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Considering it only takes 0.05 seconds for a user to make a judgment of your website, it’s important to get web design right or incur a fast bounce rate. In today’s blog, we look at the common web design mistakes we see at Resurge Digital and offer some tips on how you can improve the

SEO or “search engine optimisation” is a series of tactics used to rank a business higher in Google. But there are many different types of SEO, with some tactics being a lot harder to implement than others. We thought we’d take a look at different types of SEO and explain the purposes and primary functions

A bounce rate refers to how long a user stays on your site and can be determined by taking a deep dive into Google Analytics. If your website is easy to find and SEO (search engine optimisation) isn’t the problem, then 9 times out 10 there’s something not quite right with your site. A website

Have you ever looked at a website only to have ads follow you for days afterwards? That’s retargeting! In today’s article, we take a further look into what is retargeting and how can it drive leads to your business. Continue reading to learn more about what is remarketing in digital marketing and how it can

Digital marketing is showing no signs of slowing down, which means businesses need to keep a finger on the pulse to rank high and perform well with audiences. much like with regular marketing, adaptations also need to be made for upcoming generations of audiences – an audience brought up on bite-sized media content is bound

Tik Tok is fast becoming one of the most popular social media platforms, having amassed over 800 million users worldwide. Originally known as ‘Musical.ly’ Tik Tok was designed as a creative music app, where users would post music videos of themselves lip-syncing to popular songs. And though these styles of videos are still popular on

What is Google My Business for? Wondering what is Google My Business? GMB is a tool that allows you to customise how your business is shown on Google. Once you’ve created a business account, you’ll be able to add details such as location, business hours, photos and posts, and reply to customer/client reviews. It allows

If you are a business owner for whom website enquiries or online sales are an important part of generating income, you have probably already heard the news about the possibility of Google leaving Australia if the proposed news media bargaining code were to become a law. The Covid-19 pandemic has already forced many business owners

When it comes to your digital marketing toolkit for small business, Google Ads offers the quickest solution to netting customers. Done correctly, you can expect to see results from your ad campaigns almost instantly – though conversely, a poorly planned campaign can eat away a large amount of your budget and cause negative effects to

A webpage is often the first impression a potential client or customer has of your business, so it’s important to get it right. And though it’s certainly not rocket science, there’s a certain art to creating a website that attracts, engages and converts potential customers – and it has nothing to do with eye catching

Are you small business owner wondering what on earth Google Ads is all about? Not to worry, we’ve compiled a handy guide on the most asked Google Ad questions to help you. Whether you plan on setting up some ad campaigns yourself, or require a little bit of help from the experts, this guide will

If you’ve got a business, chances are you’ve either thought about creating a social media presence or are looking to build audiences for the ones you have. But cultivating and maintaining an engaged audience is no easy feat considering a lot of other businesses are trying to do the exact same thing. Though it may