If you are asking, ‘why is my website slow’, it may be time to seek professional help from a digital agency, like the team here at Resurge Digital. Slow loading on a website can have some repercussions, as every second of delay can lead to a loss of traffic, revenue, and your online credibility. There are high expectations around website performance and falling short of these comes with consequences. Data shows that:
- 47% of consumers expect a website to load in 2 seconds or less.
- 40% of people abandon a website that takes more than 3 seconds to load.
- A simple one-second delay can result in a 7% reduction in conversions.
Get more out of your digital marketing and contact us on 1300 659 035, via email at [email protected], or enquire online for professional digital marketing services.
Common Causes of a Slow Website
Many factors can contribute to the sluggishness of your website, with the biggest issue often being due to how your website is built and maintained. Identifying these common issues will send you in the right direction to make a faster and more efficient website and stop thinking why is my website so slow.
Unoptimised Images
Having high quality and high-resolution images can really bolster the visual appeal of your website. However, they are also a major culprit in slowing down your site and driving longer load times. Compressing images and using the correct file formats can significantly improve speeds.
Excessive HTTP Requests
Every time someone loads a page on your site, it makes a request for each resource on the page (images, stylesheets, and scripts). The more requests, the slower the site will be. Reducing the number of elements on a page, consolidating CSS/JavaScript files, or optimising your assets can reduce the HTTP request and speed up your site.
Too Much Flash Content
Flash is an amazing tool for adding a level of interactivity to your website, but it is highly likely to contribute to slow loading speeds. Flash content is usually bulky, and the bigger the file size, the slower your pages are going to load. Reducing the size of your Flash files or removing them altogether would improve loading speeds by a fair amount.
Not Utilising Caching
Caching is proven to increase your websites performance greatly. Caching allows visitors to store certain parts of your website on their local PC or mobile device. This creates better speeds for returning visitors and reduces the load on your server. Not using caching, or using it ineffectively, will be sure to have you asking, ‘why is my website so slow’.
Inefficient Use of Code
Inefficient code can drastically affect loading times on your website. This includes excessive or poorly implemented JavaScript, CSS, and HTML. Old code from previous website features or poorly optimised scripts will contribute to a slower performance. By minifying CSS and JavaScript files, you can cut down on unnecessary code. This can be a tricky process and may require the assistance of a professional digital marketing agency.
Using An Outdated CMS
A Content Management System (CMS) allows you to create, manage, and modify website content easily, and without all the technical knowledge. Some of the most used CMS platforms are WordPress and Wix, with many businesses using these platforms to build their websites. When using a CMS, it is important to make sure it is up to date to take advantage of peak performance, otherwise you risk slowing your website down due to using outdated tech.
How a Digital Marketing Agency Can Make a Difference
Improving a website’s speed isn’t always straightforward, so it’s time to stop asking ‘why is my website slow’, and time to get in touch with us at Resurge Digital to optimise your site. From compressing images to transferring your site on to an up-to-date CMS, we will address all your technical issues so you can focus on running your business. Our expert team will ensure your site is guaranteed to load faster, perform better, and provide your users with an experience that meets all their expectations.
Are you ready to improve your site’s speed? Contact the team here at Resurge Digital today by calling us on 1300 659 035, e-mailing [email protected], or enquire online for professional help with SEO Brisbane services.
