When bringing users to your website it is important to keep them engaged so they stick around long enough to process the information you are conveying or products you are selling. We all have experience with websites that we have quickly closed due to boring design and lacking content, instead searching for a more visually interesting site. Evidence shows that interactive website content has a far greater chance of retaining visitors, as it transitions from a passive experience to an active one, with users feeling in control as they access your website.
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What is Considered Interactive Website Content?
Interactive content is anything that requires the user to engage with the content beyond just a simple click. Examples include games, quizzes, infographics, and forms that require the visitor to input data about themselves or what they are looking for. Even leaving a like or a basic review is considered interactive content. The best interactive content creates a fun and memorable experience for the user, causing them to reflect on your website in a positive light. With almost every business online now, it is important to stand out from the crowd with content that is engaging and promotes user retention.
What Are the Benefits of Interactive Content?
The longer someone spends on your website, the more likely they are to use your services or purchase your products. Interactive content causes visitors to hang around your site longer than they would have if you provided a more passive experience, leading to a higher chance of user engagement. Everything on your website should serve the idea of creating the best experience possible for your visitors, so they associate your brand with positive experiences.
Interactive content also allows you to receive feedback from users as they engage with your website, allowing you to learn where engagement is strong and where people are exiting your website. This information is crucial in increasing efficiency and creating the best site possible. This in turn allows you to maximise lead generation and conversion rates, resulting in greater sales and revenue.
Does Bad Interactive Website Content Exist?
While interactive content is typically good for your website, there are times when it can hinder user engagement and retention. Everything on your website should service the goal of making the site as user-friendly and easy to use as possible. Needlessly complicated content, such as slides that must be clicked through one by one or quizzes that force users to watch videos, are bound to result in people bouncing off your website out of frustration and boredom. Always keep user experience in mind when envisioning interactive content for your website.
Interact with Resurge Digital Today!
As a leading Brisbane web design agency, with a proven track record of providing excellent content and web design for our clients, trust Resurge Digital to maximise your online presence. Our web team is experienced in creating interactive sites that promote user engagement while showcasing what makes your business unique. To learn more about how our SEO practices place your business in front of more potential customers, enquire online, send an email to [email protected], or call us on 1300 659 035 to speak to a friendly member of our team.