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It can be tempting to go for quick and easy gains in search engine rankings, and the marketing agencies that promise these too good to be true results often charge fees that are tough to beat. What could go wrong?

When it comes to shopping both online and in-store, AI is set to have a big impact on shaping the experience and the retail industry in general. Shopping with AI has been growing in the retail market for quite some time, with this initiative set to explode in popularity and innovation.

When it comes to potential clients searching for your business online, they almost always turn to Google. Along with showcasing your Google business profile and location, the search engine also shows reviews that customers have left for your business.

They’ve become a part of our lives – they’re everywhere, and they are a powerful input to countless purchasing decisions. Because of their tremendous reach and impact, when we ask someone for product advice – the time-honoured word of mouth – our friend is very likely to have formed their opinion at least partly based

With most businesses featuring some degree of an online presence these days, it has never been harder to stand out from the crowd. Australians are present online now more than ever before, meaning they are trained to jump from content to content without a second thought. To combat passive scrolling, creating interactive web pages is

The concern over search engine optimisation and its efficacy is a common one. In fact, just last year we ourselves have discussed at length the eternal question of “Is SEO Still Relevant”. A year has passed and now, in the closing months of 2023, leveraging our extensive hands-on experience with SEO in 2023, we take

One of the most common questions we encounter from our prospective and newly signed clients is “how long does SEO take to work?”. We frequently read platitudes such as “SEO is a marathon and not a sprint” when we see SEO timelines discussed on the web, but is it always the case that SEO takes

As AI-based innovations continue to emerge, artificial intelligence is becoming more commonplace in many marketing-related jobs, sometimes as a helpful tool, and sometimes as a challenge. But how do AI and SEO interact? There are two perspectives we can consider here and on which we would like to focus in this article. Continue reading to

Before becoming the service and industry that we now know today, search engine optimisation was first a more general practice that started in the earlier days of the internet and evolved along with the world wide web, its technology, and the search habits of its users. The evolution of SEO is therefore most closely aligned

Performance Max is a goal-based AI-powered campaign type that allows advertisers to access all google advertising channels and inventory from a single campaign. Performance Max helps drive campaign performance based on specified conversion goals, delivering more conversions and value by optimising performance in real-time and across all Google channels, using an element called Smart Bidding.

If you have ever utilised a live chat on a website before, there is a good chance you have spoken to an automated chatbot. With artificial intelligence (AI) becoming more and more prevalent in society, more businesses are using the technology to communicate with their customers and guide them through their services. But is using

Owning and operating a business in the 21st century means you are reliant on technology and the internet like never before, making it vital to harness SEO (search engine optimisation) to place your business in the best position for success. Good SEO puts you in front of as many potential customers as possible, which in