User Experience (UX) is, in short, the overall experience you have when interacting with or using something. UX works to understand what a user needs and values, along with their abilities and limitations. Quite simply, it is needed to create an enjoyable experience with a product, system, application, or service. For businesses, understanding what is user experience is extremely important.
So, What is User Experience?
User experience is not only the way a person feels when using something, but it is the way they engage, the ease of navigation and feasibility of usage. These factors all play a major role in the user’s overall experience. When people hear ‘user experience’, they will typically think of the digital and tech world, specifically websites, smart phones, computers, and tablets, which is where UX thrives.
A great example of user experience can be seen in the battle against Apple versus Samsung. Users of the competing smartphones argue that each device has the best user experience. From setup, to navigation, all the way down to the overall design of the phone, UX really does encompass the entirety of these products. However, without knowledge of UX web design, these fundamentals wouldn’t exist.
What is UX in Web Design?
UX web design is the design process that a team will go through to create a meaningful interaction between users and a website. It is aimed at the behaviour and feeling of the user, while simultaneously creating a simplistic approach where the user can complete a task with ease. It’s extremely important to make sure your website fulfills exactly what your customers need while providing a positive experience along the way as this creates a loyal bond between your brand and the customer ensuring they return.
What Does Good UX Consist of?
If you haven’t heard of the User Experience Honeycomb, it consists of 6 aspects that dedicated UX web design should include, such as:
Useful & Usable
A website should be refined in a way that allows a user to fulfill their needs while creating a meaningful and positive interaction with the site. If a customer can’t do what they clicked on that website to do, they likely won’t return. It also needs to be designed in a way that is easy for a user to navigate from beginning to end. There is nothing worse than scrolling through a website and not knowing how to get where you want to go.
Desirable & Findable
In hand with creating a meaningful interaction between a user and your website, it needs to be desirable. Make sure your brand identity is evident on the site, along with original and authentic content, and other design elements that aim to evoke emotion from the user. Content on your website shouldn’t be hard to find at all. It needs to be straight to the point, in plain sight, and simple for users to navigate. This isn’t just relevant for onsite navigation; it is imperative for offsite as well.
Credible & Accessible
The content produced on your site should also be valuable and credible to your users. It’s important to build trust between your company and your audience as they’ll rest assured knowing they are interacting with a brand of morale. Regarding the accessibility side, it is important to create a website that is accessible to those with disabilities and impairments. It is the way of the future, after all. This can be done by allowing text sizes to be changed on your site, contrasted colours, and implementing the allowance for keyboard shortcuts where possible.
Common UX Mistakes
Some of the most common UX design website mistakes can easily go unnoticed if you aren’t familiar with user experience. The first and probably the most common problem is choosing aesthetic over website functionality. If you’re too busy trying to make your website look good, you’re going to lose the functional aspect that your users need to thrive off. Make sure your website is designed for your customers first before you get stuck into giving it a facelift.
Another mistake is not implementing responsive UX web design. With more and more people now accessing the internet via their phones, it’s important for your website to quickly adapt to the device your users browse with. Having a website that can change to a mobile-friendly layout will help your site rank a lot better. Finally, forgetting content; In the digital world, content is always king, and forgetting to add authoritative and quality content to your site will make it harder for your users to find. Focus on implementing keywords across your website while maintaining your brands tone of voice.
Want to know more about what a UX design website needs?
We hope you enjoyed learning all about user experience and UX web design. If you’d like to know more about what is user experience, or you’re interested in a dedicated UX design website, contact our leading web design Brisbane team on 1300 659 035 or fill out our online form and we will be in touch.