Wondering what questions to ask your SEO agency?
If your website doesn’t show in Google page results, it can be next to impossible to get clients or customers through online queries. To make your website more visible, you may opt for Google ads, which gives you top ad results for as long as you continue to pay for keywords, or SEO, which gives you longer lasting visibility.
SEO is often the favourable option, as clients can continue to reap the benefits without paying a monthly fee forever. But incorporating SEO can be very tricky, and often requires the help of a marketing professional such as a specialist or a digital marketing company.
If you’re looking for an SEO agency, it’s worth doing a quick Google search to see the top results. Because if a digital agency can’t reach the top results for their own keywords, how can they do that for your business?
Once you’ve whittled your choices down to the top few, it’s worth asking the following questions to work out if they’re the right SEO agency for your business.
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5 Questions to Ask Your SEO Agency
1. Have you worked with clients in my industry before?
Simply put, an agency that has experience working for clients in your industry is going to have an easier time getting you results. Though it shouldn’t be discounted if an agency doesn’t have prior experience, considering SEO skills are transferrable and utilised for many different websites, it can prove difficult for a small agency to deal with a lot of website pages or an eCommerce site if they haven’t done it before. Many agencies end up working for niche clientele as prospective clients tend to look at agency websites to scope out whether they have similar clients. If your website involves eCommerce or intricate legal requirements, make sure to ask if an agency has handled similar projects.
2. Can you guarantee me great results?
A good agency should respond that although they can’t truly guarantee fantastic results, they will do everything possible to get your ranking higher. Be wary of any SEO agencies offering top results, as the SEO process is a long game that’s contingent on Google’s algorithm, which is subject to change at a moment’s notice. A better question to ask is ‘how will you improve my website ranking?’, as a reputable agency will explain their SEO process or offer to create an SEO proposal. This should include technical SEO, on-page SEO, off-page SEO and local SEO tactics.
3. How often will we communicate and how involved do I have to be?
If you’re a business owner, chances are you don’t exactly have time to spare. Finding an agency that suits your communication needs is just as important as finding one that has the technical know-how, so agreeing on a specified communication approach straight up is key to forming a good relationship. Ask how often you’ll receive status updates and reports, and whether you can expect to hear from them via phone or email. A good agency should keep you in the loop and send you monthly reports that they can explain in detail if queried.
4. What are your fees and is there a lock-in contract?
Some agencies will charge a flat fee each month for project-based SEO, whereas others might charge an hourly fee. Typically, an agency works to a retainer and will offer a deliverables breakdown that outlines the tasks completed on a monthly basis. Though SEO results generally take at least six months to work, SEO agencies won’t always require lock in contracts and may be happy to offer SEO services on a month-to-month basis.
5. How do you measure good performance?
Some agencies will charge a flat fee each month for project-based SEO, whereas others might charge an hourly fee. Typically, an agency works to a retainer and will offer a deliverables breakdown such as four hours spent blog writing, 80 key phrases, technical SEO implementation etc. Though SEO results generally take at least six months to work, good agencies won’t require lock-in contracts and usually operate on a month to month basis.