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Digital marketing is showing no signs of slowing down, which means businesses need to keep a finger on the pulse to rank high and perform well with audiences. much like with regular marketing, adaptations also need to be made for upcoming generations of audiences – an audience brought up on bite-sized media content is bound

Tik Tok is fast becoming one of the most popular social media platforms, having amassed over 800 million users worldwide. Originally known as ‘Musical.ly’ Tik Tok was designed as a creative music app, where users would post music videos of themselves lip-syncing to popular songs. And though these styles of videos are still popular on

What is Google My Business for? Wondering what is Google My Business? GMB is a tool that allows you to customise how your business is shown on Google. Once you’ve created a business account, you’ll be able to add details such as location, business hours, photos and posts, and reply to customer/client reviews. It allows

If you are a business owner for whom website enquiries or online sales are an important part of generating income, you have probably already heard the news about the possibility of Google leaving Australia if the proposed news media bargaining code were to become a law. The Covid-19 pandemic has already forced many business owners

When it comes to your digital marketing toolkit for small business, Google Ads offers the quickest solution to netting customers. Done correctly, you can expect to see results from your ad campaigns almost instantly – though conversely, a poorly planned campaign can eat away a large amount of your budget and cause negative effects to

A webpage is often the first impression a potential client or customer has of your business, so it’s important to get it right. And though it’s certainly not rocket science, there’s a certain art to creating a website that attracts, engages and converts potential customers – and it has nothing to do with eye catching

Are you small business owner wondering what on earth Google Ads is all about? Not to worry, we’ve compiled a handy guide on the most asked Google Ad questions to help you. Whether you plan on setting up some ad campaigns yourself, or require a little bit of help from the experts, this guide will

If you’ve got a business, chances are you’ve either thought about creating a social media presence or are looking to build audiences for the ones you have. But cultivating and maintaining an engaged audience is no easy feat considering a lot of other businesses are trying to do the exact same thing. Though it may

Wondering what questions to ask your SEO agency? If your website doesn’t show in Google page results, it can be next to impossible to get clients or customers through online queries. To make your website more visible, you may opt for Google ads, which gives you top ad results for as long as you continue

In a rapidly evolving digital age, it’s important to keep up to date with consumer behaviour – both present and predicted. According to Statistica, mobile internet use officially surpassed desktop use in 2016, and that trend is expected to keep growing. If you factor in the convenience of phone and the level of access (91%

Social media is a public way of showcasing your brand’s identity, so it’s very important to get it right. Though the common social media marketing (SMM) blunders such as posting too much, adding low resolution images or uploading eclectic misbranded content won’t severely damage your brand, it can make your business look unprofessional. Before you

If you’ve got a small business, it may be tempting to try and do all the digital marketing yourself or hire an in-house marketing person. But given there are so many different aspects of digital marketing, relying on one person to cover all bases may end up costing your business a lot more in the