has the most benefits for businesses in B2C goods and services focused industries such as medical and allied health practitioners like dentists, denture clinics, physiotherapists, through gyms and fitness facilities to local retailers, cafes, restaurants and so forth. If you’re happy to see customers coming through the front door to make a purchase, order or to make an appointment, local SEO is for you. You are likely to get more out of your local customer base if you get help professional help. Get in touch with us at Resurge Digital, the digital agency Brisbane locals know for quality of work and results. Call us on 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online for our expert help. --- If you have had any experience with search engine optimisation as a business owner, operator or a key decision maker, and even as a digital marketing agency professional, you may have asked yourself questions like “Is SEO Still Relevant in 2022? ” or “do you NEED SEO? ” in the past. We often hear questions like these at pre-sales meetings with prospective clients who may have had a previous SEO experience that did not deliver the outcomes they were hoping for. This in turn, makes them question the relevance of SEO in general. So, is SEO still relevant in 2022? Continue reading to learn more. If you would rather skip ahead to taking advantage of search engine optimisation as a marketing avenue for your business or organisation, call us on 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online now to get started today. Is SEO Still Relevant in 2022? If you are questioning "is SEO still relevant in 2022", our answer is that absolutely it is, and there are good reasons for it. For one, it is still perfectly possible to not only improve the ranking positions of a website for multiple commercially attractive keywords which will drive prospective customers to its pages, it is still completely possible to put most websites on at least the first page of Google and even in the top 3 through search engine optimisation. In short, SEO still works and delivers measurable, commercial outcomes for owners of business websites. Second, the requirements that need to be met for a website to rank well change frequently. In fact, Google has recently started more openly disclosing this information by officially publishing a history of the confirmed ranking algorithm updates. You will notice that these updates are carried out several times per year, and looking at the previous year of 2021 alone, as often as ten times per annum. Each time Google updates its ranking algorithms, the SEO goal posts are moved, and more often than not, no specific information on what has changed and how is given. It is not in Google’s interest to make their ranking criteria clear and available to the public – if everyone knew exactly what they need to do to rank in position 1 for any given keyword, everyone would do it, making it impossible to rank web pages in any order at all. To simplify, if 10,000 websites are good enough to be in position 1, who would Google put in that position? This is why ranking algorithm specifics are communicated so opaquely by Google and it is precisely why it takes trained and experienced SEO professionals to stay in the game. In fact, one of the most important ranking factors on the web right now are proven and successful SEO professionals themselves, with their experience, expertise, the ability to conduct research, test ideas and develop as well as maintain reliable methods for a sustainable delivery of SEO outcomes. The fact that SEO works perfectly fine even in 2022 as a method of delivering improved commercial outcomes for business websites and their owners, combined with the need for ongoing research into what works, makes it still relevant as a digital marketing method, but even more so as a valuable service and a rewarding profession. Do YOU Need SEO? SEO is still the most efficient way of improving your website traffic from organic search (as opposed to paying for pay-per-click links) and if you want to increase the number of people finding your business when searching the web this way, you do indeed need SEO. If your business does not completely depend on online traffic – for example, if you already have another successful way of bringing customers to your website – you will still benefit from SEO thanks to the increased online visibility of your web pages. The SEO method we develop and maintain at Resurge Digital, has a proven track record of delivering results for clients in a wide range of industries, from small and medium sized businesses through large organisations, non-profits to even government agencies. Your best interests and the business outcomes generated by your website are not always a priority for search engines, but they are for us. This is why we continue to work on making sure that the way we do SEO works and continues to be relevant now and into the future. At Resurge Digital, your success is our success. Call 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online for search engine optimisation help from our Brisbane SEO experts. --- Recently, auDA (the administrator of Australia’s ‘. au’ top level domain) has started offering a new country code top level domain for Australia. This has been raising questions from confused business owners asking us if it is ‘better’ than the ‘. com. au’ that we are used to, and if they should buy an ‘. au’ domain. What is all the fuss with these new . au domains? Continue reading to learn more about the new AU domains & find out, between ‘. au vs . com. au’ what is a better choice for you. We will start by covering all the necessary basics (without getting too technical), but if you would prefer to get professional help with managing your presence on the web get in touch with us by calling 1300 659 035, e-mailing enquire@resurgedigital. com. au or using the online form on our contact page. What is a Domain Name? In the sense relevant to this article, an Internet domain name is a website’s address on the web. For example, you are currently reading a blog post on a website which is located on the domain resurgedigital. com. au In the simplest of terms, Internet domains are a way of assigning easy to remember and read addresses for websites and other internet services. What is a Top Level Domain? In the domain name resurgedigital. com. au, the ‘. au’ part of the domain is a top level domain name. Specifically, it is a country code top level domain name. All country code top level domains are also top level domains, but not all top level domains are country code top level domains. For example, top level domains such as ‘. org’, ‘. gov’, ‘. com’, ‘. edu’ or ‘. net’, to name only a few examples, are also top level domains, however, as they do not pertain to any specific countries, rather than being called a ‘country code top level domain’, they are referred to as ‘generic top level domains’ and are typically associated with a specific type of organised entity. com – primarily intended for commercial entities and businesses, but unrestricted org – originally intended for organizations but now unrestricted net – originally intended for network infrastructures, now unrestricted edu – typically associated with educational institutions gov – reserved for governmental use The above options were intended to make it easier to immediately see what kind of an organisation a given domain belongs to. Using resurgedigital. com. au as an example, this domain name immediately suggests that the website in question is probably a business. That said, what complicates matters a bit is that in domains which use a country code top level domain additionally to already using a generic top level domain name such as resurgedigital. com. au, the ‘. com’ part to the left of the ‘. au’ part is referred to as a ‘second level domain’. What is a ccTLD or a Country Code Top Level Domain? In simple terms, a country code top level domain is generally the short string of letters at the end of an Internet domain name associated with a specific country and indicating that the domain is associated with that specific country. You may have seen website domains ending ‘. nz’ for New Zealand, ‘. uk’ for United Kingdom, ‘. fr’ for France and so forth (and of course ‘. au’ for Australia). As you may have noticed by now, generic top level domains and country code top level domains are sometimes combined to create names such as resurgedigital. com. au which now immediately suggests that the website in question is specifically an Australian business. What are the Available Australian Domain Names / AU Domains? When it comes to Australian domain names, the ‘. au ‘ country code top level domain has historically always been bundled with a generic top level domain and you may have encountered website domains ending in the following combinations. . com. au – intended for Australian commercial entities . net. au – historically used mainly by Internet Service Providers, but the use has since been broadened . org. au – typically intended for and used by associations and non-profit organisations (historically only for organisations that did not fit in one of the other categories) . edu. au – intended for use by educational institutions . gov. au – restricted to use by governments and their departments . asn. au – for use by associations and non-profit organisations . id. au – for use by individuals . csiro. au – restricted to use by CSIRO (Commonwealth Scientific and Industrial Research Organisation) N. B. , ‘. edu. au’, ‘. gov. au’ and ‘. csiro. au’ are not available for general public use and are restricted to use by their associated entity types in Australia. ‘. au vs . com. au’ – Australian Domain Names in Practice Marketed as ”. au Direct", the new ‘. au’ option has been made available to the general public in March 2022. . au Direct is intended to be an addition rather than a replacement the existing second-level domains. It is meant to provide an option to register shorter and simpler domain names. The basic reality is that both options are just an address where one is shortened for simplicity. In some ways it is not too different shortening a physical address as “17C/455 Brunswick St, Fortitude Valley, QLD 4006” as opposed to using a longer “17C/455 Brunswick Street, Fortitude Valley, Queensland 4006”. Those of our clients who ask us about ‘. au vs . com. au’ are typically interested in the SEO benefits of one option over another. When registering a brand new domain, neither is better than the other in terms of SEO. ‘. au’ is just shorter and may catch attention a little bit more for now, because of its ‘newness’. For SEO outcomes, we have no evidence that either will rank better than the other just because one is longer or shorter. If you already have a... --- If you are interested in digital marketing, and especially in search engine optimisation, you have probably already come across the term ‘backlink’ and are trying to find out more. Continue reading to learn more about what is backlinking, is backlinking still important, and how many backlinks do you need to rank a website effectively. Are you an owner, a manager or a key decision maker at business or an organisation interested in backlinks as a way to ranking higher on Google, Bing or other search engines? Get in touch with us at Resurge Digital now, we are a leading Brisbane digital marketing agency, delivering SEO Brisbane business owners trust for the real world results and measurable outcomes. Call us on 1300 659 035, e-mail enquire@resurgedigital. com. au or enquire online to get started. What is Backlinking – A To the Point Explanation Links from other websites, pointing to yours, are referred to as ‘backlinks’. ‘Backlinking’ then is the act of creating backlinks to your website from other websites or soliciting backlinks to your website from the owners or administrators of other websites. The term ‘backlinking’ can also refer to the very existence of a backlink – i. e. any valid (not broken), existing ‘backlink’ is ‘backlinking’ to something. What is Backlinking in More Detail Creating Links to Your Website Yourself as Backlinking Certain websites such as business directories and personal online profiles to name only two examples, will allow you to include links pointing anywhere on the web including your own site. You can create backlinks on websites like these by registering an account and creating a listing or a profile and including a link to your personal or business website. However, most websites on the web, do not provide any such functionality. Soliciting Links to Your Website from Other Website Owners as Backlinking On websites that do not allow you to create backlinks yourself, you may still be able to get backlinks by negotiating with their owners or administrators, with some caveats. For one, link schemes of this kind are against Google’s guidelines. Their advice is to, rather than actively soliciting backlinking, “Get noticed by other sites: Have your site mentioned in appropriate places online. See if you can get mentioned on your local news sites or in any other appropriate resources. ”. We think it is rather unrealistic to expect that, for example, a sole trader or a small franchise owner will get a mention on even the local news. The second caveat is that you will likely have to incentivise, in our experience if people can make money on something, they will try to do just that. If you ask a website owner for a backlink, expect having to reciprocate or pay for the benefit. Instead, we do think that creating backlinks to your site using online profiles and business directories is a more realistic approach to backlink acquisition while still staying reasonably within Google’s guidelines – any savvy business owner is liable to want to have as broad a reach as applicable to their activities. There are types of websites where any online presence-focused business owner can be realistically expected to list their business to increase its exposure without being penalised for it. Is Backlinking Still Important? The search engine optimisation landscape and its best practices have changed significantly over just the last few years, and they continue to evolve with search engine operators regularly releasing updates to their ranking algorithms. You may now be wondering, is backlinking still important to page one rankings? When Google was just starting out as a search engine, its PageRank algorithm treated backlinks in a way similar to how referencing in academic papers works – if a page or a website is frequently referenced by other pages or websites, it must be noteworthy. In a gross oversimplification, PageRank itself was also a numerical score that Google could assign to a URL (a web page). Pages with higher PageRank would rank higher than pages with low PageRank. Backlinks from pages with a PageRank higher than that of your pages were treated as ‘votes of authority’ for the quality of your website and its content. In real world terms, if a professional expert (an analogue for a website with a higher PageRank than yours) were to back your opinion on a given topic (an analogue for backlinking to your page), it is a vote of authority for the correctness and relevance of whatever it is you are saying (an analogue for your website or page). Since in early days, Google was not particularly good at working out the relevance of the pages in its index on its own, it outsourced this duty to third parties through PageRank, in the way described above. However, as a key factor for ranking pages, PageRank could be manipulated and abused. It is highly likely the reason, we say 'likely' because Google rarely if at all discloses any actionable information on how it ranks pages on the web, why Google now has significantly more ranking factors involved in working out where on Google Search a page should appear for any given query, than just the number of backlinks pointing to it. This does diminish the importance of backlinks to some degree, but it does not make them unimportant. While this is not what we do here at Resurge Digital, as we provide a much more comprehensive solution for improving your rankings on Google, many ‘old-hat’ search engine optimisation professionals continue to hold onto backlinking as the ‘silver bullet’ for improving website rankings. While their advice is not completely incorrect, it fails to account for the ongoing evolution of the algorithms used by Google to rank web pages. While backlinking still has some importance, the de-facto relevance of the content of your pages to a given keyword for which you want to rank, far outweighs it. How Many Backlinks Do You Need to Rank? Ok, now that you know that backlinking still carries some weight, you may be... --- If you have found this article while searching the web, trying to find out how to outrank your competition in Google search, in this blog, we outline what it takes. Continue reading to find out more or get touch with us at Resurge Digital; we are a leading Brisbane digital marketing agency that can help you rank higher on Google – outranking your competitors is much easier with professionals looking after your online presence. Call us on 1300 659 035, e-mail enquire@resurgedigital. com. au or get in touch online now and ask us about our digital marketing services to learn how we can help you and your business or organisation, get a quote and get started. How to Outrank Your Competition in Google Search Organic Results? Ranking higher on Google, and especially ranking higher than your competitors requires a lot of work. In 2022, ranking higher is more complicated than just appearing in better positions in the top ten of page one of search results. Depending on the type of your business, you may want to focus on some areas of Google Search results rather than others, or you may want to aim for total domination. Further to that, you could be ranking higher or lower depending on whether you are looking at desktop or mobile search results, and one of these types of results could be more important to your business than the other. Then, to determine the best approach to ranking higher, it is then first important to analyse the needs of your business. When Would You Want to Outrank Your Competition in... Please note that the advice provided below is general in nature and the best possible recommendations may be different based on your circumstances. If you are not sure which approach you should take, consider getting the help of a professional search engine optimisation expert. At Resurge Digital we have helped dozens upon dozens of businesses like yours, contact us today. Top Ten of Page One Search Results of Google Search The top 10 blue links of page 1 search results on Google are what we typically speak of when talking about ranking on Google. You want to be shown at least on the first page of these results for a given search term. Within that space, you will want to be shown as high as possible up that page, and higher than the websites which are competing with yours. On mobile devices like tables and smartphones, these days, Google no longer divides results into pages of 10 links each and loads additional results as you scroll down. You still will want to rank somewhere within the top ten results immediately displayed when results for a given search are shown. Additionally, your rankings can be different depending on whether you search on mobile or desktop devices like laptops and PCs. This can help you focus on a specific platform – you can use a measurement tool such as Google Analytics to find out what types of devices your visitors are using to find you, and focus on your preferred audience. Your strategy can vary from improving how well you rank in front of your smaller audience to capture as many visitors on as many device types as you can, to leveraging your good presence in front of your larger audience to rank even higher in front the people who already frequently see your site in search results. If your business does not depend on walk-in customers and if you can serve clients and customers anywhere, you will want to rank here. This is a good space for e-commerce websites and online stores as well as providers of accounting, bookkeeping, advisory, legal and consulting services or marketing agencies, to name only a few examples. These businesses do not necessarily have a limited area of service and can provide goods or services without ever visiting their customers and without their customers ever visiting them in person. Local and Google Maps Results For some keywords, Google will show a map snippet with three local listings on average on top of a results page that it displays for your search. These snippets appear above the top 10 results we have discussed previously. Local rankings also concern how high you appear on Google Maps – both the website version and the smartphone app. If your business depends on walk-in customers and / or if you have to attend their premises to provide your goods and / or services, local rankings may be more important to you. Businesses like tradies, construction and renovation builders, healthcare providers such as denture clinics, physios, dentists, counsellors, local service providers like barbers, hair dressers and beauty salons as well as smaller local stores and car hire depots may see more benefit from ranking higher in this area of Google Search results. Both Maps and in the Top Ten of Page One The key benefit of this approach is that for any given search term that triggers your links to show up, you can appear on a page of Google Search Results multiple times – once in the local results, up to two times in the top 10* and if you are the client of a Google Ads agency Brisbane knows for the results it delivers (like Resurge Digital), also in the paid results. The caveat here is that getting results requires a lot more work. *This has been changing recently as Google appears to be experimenting with how many times and how it shows any one domain name. Previously, Google would frequently show up to two different links to one website on any, one results page in any position. At the time of writing, this still seems to be the case, but Google now groups multiple links to one website together. This is still beneficial as it allows you to take up more physical space on a search results page and stand out compared to other websites. How to Outrank Your Competition on Google Step by... --- Social media is becoming an essential aspect for many businesses, as it gives brands an avenue to connect with their target audience, learn what they want/need, and build a foundation of trust that they otherwise wouldn’t experience in person. Building a presence on any of these platforms takes time, dedication, and effort – meaning it’s an entire job on its own. Providing a consistent flow is imperative, so you always have to give attention to your social media pages. This is why social media outsourcing was created, so that business owners and employees can focus on the more important aspects of their position, while someone else takes care of the important aspects of their social media. If you’re wanting to outsource social media marketing to a digital marketing agency, but you’re not sure where to start or how this will benefit your business, we’ve got you covered. In this blog, we’ll be discussing exactly what outsourcing is, and why you should invest. Are you looking for quality digital marketing services for your business? Contact the team at Resurge Digital today on 1300 659 035 to discuss our services and what we have on offer for you! Social Media Outsourcing: Should I Consider it? Social media marketing (SMM) on its own, is a beast. It requires dedicated attention, creativity, and a level of knowledge regarding performance and proper management. If you’re wondering whether outsourcing your social media is the right thing to do, there are a couple of questions you could ask yourself to help make a decision. How Much Time do I Have to Dedicate to SMM? This is one of the main reasons that businesses outsource their social media marketing and management, because they don’t have the time to sit down and comb through their social performance and determine whether their content is reaching their target audience or not. The world of social media is completely vast, and it takes a lot more than scheduling your posts to create successful reach and conversions. Social media allows you to: Monitor your businesses online performance Track your mentions by customers and other businesses Monitor conversation about your brand Responding immediately to your customer mentions/queries And so much more Having someone to do this for you means you’re saving an abundance of time that you otherwise don’t have. Social media managers adopt a certain knowledge that not everybody has, meaning they put their knowledge and skills into your businesses online presence, and have a thorough understanding of what to do to see your brand grow and build customer relationships. Do I Have Content? Content is King. This is something important in all aspects of digital marketing, importantly, social media. Your audience needs something to engage with online, something to connect with, and relate to that’s relevant to your brand. When outsourcing, a professional is going to need a debrief on your business, who you are, what your product or service is, who you want to target, and the message you want to get across. Having some existing content is a great tool for a professional. This gives them the opportunity to refine it to suit your brand, and better reach your target audience. Social media managers know what content performs well on social media, so don’t be disheartened if your content is refurbished into something new and something fresh – it’s for a good reason. To outsource social media marketing, it means you’re putting trust into a marketing manager that’s going to know how to get your audience engaged. Is Outsourcing Affordable? Outsourcing your social media management can come at a different price depending on the agency you reach out to – It’s important to get a couple of quotes from different places and weigh up which one offers more of a tailored service for a price that suits your business. At Resurge Digital, we aim to provide a completely tailored social media management service at a cost that’s suitable to our clients and their requirements. Let us know exactly what you’re after, and we’ll work out a feasible price for you. There are a couple of things to determine before you reach out to an agency for social media services, so create a list beforehand – because they will ask some questions such as: What are your monthly deliverables/expectations? Number of posts per week, content creation How long you are wanting to sign for? Do you have existing social media platforms? Will you transfer access, or will the agency need to create profiles for you? Social media advertising – Paid Ads Organic is just one part of social media marketing – do you want paid ads? Work out what you’re wanting from your social media, then determine how much this may cost if you were to hire someone in-house. Once you’ve worked out how much you’ll spend annually on a social media manager, compare these to agency quotes to make an informed decision. Social media outsourcing may provide more within their services as well, meaning you’ll always get exactly what you pay for. Contact Resurge Digital Today! With our specialised SMM marketing solutions, trust that you’ll experience conversions and engagement you otherwise wouldn’t experience without our help. Our team have years of industry experience, with the right knowledge and skills to manage social media across a number of platforms. Give us a call on 1300 659 035 today or reach out online and we’ll get the ball rolling. --- When it comes to social media marketing, you may feel paralysed with the available platforms to choose between. Having a dedicated business page on any platform is a great way for brands and their audience to connect and form a client-customer relationship, but when it comes to marketing, you need to be smart. When it comes to social media marketing, you may feel paralysed with the available platforms to choose between. Having a dedicated business page on any platform is a great way for brands and their audience to connect and form a client-customer relationship, but when it comes to marketing, you need to be smart. Facebook vs LinkedIn marketing in particular have differentiating factors, and once you know what those are, it’ll be easier to determine which platform is more suitable for your brand, and where your target market is situated. The best way to differentiate between the two platforms is by their demographics. LinkedIn is known for being more of a professional, B2B focused platform, while Facebook caters to businesses and brands that provide majority products, and some services. It’s important to understand the audience that each platform caters it’s mechanics and algorithms to, as this will make it easier and a lot more feasible when it comes to marketing. Are you looking for tailored social media marketing solutions for your business? As a leading social media marketing agency, we offer a specialised, in-house marketing and management service that will see your business engaging with your target audience in no time. From paid to organic content, we’ve got you covered. Give Resurge Digital a call on 1300 659 035 today or contact us online to get started. LinkedIn vs Facebook Ads & Marketing LinkedIn Marketing As we’ve determined, LinkedIn is more of a business-orientated and professional social media platform, where businesses connect with other businesses, or like-minded people for the sake of networking, engaging potential customers, or simply for those looking for more professional solutions. LinkedIn ads also follow the same suit, with ad campaigns that are tailored to a B2B market. These specific ads work as a means of lead generation - you can create ads specifically for people you’d like to connect with and drive them back to your website or landing page. LinkedIn Ads are also great for drumming up brand awareness, and you can target your ads by company size, job title, or other demographics. What are some key takeaways for using LinkedIn for marketing solutions? Consider our breakdown: Utilising LinkedIn for marketing and ads makes t’s easy to identify key decision-makers for your business Social selling is already embedded into the platform It’s the easiest platform to network on, as that’s the sole purpose of LinkedIn Because of LinkedIn’s networking origins, it’s must easier for brands to connect with potential customers, business partners, clientele, and even investors. It’s the best way to start conversation, form relationships, generate leads, and build your brand or market depending on your service. Facebook Marketing With over 2 billion active users per month, Facebook is a great platform if you’re looking to reach a more ‘general’ type of audience for your business. The platform is perfect for those who want to create a community around their brand and connect with customers on more of a personal and real-time level. Because of this, Facebook Ads are generally more catered to businesses who are selling products but can be great for some services as well. With Facebook ads, businesses can create customise target audiences, based on interests, demographics, and/or behaviours. They are great for increasing brand awareness and driving traffic to your website or landing page as well as developing a solid client and customer relationship. What are some key takeaways for using Facebook for marketing? Potential to reach a wider audience Aligns with both B2C and B2B businesses Offers full-funnel targeting with multiple forms of engagement Psychographic and competitor targeting Opportunity to measure your marketing Facebook vs LinkedIn Marketing When it comes to Facebook vs LinkedIn marketing, both platforms provide a diverse range of ad types, including carousel, video, and lead ads. Since Facebook has a larger user base, your ads are capable of reaching more people. With Facebook, you can also target based on more personalized information, like behavior or life milestones. However, LinkedIn offers its own targeting capabilities and is better at lead generation for businesses. If you’re interested in LinkedIn vs Facebook ads and relevant marketing solutions, engage a trusted digital marketing agency such as Resurge Digital. An agency that prides themselves on working alongside you and your business is key to creating successful marketing campaigns, and that’s what we want to do for and with you. Contact Resurge Digital for Leading Social Media Marketing Solutions! As a leading digital agency Brisbane businesses rely on, trust that our team will work closely alongside you to refine your social media marketing. Our in-house SMM team will tailor your social profiles to reach your target audience, and create campaigns deliver leads and conversions. Contact us today on 1300 659 035 or reach out online if you’d like to engage our dedicated marketing managers. For more information, send us an email on enquire@resurgedigital. com. au and we’ll be in touch as soon as possible. --- Given social medias immense popularity across the globe, it’s becoming even more enticing for brands to utilise these platforms for their marketing strategies and building brand reputation. Social media is the perfect place for brands and businesses to engage with their audience and form a basis of relationships, trust, and confidence. Given social medias immense popularity across the globe, it’s becoming even more enticing for brands to utilise these platforms for their marketing strategies and building brand reputation. Social media is the perfect place for brands and businesses to engage with their audience and form a basis of relationships, trust, and confidence. Facebook vs Instagram marketing is a versatile, cost-effective, and powerful tool for businesses and marketers, helping to reach a targeted audience, which in turn boosts sales, increases a brands recognition, and has the ability to increase conversion rates. One of the most important things is knowing which platform is better suited to your specific business; more so, your product or service. There are major benefits and differences when it comes to comparing Facebook and Instagram, however, one is no better than the other as they both serve the same purpose – to market your product. Are you looking for a marketing company that’s going to get your social media under control? Check out our digital marketing agency online today or contact us on 1300 659 035 to discuss the most relevant and elevating solution for your brand. Facebook Marketing Vs Instagram MarketingFacebook MarketingMany business, big and small, connect with an audience through the Facebook platform. It’s recorded that a stunning 2. 7 billion people use the social giant every month, connecting with friends, family, and discovering things that matter. This sense of discovery is the perfect opportunity to businesses and brands to advertise their product or service, while building lasting relationships with their target audience. One thing that Facebook is successful at is attracting all age groups and demographics, specifically in adult internet users. It has been noted that those between 18-29 are the dominant users of the platform, meaning there’s incredible potential for ad visibility. Regardless of the industry you’re in, Facebook will create more of a relevant atmosphere for your audience and business if you’re incorporating posts that promote your products, or things such as landing pages and blogs. Why? Because Facebook allows users to add direct links to their posts – giving users the accessibility to reach and external page in an instant. Instagram MarketingInstagram is quite unique in the way of which brands create successful marketing strategies. If you’re part of an industry such as fashion, beauty, retail, travel, and even auto, Instagram is going to be an exceptional tool for you to adopt. Instagram is known for being the home of beautiful, aesthetic, and eye-catching visuals, giving brands the opportunity to showcase their products as a means of story-telling to encapsulate their audience. Although Instagram doesn’t offer direct links in their post descriptions, retail brands can utilise the shopping function to tag their products on their posts. This means, consumers are able to see the price tag and name of an item they like, then click directly through to the website to purchase. Instagram isn’t all about making sales, though. It’s important to create your content thoughtfully – meaning, don’t make selling the goal of every upload. It’s imperative that as a brand, you offer value without asking for money. How to Choose Between Facebook Marketing vs Instagram MarketingSo, which social media platform is right for your business? The answer to that question depends on a variety of factors, including your target audience and the type of product or service you offer. If you’re not sure where to start, or if you’re having trouble deciding between Facebook marketing and Instagram marketing, contact Resurge Digital. Our team can help you develop a social media strategy that will reach your target market and drive sales. Elevate Your Social Media Marketing Now! Are you ready for elevate social media marketing? Get in touch with the team at Resurge Digital today, Brisbane’s leading social media marketing company, to discuss Facebook vs Instagram marketing and which option is the best solution for you. Have a question or need some information on our services? Email us directly at enquire@resurgedigital. com. au and we’ll get back to you as soon as we can. The Difference Between Organic vs Paid Social Media Marketing Organic Social Media Marketing One of the main benefits of organic social marketing is the fact that its free! Utilising organic posts on social media is the best way to manage your reputation and engage with your customers. Here, you’re able to respond directly to your audience in real time, giving them ultimate confidence in your customer service skills and enabling them to feel comfortable in your brand. This is also one of the easiest ways to listen to your consumers and embrace the opportunity to take on board their ideas and needs. Organic social media marketing allows you to build a foundation of trust, communication, and return customers. Paid Social Media Marketing Paid vs organic social media marketing offer some of the same benefits, however, paid gives you the ability to leverage. This allows brands and businesses to demolish algorithms and connect with a wider audience that was unlikely to discover their content organically. This is called reach. Say you have an organic post or even a campaign that’s converting regularly, investing money will spread the content to an audience further than your general circle of consumers, providing an instant boost in conversions. Paid social media gives you the opportunity to narrow down your target audience by geographic location, hobbies, demographic and so on. This means you can pinpoint who exactly you want to advertise to, and who you want to engage with your product or services. Marketing on Social Media Platforms Facebook Facebook is a great platform for social media marketing if you’re aiming to target a wide and specific audience. For retail, this platform is one of the best solutions thanks to its retail ROAS and great ad types for your needs. While Facebook offers a great and specified advantage to marketing, it’s affordable and low cost, letting brands and businesses set their own budget. Instagram Instagram is a platform where companies and individuals can boost... --- Social media has given businesses and brands a platform to reach, nurture, and engage with their target audiences domestically, and all over the world. When a business utilises social media, it can generate brand awareness, sales, leads, and even revenue. Social media has evolved since it’s humble beginnings, becoming a dominant aspect in our everyday lives, and becoming one of the most impactful solutions for businesses. Each platform is heavily used for the full consumer experience, from acquisition, remarketing, retention, service, and conversion, we dive into everything you need to know about the basics of paid vs organic social media use here. Social media marketing is still a progressive medium, and many people still don’t understand how it’s done. Marketing through social platforms is an entirely different world on its own, making it important for businesses and brands to understand how it operates. In this blog, we’ll be discussing organic vs paid social media marketing, the difference between the two, and how each platform benefits business. Interested in knowing more? Get in touch with the team at Resurge Digital today to discuss how our social media marketing Brisbane services will benefit the success of your brand. The Difference Between Organic vs Paid Social Media Marketing Organic Social Media Marketing One of the main benefits of organic social marketing is the fact that its free! Utilising organic posts on social media is the best way to manage your reputation and engage with your customers. Here, you’re able to respond directly to your audience in real time, giving them ultimate confidence in your customer service skills and enabling them to feel comfortable in your brand. This is also one of the easiest ways to listen to your consumers and embrace the opportunity to take on board their ideas and needs. Organic social media marketing allows you to build a foundation of trust, communication, and return customers. Paid Social Media Marketing Paid vs organic social media marketing offer some of the same benefits, however, paid gives you the ability to leverage. This allows brands and businesses to demolish algorithms and connect with a wider audience that was unlikely to discover their content organically. This is called reach. Say you have an organic post or even a campaign that’s converting regularly, investing money will spread the content to an audience further than your general circle of consumers, providing an instant boost in conversions. Paid social media gives you the opportunity to narrow down your target audience by geographic location, hobbies, demographic and so on. This means you can pinpoint who exactly you want to advertise to, and who you want to engage with your product or services. Marketing on Social Media Platforms Facebook Facebook is a great platform for social media marketing if you’re aiming to target a wide and specific audience. For retail, this platform is one of the best solutions thanks to its retail ROAS and great ad types for your needs. While Facebook offers a great and specified advantage to marketing, it’s affordable and low cost, letting brands and businesses set their own budget. Instagram Instagram is a platform where companies and individuals can boost brand awareness and amplify their reach. It’s all about creativity, maximising content marketing and using assets that capture potential consumers attention instantly. This is also a great platform for targeting mobile users, as Instagram is predominantly used by those with a smartphone. Here, businesses can gather market insights, fit any budget, and enhance targeting. TikTok When it comes to paid vs organic social media, TikTok is an amazing solution for both, however, it favours the organic algorithm a little more. This platform is good for people and businesses that want attention drawn to their product or service almost instantly, with an ever-flowing feed of content being pushed in front of users at every second. As it becomes one of the most popular social media channels, it’s also one of the easiest for those with obscure, new-generation, future-focused, and trend based businesses. Why Work With Our Team? At Resurge Digital, we offer services that cover both paid and organic social media marketing. As a leading digital marketing agency in Brisbane, we know what it takes to put your products and services at the forefront where consumers will see it and engage. With an estimated 18 million Australians actively using social media, we want to leverage what we can for you, bringing in leads and conversions that make a difference. Our team of SMM specialists work with businesses not only local to Brisbane, but across Australia, to deliver targeted campaign management along with an array of social media marketing options that ensure you get only the very best results. Elevate Your Social Presence with Resurge Digital! Are you ready to take your social media marketing to the next level? Contact our digital marketing agency today to discuss how our paid vs organic social media strategies will positively impact your brand. Give us a call on 1300 659 035 or reach out through our online form and we’ll be in touch as soon as possible. For general queries, or for more information, send us an email on enquire@resurgedigital. com. au. --- So, what are Google Ad extensions? In a nutshell, ad extensions are a feature that provide additional business information with your ads, for example, pricing, phone numbers, store rating, relevant links, and so much more. Exactly as the name implies, they extend your ad. These additions of information add value to the user and have been known to perform even better for matching user signals such as intent, location, or device. Before a customer clicks on an ad, they may want to know some extra information. This is where your ad extensions come into play, answering their questions in a simple format, and encouraging them to then click on your ad. If you’re looking for expert help from a leading Brisbane digital marketing agency, contact the team at Resurge Digital today on 1300 659 035 to discuss your options, or simply enquire online! Google Ad Extensions: What They Do & How to Use Them If you’re unsure about what ad extensions are beneficial to use, we’ve collated a list of three to get you started. Not sure how to use Google Ad extensions? We’ve got you covered! Continue reading the rest of our blog to find out what extensions you should be using, and how you can start using them today. Callout Extensions Callout extensions allow you to promote unique offers to a relevant audience, such as free delivery or 24 hour customer service. When potential customers come across your ads, they get straight to the point information about your business, product, or service, enticing them to continue on to your webpage. Callout extensions can be used to increase click-through rate (CTR) as they take up more real estate in Google’s search results. All callouts are able to be created through the ad extensions tab in the View: Callout extensions dropdown menu. There, you will be able to create new extensions or edit any existing ones. Once you have created your callout, it is encouraged that you create a minimum of two callout ads per account or ad group for the relevant audience and potential customers to see. What should I say in my callout? Keep things short and straight to the point A maximum of 15 characters is recommended (25 is the actual amount, but shorter callouts are displayed better) Be highly specific with your price, measurements, hours, products etc Sitelink Extensions Sitelink extensions play a different role in which they take users to specific pages on your website. For example, this extension can take people to a product page, shop hours, or a contact page etc. When creating a new sitelink, you can choose whether you want it on the account level, which includes all search and video campaign, or select specific campaigns and ad groups. When it comes to best practice with sitelink extensions, there are a few beneficial fundamentals to keep in mind: Create at least two (2) sitelinks to ensure their eligibility to show on the SERP. The more sitelinks you create, the more you can maximise your ad presence – but don’t go heavy. Four is a great number. Avoid using the same test for multiple sitelinks, this can create confusing user experience and isn’t the greatest when it comes to Google recognition. This is also important when it comes to landing pages – avoid creating multiple sitelinks that lead to the same page. Location Extensions Location extensions are important because they help users determine your business’s location by displaying it in the form of an address, map, or the distance it takes to get to your business. With this, users can click on the ad extension and be taken to your Google My Business page to find more details about your location, which should also include the most relevant and up-to-date business information, including a phone number or call button encouraging users to contact your business with ease. Like each other extension, you can find the location option in the Ads & Extensions menu. Once you’re ready to set up, you can link your chain locations directly in Google Ads or link to your Google My Business account. To do this, hit the Select Curated Locations button, choose your options, and save the changes. Although it’s simple, location extensions can make a world of difference to your customers user experience. Setting these up may seem easy, but it’s not as easy as creating an extension and leaving as is. Engaging a PPC professional will ensure your extensions are running in order, with the correct and most up-to-date information at all times, while undertaking additional measures to keep your Google Ads displayed as they should be. Not only does this mean your PPC tasks are being taken care of without your need for worry, but it takes the extra pressure off of your shoulders so you can better focus on your business. Looking for PPC Services in Brisbane If you’re on the hunt for a Google Ads Manager, contact Resurge Digital today on 1300 659 035 to get started! For more information or general queries, email our team directly at enquire@resurgedigital. com. au and we’ll get back to you as soon as possible. --- The construction industry is incredibly competitive, with many companies offering similar services. This is why it’s essential for construction companies to stay ahead of the competition, by properly utilising digital marketing techniques to gain visibility and climb the ranks of Google’s search results. In today’s article, we take a deep dive into digital marketing for builders and what you should add to your toolkit to generate good quality leads from your website. Your Digital Marketing For Builders Toolbox Digital Marketing for Builders - Tool #1: Google Ads For fast results, it’s worth advertising with the help of a professional Google Ads manager (PPC). This refers to the ads you see at the top of a Google search page after you’ve searched certain keywords. Google Ads allows you to bid on those keywords, paying a certain amount each time someone clicks your ad. However, the higher the search volume, the higher cost per click – costing anything between $0. 70 to $20 and more. Google gives you the option to choose a daily budget, which means you’ll never have to pay more than you agreed to. As Google Ads stop working the moment you turn them off, we advise combining a Google Ads campaign with search engine optimisation (SEO). Need help setting up Google ads? Chat to the digital marketing company Brisbane builders trust and rely on for their marketing, by calling 1300 659 035 to get started today! Digital Marketing for Builders - Tool #2: Search Engine Optimisation When it comes to long term results, search engine optimisation should be a key aspect of your marketing efforts. This involves optimising your website to make it easier for search engines to find. Ideally, each page of your website should have keywords that closely match what your potential clients are looking for. Though a strong keyword strategy is a good base line, SEO involves many more additional elements, including technical work, improving your local visibility, on site and offsite optimisations and much more. On a technical level and where implementation is concerned, this is a lot more extensive than PPC but will give you results long after you’ve finished optimising – though you can expect it to take at least a good few months to work. High ranking SEO results can be seen on the first page and are located directly under paid ads. But unlike ads, which disappear once you stop paying, your ranking will stay – unless of course, someone else optimises their site even better or there’s an algorithm change, and your site is pushed down the page in which case you should consider employing the help of an SEO expert. There are a few things you can do to boost your presences yourself: Google My Business: Ensure you have as much information as possible in your Google My Business profile and encourage your clients to leave your business a good review. Keyword Research: Ensure content on your webpages mentions keywords your clients would be looking for i. e. , bathroom renovations. However, we highly recommend enlisting the help of an experienced specialist from our reputable Brisbane SEO company to help you with the more technical elements of search engine optimisation. Digital Marketing for Builders - Tool #3: Social Media Social media platforms such as Facebook and Instagram are widely used amongst by your potential customers from multiple generations, which is why it is crucial for you to have at least have business profile established on Facebook or Instragram. This not only helps with building your brand awareness, but also makes it a lot easier for potential customers to get in touch, giving them another point of contact and a line directly to your business. Social media also gives businesses a chance to show off their work and personality, allowing followers to comment and share work with a click of the button. If you operate a visually-oriented construction business, Facebook and Instagram are a must have – as this is one of the first places people look to see if they like a builder’s style. The help of a social media marketing management professional can make all the difference you need to stand out amongst your many compatitors. Digital Marketing for Builders - Tool #4: Web Design Your website is your business card on the web, if it has been poorly designed. or does not reflect what services you offer, it will be detrimental to all your marketing efforts online. If your website offers a poor user experience, you can expect a high bounce rate and low conversions. There are several factors that determine a low-quality website, with a few of the common examples being: Hard to follow navigation Slow to load pages Hard to read text Poorly written text Annoying popups Not optimised for mobiles Our Brisbane web design agency can help you find the best CMS for your business and build a website that not only properly reflects the services your business offers, but one which is also attractive and captivating to look at. Need help with digital marketing for construction companies? At Resurge Digital, we have extensive experience with digital marketing for construction companies and builders. If your website is hard to find or you’re having trouble converting customers, give us a call on 1300 659 035 or email enquire@resurgedigital. com. au, and one of our digital marketing construction specialists will be in touch shortly. --- How to Choose the Best CMS Platform for Your Website A content management system (CMS) refers to a platform that allows users to create a website, typically (but not always), without extensive coding involved. It is used to publish and manage content and can be customised with various additional functionality depending on the services a user offers, but within the limitations of what it was designed to do. If you're starting a business or are looking at building a new site, it can overwhelming trying to find the best CMS that fits your business model, whether it is strictly service-based or a more extensive e-commerce organisation. In today's blog, we briefly look at the best content management system available, including our recommendations based on our own experiences. If you’re looking for a quality Brisbane website design agency, be sure to give us a call at Resurge Digital on 1300 659 035 or continue reading to learn more about choosing the best content management system for you. Best CMS for Website Owners Best CMS for Website Owners #1: WordPress WordPress is considered one of the best CMS for website options due to its ease of use. The software allows users to publish, manage and organise a variety of content on their website and supports several features out of the box, including pages, posts, comments, custom fields, templates and themes. There are also a large number of complementary plugins available that add extra features to your website, allowing you to create a website without any knowledge of HTML. WordPress is one of the most popular content management systems out there, offering simplicity of use by default, but also providing a foundation for more complex development where more exotic functionality may be required. Top CMS #2: Squarespace Squarespace allows you to build a professional website in less than an hour -- no coding required. Browse from the vast library of professional themes and templates and drag-and-drop to build your site. Plus, with powerful e-commerce options, you can sell your products and services online through a gorgeous storefront that captures customers' attention. With a rich set of features and a simple interface that anyone can use, Squarespace has everything needed to get up and running online, making it a good choice for start-ups, microbusinesses and small business owners. While SquareSpace simplifies design and development, this comes at a cost of flexibility. Best CMS #3: Shopify Shopify is easy to use and navigate and a fantastic option for first time users as it doesn’t require any complex tech knowledge. A favourite for eCommerce businesses and especially e-commerce start-ups and drop shippers, Shopify offers plenty of integration options, as well as professionally designed web themes for free. Shopify provides an intuitive, customisable experience, combining security, reliability, and mobile friendliness so that your site not only looks great but responds to different screen sizes too. Best CMS #4: Magento Magento is an open-source platform commonly used for eCommerce websites, offering easy scalability and SEO friendly options. Unlike many competing platforms, Magento is purpose-built for eCommerce, covering every function needed to run an online store successfully. Handling bills, monitoring progress, and creating customer panels is simple, and like WordPress, Magento offers plenty of extensions and customisation options. Magento performs especially well where frequently processing a high volume of transactions is required, making it better suited for already established medium sized to larger businesses and enterprise level applications. For all other scenarios Shopify or WordPress equipped with WooCommerce may be a better option to consider. Top CMS #5: Drupal Drupal is a top CMS for those who seek to create and run a large website, however its capabilities and complexity make it a better choice for big enterprises and large organisations rather than small or medium-sized businesses. Drupal CMS is known for its high level technical capabilities. It boasts of an extensive community of developers and programmers. Among the things that speak in favour of Drupal are: flexibility, high performance and stability. These properties and some plugin availability make it a choice to consider when creating big websites with a good number of articles and pages and for very high volume online stores. Choose the best content management system with Resurge Digital If you’re looking to create a brand new website or switch over to a new platform for any reason, be sure to get in contact with our Brisbane web design agency to chat with a specialist. Our web developers have experience working across all of the top CMS platforms mentioned and can create everything from a simple service-based website to eCommerce while also making informed recommendations on what platform is best for your business, based on your specific circumstances. Get in touch now, simply give us a call on 1300 659 035 or email enquire@resurgedigital. com. au. --- When it comes to digital marketing, there are plenty of acronyms thrown around that can be hard to understand – including SEO, SEM, CRM and EDM (not to be confused with the music style). In today’s blog, we take a look at SEM vs SEO, and why you should be using both if you want to get website ranking higher. SEM vs SEO: What's the difference? What is SEO? SEO or ‘Search Engine Optimisation’ refers to organic search engine results. When you search a keyword, Google, and Bing use bots to crawl the web, finding websites that match your query. But considering there’s billions of possible choices, crawlers need to narrow down the results using a select criteria. The role of an SEO expert is to figure out what potential customers are looking for and craft a strategy that makes a website noticeable by crawlers. Want to discuss ‘what is SEM and SEO’ in person? Chat to a Brisbane SEO expert today by calling 1300 659 035. What is search engine crawling? Search engine crawling refers to the website discovery process. Whenever a person searches something on the web, billions of bots search for relatable, updated content that is related to that search query. Once a page is crawled, a search engine will index and rank content, choosing an order of most relevant (first page results) to least relevant. Some factors that increase the chance of a website being prioritised include: Domain authority – How old a website is and how many quality websites link to it. Keyword usage – The searched keyword appears on the website numerous times. Page load speed – The website loads quickly. User engagement – How long the average user spends on website. High quality content – Regularly updated content with keywords. Mobile friendliness – The website is optimised to fit small screens. SEO can be broken into four categories: On page SEO On page SEO refers to the practice of optimising web pages to improve search engine visibility. This includes optimising title tags and meta descriptions, improving site speed, creating high quality content and structured mark up (marking up website source code to make it easier for Google to find). Off page SEO Off page SEO involves making your website look more credible by doing actions outside your website. The most common is link building, which involves adding the link of your website to various websites, or having websites link back to yours – with the better quality the link, the more value i. e. , a government site links back to yours. Technical SEO Unlike on page SEO, which tries to think with the user intent in mind, technical SEO is strictly for crawlers. This includes creating instruction manuals for web crawlers (a robot txt file), building sitemaps, establishing SEO friendly navigation, and using a secure web server. Local SEO Local SEO is a branch of SEO designed to target nearby searchers – making it the perfect tool for customer facing businesses. This is all about notifying Google that your business operates in a certain area, which you can do by creating a Google My Business listing, obtaining reviews from happy customers and using local keywords i. e. , digital marketing agency Brisbane. Social media can also have a big impact on local search results, which is why’s important to keep platforms regularly updated. Talk more about ‘what is SEM and SEO’ in person by calling 1300 659 035 or emailing enquire@resurgedigital. com. au. Difference between SEO and SEM: What is SEM? SEM or ‘search engine marketing’ refers to using paid strategies to appear in search engine results. You can typically find paid results at the top of a search page, with the word ‘ad’ next to the copy. PPC PPC ‘Pay per click’ involves creating an ad that specifically targets keywords your audience is looking for. By using Google Keyword Planner, you can see how much volume certain keywords have and bid on the amount you’re willing to pay for one click. Depending on how competitive your keyword is, this could be anywhere from a $1 to hundreds of dollars. Unlike SEO, which takes months for a search engine to register, PPC can give you results straight away. However, once you stop using PPC, you won’t get any more results, whereas SEO is a more long term solution. The three types of Google ad campaigns are: Search Network: The most common, these ads show on Google search results in the form of text. Display Network: These image based ads are shown on websites your customers visit (read more about remarketing here). Video Campaigns: These ads show before a YouTube video. Difference between SEO and SEM The biggest difference between SEO and SEM is that SEO is considered a long game strategy, whereas SEM often provides for quicker results. If you’re looking for instant results and are willing to pay every time a customer clicks, SEM is a great option. At Resurge Digital, we believe using both SEO vs SEM leads to the greatest success and ensures businesses can gain results both quickly and for the long run. We hope our article on SEM vs SEO has answered all your questions. If you’d like to discuss ‘What is SEM and SEO’ in person, you can give us a call on 1300 659 035, email enquire@resurgedigital. com. au contact us via our online form and one of our Brisbane digital marketing experts will be in touch shortly. --- Digital marketing is rapidly changing, but one tactic that’s always remained a critical element of an online business strategy is blogging. Though many people assume blog marketing is old hat, we find it’s one of the most crucial components of SEO, and one of the cheapest and most effective ways of ranking a business higher in search results. In today’s blog, we take a deep dive into reasons why you need a blog if you want your business to get noticed. Why have a blog on your website #1: Boost your SEO Blog marketing is incredibly important to an SEO strategy, as search engines love fresh, updated content. When a website is consistently uploading blogs, search engines have new pages to crawl and index. Blogs also provide the opportunity for keyword placement, allowing business owners to craft content around commonly searched terms that link back to associated pages. Why have a blog on your website #2: Establish your business as a thought leader When proper keyword research is undertaken to determine what your customers are searching for, crafting a blog strategy can help cement your company as an industry leader. Or you may want to jump on emerging trends and industry news, to show your customers that your finger is on the pulse. For example, a digital marketing agency may write a blog on one of Instagram’s newest features or educate visitors on the dos and don’ts of designing a user-friendly website. Educational blogs can help make your website the go to source of information, which helps to establish your business as an industry heavyweight. Why have a blog on your website #3: Attract new clients Blogs can vastly improve your SEO, which helps to attract new clients who may be searching for words related to your business offering. Something as simple as searching a question related query can result in a lead i. e. , a timber company may create a blog about the dos and don’ts of building a cubby house, with a call to action prompting the user to buy timber. Why you need a blog #4: Create content for social media It can be difficult sourcing content for social media, especially if you aim to post multiple times a week. Often, business owners’ resort to linking to external sources, which though helps to pad out social content, doesn’t result in leads to the website. Regularly creating blog content allows you to repurpose it for all your social media channels and gives viewers more opportunities to interact. Need help creating content for social media? Contact our digital agency Brisbane team to chat with one of our social media specialists today. Why you need a blog #5: Create opportunities for sharing Though liking and commenting on a blog is a good result, the greatest form of engagement is sharing. This creates the opportunity for exponential market growth, as there are many different sharing platforms available, such as Facebook, Twitter, LinkedIn, or email – all at no cost to your business. Why you need a blog #6: Advertise without being too salesy Blog marketing provides a clever alternative to pushy sales tactics, as you can showcase your services or products in a much more subtle way. This is done by creating content that aims to help or educate a user searching for a query, whilst providing links to relatable services/products within the text. For example, this blog on blog marketing showcases why adding a blog to a website is crucial for SEO and also gives readers a call to action by prompting them to enlist the help of a Brisbane SEO agency to get started on their blog strategy Ready to supercharge your SEO with blog marketing? Contact Resurge Digital to get started on your blog strategy today. You can call us on 1300 659 035, email enquire@resurgedigital. com. au or fill out our online form and one of our content specialists will be in touch shortly to answer about questions you have about blog marketing. --- Unlike paid ads, search engine optimisation is anything but straightforward. With the number of different strategies involved and constant competition, it’s easy to see why some people prefer to take shortcuts – especially when you factor in an ever-changing search algorithm. In today’s blog on ‘The difference between white hat and black hat SEO, we thought we’d break down some of the common strategies used with white hat black hat SEO and explain why crafting a careful SEO strategy is better than breaking the rules. We’ll also touch on the less commonly used term, ‘grey hat SEO’ which involves using a mix of white hat black hat SEO techniques. Difference Between White Hat and Black Hat SEO Blackhat SEO Blackhat SEO refers to using underhand tactics to trick a search engine into ranking a website higher. Basically, anything that violates Google’s terms of service can be considered black hat SEO, and if flagged, a website can suffer severe penalisations. The most common black hat SEO techniques include: Keyword Stuffing This is undoubtedly one of the most common blackhat SEO techniques used, as it’s a simple yet effective way to quickly rank – that is, before Google catches you of course. If a user searches a term such as ‘cat collars’, a search engine will try and match the user with a website that mentions that keyword. With a whitehat SEO technique, keywords will be placed on the website through web content and blogs and dispersed in a way that’s readable and grammatically correct. Black hat techniques, on the other hand, would involve placing a high number of keywords in short-form content or in ways that are unreadable to users. Hidden Text Like keyword stuffing, hidden text refers to keywords that have been hidden on a website – such as an unreadable font or words the same colour as the web page background. This is to get the attention of a crawler, without having placing text that seems oddly placed or unreadable to a viewer. Dodgy Links Ever seen strange comments on blogs that link back to a website? That’s an example of manipulative link building. Spam comments are a surefire to get penalised by Google, and not only can it affect your ranking, but it also makes your business look dodgy. Essentially, the biggest difference between white hat and black hat SEO is that blackhat SEO aims to put search engines first, instead of users. Whitehat SEO Quality Content Search engines want to deliver users the best quality, keyword related content possible, which is why creating quality content is so important. This means long-form, well-written content with well-placed keywords. Optimised Title Tags and Meta Descriptions Title tags and meta descriptions refer to the HTML code in the header of webpages, which help crawlers to quickly understand what the page is about. As part of the keyword research strategy, title tags and meta descriptions should contain the target keyword used on the webpage Fast Page Loading Times A website that loads quickly is important for search engine rankings, as visitors will quickly leave a site that takes too long to load. There are plenty of reasons why a website may be slow, which include bad web servers, too many plug-ins or large media files. From a technical whitehat SEO standpoint, getting your site SSL certified and loading quickly should be the first thing fixed. You can read more about reducing bounce rate in our article here. Looking for a quality digital marketing company to do your SEO? Contact Resurge Digital today by calling 1300 659 035 or emailing enquire@resurgedigital. com. au. Grey Hat SEO Techniques As you can guess, great hat SEO uses a mix of both white hat black hat SEO. Some businesses may opt to use grey hat SEO techniques to stay below the radar without having to make too much effort. The idea of grey hat SEO is that a website may avoid suspicion if only a small amount of black hat SEO is used, rather than predominately using all underhanded methods. Some examples of grey hat SEO techniques include: Careful Keyword Stuffing Keyword stuffing is never an advised tactic, but grey hat SEO techniques aim to do it in a way that’s not so obvious. This might involve using a keyword four to five times in 600 words, as opposed to a black hat method of using the same keyword 20 times. Updating Content As Google favours updated content, upgrading web content or existing blogs with more keyword placement is a great way to boost SEO. This might involve simply optimising with keywords or extending content to reach a higher word count. Interested to learn more? We hope our article on the difference between white hat and black hat SEO has been informative. If you’d like to improve your website’s rankings but don’t know where to start, be sure to get in touch with Resurge Digital today by calling 1300 659 035 or emailing enquire@resurgedigital. com. au and one of our Brisbane SEO experts will be in touch shortly. --- User Experience (UX) is, in short, the overall experience you have when interacting with or using something. UX works to understand what a user needs and values, along with their abilities and limitations. Quite simply, it is needed to create an enjoyable experience with a product, system, application, or service. For businesses, understanding what is user experience is extremely important. For queries and information relating to digital marketing Brisbane wide and beyond, contact us at Resurge Digital today. So, What is User Experience? User experience is not only the way a person feels when using something, but it is the way they engage, the ease of navigation and feasibility of usage. These factors all play a major role in the user’s overall experience. When people hear ‘user experience’, they will typically think of the digital and tech world, specifically websites, smart phones, computers, and tablets, which is where UX thrives. A great example of user experience can be seen in the battle against Apple versus Samsung. Users of the competing smartphones argue that each device has the best user experience. From setup, to navigation, all the way down to the overall design of the phone, UX really does encompass the entirety of these products. However, without knowledge of UX web design, these fundamentals wouldn’t exist. What is UX in Web Design? UX web design is the design process that a team will go through to create a meaningful interaction between users and a website. It is aimed at the behaviour and feeling of the user, while simultaneously creating a simplistic approach where the user can complete a task with ease. It’s extremely important to make sure your website fulfills exactly what your customers need while providing a positive experience along the way as this creates a loyal bond between your brand and the customer ensuring they return. What Does Good UX Consist of? If you haven’t heard of the User Experience Honeycomb, it consists of 6 aspects that dedicated UX web design should include, such as: Useful & Usable A website should be refined in a way that allows a user to fulfill their needs while creating a meaningful and positive interaction with the site. If a customer can’t do what they clicked on that website to do, they likely won’t return. It also needs to be designed in a way that is easy for a user to navigate from beginning to end. There is nothing worse than scrolling through a website and not knowing how to get where you want to go. Desirable & Findable In hand with creating a meaningful interaction between a user and your website, it needs to be desirable. Make sure your brand identity is evident on the site, along with original and authentic content, and other design elements that aim to evoke emotion from the user. Content on your website shouldn’t be hard to find at all. It needs to be straight to the point, in plain sight, and simple for users to navigate. This isn’t just relevant for onsite navigation; it is imperative for offsite as well. Credible & Accessible The content produced on your site should also be valuable and credible to your users. It’s important to build trust between your company and your audience as they’ll rest assured knowing they are interacting with a brand of morale. Regarding the accessibility side, it is important to create a website that is accessible to those with disabilities and impairments. It is the way of the future, after all. This can be done by allowing text sizes to be changed on your site, contrasted colours, and implementing the allowance for keyboard shortcuts where possible. Common UX Mistakes Some of the most common UX design website mistakes can easily go unnoticed if you aren’t familiar with user experience. The first and probably the most common problem is choosing aesthetic over website functionality. If you’re too busy trying to make your website look good, you’re going to lose the functional aspect that your users need to thrive off. Make sure your website is designed for your customers first before you get stuck into giving it a facelift. Another mistake is not implementing responsive UX web design. With more and more people now accessing the internet via their phones, it’s important for your website to quickly adapt to the device your users browse with. Having a website that can change to a mobile-friendly layout will help your site rank a lot better. Finally, forgetting content; In the digital world, content is always king, and forgetting to add authoritative and quality content to your site will make it harder for your users to find. Focus on implementing keywords across your website while maintaining your brands tone of voice. Want to know more about what a UX design website needs? We hope you enjoyed learning all about user experience and UX web design. If you’d like to know more about what is user experience, or you’re interested in a dedicated UX design website, contact our leading web design Brisbane team on 1300 659 035 or fill out our online form and we will be in touch. --- Fake Google reviews are a common occurrence with small businesses and can be from competitors, former employees and people who’ve never used your business – or even just one disgruntled customer with too much time on their hands. When this happens, it’s all too easy to feel disheartened or angry at the thought of someone deliberately sabotaging your business. However, if you can prove a review is fake, you may be able to have it removed and bump up your rating in the process. In today’s blog, we look at ‘are fake Google reviews illegal’, the tell-tale signs of knowing when a negative review is fake and how to report fake Google reviews. Are fake Google reviews illegal? Wondering ‘are fake Google reviews illegal? ’ – Yes, but it can be hard to prove. Unless a review is created using a real name and the comment states false information, reviews under fake names can make it virtually impossible to find the culprit. How to tell if negative review is fake? You can’t find the customer’s name in your databaseIf you can’t find the name of the person who added the review anywhere in your database, there’s a chance the review could be fake. However, remember a person may have also used an alias to write the fake Google reviews, in fear of retaliation. The reviewer has left a lot of other bad reviewsIf a person has left multiple 1-star reviews, you may be dealing with a serial bad reviewer. Typically, three or more bad reviews within a short time frame is a big indication. The reviewer has reviewed a few companies at the same timeIf you’re dealing with a clever troll, they may leave 5-star reviews for a few companies at once. You can see this by clicking on the user’s profile and seeing the reviews they’ve left with other companies, which should also provide a time frame. There’s no commentWhen a reviewer is genuinely angry with your product or service, they usually provide a comment. If all they’ve left is 1 star and no comment, it could be a sign the review is fake. Mistaken identityIf the review refers to products and services you don’t offer or names of staff members you don’t employ, the person leaving the review may have gotten the business name wrong. How to respond to fake Google reviewsThough you may feel anger at the thought of someone purposely damaging the reputation of your business, it’s important not to respond emotionally. This will make your business look worse and as though you can’t take constructive criticism. There are a few ways you can respond, which include:‘Thank you for providing feedback. We’re sorry to hear you had a poor experience with our company but cannot seem to find you in our system. We’d appreciate if you could provide more information about your experience so we can rectify any mistakes. Please let us know by emailing and we’ll get back to you as soon as possible. ’Or if the reviewer has left no information:‘We’re sorry to see you had a bad experience with our company. However, we’re unfortunately not able to offer any assistance without more information. If you could please email as we’d love to hear more feedback and try to resolve any issues. ’How to remove fake Google review You can report fake Google reviews by clicking ‘flag as inappropriate’ and can be clicked on by anybody viewing your business. This will take you to another page where you’ll be asked to select a violation type and provide information on why the review is inappropriate. When doing this, it’s important to add as much detail as possible as a simple ‘this is fake’, likely won’t work. Google pays more attention to reviews that have been flagged numerous times, so try to get other people to report it as well. This won’t guarantee your review is removed but can significantly increase your chances of getting noticed. What do you do if you can’t remove fake Google reviews? Unfortunately, even if you suspect a review is fake, you may not always be able to prove it. In this case, the best thing you can do is try to encourage customers or clients to provide positive feedback. The more people add good reviews, the higher your overall review score will be. Many companies choose to send customers a feedback form as part of their email marketing strategy. You could also ask your customers in person if they’d like to add a review or ask for reviews on social media platforms. Essentially, try to make it as easy and straight-forward as possible for customers to provide feedback. Just note, you shouldn’t offer incentives for positive reviews to keep in adherence to Google’s post guidelines. Interested to Learn More? We hope our article on how to report fake Google reviews has answered your questions. If you need help managing your online presence or would like more information about Google My Business, contact your Brisbane digital marketing team at Resurge Digital by calling 1300 659 035, emailing enquire@resurgedigital. com. au or via our online form and one of our team members will be in touch shortly. --- At Resurge Digital, we regularly have clients asking us ‘how long does SEO take? ’ and what can be done to improve Google search results. Rather than promise guaranteed first page results in a matter of months, we like to explain to our clients that SEO can take a while to work, especially if the business is in a competitive industry. To explain the process in further detail, we thought we’d look at the common factors that help improve website SEO. Read our blog below or call us on 1300 659 035 to discuss how to improve Google search results with a Brisbane digital marketing expert. How long does SEO take? What can I do to improve website SEO? The age of your website If your website is new, it might take a little bit longer to improve Google ranking. This is because it hasn’t yet established ‘authority’ with Google’s algorithm. Imagine a website is a resume – the longer the history and the more credible the sources, the more likely it’ll get Google’s attention. Though it’s long been debated what Google considers an authoritative source, the age of a domain, building links from authoritative sites and having a good user experience, all heavily contribute. If your website is new, it can take up to a year to improve website SEO. The competition When it comes to answering, ‘How Long Does SEO Take? ’, competition is undoubtedly one of the biggest factors. For example, if you sell a niche product or service with few competitors, you can expect a website to rank well in just a few months. Comparatively, a high competition keyword, such as ‘lawyer Brisbane’, could take up to a year to rank on the first page – or even longer, depending on how aggressive competitor tactics are. Link building Though link building can be quite time consuming, it helps to establish your website as a credible source. The idea of link building is to have other websites link back to yours, whether it’s by adding your business to web directories or writing guest blogs. However, be sure to note that Google cracks down hard on websites that employ ‘black hat’ techniques, such as link farming, buying links or low-quality guest posting. Google will also be on alert for any abrupt increase in rankings, which is often a sure sign of ranking manipulation. Website issues All the onsite SEO tactics in the world can’t significantly improve Google search results if the website is filled with problems. At Resurge Digital, improving website quality is an integral part of our SEO strategy. This is known as ‘technical SEO’ and involves everything from changing the site’s structure and navigation to fixing crawler issues and adding structured data. Time and effort The more time and effort spent with SEO, the better the results. If you’re in a highly competitive industry with aggressive competitors, you’ll need to increase your digital marketing efforts to both earn a spot on the first page and retain it. Throw into the mix an ever-changing search algorithm, and those who slow down on their SEO can quickly find themselves falling in rankings. If you want to improve Google ranking, you’ll need to be consistent with your efforts. Interested to get started? We hope our article on ‘How long does SEO take’ has answered all of your questions. If you’d like to get in touch with a Brisbane SEO expert to discuss how to improve Google ranking, contact 1300 659 035 or email us at enquire@resurgedigital. com. au and we’ll get back to you shortly. --- Choosing a web host that is right for your business website goes well beyond simply picking the best priced plan from the biggest name provider. Going with a big-name web host is not always the best choice, especially if you require a lot of technical help – with big name hosting companies you are liable to be just another number in a long queue of support tickets whenever you need urgent help. Very often, smaller providers can deliver comparatively better results, with better support and much more personalised levels of hands-on service. If your business relies on the leads or sales generated by your website, such high end web hosting is certainly worth considering, especially in the light of Google’s increasing focus on page experience, and as a part of this experience, site speed. That said, what web hosting provider you do choose in the end, will always depend on your specific needs. Continue reading to learn more about how to choose a web host who can provide you with the level of service that you and your business need. If you are concerned about your website’s performance and would like to learn how much further it may be improved, call Resurge Digital – the Brisbane SEO agency that many business owners like you trust, on 1300 659 035, e-mail enquire@resurgedigital. com. au or get in touch online now. How to Go About Choosing a Web Host? Choosing a web host that is right for your business website requires the consideration of several key factors: What your budget is – Cost is probably the most obvious factor, and the service quality does not necessarily scale (increase) with price. Typically, the more you pay, the more monthly traffic allowance (how many people per month can visit your site before the service stops) and storage space (how much website data you can keep on the server), but not necessarily performance (as in speed) you can expect to get. Ultimately, you have to balance your technical requirements with what you can afford to pay at a given stage of your business’ lifecycle. How much hands-on technical support you will you need – the largest hosts, have equally large customer bases. This means that typically you will have to submit a ticket and wait for someone to respond and hope that they are not just answering with a scripted response. Otherwise, you can expect to do a lot of Google searching and scouring through various internet forums in search of solutions to issues only vaguely related to yours. A smaller host may sometimes be more expensive, but will likely be able to provide personalised, hands-on support when you need it. How busy your website is now and how busy do you expect it to become – it is important to not get caught out without enough bandwidth. Many hosting plans come with a data allowance cap (like some internet connection plans). Once the plan capacity is reached, the service is either suspended or severely downgraded. When selecting a host, and a hosting plan, consider how many visitors your site gets every month, how much data you will need to show your site to those visitors, and by how much can you expect these numbers to increase in the future, as your business grows. If you have ever seen a website display a message that reads “509 Bandwidth Limit Exceeded” this is not a problem with the website itself (it is not “down” or “broken”), it simply is not hosted using a hosting plan adequate for the amount of traffic it gets and it reached its monthly allocation, resulting in service suspension. What Does it Mean to Reduce Initial Server Response Time? The quality of a hosting service is also an underappreciated factor in website speed. If you have any hands-on experience with testing your website’s speed, you may have encountered online tests and benchmarks recommending that you reduce initial server response time. It is important to note here, that although online benchmarks are useful in generating some insights as to where your site may be improvable, they do not always reflect how well your website performs in the real world and assume that you have absolute control over all of its aspects. Not all recommendations they make are actionable to all website owners, SEOs or developers. If you have a WordPress site for example, the WordPress platform itself, the theme your website uses, and the plugins it relies on for functionality, are usually developed and maintained by several different third parties (these are hardly ever your own web developer), and the decisions they make about how they write their code and consequently how it performs, will rarely be something you, your SEO, or your web developer can do anything about. This is true to varying degrees for all CMS driven websites, like those on WordPress, SquareSpace, Wix etc. That said, website speed is not only about how lightweight or well build your site itself is. The server on which your website is running (in other words, your web host’s computer on which your site is stored) and its connection to the internet are also a factor. In simple terms, the initial server response time, is the delay between when a visitor’s web browser requests a page from the server, and when the server starts sending this page back to the requesting visitor. This is also referred to as TTFB (time to first byte) – the amount of time it takes the server to send the first byte of requested website data back to the visitor. Regardless of how well your website is built, or how lightweight it is, if your web hosting provider’s system is not pulling its weight, it will be bottlenecking your site’s performance. It is then important to find out and thoroughly consider how well a given provider performs when choosing a web host. Depending on your provider, upgrading your plan could reduce initial server response time. Otherwise, moving to better... --- Considering it only takes 0. 05 seconds for a user to make a judgment of your website, it’s important to get web design right or incur a fast bounce rate. In today’s blog, we look at the common web design mistakes we see at Resurge Digital and offer some tips on how you can improve the visual appeal of your website. Common web design mistakes: Website mistakes to avoid Common web design mistakes #1: Too much going on Similar to going to a restaurant and looking at a menu with 50+ food options, a crowded website can quickly cause a visitor to feel confused and overwhelmed. This might include having too many vibrant colours, too much text or no breaks in text, numerous fonts, various columns or a large number of photos and videos. For example, the downfall of social media giant Myspace was largely caused by the introduction of Facebook, which provided a sleeker design that wasn’t disrupted by annoying ads and too many features. Good web design should aim to break content up into digestible segments and avoid having any clashing features that compete for attention. Common web design mistakes #2: Website isn’t mobile-friendly A mobile-friendly website or ‘responsive design’ refers to a site that automatically adapts to whatever screen it’s viewed on. This is a crucial part of modern web design as more users are searching products and services from mobiles over desktops – and that number is set to grow. So prolific are google searches using mobile that Google has even started prioritising websites with responsive design in search results. You can test if your website is mobile-friendly by using Google’s mobile-friendly test tool which will show you what your website looks like minimised. Website mistakes to avoid #3: Takes too long to load If you’re trying to capture a viewer’s interest, one of the most common website mistakes to avoid is slow load time – with the Google recommended time being two seconds or less. If your website is overloaded with plugins or too many images and videos, it can have a significant effect on your website’s load time. Having a web audit conducted can find what issues are causing the slow speed and if your website needs to be moved to another server. Web design mistakes #4: Hard to follow navigation A good user experience is paramount to good web design, and easy-to-follow navigation is one of the most important components. This might include putting a navigation bar at the top of the page, adding a mega footer with contact details and links to important information or making the logo link back to the homepage if clicked. Ideally, a user should be able to find the information they need in seconds and within one to two clicks. Web design mistakes #5: Hard to read text There are multiple ways text can be hard to read, including the colour, font style and how it’s segmented. If a website is hard to read (or a downright eyesore) a user will find it harder to absorb information, which can disrupt the customer journey and cause the user to search elsewhere. If you’re unsure what sort of font style to use, it’s recommended you stick to a Sans Serif (like Helvetica), opt for dark text on a white screen, and have a size 16 px with 1. 5-line height. It’s also important to segment your content in different paragraphs with headers, so a reader isn’t confronted with a large block of text. Web design mistakes #6: Strange layout Most websites use a simple linear layout or grid format, which gives the user a navigational path to follow. This involves implementing a visual hierarchy and putting the most important information where a user’s eyes naturally focus (such as an F or Z pattern) and playing with colour and contrast to highlight CTA’s or key selling points. A good web designer will know how to properly layer content but the most important elements to remember are: Reading patterns Size and scale of font Colour and contrast Typographic hierarchy Alignment Negative space Interested to Learn More? We hope you’ve enjoyed reading our article on ‘Common web design mistakes. ’ If you think your website needs an overhaul or are looking to build a new one, contact Resurge Digital – your web design agency Brisbane businesses trust to deliver results to have an audit conducted of your website today. You can call us on 1300 659 035, email enquire@resurgedigital. com. au or send us a message online and our web specialist will be in contact shortly. --- SEO or ‘search engine optimisation’ is a series of tactics used to rank a business higher in Google. But there are many different types of SEO, with some tactics being a lot harder to implement than others. We thought we’d take a look at different types of SEO and explain the purposes and primary functions of each strategy that falls under the SEO umbrella. Different types of SEO covered in this article:What is technical SEO? What is on page SEO? What is off page SEO? What is local SEO? What is Technical SEO? Technical SEO centers on the basic functionality of your website, such as site speed, user navigation and indexing. It’s one of the more harder SEO techniques to implement, as it involves sifting through the back end of the website. What is technical SEO, and can you implement it yourself? Considering this is one of the more difficult SEO tactics to execute, we recommend sourcing external help from an SEO Brisbane based agency to do all the technical aspects for you. What is technical SEO: ExamplesSite architectureSimply put, site architecture is the organisational structure of your website. It’s how your webpages link together and how users navigate the site’s hierarchy. Things like ‘Orphan pages’ or pages without any links, are difficult for site crawlers to find and can tax your SEO ranking if there’s a high number of them. Similarly, a website with a large number of broken links ‘404 pages’ will be penalised as it distracts web crawlers from finding crucial information. SSLObtaining an SSL certificate or ‘https’ means that your website is secure as it provides a protection between a server and the browser. This means that when a user provides personal information, such as bank details, they’re less likely to get hacked. It’s recommended that you get a web developer or digital agency to move your webpages across to a more secure server. Site speedWhen it comes to websites, site speed is crucial to keeping a user’s attention. How many times have you clicked on a website only to leave because it wasn’t loading quick enough? Not only does a slower website speed result in a quicker bounce rate but it’s also penalised by Google. The ideal website speed is three seconds or less, which you can determine by running a series of speed tests. Top reasons a website is slow:Too many large media files such as an excessive number of photos and videosJavaScript issuesHaving too many pluginsExcess usage of adsBad web hosting plansUnnecessary page redirectsWhat is On Page SEO? Of the different types of SEO, on page is the most traditional form as it’s all about optimising web content with keywords for Google to track. Think of Google like a scanner – it sifts through web pages to pick up keywords so that it can accurately match content with what a user is searching for. But to do that, a website must be set up properly. It’s not as simple as just cramming a whole bunch of keywords into one page. That tactic, known as ‘keyword stuffing,’ will likely be picked up by Google, resulting in a low ranking or ‘penalisation. ’But how do you catch Google’s attention properly and what are the important factors in include in your page? What is on page SEO? What is on page SEO: ExamplesHeadingsHeadings are the bread and butter of SEO driven content. By properly using the headings tag, a website content can give Google a clear understanding of what the page is about. It’s also a great way to break up text and guide users through an article – kind of like chapters. HTML (hypertext markup language i. e. computer language) offers six different headings which serve separate purposes:Some different types of SEO headings include:H1: Indicates the heading of a webpage (the most important heading)H2 & H3: Subsections of the pageH4, H5, H6: Further subsections (if needed)Any headings outside of H1 are used mostly for user optimisation as they improve the navigability of the page. Content lengthEver wondered why cooking websites are filled with paragraphs before you even get to the recipe? Despite users’ attentions spans growing shorter with every generation, long form content ranks better than short form. Why is that? Simply put, the more words a page has, the better Google can determine what the content is about. It’s also an easier way for the writer to place keywords evenly, as they have more room to space to work with. Content keyword densityThere’s no set rule for the number of keywords necessary to rank in Google, but it’s estimated that a webpage should have a keyword density of 1-2% - or roughly five to six keywords per 800 words. Once you’ve used Keyword planner to determine the popularity of keywords related to your website, creating content based around that keyword, whether it’s web content or a blog piece, should ideally aim to include the keyword once every 100 words if possible. This makes it easy for Google to crawl through your website and match your content to a user’s search. Internal linksInternal links connect pages of your website together and are a relatively easy way for Google to understand the structure of your website. Ultimately, Google rewards websites that are interconnected and easy for users to navigate. What is Off Page SEO? Off page SEO refers to activities outside of your website – such as Google maps, social media and backlinking. What is off page SEO and what are some simple things you can do to get Google to recognise your business? What is off page SEO: ExamplesGoogle My BusinessOne of the most important parts of raising your Google ranking and establishing your website as a credible business is by claiming your Google My Business listing. The simplest way to do this is by giving Google all the information they require for your Google My Business profile, such as the following:Business addressBusiness hoursBusiness descriptionBusiness categoryBooking buttonQuestion promptsUpload photos and videosTo increase your ranking even... --- A bounce rate refers to how long a user stays on your site and can be determined by taking a deep dive into Google Analytics. If your website is easy to find and SEO (search engine optimisation) isn’t the problem, then 9 times out 10 there’s something not quite right with your site. A website should aim to capture a user’s interest within 10 – 20 seconds and prompt their interest enough to take an action. This means your website needs to clearly demonstrate its value to a user’s search, otherwise the user will look elsewhere. If your bounce rate is high, there are a number of reasons why a user may be exiting your page and luckily, most of them are pretty easy to fix. In today’s article, we look at how to reduce bounce rate on your website and break the top five web elements you should consider when structuring your site. How to Reduce Bounce Rate on Your Website? The key points on how to reduce bounce rate on your website can be summarised as: Provide better user experience Keep the visitor focused Optimise your site speed Structure your content logically Make your website mobile friendly How to Provide a Better User Experience? A user experience or ‘UX design’ refers to how easy your website is to navigate and if it’s intuitive to a user’s movements. This encompasses all aspects of a website design, such as text, images, colours, and placements of call to actions, as well as chat bars and popups. For example, if your website has a harsh colour background, it may make reading difficult. Or a pop-up window that comes up straight away without letting the user read any content first, may prompt them to exit the page. If a user has trouble finding information quickly, whether it’s through misplaced CTA buttons, hard to read font or a lagging scroll bar, you might find your bounce rate is a lot higher than it should be. Top tips for how to improve bounce rate; where user experience is concerned, include the following considerations: Is the font easy to read (Sans-Serif types are best) and the right colour? Are your CTA buttons placed where a user would find them? Do you have a popup window and does it popup too quickly? Is the navigation easy to use? How to Make Sure Your Website Isn’t Too Busy? Those born before the 2000s will remember just how busy and colourful 90s websites were. And though they did bring a certain element of nostalgia, sites with clashing colours and too many things competing for attention will likely be ditched for one that’s easier to read. For example, a homepage should feature snippets of services and products, but the ultimate goal is to drive a user to a dedicated page. This means keeping descriptions to the minimum and not trying to put every bit of information on one page. Unless you’re an eCommerce site, aim to have webpages with content that’s no more than a few scrolls. Need your website redesigned? Contact us at Resurge Digital, the leading Brisbane digital marketing agency, today to chat with our web design specialist on how to improve bounce rate. When to Improve Your Site's Speed? When it comes to dealing with how to reduce bounce rate, one of the most common reasons users exit websites is a slow speed. According to Google, a recommended load time should be two seconds or less. Anything higher, and a user is likely to abandon the site for one that loads quicker, it is important to be aware, however, that not all site speed optimisation opportunities and recommendations are always going to be actionable for all websites. A similar point may be made for the structuring of content, as a user will scan a website for keywords related to their search. If your website fails to structure content properly, this may prompt a user to exit the page for a website that gives them an immediate answer. How to Structure Your Content? As the attention span is growing shorter by each generation (you can thank social media for that), it’s important to structure your content the right way. For example, a news article will typically involve an eye-catching headline and aim to give the reader the important information within the first few sentences. This same tactic should also be used with web content, as a reader shouldn’t have to wade their way through multiple paragraphs before they find their answer. Headings should be utilised throughout to help break the text, segmenting sections of content for an easy read. Why Optimise for Mobile Devices? Mobiles are quickly becoming the preferred browsing platform of choice, which why it’s so important to ensure your website is mobile friendly. This means your website should have a responsive design that slims down to a phone’s screen size and be easy to navigate with a finger. Considerations for how to improve bounce rate on website by making it more mobile friendly include: Have a minimum of size 12 font Make sure links aren’t placed too closely to one another Don’t use Adobe Flash or anything that takes up too much bandwidth Keep web design simple Avoid using popups Use Google’s mobile friendly test to see how Google thinks your website looks to users Read our article for more tips and tricks on creating mobile friendly websites. Reliable Website Design Brisbane Business Owner's Trust with Resurge Digital We hope you’ve enjoyed reading our article on how to reduce bounce rate on your website. If you’re finding your business doesn’t seem to be getting much traffic or leading to many conversions, get in touch with Resurge Digital today for a website audit. You can call us on 1300 659 035 or email enquire@resurgedigital. com. au and our web design specialist will be in touch shortly. { "@context": "https://schema. org", "@type": "FAQPage", "mainEntity": } --- Have you ever looked at a website only to have ads follow you for days afterwards? That’s retargeting! In today’s article, we take a further look into what is retargeting and how can it drive leads to your business. Continue reading to learn more about what is remarketing in digital marketing and how it can help to drive your business forward. Or if you would prefer to get started right away call us on 1300 659 035, e-mail enquire@resurgedigital. com. au or get in touch online now for professional help with Google remarketing. What is Retargeting? Digital retargeting aims to deliver online ads to prospective customers who’ve already expressed interest in a product or service. This might be a person who has briefly browsed your website or someone who has gotten as far as placing an item in a cart only to abandon it at the last second. Retargeting can be as simple as displaying items that a person has already clicked on, or as advanced as showing a carousel of similar items a website believes a customer may like (regularly used by fashion companies such as ASOS and Shein). It can also target customers who’ve previously made purchases on your website. If a company can tread the fine line of building awareness without being invasive, it has the potential to increase conversions by 51%. What is the Difference Between Remarketing and Retargeting? Though it’s easy to get the two mixed up, remarketing typically involves using one platform such as email to target past customers, whereas retargeting is a broader approach that uses multiple mediums to target past and prospective customers. Though retargeting is the term used for displaying digital advertising, Google Ads refers to their platform as ‘Google remarketing. ’ How Does Retargeting Work? Retargeting works by using a code or ‘pixel’’ and embedding it on pages of your website. When a person visits that page, they get added to your remarketing audience via web cookies (data stored on a user’s computer). The most popular platform used for retargeting is ‘Google remarketing’, which shows users display banner ads, though retargeting can come in the form of text-based and video ads too. What is Retargeting and What Are Its Benefits? In summary, retargeting helps you to: Reach people who have already expressed interest in your company, products or services. Build brand recognition, Increase chances of converting a lead. It is affordable! Reach People Who Have Already Expressed Interest Like PPC and SEO, retargeting targets people who are actively searching for a business like yours using keywords. However, whereas PPC and SEO can get people to click on your website, retargeting can capture visitor that’s gone further than an initial browse – from early funnel stages such as clicking on a product or as far as putting an item in a shopping cart. A lot of digital marketing efforts cast a wide net to people who may be interested in a product, whereas retargeting targets people who have actively expressed interest. Build Brand Recognition Google retargeting is great for building brand recognition, as it often takes a user several impressions before taking an action. Subconsciously, the more a person sees a branded image, the more likely you are to trust the name. Of course, too much awareness can cause an adverse effect, as a user may feel as though they are getting ‘stalked. ’ Retargeting platforms will give you the option to choose how many ads to show and be limited to a frequency cap to ensure audiences don’t develop a negative opinion of your brand. Consider either showing your ad at a lower frequency for a longer time or higher frequency for a shorter time. Increase Chances of Converting a Lead Retargeting is shown to vastly increase the chances of converting a lead and is an absolute must-have for eCommerce. Not only do you have the ability to send targeted ads to specific audiences, but retargeting can also directly link a user to a page they abandoned and prompt a quick conversion. Or you could even use retargeting to offer a user a discounted rate on their shopping cart which gives them more incentive to click on your ad. It is Affordable! The average cost of retargeting on the Google Display network is between $0. 66 - $1. 23 a click, which is remarkably lower than Facebook’s cost per click and high-performance PPC keywords. Considering the chances of converting are significantly higher the further a user gets into the sales funnel, and it’s well worth the investment. When combined with SEO and PPC, retargeting can act as the final push to convert interested users into buyers. How Do I Get Started with Google Remarketing? We hope you’ve enjoyed learning what is retargeting in digital marketing. If you’re looking to set up Google remarketing for your website, contact our Brisbane digital marketing agency team today and chat with an expert Google Ads manager. Call 1300 659 035, e-mail enquire@resurgedigital. com. au or get in touch online now to get started today. { "@context": "https://schema. org", "@type": "FAQPage", "mainEntity": } --- Digital marketing is showing no signs of slowing down, which means businesses need to keep a finger on the pulse to rank high and perform well with audiences. much like with regular marketing, adaptations also need to be made for upcoming generations of audiences - an audience brought up on bite-sized media content is bound to respond differently to marketing efforts different from their predecessors. In today’s article ‘Digital marketing trends 2021’, we’ve put together our thoughts on what we expect to see dominating the internet this year. Digital Marketing Trends 2021 Digital Marketing Trends 2021 #1: Short-form Videos With an increased viewership of popular video sharing platforms such as Tik Tok, it stands to reason that short-form videos will continue to dominate in 2021. Even Instagram and Facebook have gotten in on the action, launching their own version of Tik Tok known as ‘Reels. ’ As Gen Z quickly become the new target market, companies need to swiftly adapt or fall behind. It’s estimated that due to the influx of bite-sized content readily available, that Gen Z has an attention span of roughly 8 seconds – a good 4 seconds shorter than millennials. This means you’ll need to create content that can instantly grab their attention, which is where short-form video comes into play. Digital Marketing Trends 2021 #2: Optimise Social Media Shopping Optimising your social media channels for easy shopping is a must-have if you have an eCommerce business, as a good majority of your customers will be using platforms like Instagram to browse. You can do this by creating swipe up stories where viewers can swipe to see products (you do need need at least 5 k followers however), adding a tap to view products tag to photos, utilising Facebook’s catalogue feature and adding products in Google my Business. Marketing Trends 2021 #3: Local SEO As Google’s algorithm is constantly changing, it pays to keep up to date with all SEO efforts to stay ahead of the pack – especially local SEO. This type of SEO is especially important if you operate as a physical goods and services business, as it helps potential customers discover your business. There are multiple ways you can do this and optimising your Google My Business listing is a great place to start. Make sure you are filling out all the information required by Google, adding products and services and using product categories effectively. You should be also regularly posting on your profile and encouraging reviews from your customers. This is especially important if you want to feature in Google’s ‘Local Three Pack’, which features three businesses in a map listings box. If you’d like to know more about local SEO, it’s worth getting in touch with a marketing agency to discuss an SEO strategy plan. Marketing trends 2021 #4: Voice Search Voice commands are fast becoming a preferred method of search, as the technology is improving in leaps and bounds. In fact, more than 40% of people between the age of 16 – 24 have used a virtual assistant to search for something on the internet. This number is set to grow even more as the technology gets better and a new generations of internet users emerge. When it comes to optimising a web page for voice search, as a business owner you should try to aim for a simple, easy to follow content. This means avoiding large, complicated words or sentences that take too long to answer an enquiry. Much short-form videos, a younger audience is more likely to opt for voice search, so if your business regularly deals with a younger demographic, or you want to implement future-proofing measures now, optimising your site for voice search is one of the ways to go. Marketing trends 2021 #5: Featured Snippet A featured snippet is a box of text that appears at the very top of a page when a user searches a keyword. It aims to answer a query without requiring the user to click on a site, by putting the answer to the question in plain sight. A featured snippet is a great way to stand out from the competition and offers an opportunity to dominate search rankings and is the highest possible, feature rich position that is not paid advertising. We hope you’ve enjoyed reading our article on 2021 digital marketing trends. If you need help optimising your website with SEO or are looking to get set up with Google Ads or a social media campaign, be sure to contact our Brisbane digital marketing agency today by calling 1300 659 035 or emailing enquire@resurgedigital. com. au and we’ll be in touch shortly. --- Tik Tok is fast becoming one of the most popular social media platforms, having amassed over 800 million users worldwide. Originally known as ‘Musical. ly’ Tik Tok was designed as a creative music app, where users would post music videos of themselves lip-syncing to popular songs. And though these styles of videos are still popular on Tik Tok, the creativity has broadened into comedy skits, dancing, singing and more. So popular is Tik Tok, that it’s estimated roughly 750,000 teenagers in Australia use it on a regular basis – and that number is growing rapidly. If you own a small business that has a large Gen Z audience, utilising Tik Tok is a must-have in your social media toolkit. In today’s article, our team at Resurge thought we’d look at the newest player in the social media scene and five ways your brand can use Tik Tok for business. 5 Ways your Brand Can Use Tik Tok for Business #1: Embrace the weird (or niche)If there’s one thing a Tik Tok audience loves, it’s strange, weird content. For example, some of the most popular channels include an angry chihuahua with a weird bark, a Van Wilder style party boy who loves his duck, and a man that’s always yelling at his dog Gucci for getting out of the house (as you can see, Tik Tok loves animals too). Memes and repetitive jokes reign king on Tik Tok, so if you can create a funny schtick and commit to it, you’ll increase your chances of getting noticed. #2: Create fun contentAs Tik Tok is predominately used by people aged 16 – 24, it’s worth noting that serious content is unlikely to gain much traction. Like it’s predecessor Vine, Tik Tok mostly centres on short and funny videos, dancing, impressive art (predominately music and makeup), fashion and plenty of lip-syncing. Content should be no longer than 60 seconds and aim to inspire, impress, or entertain your audience. Unlike Instagram, you don’t have to worry so much about creating high-definition content, as authentic home-style videos tend to favour better with Gen Z, who are more likely to shun anything that looks like it’s produced on a high budget. #3: Engage with Tik Tok trendsOne of the best things about using Tik Tok for business is that you don’t necessarily have to always create original content – you can jump on trends instead. Tik Tok trends tend to move quickly, and usually have quite a lot going depending on the algorithm you’re following. It’s worth investing some time researching what’s popular and to make sure you don’t follow a trend that was hot a few months ago. These trends always use music samples and sometimes incorporate hashtags (it’s advised you use them, so the algorithm picks up on it). Tik Tok trends tend to be comedic and sometimes a little absurd, but if you do it well, you’ll reap the rewards. A good example of a company embracing the weird is Ryanair airlines, who’ve made videos using the eyes and mouth filter on their airplane. #4: Work with Tik Tok influencersMuch like Instagram influencers, Tik Tok influencers are fast taking over the platform, massing tens of millions of likes per video and a following count larger than most celebrities. Though it’s highly unlikely a small business can afford to feature Tik Tok’s famous creators such as Charli D‘Amelio or Addison Rae, there are plenty of low to mid-tier Australian influencers that can help you reach your audience faster using someone else’s platform. When it comes to using Tik Tok for business, it’s worth choosing someone who suits the value set of your company as working with anyone with a controversial past can harm your business. Be sure to do your research and come up with a Tik Tok small business advertising strategy that suits both your business and their online persona. #5: Advertise on Tik TokThere are currently five ways you can use Tik Tok for business marketing, which include:In-feed adsThese types of ads are short-form videos that appear in a user’s feed as they’re scrolling videos. A user can click on the ad to view a website or click on the ad’s user profile to see more content. Branded hashtag challengeA brand instigates a challenge to Tik Tok users using a specific hashtag i. e. , #pepsicanchallenge. The challenge will then appear in the user’s feed and can be searched by looking up the challenge hashtag. These videos are usually accompanied by a music sample, which users can also click on to see more videos. Brand takeoverA brand takeover appears as a full-page video ad on a user’s feed that appears as soon as someone opens the app. Top view adsTop view ads work similarly to brand takeovers as they involve popping up as a full-page ad but typically last up to 60 seconds and appear at random times instead of when a user opens an app. Branded effectsLike Instagram, using Tik Tok small business gives you the option to make branded filters that can last up to ten days. Social Media Marketing BrisbaneLooking for a Brisbane digital marketing agency to help you with Social Media Management? Get in touch with the team at Resurge Digital for more information, or if you have any questions about digital marketing. You can call us on 1300 659 035 or via our online form a member from our team will be in touch shortly. --- What is Google My Business for? Wondering what is Google My Business? GMB is a tool that allows you to customise how your business is shown on Google. Once you’ve created a business account, you’ll be able to add details such as location, business hours, photos and posts, and reply to customer/client reviews. It allows you to reach more customers and keep them up to date with any changes to your business or current offers and promotions. How to Use Google My Business? Getting verified. Considering anyone can set up a Google My Business profile and claim your business, Google won’t let you update information to your profile without verifying your business. This includes confirming the physical address of your business and whether you have the authorisation to claim that listing. What Are the Common Ways You Can Verify Your Business? Standard mail: Google will deliver a postcard to the address of your business with a 5-digit code into the appropriate field. Email: An email will be sent to your business email address with a link for you to enter 5-digit code. Phone: you have the option to get a call or automated text to your phone with a 5-digit code. Unfortunately, verifying your business with GMB is notoriously tricky, as some verification options might not be available. Many business owners even cite that it takes several times to verify their business or issues with bulk verifications if they operate franchises in different locations. However, despite sometimes being a difficult process, the positives of having a GMB listing far outweigh the initial hassle. What is Google My Business for and what information does it need? When it comes to using Google My Business, you’ll need to enter the following information to claim and optimise your profile: Business name Address Service area Business category Phone number Website URL How to Use Google My Business? What can I do? After you’ve completed filling out all the information GMB needs to verify your business, you can start to create business posts. These posts can be used to share information, such as linking to a blog, offer a promotion or even advertise an event. You can then customise your posts with CTA’s that send the customer to your linked page. This might be a ‘book now’, ‘sign up’ or ‘learn more. ’ Other regular updated that can help include, updating your photos frequently (you can use images you’ve shared on your social platforms), actively responding to reviews (positive & negative – but keep it professional) and updating services & products sections (typically each page on your website can be added a separate service or product). What Are the Benefits of Using Google My Business? 1. GMB is free Undoubtedly, one of the biggest benefits of using Google My Business is that it gives customers an insight into your business for free. This includes a rundown on what your business offers, your business hours, phone number, reviews and more. You also have the option to regular post photos of your products and services, and post offers and promotions as often as you’d like. 2. GMB allows your business to appear in maps If you a service-based company, having your business listed on GMB is crucial to gaining customers. This is because it makes your business easier to find and increases volume from proximity-based searches. Maps also give you the option to list photos of your offerings which can help rank higher in Google maps and subsequently, Google search too. Photos are a great way to entice potential customers and offers a pleasing visual representation of your business. 3. GMB allows people to leave reviews If you want your business to appear high in results, having a high number of reviews can significantly boost your rankings. Not only does it improve search results, but studies suggest the average shopper is more influenced by reviews than one would think - with good reviews increasing sales by up to 18%. Reviews are viewed as a credible source of information, as they’re typically not sponsored. This may encourage a prospective buyer to feel more confident about the product or service, influencing them to choose your business over another. 4. GMB can be part of your SEO strategy Optimising your website with different types of SEO is key to rising in the search ranks, and local SEO is one of the most effective. When you search a keyword such as ‘bakery near me’, Google will typically show you picture of a map following by three results – also known as a ‘snack pack. ’ According to a study on local SEO, up to 33% of clicks go towards the top three business listings which leads to substantially higher leads. So, how do you get into Google’s exclusive snack pack? Making the most out of your GMB listing is one of the biggest ways you can get Google’s attention, and will involve making sure your business information and category is correct and reviews are responded to. Ideally, you want to be attacking your SEO from all directions, including inbounds links from high authority sites, strong keyword optimisation and optimising your site to be mobile friendly. Need help with your Google My Business listing? We hope you’ve enjoyed learning what is Google My Business & how to use it effectively. As you can see, GMB is an essential part of your business' online presence, as it makes it easier for customers to find you online. If you require more information on how to use Google My Business effectively, be sure to reach out to our team at Resurge Digital by calling us on 1300 659 035, emailing enquire@resurgedigital. com. au or getting in touch online to get started. We can help you with leading edge Google Ads management Brisbane wide and SEO Brisbane wide (and beyond). { "@context": "https://schema. org", "@type": "FAQPage", "mainEntity": } --- If you are a business owner for whom website enquiries or online sales are an important part of generating income, you have probably already heard the news about the possibility of Google leaving Australia if the proposed news media bargaining code were to become a law. The Covid-19 pandemic has already forced many business owners to shift their operations to an online-driven model – whether it was moving to providing services remotely or moving retail sales to e-commerce platforms, the Internet has helped many Aussie businesses stay afloat amidst this crisis. The news of Google leaving Australia because of the proposed news media bargaining code could not have come at a worse time for everyone from business owners to digital agencies. As with any conflict, there are three sides to the story – in this case Google’s, Australian Government’s, and the truth. At Resurge Digital, we have been reading so much scaremongering coming from other digital marketing agencies and the media in Australia, that we have decided to provide a more level-headed perspective on what is going on, what may realistically happen and how it may affect yours and our businesses. Why is the Proposed News Media Bargaining Code So Problematic for Google and Others? Imagine a scenario where a hypothetical Steve Smith goes to Canberra and demands “I am an Australian citizen living here in Australia, therefore, every time anyone anywhere in the country mentions my name for any reason, you the Australian Government need to pay me”. It is a crude analogy for sure, but not too far from what the media are lobbying the Australian Government to do. Google provides links to news and other content for free, in digital marketing we call this “organic search results”. It is then up to the user to either click on the link and read the content, click on other competing content, or move on without doing anything at all. The problem is this: news publishers want to be paid for links pointing to their websites regardless of whether the user accesses and engages with their content or not. It is a rather heavy-handed demand, considering that Google is already driving traffic and displaying news content at no cost to the publishers. It is also not the case that Google just indexes news content behind the publisher paywalls and gives its users an option to read it for free. At most, you are given a thumbnail, a very cursory snippet and a link to decide whether you are interested in the story or not. Imagine running out of your home and demanding a passer-by to pay you money for looking at (not even living in) your property! News publishers are also requesting access to the knowledge of the inner workings of Google’s ranking algorithms and to be notified ahead of any updates. While we have been long standing critics of Google obscuring its ranking algorithms, their non-transparency (outright opaqueness even) and the fact that an overseas, unregulated corporation algorithmically decides which businesses should and should not appear and where in the rankings, Google Search is not a public property, it is owned by Google. We are indeed in favour of more transparency and in giving businesses a fair go at ranking on Google, but there are at least two problems with news media knowing exactly how Google ranks content: It would give the news media, many of whom maintain their own digital marketing departments an unfair advantage over every other digital agency. It would let them charge an exorbitant premium because their digital services would be virtually guaranteed. It would disadvantage small businesses without this knowledge. Let us even say, that in the interest of fairness, Google is made to make its ranking algorithms completely public and accessible to anyone in Australia. If everyone knows exactly what to do to get content to rank in position 1 and 100% follows the required steps, how will Google ever be able to decide who should be displayed at the top? We are in favour of seeing more transparency, more transparency and better communication on any upcoming algorithm updates from Google at Resurge Digital, with the provision that no group or industry is left disadvantaged. Is Google Leaving Australia a Real Possibility? As the old saying goes “never say never”. Google most certainly recognises the significant part it plays in the workings of the Australian economy. The search giant knows that the threat of removing its search service from the region entirely makes for hard to argue against leverage. Those businesses that depend on their online presence to generate income are now rallying to Google’s side by making submissions to the recent Senate enquiry. These submissions include individuals, businesses, business councils and even some media groups petitioning in favour of Google. Is this just a way of pressuring the Australian Government, or a real threat? This, unfortunately, is only something the key decision makers at Google know for sure right now. There are however a few things to consider. Primarily, what is Google set to lose if it leaves Australia? While Google provides search and many other services for free, it also makes a lot of money from selling advertising space using its Google Ads platform. At Resurge Digital, we cautiously think that it will be more likely for Google to try and recover or mitigate the costs imposed by the News Media Bargaining Code through an increase to the costs of pay per click advertising or in some other way. In their recent open letter, Google answers a question that is also bouncing around our heads – “Why can’t you just remove news from Google Search? ”. We are not one hundred percent convinced by the answer they give: “In this proposed law, “news” is defined vaguely and broadly—way beyond what most of us would consider “news”. There seems to be no clear or obvious distinction between news and non-news content, and the way that Google works, there is no algorithm that... --- When it comes to your digital marketing toolkit for small business, Google Ads offers the quickest solution to netting customers. Done correctly, you can expect to see results from your ad campaigns almost instantly – though conversely, a poorly planned campaign can eat away a large amount of your budget and cause negative effects to your business. If you are new to the land of Google, click-through rates (CTR) are one of the biggest indications that your campaign is performing well. But if you’ve already delved into Google Ads and your ads have resulted in little to few website visitors, you may be wondering where you’ve gone wrong. To give you a better idea on what goes into making a Google ad that gets people clicking, we’ve included some of our top tips on ‘How to improve CTR in Google Ads’, in our handy guide below. Want to talk about ‘how to increase CTR in Google Ads’ in person? Contact Resurge Digital and chat with one of our PPC specialists today. How to improve CTR in Google Ads #1: Improve your quality score A quality score will show you how relevant your ads, keywords and landing pages are to a person who sees your ad. There are many factors when it comes to determining your quality score but detailed keyword research, the relevance of ad copy, user experience and quality of your linked page are the biggest deciding factors. Higher quality scores typically lead to lower costs and better ad positions. #2: Write a strong ad copy When it comes to creating good copy that converts, you want to pack all the core keywords & correct information in the shortest form possible. Avoid anything vague or long-winded, as a viewer is quickly scanning to see if they can find the right result. For example, if a business owner is searching for a digital marketing agency to improve their search engine results, they don’t need to see an ad containing a copy about the company values, or technical mumbo jumbo. A clear and concise line with a value proposition centred on the desired keyword is a good start to developing powerful ad copy. #3: Gain Attention with Title Case Text Speaking of generating strong ad copy – as per Google’s Best Practise - utilising title case is a relatively easy way to grab someone’s attention. Instead of writing out a sentence like you normally would i. e. ‘Affordable personal trainers’ give some extra oomph by capitalising each word, ‘Affordable Personal Trainers’. #4: Make the most out of ad extensions When it comes to ‘how to improve CTR in Google ads’, ad extensions are something every company should be utilising. Google offers several extensions you can use to expand your ad and create more calls to action. A site link extension is one of the more common ones used and allows a website to create an umbrella-like formation of links that will take customers to specific pages on your website. Call extensions are ideal for users on a mobile, and allow a potential customer to call a company directly by clicking on the extension in the ad. If your company has a lot of positive reviews, you can also add a reviews extension that shows customers you’re a reputable company. Using multiple ad extensions will not only help make your ad stand out from the competition but can also make it a lot easier for customers to reach your website. #5: Integrate negative keywords When you launch a Google search campaign, you’ll want to spend your money at targeting keywords your potential customers will click on – and not attract people looking for something else. For example, if you’re a company that sells house awnings, you don’t want to attract people looking for car awnings for camping. If someone clicks on your page and can’t find what they’re looking for, it not only costs you money but can also affect your bounce rate (how long someone stays on your webpage). Implementing negative keywords can ensure you show up for the right searches and reach the right customers the first-time round. #6: Hire a digital marketing agency to help When it comes to getting your Google Ads right, sometimes it’s best to get the professionals involved. At the end of the day, you’re dealing with your own money, and trial and error can end up costing a lot of money and netting you little to no results – and worst-case scenario, it can negatively affect your business. A digital marketing agency can create, track, and manage Google Ads campaigns, and do all the legwork when it comes to generating click-throughs that will yield positive results for your business. Google Ads Management Brisbane Looking for a Brisbane digital marketing agency to help you with Google Ads? Get in touch with the team at Resurge Digital for more information on ‘How to increase CTR in Google Ads, or if you have any questions about digital marketing. You can call us on 1300 659 035 or via our online form a member from our team will be in touch shortly. --- A webpage is often the first impression a potential client or customer has of your business, so it’s important to get it right. And though it’s certainly not rocket science, there’s a certain art to creating a website that attracts, engages and converts potential customers – and it has nothing to do with eye catching visuals or providing the audience with as much information as possible. In fact, the key elements of website design are relatively simple to implement, and rely more on structure and human experience, than tricky design components. Check out our guide of ‘website must haves’ below for more tips on how to create a website design with the customer in mind or get in touch with us today for reliable web design Brisbane businesses trust. Key elements of website design Keep it simple Sure, videos and animations can look really cool, but unless you’re offering design services, it might prove too much a distraction. The sole purpose of web design is to make it easy for a user to find information and should showcase a product or service instead of detracting from it. Ultimately, a user is looking for information on your offering as quickly as possible, so simple, straight forward web design should act as a roadmap to an offering. You can help make your web design simple by keeping to a limited colour scheme (brand colours), not incorporating too many different fonts, reducing the number of webpages, and getting rid of any unnecessary elements. Easy to follow navigation First and foremost, one of the biggest key elements of a website that converts, is a good navigation bar; User experience design involves creating an intuitive experience for your user, such as placing the navigation menu at the top of a page, linking the logo to the homepage, and adding a mega footer with links to important pages, and contact details. This helps a user to get all the key points of information within a series of clicks, instead of scrolling through your website and leaving for another site when they can’t find what they’re looking for. Typography and readability Undeniably, one of the most key elements of website design is the typography and readability of your website. These two factors go hand in hand in not only improving a user’s experience with a webpage, but also making it easier for Google to index a website. When it comes to choosing a font, Sans Serif reigns king (think Helvetica and Arial) and should be at least size 16px with a 1. 5-line height. You should also stick to a dark font colour with a light contrast when possible, to make reading as easy as possible. For readability, consider dividing your content into easy to follow paragraphs with keyword driven headlines. This is because people tend to skim content and are less likely to process information if it’s all in one chunk. Also, it’s worth laying out your information in an ‘inverted pyramid’ which shows users the information they’re looking for at the top of the copy (headline, subheading, first lining). Don’t use every last bit of space Less is more when it comes to web design, as too much information on a page can cause a user to freeze. Think of your website like a menu – how do you feel when you’re given a menu with too many dish options? If a user is confronted with too many options, it leaves them unable to make a decision. Your aim is to reduce the cognitive load of a user, and direct them to the information you want them to read. The use of negative space is perfect for this, as it focuses the readers attention on the visual hierarchy the page. Optimise for mobile Considering up to 53% of people prefer using their mobile to research products than their desktop, it’s worth optimising your website to be compatible with mobiles. If you’re yet to build a website, be sure to choose a mobile responsive design template that conforms to the screen it’s viewed on. For existing websites, doing things such as increasing the font size, spacing out web links, and removing any clutter (such as too images or first party hosted videos) can help improve a user’s mobile experience. Or chat to a local web designer to see if your website can be updated to a more modern design. Want to discuss the ‘key elements of a website’ with a web design professional? Get in touch with Resurge Digital for an assessment of your website today. Website Design Brisbane We hope you’ve enjoyed our article on ‘The Key Elements of Website Design. ’ If you’d like more hints, tips or for any other questions about website must haves, contact Resurge Digital, your Brisbane Digital Marketing Agency on 1300 659 035 or send us a message online a member from our team will be in touch shortly. --- Are you small business owner wondering what on earth Google Ads is all about? Not to worry, we’ve compiled a handy guide on the most asked Google Ad questions to help you. Whether you plan on setting up some ad campaigns yourself, or require a little bit of help from the experts, this guide will be able to give you a general idea of what’s involved with setting up a Google Ads campaign. Want to ask some Google Ads questions to our resident PPC expert? Get in touch with Resurge Digital online to see how we can help drive traffic to your website today. Frequently asked Google Ads Questions (PPC FAQ) What is Google Ads? Google Ads is an online advertising platform that allows businesses of any size to advertise products and services through Google. It lets you to set a budget and specific goals, such as more phone calls or website visits and allows you to target your ads to a preferred audience. The five types of Google Ads include:Search: Text-based ads that appear on the first page of Google when a user searches a keyword. Each keyword you choose will cost you a certain amount each time a user clicks on the ad, with the more popular a keyword being, the higher the cost. Display: The display option works differently from PPC as it doesn’t involve people actively searching a keyword. Instead, Google Display uses data and cookies from user’s web activity to figure out what advertisements they’ll be interested in seeing. Video: These 6 – 15 video ads will show before or during a YouTube video. Shopping: enables users to view product information for sale on your website. These campaigns link to Google Merchant Center which allows you to manage, update & review the data feeds that are linked to your website. Depending on your website, these feeds can be manual or automated. App: This campaign allows you to promote your apps across Google, including Google Search, Google Play, YouTube, and the Google Display Network. How does Google Ads work? Google ads uses an auction system, where users must bid on keywords they want their website to rank for. When you bid, you’re letting Google know the maximum amount you’re willing to pay each time someone clicks on your ad. In addition to agreeing to a set budget, Google will also look at the quality and relevance of your ad and the user experience of the designated webpage. This will then help determine the positioning of your ad – though no one knows for certain what Google’s exact formula is. How can I get Google to prioritise my ad? There are a few things you can do to improve your ad positioning. They include:Raise your keyword bid. Improving the quality of your ad – clear, concise copy and short snappy headlines. Making sure landing pages are specific – if your keyword is for ‘baby socks’, make sure the ad goes to a page selling that item, and not a homepage. Adding ad extensions, such as a phone number or sitelink extensions (multiple links in one ad). How much does Google Ads cost? The cost of Google ads is determined completely by your set monthly budget. You’ll only be charged when users click on your ad, which may differ in amount depending on the day. Google will try to evenly disperse your budget for the duration of your campaign, and work out what days get more traffic and adjust your campaign accordingly. You can lower, raise, or stop your budget at any time. Google will never go over your set budget, even if the results get more views and clicks than your budget allows. What’s the difference between Google Ads and SEO? When it comes to PPC FAQ, this is one of the questions we get asked most. Considered the short game, Google ads will get you results quickly but only for the duration of the campaign. SEO, on the other hand, involves implementing a long-term strategy of placing the right keywords on your webpages to improve Google’s crawl accessibility. Though SEO may take a little while to work (up to six months), it’s a longer lasting marketing solution than PPC. Should I use PPC and SEO? Yes! It’s recommended you use both PPC and SEO for the best chances of webpage visibility. Running both gives you more data to analyse and can help determine which keywords have the best conversion rate. Can I do Google Ads myself? You certainly can, though it’s recommended you enlist the help of a digital marketing professional for the best results. This is because the Google Ads algorithm is constantly changing and requires integrating quite a few platforms for proper campaign analysis. A Brisbane digital marketing agency can conduct the keyword research, oversee your campaigns, and make changes when necessary to improve your results. What’s involved in a Google Ads campaign? Setting up a Google Ads campaign requires some time and patience, and a good bank of knowledge to do well. At Resurge Digital, a typical Google Ads campaign involves the following steps:Understanding the campaign goals (Sales, leads, website traffic, product & brand consideration, brand awareness & reach). Working out what offers to prioritise and what pages to direct ads to. Deciding on the campaign type (Search, display, video, shopping, app). Setting out a clear budget. Conducting keyword research. Setting up conversion tracking in Google Analytics. Creating imagery (for display) and creative copy for each ad. Creating multiple AdWords campaigns. Adding add extensions to drive quality score. Optimising website landing page if necessary, to improve quality score. Bidding on keywords, and regular overseeing of campaigns to make modify when necessary. These are just some of the steps we take to ensure a successful campaign, but each campaign is different and may require more actions. Ultimately, our goal is to get you the best results for the lowest amount of investment. PPC Management BrisbaneWe hope our article on ‘Google Ads questions’ has been... --- If you’ve got a business, chances are you’ve either thought about creating a social media presence or are looking to build audiences for the ones you have. But cultivating and maintaining an engaged audience is no easy feat considering a lot of other businesses are trying to do the exact same thing. Though it may be tempting to forego social media completely, social media offers a lot of opportunities for businesses to connect and grow their following. If you’re wondering about ways to increase social media presence, our team at Resurge Digital have a compiled a quick guide of things you can do. 6 Ways to increase social media presence Post regularly Regularly posting on your social media profiles is one of the best ways to increase social media presence and keep your current audience engaged. Though it might hard to keep on top of your social media if you’re running a business, taking the time to post at least three times a week will keep your brand relevant. When you do post, consider uploading at a time you believe your audience might be online such as midday or 6pm. This will increase the chances of your audience seeing your posts and hopefully prompt them to engage. If you’re having trouble coming up with ideas, try to have a look at what other similar companies are posting. While you should never copy competitor content, it should give you a better understanding of the types of content people are engaging with. Set brand guidelines Setting a brand guideline is a great way to maintain consistency across your business and is a good idea if social media accounts are run by multiple people. This is also a great way to attract the right audience to your business and boost social media presence, as people are more likely to follow a page that reflects their own values. Some things to consider include: Tone of voice: Is your business fun and cheeky? Or is it more professional and straight to the point? Do you use emojis? Hashtags: Some simple keyword research can help you find the most popular hashtags for your industry, so consider consistently using them whenever you post to Instagram. Image guidelines: Do your images require logos? What sort of font and colours will you use? Customer response: How will you respond to customer queries or negative feedback? Cover all bases To reach the most people possible, consider posting to different social media channels. Typically, each social media channel offers something different but there’s no problem replicating the same content across different channels if you’re short on time. Below are the four most common social media channels and their purposes: Facebook - Almost everyone has a Facebook account, so if you have to pick just one social media channel, this one is it. You can opt for a Facebook page or try to cultivate a Facebook group. When it comes to content, try to mix things up a bit. You could try inspirational posts and quotes, blog posts, questions, link shares, videos, tips, infographics and humour. Instagram - If your business has a lot of visual elements to it, such as a lifestyle or food, Instagram will be your best friend. Good quality images and videos are key, so if you have the time to create some visual content, it’ll be worth it in the long run. Don’t forget to add hashtags as well, as people can find your page easier by searching certain keywords. LinkedIn - If you have a business or service that targets working professionals, LinkedIn is an invaluable asset. Unlike other social media platforms, LinkedIn allows you to target people within certain industries and professions. Pinterest - If your business is highly visual like a wedding photography service, Pinterest is a highly effective way to drive people back to your blog or website. Pinterest is best used for businesses that fall into craft or lifestyle as it relies on good photography. Another social platform called ‘Tik Tok’ is quickly gaining traction, though it’s a little bit trickier to navigate. If your business has a young market demographic and you’re good behind the camera, Tik Tok is a social media platform to consider. Don’t go too hard on the sale tactics If you think about it, how many ads do you think you see every day? Probably tens if not hundreds, depending on your internet use. Customers are constantly being sold to and are probably sick of clicking out of annoying popups or skipping radio channels. When it comes to keeping a potential customer or client, try to think of what you can offer them. This could be entertainment, education, or maybe inspirational content. For example, if you sell baby shoes, you might write a blog for expectant mothers about things they should buy before the baby is born. Instead of coming out with a hard sell, you might mention baby shoes as one of the items and have a link to that part of your website. Try your hand at video content It’s getting harder and harder to cut through the noise, which means your content often has to stand out to get noticed. According to Cisco, it’s estimated that by 2020, online videos will make up for more than 80% of internet traffic. Why is this? Because video gives people a more personal touch that text and photos can’t. To boost social media presence, consider creating short videos for your social media channels. There’s no need to hire a professional company (though it’s advised for web content), a simple phone camera will do. If you can, try to add subtitles to your videos as captioned videos are shown to increase views by up to forty percent. Consider the help of a digital marketing agency If you find that you’re time poor or having a lot of trouble growing your audience, consider enlisting the help of a marketing agency to boost social media presence for you. A marketing... --- Wondering what questions to ask your SEO agency? If your website doesn’t show in Google page results, it can be next to impossible to get clients or customers through online queries. To make your website more visible, you may opt for Google ads, which gives you top ad results for as long as you continue to pay for keywords, or SEO, which gives you longer lasting visibility. SEO is often the favourable option, as clients can continue to reap the benefits without paying a monthly fee forever. But incorporating SEO can be very tricky, and often requires the help of a marketing professional such as a specialist or a digital marketing company. If you’re looking for an SEO agency, it’s worth doing a quick Google search to see the top results. Because if a digital agency can’t reach the top results for their own keywords, how can they do that for your business? Once you’ve whittled your choices down to the top few, it’s worth asking the following questions to work out if they’re the right SEO agency for your business. Need your website to rank? Contact Resurge Digital for a discussion about improving the visibility of your website. 5 Questions to Ask Your SEO Agency 1. Have you worked with clients in my industry before? Simply put, an agency that has experience working for clients in your industry is going to have an easier time getting you results. Though it shouldn’t be discounted if an agency doesn’t have prior experience, considering SEO skills are transferrable and utilised for many different websites, it can prove difficult for a small agency to deal with a lot of website pages or an eCommerce site if they haven’t done it before. Many agencies end up working for niche clientele as prospective clients tend to look at agency websites to scope out whether they have similar clients. If your website involves eCommerce or intricate legal requirements, make sure to ask if an agency has handled similar projects. 2. Can you guarantee me great results? A good agency should respond that although they can’t truly guarantee fantastic results, they will do everything possible to get your ranking higher. Be wary of any SEO agencies offering top results, as the SEO process is a long game that’s contingent on Google’s algorithm, which is subject to change at a moment’s notice. A better question to ask is ‘how will you improve my website ranking? ’, as a reputable agency will explain their SEO process or offer to create an SEO proposal. This should include technical SEO, on-page SEO, off-page SEO and local SEO tactics. 3. How often will we communicate and how involved do I have to be? If you’re a business owner, chances are you don’t exactly have time to spare. Finding an agency that suits your communication needs is just as important as finding one that has the technical know-how, so agreeing on a specified communication approach straight up is key to forming a good relationship. Ask how often you’ll receive status updates and reports, and whether you can expect to hear from them via phone or email. A good agency should keep you in the loop and send you monthly reports that they can explain in detail if queried. 4. What are your fees and is there a lock-in contract? Some agencies will charge a flat fee each month for project-based SEO, whereas others might charge an hourly fee. Typically, an agency works to a retainer and will offer a deliverables breakdown that outlines the tasks completed on a monthly basis. Though SEO results generally take at least six months to work, SEO agencies won't always require lock in contracts and may be happy to offer SEO services on a month-to-month basis. 5. How do you measure good performance? Some agencies will charge a flat fee each month for project-based SEO, whereas others might charge an hourly fee. Typically, an agency works to a retainer and will offer a deliverables breakdown such as four hours spent blog writing, 80 key phrases, technical SEO implementation etc. Though SEO results generally take at least six months to work, good agencies won’t require lock-in contracts and usually operate on a month to month basis. SEO BrisbaneWe hope we’ve given you a good idea on the types of questions to ask your SEO agency. If you’d like a free site audit, speak with us today either on 1300 659 035 or online and a member of our friendly team will be in touch as soon as possible. --- In a rapidly evolving digital age, it’s important to keep up to date with consumer behaviour – both present and predicted. According to Statistica, mobile internet use officially surpassed desktop use in 2016, and that trend is expected to keep growing. If you factor in the convenience of phone and the level of access (91% of Australians own a smart phone) you can start to see why configuring your website to be mobile friendly is important. This is also known as ‘responsive design’ and is something we frequently mention to clients who want a new website built. If a person is looking for a product or service on their phone, and can’t navigate a website properly, they’ll quickly switch to one that’s easier to use. Aside from switching up the design, there’s a number of ways you can make your website more mobile friendly without having to start over again. We’ve compiled a quick guide on the importance of mobile friendly websites and some ways you can improve the accessibility of your web design. Read on for more information about tips on the importance of mobile friendly websites, responsive design, and why Google is now prioritising mobiles over desktop. The importance of mobile friendly websites What is a mobile friendly website? A website that is mobile friendly is one that adapts to being read on a mobile. Though it seems simple enough, there any things to factor into responsive design. When you see a website on a computer, you have more room to deal with. Websites with clever animations may look cool on the computer but may not necessarily translate well when minimised to fit a mobile screen. Mobile friendly websites or ‘responsive design’ automatically adapts to any size screen it’s presented on. This includes smartphone devices, tablets, laptops and desktops. Mobile friendly website importance More people are using mobile than desktop The combined global traffic of mobile traffic has skyrocketed 222% over the past seven years and makes for an estimated 53. 3% of traffic. Couple this with the fact that Australians spend on average 2. 5 hours a day using the internet on their smart phones, and you can start to see importance of mobile friendly websites for attracting and retaining customers. Google prioritises mobile friendly websites Back in 2017, Google started prioritising mobile friendly websites to show up higher in search results. This includes websites that load quickly when accessed by mobiles, content that doesn’t involve a lot of scrolling, and action buttons that can be easily pressed on screen. If a website has separate mobile and desktop URLs, Google will prioritise indexing (browsing through for details) the mobile version. Google mobile friendly test To help you work out if your website is mobile friendly, Google has devised a simple mobile friendly test. All you need to do is pop in your web address, and Google will tell you within seconds whether your website passes. It will also provide a screenshot of your what your website looks like on a mobile, so you can see what it looks like for most mobile users. Ways to make your website more mobile friendly Use a large, readable font Small font can be difficult to read on a large screen, but even more so on a phone. It’s recommended your font size should be at least 16px, and in a legible font type (Sans Serif fonts like Helvetica are always a popular choice). Keep your web design simple If your website is complicated and filled with many videos, photos, or annoying popups, it makes it increasingly hard to read on mobile. This is especially important when it comes to a menu bar, as large menus can end up taking the entire page on a mobile or be hard to click on with fingers. Many websites incorporate the use of a hamburger button into their mobile responsive design, which you’ve no doubt seen before. Users can then click on the menu when they want to, instead of having all the options scattered all over the screen. Space out your links On a computer screen, it’s easy to click on links as you’re dealing with a cursor. But for mobile, it’s a bit trickier. If you have links placed closely together, it’s easy for users to click on the incorrect link, which can lead to a frustrating customer experience. Aside from placing them too closely next to each other, you might find links wandering above or below one another after compacting the screen for a mobile. If so, it might be worth changing the copy slightly to push the links away. Host videos with video sharing software If you host your own videos instead of embedding a link that’s connected to a third-party software (i. e YouTube or Vimeo), you risk clogging up your servers bandwidth. This also causes problems for mobile, as the videos you upload to your desktop will likely have to be high quality 1080p or 720p file. To combat this, you’d have to upload both high quality videos for desktop and small size videos for mobile – which will then slow down your server speed. A third-party host eliminates this problem, and also transfers the ‘weight’ of the video to the host site instead of yours. Web design Brisbane We hope you’ve enjoyed our article on ‘The Importance of Mobile Friendly Websites. ’ If you’d like to speak to a web designer about how you can get started on your mobile friendly website build or want to learn more about mobile friendly website importance, contact Resurge Digital Brisbane digital marketing agency online or call us on 1300 659 035. --- Social media is a public way of showcasing your brand’s identity, so it’s very important to get it right. Though the common social media marketing (SMM) blunders such as posting too much, adding low resolution images or uploading eclectic misbranded content won’t severely damage your brand, it can make your business look unprofessional. Before you create a social media profile for your business, it’s worth noting the following top social media marketing tips: Top social media marketing tips Top social media marketing tips #1: Have a clear business goal Simply put, what do you hope to achieve by creating a social media profile for your business? By having clear objectives in mind, you’ll be able to effectively steer your content towards a purpose. Aside from gaining more leads, common business objectives include improving brand recognition and encouraging customer engagement. While you’re setting up your social media plan, have a think about your social media business goals and what you can do to achieve them. To do this, you can incorporate the ‘SMART’ strategy into your goal setting. Specific — A specific goal gives you a tangible number to work towards. Instead of saying ‘I want to grow my Facebook following’ you could say ‘I want to grow my Facebook following to x number of followers. Measurable — Is your goal measurable and how can you measure it? For example, improving a click through rate is measurable, improving brand recognition is not. Attainable — Double check to see if your goal is attainable. Is it possible to grow your Facebook following to X number of followers? Relevant — Is this goal relevant to your business’s vision and values? Time Specific — Dates help keep you accountable and ensure you stay on track i. e. I will grow Facebook followers to X in three months’ time. Looking for a Brisbane Digital Marketing Agency? Contact Resurge Digital to help get you started on a social media marketing action plan today. Top social media marketing tips #2: Conduct a competitor analysis Though we don’t advise copying content, taking a look at what your competitors are posting can give you a general idea of what people are engaging with. This is a great way to see what’s working for businesses in your industry, without having to do as much trial and error on your own page. Best social media marketing tips #3: Organise a content plan After you’ve made sure your brand assets are good quality and sized to fit (such as display pictures and cover photos), it’s time to come up with a content plan. This doesn’t need to be in depth or overly planned and might just involve having a general idea of what kind of category your content will fall under. Remember, people don’t like being sold to all the time, so try mixing up your feed with content that entertains, educates or inspires. Best social media marketing tips #4: Decide which social media platforms are right for you Regardless of whether you’re doing the marketing in house or outsourcing, it’s worth identifying what platforms you think will best serve your company. As a rule of thumb, Facebook is considered a reliable platform to use for any type of business. Why? Facebook is the most popular form of social media, and one that has the most diverse age range. If a customer or client has trouble reaching out to your business on your website, commenting or messaging via Facebook is the easiest and most readily understood form of digital communication. If you’re open to adding more social media channels, the following platforms may be suitable: Instagram If your business is eCommerce related or highly visual (such as a bakery) Instagram is an extremely valuable tool to entice new customers. LinkedIn LinkedIn can be useful if your business is B2B or if you offer professional services such as coaching and consulting. Twitter Twitter is notoriously a tough shell to crack, and small businesses may find themselves getting quickly swallowed up by bigger brands. Pinterest This social media platform has a mostly female audience (roughly 70%) and is particularly popular for mums and those in the sustainable living, design, and health and wellness industries. Tik Tok This social media platform is relatively new but offers a unique audience as most of its users are Gen Z (13 – 24). Because it’s a video platform, it requires quite a bit of creativity to get noticed. Best social media marketing tips #5: Enlist in the help of a digital marketing agency At the end of the day, managing your social media strategy can be tricky if you don’t know where to start. There are a lot of things to consider, and it’s all too easy to spend a lot of time and energy into creating a social media strategy only for it to get lacklustre results. If you’re time poor or are unsure how to create and implement a successful social media strategy, consider enlisting the help of a digital marketing agency to get you started. An agency can perform a social media audit for you and deliver a start to end social media strategy with trackable results. Social media marketing Brisbane We hope our article on SMM tips has given you some ideas on how you can build your social media presence. If you’d like more advice on SMM tips, or require some help creating a social media strategy for your business, please feel free to contact us online or call us at 1300 659 035. --- If you’ve got a small business, it may be tempting to try and do all the digital marketing yourself or hire an in-house marketing person. But given there are so many different aspects of digital marketing, relying on one person to cover all bases may end up costing your business a lot more in the long run. When you outsource your digital marketing to an agency, you’re not only saving on money and resources, but you’re also rapidly increasing the chances of your business reaching potential clients. Five reasons why you should outsource digital marketing Digital marketing specialists are qualified and trained to deliver results Things like Google advertising and social media can seem easy at first, but both can end up draining money if not done correctly. It can also result in a lot of trial and error, which ends up putting a strain on resources. Or, worst case scenario, you could end up making a mistake that severely impacts the reputation of your company. When you outsource digital marketing to an agency, you’re dealing with a team of experts who specialise in creating and implementing marketing strategies that get results. Digital marketing outsourcing companies save money, time and resources Employees have salaries and even if you hire someone to come on part time, you’ll still end up paying quite a lot. If there’s not a lot of work available or it ends up being more on an ad hoc basis, your employee might end up not having enough to do. Additionally, hiring an employee also comes with large overheads such as payroll, leave entitlements and superannuation as well as the personal time required to manage additional staff. Given that a digital agency works with a client on an agreed set of hours it may be more beneficial to one’s bottom line to outsource digital marketing needs. Digital marketing covers a lot of specialisations Though we’re sure there are people out there who excel in multiple forms of digital marketing, finding someone who’s an expert in multiple marketing disciplines is rare. An average business will require the help of PPC specialist (Google ads), SEO specialist, content writer, graphic designer, and social media manager – just to name a few. Unless a company is willing to put the energy into finding freelancers for a multitude of projects or hiring a couple of full-time staff, its more cost-effective to outsource digital marketing. Digital marketing outsourcing companies have access to the latest tools and technology A digital agency has the latest tools and technology to not only track how your campaigns are performing but have an in depth understanding of what all that data means. They can then test and trial different marketing strategies and react accordingly. Considering that marketing technology can costs thousands of dollars a month, digital agency outsourcing is a more cost-effective solution to managing and tracking marketing campaigns. A digital agency keeps up to date with rapidly changing technologies The digital marketing landscape is renowned for its ability to rapidly evolve, with tech giants such as Google and Facebook constantly changing their algorithms. So fast moving is this technology that a marketing strategy that may have reaped great results a year ago can quickly stagnant or not respond – which means the whole digital strategy must be updated to accommodate these changes. Aside from algorithms, marketing trends are also quickly shifting. If your business is to remain competitive in the digital landscape, it must adapt quickly or risk falling in relevance. As it’s a digital marketer’s job to keep up to date with marketing technology and trends, digital marketing outsourcing to an agency ensures that your business stands out from the competition. Looking to outsource digital marketing for your business? Resurge Digital is a Brisbane digital marketing agency that specialises in bringing businesses leads, traffic and results. Our team of digital marketing experts work closely with clients interested in digital agency outsourcing to deliver full-service marketing solutions with measurable outcomes. Get in touch with us today. --- Are you interested in hiring an SEO consultant but don’t know where to start? In this day and age, consumers are increasingly turning online to find goods and services and having an online presence has quickly become an integral part of any business’ marketing mix. The truth of the matter is though, that even the most aesthetically pleasing and functional websites will do little to attract new customers if your website can’t be found when your potential customers search for it online. That’s where Search Engine Optimisation or ‘SEO’ can play a pivotal role in propelling your business online presence to the top of the search engine results page (SERP). Unfortunately, contrary to the thousands of self-professed ‘SEO experts’ or consultants out there would have you believe, there are no shortcuts when it comes to good SEO practices. In fact, taking shortcuts or using ‘black hat SEO techniques’ is one of the fastest ways to get your website delisted from search engines – effectively wiping your business from the internet. For most businesses in a competitive industry, however, gaining those coveted top positions on page 1 in a way that follows search engine guidelines, takes time, technical knowhow and most importantly adaptability to keep up with the constant changes in search engine algorithms. Whether you’re a local business looking to drive more traffic through the door or a large online store looking to increase sales and conversions, hiring an SEO consultant or digital agency can be one of the best ways for your business to get noticed online. What is an SEO Consultant? An SEO consultant is an individual with skills and knowledge in the digital marketing industry, to help a business attract new potential customers and help achieve a business’ online marketing goals. SEO consultants can both be independent or work with a digital agency to assist a business with their digital marketing needs. While there are thousands of SEO consultants out there, a good SEO consultant should be able to demonstrate a proven track record, technical skillset and most importantly understand your business’ industry and how they can help achieve your business goals not only through SEO but the big picture as well. When you hire an SEO specialist or SEO expert to help with your business’ digital marketing strategy they will work with your business on three main areas to improve your online presence:Onsite SEO – Industry specific keyword research, content optimisation, creation, page/service categorisation and the like. Technical SEO – Mobile friendliness, structured data, crawlability, site-speed optimisations, security and more. Offsite SEO – Improving the strength of your website through high-quality backlinks and competitor research. While there are certainly guides and Youtube tutorials that will teach you the fundamentals of SEO to implement your SEO in-house, the reality is, SEO is a constantly evolving space; Search engines are regularly updating their algorithms and ‘best-practice’ SEO continues to change year on year and sometimes even month on month. SEO techniques that were acceptable only a few years ago may actually be detrimental to your current SEO efforts and could even lead to a manual action against your site from search engines. While, in-house SEO is possible, it requires a time commitment and continuous learning journey that often makes the benefits of hiring an SEO consultant or digital agency highly worth the costs involved. 5 Benefits of Hiring an SEO Consultant for Your Business 1. It Saves TimeTime is money when it comes to business and more often than not, there just isn’t enough time to do and learn everything that we want to do. This is true for SEO as well, while it’s certainly possible to teach yourself SEO when you hire an SEO specialist you save yourself the time that can better be spent on growing your business. 2. Up-to-Date KnowledgeSEO consultants and experts stay abreast of the latest changes in the industry and are both proactive and reactive to changes in search engine algorithms. By hiring an SEO consultant for your business, if your website suddenly takes a hit to its online rankings, you can be sure that your consultant is on top of the changes and is looking to find and implement the solutions that your business needs. 3. Keeping Your Website MaintainedWhen you outsource your SEO, your website will often benefit from being well-maintained. SEO consultants and agencies run regular health checks on your website to ensure that there are no technical errors that could be detrimental to your rankings. 4. Better ResultsWith years of SEO behind them, an SEO consultant has the experience needed to help your business rank better on the web. They know what to look out for, the keywords used by your potential customers and how to best optimise your site both onsite and offsite that will ultimately lead to better rankings and subsequently better conversions. 5. Return on InvestmentHaving your business ranked well on search engines can do wonders for brand recognition for both a physical store presence and to generate online traffic. The difference between being on page 1 and being on page 2 can be night and day when it comes to lead generation and the investment that your business spends on hiring an SEO consultant or digital agency can quickly be well worth the costs. SEO Consultant or Digital Agency Determining whether an SEO consultant or digital marketing agency is right for your business depends on many factors. If you’re a small business or a start-up with a small marketing budget that wants to get noticed online, an independent SEO consultant is a great choice when you are looking for good results on a budget. On the other hand, if you’re a business in a highly competitive industry, are looking to target a customer base outside of local reach, or are looking for a suite of digital marketing services, a digital agency will be able to provide the comprehensive package you are looking for. Interested to Learn More? Want to learn more about hiring an... --- It is estimated that almost 80% of the Australian population use the internet in their day to day lives. Whether that may be on social platforms, to catch up on the latest news, connect with friends and co-workers, or to shop for the latest products; Businesses are finding that in the digital age an online presence is becoming vital to their long-term success. Simply having an online presence, however, is no longer enough to ensure your business gets noticed by your customer base amongst your competition. That’s where the importance of ‘how to do keyword research’ plays a significant role. When users search for a business, they type in particular keywords that aim to serve their unique intent. If a user was looking for car repair, they might type in ‘car repair near me’ or ‘car repair Brisbane’ to find the auto mechanics closest to them. How these results appear at the top of a Search Engine Results Page (SERP) is based on a complex machine algorithm. The good news is that there are certainly methods you can implement that can help your website get noticed amongst its competitors, this is often termed SEO or Search Engine Optimisation. While keyword research is not the single overriding factor in ranking well, it is part of the larger equation to help your business rank on the web. In this article, we look at some top tips in keyword research that will help you answer the important question ‘how to find keywords for SEO’. How to do Keyword Research – Our Top Tips Breakdown your target products and services page by pageA single page on a website can rank for potentially thousands of keywords, but this doesn’t mean that it should. When you begin the ‘how to find keywords for SEO’ journey, it’s important to take the time and look at each and every page on your website. Start by creating a product and services map. Break down each of your primary services or products that you want to target and consider what you would type in as a search query if you were looking to procure those particular goods and services. Each page should correspond to a particular set of keywords that specifically target the searcher’s intent. It’s best to not overcomplicate individual pages by sending mixed messages to search engines and users about the page’s purpose. For example, if your website specialises in selling sporting goods, it’s often best practice to separate each type of sporting good onto their own landing page to best make use of effective keyword research. If a searcher wants to buy a tennis racket, and lands on your page that sells predominately sells badminton rackets, they are for more likely to bounce back to the SERP. Searcher IntentNow that you have your website mapped out, you’re ready to begin the important step of keyword research. The only problem is that on any given topic there are tens of thousands of potential variations that you could use to target your intended customer base. Instead of aiming to target hundreds of different keywords, it’s best to aim for a single set of targeted keywords along with some supporting keywords that are most likely to lead to a conversion. When it comes to answering, ‘how to do proper keyword research’, you’ll often find every guide on the internet is different and that there’s no one-size-fits-all approach for keyword research that can be followed and is guaranteed to work for your business. At Resurge Digital, we like to keep it simple; By choosing keywords that best match searcher intent that are also aligned with your business’ products and services. What is searcher intent? Let’s go back to our previous example of tennis rackets. Consider these four keywords:‘Tennis gear’ – with a monthly search volume of 1,000‘Tennis racket’ – with a monthly search volume of 12,000‘Tennis rackets online’ – with a monthly search volume of 20‘Buy Tennis rackets online’ – with a monthly search volume of 10In example 1, a user searches for ‘tennis gear’, but the search term tennis gear itself is vague. Should your landing page that sells tennis rackets, target the keyword ‘tennis gear’, not every user is going to want to be taken to a page that sells predominately tennis rackets. Next look at the term ‘tennis racket’, perfect, you’ve got a search term with huge monthly volume that is specific to your tennis racket sales page. Unfortunately, there are a few problems associated with using ‘tennis racket’ as your primary keyword. Firstly, as it is such a high-volume keyword, the competition to rank well for it is going be an uphill battle against companies with unparallel marketing budgets. It could take months, if not years for your website to get to those coveted top 3 slots on the SERP. Secondly, the search term ‘tennis racket’ is still vague and may not lead to the highest conversion rate (selling tennis rackets) for your business. By typing in ‘tennis racket’ searchers could be after reviews, repairs, or rentals, and not necessarily be in the market to buy a tennis racket. A good way to check this is to type your researched primary keyword into a search engine such as Google. Google has become surprisingly good at evaluating searcher intent and the first page of the search results can usually show you the likely searcher intent for any given key phrase. Ok, let’s go back to our examples. Now, we have examples 3 and 4, ‘tennis rackets online’ and ‘buy tennis rackets online’. These two keywords are considered ‘long-tail keywords’, they have less search volume, but they are very targeted and specific in intent. Chances are if a searcher types in ‘tennis rackets online’ or ‘buy tennis rackets online’ they are ready to buy a tennis racket. This works in your business’ favour because if they land on your page, you’ve already got a captive audience that’s looking to buy. While these two keywords don’t have the monthly volume... --- New to Google Analytics? Google Analytics (GA) is a powerful reporting tool that can help analyse your website’s data. In essence, it gives you the information you need to continue to grow your online presence by gaining insight into how your potential customers engage and interact with your website. If you’re opening up Google Analytics for the first time, the question of where to start often comes to mind. With so much information readily available and so much more that you could connect and utilise with GA, making sense of the Google Analytics terminology can be vital to your online strategy and business success. In this week’s article, our digital marketing Brisbane team look at some of the important Google Analytics terminology you should learn to get the most out of your GA reporting. Google Analytics Terminology You Should Know Bounce rate vs. Exit RateThe bounce rate is the percentage of single-page sessions. What this means is where users navigate to your website, view a single page and leave your website. A high bounce rate could indicate problems with the page in question. Maybe it was not engaging enough or did not provide the necessary information to satisfy the user enquiry. Exit rate, on the other hand, refers to how often users are ending their session or leaving your site off a particular page. It serves to show you which of your pages most users finish their online experience on. If your potential customers are finishing on the contact us page, this could be a good sign of a well-designed funnel. If your customers are finishing their viewing experience on a page without completing your websites funnel, this could indicate some redesign is required. PageviewPageviews are the total number of times a page has been viewed on your website. It can provide a useful representation of which pages on your website are the most popular allowing you to target your users with relevant content more efficiently. ReportsIn the reporting tabs you have the ability to view reports categorised under 5-key displays:Real-TimeWith real-time reporting, GA allows you to understand what’s happening on your website in real-time. It allows you see where your users are browsing your site from (locations), what pages they are currently browsing, how they landed on your website, and if they’ve triggered any of your pre-configured conversion tracking metrics. The real-time view is extremely helpful when configuring tracking and for watching user behaviour as they navigate through your site. If you find that users are only staying on a single page, you might want to determine if this is your intention or why this might be. AudienceThe audience tab is where you go when you want to learn more about the users who have browsed your site over a specific period. It’s extremely useful it showing you your total amount of users over time, demographics, interests, geolocation and if they’ve visited your website before. One way you can leverage this is if for example you predominately target women for your product range, but are finding that men are shopping on your site for their partners, friends or family, you can use this information to create content to target these male shoppers. AcquisitionAcquisition reporting is one of our favourites. The tab provides useful data on how users are finding and being driven to your website. With acquisition data, you can quickly see what traffic channels are your best performers. Whether it is social media, organic search, referral, direct or other. When connected with Google Ads and Google Search Console, the acquisition reports will also provide you useful information on the search terms your customers have used to reach your website allowing you to tailor your keyword driven content strategy accordingly. BehaviourThe behaviour reporting tab allows you to track how users have engaged with your website. It can help you answer questions like ‘how long do customers spend on my website’, ‘what landing page have they started on’, ‘what pages do view’, and ‘what was their exit page’. Understanding behaviour reporting can help with creating your marketing funnel. If your primary goal is to generate telephone enquiries, you want you potential customers to be able to navigate to contact us forms on the website easily. If you want to generate online sales, your potential customers need to be able to go from their initial landing page to a sales page intuitively while also being guided to make that sale. ConversionsFinally, we have conversion reporting. The conversion reporting tab allows for enhanced eCommerce tracking, and goal tracking according to your pre-defined website goals. You can see the path your users travelled towards a goal conversion, and analyse purchase activity on your site or app. By clearly defining your website goals, you can review your website progress month on month to see if your digital marketing have been effective. Sessions and Session DurationSessions are the period of time a user spends actively engaged with your website. As soon as a user enters your website, a new session is triggered. Sessions will expire after 30 minutes of inactivity or at midnight. While useful in determining how long a potential customer spends on your website, sessions do not provide you with the information on the number of pages or visits of an individual user. Sessions can, however, be helpful in analysing other metrics such as exit rate, bounce rate and more. If your users are spending only a short amount of time on your website it can be useful to analyse why this might be and if required, make the necessary website changes to engage your users more. Would you like to learn more about Google Analytics terminology and how you can utilise GA data to take your online marketing to the next level? Get in touch with the team at Resurge Digital on 1300 659 035 and see how our digital marketing company Brisbane team can power up your business online today. --- Are you interested in learning about what goes into ranking a website and why is SEO so important for a modern-day business? In 2020 alone it is estimated that over 90% of all web traffic started with a search. The conveniences of modern-day online search have certainly altered the business landscape, but has it been for the better? It wasn’t so long ago where you would open up a physical copy of the Yellow Pages to find a local electrician, drive from shop to shop to search for the best price on a new TV, or buy the latest edition of your favourite magazine to check out reviews on a product before ordering it through the mail. Fast forward to the present and all the information you could ever want, and need is available via a simple online search. The question is though if you’re a business looking to make it in an increasingly complex digital world, how can you get noticed amongst your competitors online, and what actually goes into ranking a website on search engines such as Google, Bing, and Yahoo? Ranking a Website and Search Engine Ethics The reality is, in today’s digital world, if your business wants to be found on the web without continuous advertising expenditure, your online presence needs to rank organically on popular search engines. Google alone holds a staggering 94% of Australia’s online search market, and the difference in click-through rates between the top 3 positions, the bottom of page 1 and being on page 2 can be the deciding factor whether your business makes it on the web. This poses an interesting question on search engine ethics; Search engines have become the gatekeepers of the web and play a significant role in establishing the position and visibility of a given business in the digital space. Is it right that these mega-corporations that aren’t even based in Australia have that much control over whether your Australian business can be found by your potential customers? At the very least you’d hope that search engines would provide guidance on how best to optimise your website to help its rankings right? Unfortunately, that’s not the case and the big names in search operate in an often unregulated, non-transparent way. Typical advice given for ranking a website is often vague and hardly helpful like ‘Have your site mentioned in appropriate places online’. When all is said and done, search engines have little to no stake in your business unless you’re willing to continue to pay their advertising costs long-term. As a business owner, ranking a website in Australia today is completely under the control of obfuscated computer algorithms that dictate how your site should look, the user experience it should provide, and effectively the content it needs to have. To make matters worse, regular updates have the power to completely erase a business from their index, which could easily make or break a business. With search engines holding so much power over a website’s rankability, business owners often wonder what exactly they need to do to rank well. They do some preliminary research and are met with thousands upon thousands of articles all claiming to be a ‘fool-proof’ way to help improve rankings. It’s no understatement to say that getting to those coveted top positions is far from easy, search engines are far from transparent about what goes into their ranking algorithm and keeping abreast of regular algorithm updates is often a mix of interpretation and trial and error - not something every business owner is willing to spend a good portion of their day on. That brings us to why is SEO so important and what a Brisbane digital marketing agency can do for your business to help grow its online presence in the ever-changing digital landscape. Why You Need SEO and Why SEO is Important The simple fact of the matter is that if your business wants to rank well on the web it needs to follow the guidelines set out by search engines. While there are certainly self-SEO guides on the internet, SEO is a constant and never-ending game of catch up between your business’ rank on the web and the search engine algorithms; When you fall behind by not staying atop of the latest updates, your website can quickly drop from position 2 to position 30 overnight. Which is why you need SEO approaches that are flexible and adaptable. Ranking well on the internet is fundamentally, at its core, a game of understanding what search engines want and ensuring your website complies with the never-ending algorithm changes. While we, as SEOs, may not be able to directly manipulate the search engine index and its rankings. We have the practical experience to look at the algorithms, understand how they work, and what to do to give your business the best chance of appearing in a better position in search results. Do we think it’s right that search engines have so much control over a business’ rank on the web? Search engine ethics is certainly a topic of interest to the team at Resurge Digital and one we enjoy having a good chat about. For now, the fact of the matter is, if your business wants to rank well on the web, your website needs to be search engine optimised and continually kept up to date with the latest changes in the industry. There is no one-size-fits-all approach to ranking well on the web, any SEO company that says as much is most likely more interested in your marketing budget than really helping your business succeed. Every business and every industry is different, and that’s where engaging an SEO specialist that works to understand your business and how your website can be best version of itself online to meet the guidelines of search engines. Interested in learning more about why SEO is important, ranking a website, or search engine ethics?  Get in touch with our SEO Brisbane team today and supercharge your business with... --- New to the world of digital marketing and want to learn more about SEO and PPC? Studies show that approximately 80% of Australians are now using the internet to shop online, find reviews, keep up relationships, collaborate on projects, learn new skills, bank online, and so much more. Whether you’re a small business wanting to target a specific local area, or an online eCommerce store looking to sell your products across Australia (or the world), ensuring your business can be found online by your potential customers can make the difference between average sales and unparalleled growth. That’s where digital marketing comes in. SEO and PPC campaigns can help get your business to the forefront of your customers’ minds on the most used search engines such as Google and Bing. So, what’s right for your SEO or PPC? Let’s take a quick look at some of the advantages of both types of digital marketing so that you can make an informed choice about where best to spend your advertising spend. Making Sense of SEO and PPC Campaigns PPC CampaignsPPC stands for ‘pay per click’ and is often called ‘paid traffic’. On Google alone there are approximately 63,000 searches per second on any given day, PPC ads are the first ads a customer sees when they search for a particular phrase on a search engine such. PPC is a powerful digital marketing medium that can rapidly put your business in front of your competitors at the click of a button. Five Advantages of Using PPCControl of your advertising spend – One of the biggest benefits of PPC advertising is that you have full control over your advertising spend. If you’re just dipping your toes in a target market you can start with a small conservative budget, whereas increasing your ad spend can have you in that coveted top spot, ahead of your competitors, increasing your brand recognition, and converting sales in the blink of an eye. Targeted Campaigns – PPC can be targeted to specific areas, devices, or demographics. If you only sell locally, spending your advertising budget on customers that are unlikely to click through can quickly become an expensive mistake for your business. Flexibility – PPC advertising is real-time, giving you the power to make adjustments as you need it based on live data. If a campaign is not producing your intended results, simply pause the campaign, make some adjustments, and send it live again. Fast results – When you use PPC, your business will rank at the top of search results for as long as you run your PPC campaign. PPC is considered a sprint, and if reaching your customers fast is your goal, a PPC campaign can get you there. Tangible and Cost-Effective – With PPC, you only pay when a potential customer clicks on your ad. This pay per click model, effectively gives your business free brand advertising, and only costs your business money when a customer is ready to engage with your business. Want to learn more about how your business can best utilise PPC to get tangible results fast? Get in touch with our Google Ads manager Brisbane team from Resurge Digital today on 1300 659 035. SEO CampaignsSearch Engine Optimisation (SEO) is what is known as ‘organic traffic’. These are the results that appear under the paid ads and appear organically in the Search Engine Results Page (SERP). Unlike PPC, these results are not paid for and are decided by complex ranking algorithms that serve to determine the best sites that serve a potential customer’s search query. Getting your business onto page 1 search results and ultimately the top 3 positions is often the key goal in an SEO marketing strategy. Five Advantages of Using SEOTrustworthiness – Research shows that consumers are far more likely to trust links that aren’t advertisements. Modern consumers are becoming increasingly wary of being ‘sold to’ with up to 75% of consumers trusting organically ranked results over paid ads. No ad spend – With organic results, there is no pay-per-click cost to your business whenever a potential customer clicks through to your website. Higher Click-Through Rates – Studies indicate that over 70% of searches result in a page 1 organic click. An organically ranked website is far more likely to see higher click-through rates and potential conversions. User-friendly websites – One added benefit of using SEO is that part of SEO is ensuring your website is user-friendly and responsive to your potential customers. Ensuring your website is modern, aesthetically and user-friendly is not only beneficial in user engagement but can help with potential conversions as well. Stay Ahead of Your Competition – SEO helps set yourself apart from your competition. In today’s digital world, businesses are always looking for ways to stay ahead. Ranking well in search results, not only helps with your brand recognition but is also more likely to be clicked through by a customer faced with two businesses of equal service offerings. Interested to find out more about how your business can leverage SEO to rank ahead of your competition? Get in touch with our SEO Brisbane team on 1300 659 035 and speak to a dedicated SEO specialist today. What's Right for You - SEO or PPC? When it comes to deciding between SEO and PPC campaigns, what’s right for your business will depend on what you’re trying to achieve with your digital marketing strategy. At Resurge Digital, we consider PPC to the sprint and SEO to be the marathon. If you’re looking for instant results, PPC is an effective way to reach your audience and get your brand out there fast. Whereas, in the long run, having your business rank organically through SEO will generally result in higher quality leads and conversions that don’t require continuous ad expenditure. Ready to get started? Power Up Your Digital Marketing with Resurge Digital TodayAt Resurge Digital, our digital marketing Brisbane team can help your business stand out from the crowd with an innovative and creative approach that focuses on outcomes. Working closely with your... --- ---