Digital marketing is showing no signs of slowing down, which means businesses need to keep a finger on the pulse to rank high and perform well with audiences. much like with regular marketing, adaptations also need to be made for upcoming generations of audiences – an audience brought up on bite-sized media content is bound to respond differently to marketing efforts different from their predecessors. In today’s article ‘Digital marketing trends 2021’, we’ve put together our thoughts on what we expect to see dominating the internet this year.
Digital Marketing Trends 2021
Digital Marketing Trends 2021 #1: Short-form Videos
With an increased viewership of popular video sharing platforms such as Tik Tok, it stands to reason that short-form videos will continue to dominate in 2021. Even Instagram and Facebook have gotten in on the action, launching their own version of Tik Tok known as ‘Reels.’ As Gen Z quickly become the new target market, companies need to swiftly adapt or fall behind. It’s estimated that due to the influx of bite-sized content readily available, that Gen Z has an attention span of roughly 8 seconds – a good 4 seconds shorter than millennials. This means you’ll need to create content that can instantly grab their attention, which is where short-form video comes into play.
Digital Marketing Trends 2021 #2: Optimise Social Media Shopping
Optimising your social media channels for easy shopping is a must-have if you have an eCommerce business, as a good majority of your customers will be using platforms like Instagram to browse. You can do this by creating swipe up stories where viewers can swipe to see products (you do need need at least 5 k followers however), adding a tap to view products tag to photos, utilising Facebook’s catalogue feature and adding products in Google my Business.
Marketing Trends 2021 #3: Local SEO
As Google’s algorithm is constantly changing, it pays to keep up to date with all SEO efforts to stay ahead of the pack – especially local SEO. This type of SEO is especially important if you operate as a physical goods and services business, as it helps potential customers discover your business. There are multiple ways you can do this and optimising your Google My Business listing is a great place to start. Make sure you are filling out all the information required by Google, adding products and services and using product categories effectively. You should be also regularly posting on your profile and encouraging reviews from your customers. This is especially important if you want to feature in Google’s ‘Local Three Pack’, which features three businesses in a map listings box. If you’d like to know more about local SEO, it’s worth getting in touch with a marketing agency to discuss an SEO strategy plan.
Marketing trends 2021 #4: Voice Search
Voice commands are fast becoming a preferred method of search, as the technology is improving in leaps and bounds. In fact, more than 40% of people between the age of 16 – 24 have used a virtual assistant to search for something on the internet. This number is set to grow even more as the technology gets better and a new generations of internet users emerge. When it comes to optimising a web page for voice search, as a business owner you should try to aim for a simple, easy to follow content. This means avoiding large, complicated words or sentences that take too long to answer an enquiry. Much short-form videos, a younger audience is more likely to opt for voice search, so if your business regularly deals with a younger demographic, or you want to implement future-proofing measures now, optimising your site for voice search is one of the ways to go.
Marketing trends 2021 #5: Featured Snippet
A featured snippet is a box of text that appears at the very top of a page when a user searches a keyword. It aims to answer a query without requiring the user to click on a site, by putting the answer to the question in plain sight. A featured snippet is a great way to stand out from the competition and offers an opportunity to dominate search rankings and is the highest possible, feature rich position that is not paid advertising.
We hope you’ve enjoyed reading our article on 2021 digital marketing trends. If you need help optimising your website with SEO or are looking to get set up with Google Ads or a social media campaign, be sure to contact our Brisbane digital marketing agency today by calling 1300 659 035 or emailing [email protected] and we’ll be in touch shortly.