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The Best eCommerce Platform for Small Business

In the ever-evolving landscape of online commerce, finding the best eCommerce platform for small business solutions can be both exhilarating yet overwhelming. As entrepreneurs harness the power of digital storefronts to reach a nationwide or even global audience, the importance of selecting the right platform cannot be overstated.

From a streamlined approach to user experience to robust sales tools and customisable features, the journey towards identifying the best eCommerce platform is a critical endeavour for any small business owner. If you’re interested in delving into the world of the best eCommerce platform for small business solutions, continue reading our blog below where we make life that little easier for you by eliminating the initial research step.

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Our Guide to the Best eCommerce Platform For Small Business

WordPress with WooCommerce: Adaptability & Growth

WooCommerce is known for being a powerful eCommerce tool due to its support in the growth of many small ecommerce businesses. Seamlessly integrated with WordPress, WooCommerce stands as a testament to adaptability and growth for small businesses. This dynamic duo provides an open-source platform that can be tailored to suit your unique commerce needs. The selection of plugins available along with modern themes allows users to customise their online stores appearance, as well as customising functionality without limits. From managing products and orders to handling secure payments, WooCommerce offers a suite of features. Keep in mind, despite WordPress offering free features to users, it and WooCommerce are not a completely free commerce platform as you are still required to provide your own hosting solution.

Shopify: Streamlined Simplicity

Thanks to the user friendly navigation system and simplistic selection of available tools, Shopify, one of the top eCommerce platforms in the industry, has emerged as a leading contender for small businesses looking to move into the realm of eCommerce. With minimal technical expertise required, Shopify offers a ready-to-use platform that covers every aspect of the online selling process. From templates that offer complete customisation and secure checkout integration to inventory management as well as access to analytics, Shopify provides an all-in-one solution that allows you to focus on the growth of your business rather than battling with confusing technicalities and unwarranted complexities. The ever growing app store also lets you further elevate the functionality of your store, making this specific eCommerce platform an exceptional choice for entrepreneurs seeking a simplified experience.

Squarespace: Elegance & Visual Appeal

Squarespace shines as a platform that seamlessly blends aesthetics with functionality, catering particularly to small businesses with a focus on design. Offering beautifully curated templates and an intuitive drag-and-drop interface, Squarespace, which is not a free commerce platform, enables even those without coding skills to craft visually stunning online stores. Beyond its visual allure, Squarespace equips you with essential eCommerce features, including inventory management, order processing, and secure payments. Ideal for businesses where the visual presentation is paramount, Squarespace ensures that your products are showcased in a way that resonates with your brand’s identity and captures customer attention.

Maropost (Formerly Known as Neto): Robust Automation & Management

Formerly known as Neto, one of the top eCommerce platforms used across a range of industries, Maropost is catering to small businesses that are looking for advanced automation properties and efficient multichannel management integrations. If basic eCommerce functions are what you’re after, Maropost goes beyond that respectively, offering a wide variety of features including inventory synchronisation, order fulfillment, and customer relationship management (imperative for any ecomm business). With additions that enable users to sell across various marketplaces online, Maropost streamlined operations and provides a central location for your data. If saving money and time by reducing manual efforts are a major green flag, Maropost might be the platform you’re after.

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Elevate Your eCommerce Game with Resurge Digital

Here, at Resurge Digital, we work with a wide variety of eCommerce clients utilising a number of the best eCommerce platform solutions – we know what we’re doing when it comes to web design and management. Our digital marketing company is ready to work alongside you, bringing your business to life and putting it at the forefront where your audience will see it. Give our specialists a call on 1300 659 035 today or reach out via email at [email protected] with any queries or for more information.

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