In a rapidly evolving digital age, it’s important to keep up to date with consumer behaviour – both present and predicted. According to Statistica, mobile internet use officially surpassed desktop use in 2016, and that trend is expected to keep growing. If you factor in the convenience of phone and the level of access (91% of Australians own a smart phone) you can start to see why configuring your website to be mobile friendly is important. This is also known as ‘responsive design’ and is something we frequently mention to clients who want a new website built.
If a person is looking for a product or service on their phone, and can’t navigate a website properly, they’ll quickly switch to one that’s easier to use. Aside from switching up the design, there’s a number of ways you can make your website more mobile friendly without having to start over again. We’ve compiled a quick guide on the importance of mobile friendly websites and some ways you can improve the accessibility of your web design.
Read on for more information about tips on the importance of mobile friendly websites, responsive design, and why Google is now prioritising mobiles over desktop.
The importance of mobile friendly websites
What is a mobile friendly website?
A website that is mobile friendly is one that adapts to being read on a mobile. Though it seems simple enough, there any things to factor into responsive design. When you see a website on a computer, you have more room to deal with. Websites with clever animations may look cool on the computer but may not necessarily translate well when minimised to fit a mobile screen. Mobile friendly websites or ‘responsive design’ automatically adapts to any size screen it’s presented on. This includes smartphone devices, tablets, laptops and desktops.
Mobile friendly website importance
Ways to make your website more mobile friendly
Use a large, readable font
Small font can be difficult to read on a large screen, but even more so on a phone. It’s recommended your font size should be at least 16px, and in a legible font type (Sans Serif fonts like Helvetica are always a popular choice).
Keep your web design simple
If your website is complicated and filled with many videos, photos, or annoying popups, it makes it increasingly hard to read on mobile. This is especially important when it comes to a menu bar, as large menus can end up taking the entire page on a mobile or be hard to click on with fingers. Many websites incorporate the use of a hamburger button into their mobile responsive design, which you’ve no doubt seen before. Users can then click on the menu when they want to, instead of having all the options scattered all over the screen.
Space out your links
On a computer screen, it’s easy to click on links as you’re dealing with a cursor. But for mobile, it’s a bit trickier. If you have links placed closely together, it’s easy for users to click on the incorrect link, which can lead to a frustrating customer experience. Aside from placing them too closely next to each other, you might find links wandering above or below one another after compacting the screen for a mobile. If so, it might be worth changing the copy slightly to push the links away.
Host videos with video sharing software
If you host your own videos instead of embedding a link that’s connected to a third-party software (i.e YouTube or Vimeo), you risk clogging up your servers bandwidth. This also causes problems for mobile, as the videos you upload to your desktop will likely have to be high quality 1080p or 720p file. To combat this, you’d have to upload both high quality videos for desktop and small size videos for mobile – which will then slow down your server speed. A third-party host eliminates this problem, and also transfers the ‘weight’ of the video to the host site instead of yours.
We hope you’ve enjoyed our article on ‘The Importance of Mobile Friendly Websites.’ If you’d like to speak to a web designer about how you can get started on your mobile friendly website build or want to learn more about mobile friendly website importance, contact Resurge Digital Brisbane digital marketing agency online or call us on 1300 659 035.