With most businesses featuring some degree of an online presence these days, it has never been harder to stand out from the crowd. Australians are present online now more than ever before, meaning they are trained to jump from content to content without a second thought. To combat passive scrolling, creating interactive web pages is vital to grab readers’ attention and keep them on your page. But what goes into creating these interactive pages, and what are the best ways to implement them?
If you require the services of a digital marketing agency to improve your business’ online presence and get you in front of more potential customers, contact Resurge Digital today. Give us a call on 1300 659 035, send an email to [email protected], or enquire online to begin implementing some of the best Brisbane web design around.
What is an Interactive Website?
As the name implies, an interactive website encourages users to engage with the content on its pages. These take the form of videos, interactive infographics, chatbots, surveys, quizzes, and anything else that is interactive. Featuring interactive content is a proven way to keep visitors engaged with your website so they spend more time browsing, hopefully making a purchase, or booking your services while they are there.
Tips for Creating Interactive Web Pages
Tailor it to Your Audience
This goes for everything on your website, but it is especially true for interactive content. When creating this content, keep your target audience in mind and imagine them interacting with it. If you offer a service like medical care, consider adding a survey where visitors enter what they need regarding their treatment, allowing you to personalise your follow-up message. Likewise, if you are an event organiser, feature plenty of videos of past events you have held to showcase your capabilities.
Use Several Types of Interactive Content
Just like the saying “don’t put all your eggs in one basket”, it is wise to not rely on just one form of interactive content. The most successful websites feature several types, such as combining videos with quizzes. You don’t have to go too overboard with the implementation, but incorporating multiple forms of interactive web pages is much more interesting for visitors than just relying on the same type over and over again. We all like a bit of variety, right?
Most of us have encountered interactive content online that has left us wondering if our response was accepted, causing us to resubmit our answers just to be sure. A simple way to avoid this confusion is by creating interactive web pages that provide feedback when users engage with them. This is as easy as adding a confirmation message after someone submits a form. By providing visitors with reassurance that their actions are having an effect, they will leave your website with a positive impression.
Keep it Simple
Everything on your website should be designed to the make the user experience as easy as possible, as your visitors are bound to leave if navigation becomes too difficult. While it is tempting to feature complicated interactive content to try and wow your audience, you risk overwhelming them if it is not obvious how to access or bypass these features. Often simple is best, allowing users of all ages and skill levels to easily engage with your content.
Interact with Resurge Digital Today!
As the provider of the digital marketing services Brisbane businesses rely on, we are here to help create the perfect website for your company. No matter what industry you work in or where you are located, we use website design, search engine optimisation, Google ads, and social media marketing to put your business in front of as many potential customers as possible. To get started, give us a call on 1300 659 035, send an email to [email protected], or enquire online.