Social media is becoming an essential aspect for many businesses, as it gives brands an avenue to connect with their target audience, learn what they want/need, and build a foundation of trust that they otherwise wouldn’t experience in person. Building a presence on any of these platforms takes time, dedication, and effort – meaning it’s an entire job on its own. Providing a consistent flow is imperative, so you always have to give attention to your social media pages. This is why social media outsourcing was created, so that business owners and employees can focus on the more important aspects of their position, while someone else takes care of the important aspects of their social media.
If you’re wanting to outsource social media marketing to a digital marketing agency, but you’re not sure where to start or how this will benefit your business, we’ve got you covered. In this blog, we’ll be discussing exactly what outsourcing is, and why you should invest.
Social Media Outsourcing: Should I Consider it?
Social media marketing (SMM) on its own, is a beast. It requires dedicated attention, creativity, and a level of knowledge regarding performance and proper management. If you’re wondering whether outsourcing your social media is the right thing to do, there are a couple of questions you could ask yourself to help make a decision.
How Much Time do I Have to Dedicate to SMM?
This is one of the main reasons that businesses outsource their social media marketing and management, because they don’t have the time to sit down and comb through their social performance and determine whether their content is reaching their target audience or not. The world of social media is completely vast, and it takes a lot more than scheduling your posts to create successful reach and conversions. Social media allows you to:
- Monitor your businesses online performance
- Track your mentions by customers and other businesses
- Monitor conversation about your brand
- Responding immediately to your customer mentions/queries
- And so much more
Having someone to do this for you means you’re saving an abundance of time that you otherwise don’t have. Social media managers adopt a certain knowledge that not everybody has, meaning they put their knowledge and skills into your businesses online presence, and have a thorough understanding of what to do to see your brand grow and build customer relationships.
Do I Have Content?
Content is King. This is something important in all aspects of digital marketing, importantly, social media. Your audience needs something to engage with online, something to connect with, and relate to that’s relevant to your brand. When outsourcing, a professional is going to need a debrief on your business, who you are, what your product or service is, who you want to target, and the message you want to get across.
Having some existing content is a great tool for a professional. This gives them the opportunity to refine it to suit your brand, and better reach your target audience. Social media managers know what content performs well on social media, so don’t be disheartened if your content is refurbished into something new and something fresh – it’s for a good reason. To outsource social media marketing, it means you’re putting trust into a marketing manager that’s going to know how to get your audience engaged.
Is Outsourcing Affordable?
Outsourcing your social media management can come at a different price depending on the agency you reach out to – It’s important to get a couple of quotes from different places and weigh up which one offers more of a tailored service for a price that suits your business. At Resurge Digital, we aim to provide a completely tailored social media management service at a cost that’s suitable to our clients and their requirements. Let us know exactly what you’re after, and we’ll work out a feasible price for you.
There are a couple of things to determine before you reach out to an agency for social media services, so create a list beforehand – because they will ask some questions such as:
- What are your monthly deliverables/expectations?
Number of posts per week, content creation
- How long you are wanting to sign for?
- Do you have existing social media platforms?
Will you transfer access, or will the agency need to create profiles for you?
- Social media advertising – Paid Ads
Organic is just one part of social media marketing – do you want paid ads?
Work out what you’re wanting from your social media, then determine how much this may cost if you were to hire someone in-house. Once you’ve worked out how much you’ll spend annually on a social media manager, compare these to agency quotes to make an informed decision. Social media outsourcing may provide more within their services as well, meaning you’ll always get exactly what you pay for.
Contact Resurge Digital Today!
With our specialised SMM marketing solutions, trust that you’ll experience conversions and engagement you otherwise wouldn’t experience without our help. Our team have years of industry experience, with the right knowledge and skills to manage social media across a number of platforms. Give us a call on 1300 659 035 today or reach out online and we’ll get the ball rolling.