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Research
There are various types of Google Advertising, but more often than not, our clients will only need to run Google Search Ads. However, we still make take the time to discuss goals with our clients to make sure Google Search Ads is the right campaign for them and/or if there are any other types of campaigns that will help them reach their goals faster. We then conduct some in-depth keyword research and analysis of your website and based on our initial discussion with our client we present them with a list of recommend keywords, location targeting and recommend daily budget.
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Structure
Creating a solid structure and foundation for any Google campaign is paramount to success. Google has a heavy focus on AI and machine learning, but Google can only learn and make successful recommendations based on the information we provide, and this starts with a strong campaign build.
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Tracking
Google Ads is Pay Per Click (PPC) advertising and it can be either very affordable or very expensive which is why our specialists refused to send campaigns live without the ability to track the performance and results of every click.
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Optimisation
Google Ads optimisation relies on real-time data to make changes and updates to increase performance and so you can’t just “set and forget”. Which is why our Google Ads Managers are always checking and optimisation your campaigns.
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