When it comes to social media marketing, you may feel paralysed with the available platforms to choose between. Having a dedicated business page on any platform is a great way for brands and their audience to connect and form a client-customer relationship, but when it comes to marketing, you need to be smart. Facebook vs LinkedIn marketing in particular have differentiating factors, and once you know what those are, it’ll be easier to determine which platform is more suitable for your brand, and where your target market is situated.
The best way to differentiate between the two platforms is by their demographics. LinkedIn is known for being more of a professional, B2B focused platform, while Facebook caters to businesses and brands that provide majority products, and some services. It’s important to understand the audience that each platform caters it’s mechanics and algorithms to, as this will make it easier and a lot more feasible when it comes to marketing.
Are you looking for tailored social media marketing solutions for your business? As a leading social media marketing agency, we offer a specialised, in-house marketing and management service that will see your business engaging with your target audience in no time. From paid to organic content, we’ve got you covered. Give Resurge Digital a call on 1300 659 035 today or contact us online to get started.
LinkedIn vs Facebook Ads & Marketing
As we’ve determined, LinkedIn is more of a business-orientated and professional social media platform, where businesses connect with other businesses, or like-minded people for the sake of networking, engaging potential customers, or simply for those looking for more professional solutions. LinkedIn ads also follow the same suit, with ad campaigns that are tailored to a B2B market.
These specific ads work as a means of lead generation – you can create ads specifically for people you’d like to connect with and drive them back to your website or landing page. LinkedIn Ads are also great for drumming up brand awareness, and you can target your ads by company size, job title, or other demographics.
What are some key takeaways for using LinkedIn for marketing solutions? Consider our breakdown:
- Utilising LinkedIn for marketing and ads makes t’s easy to identify key decision-makers for your business
- Social selling is already embedded into the platform
- It’s the easiest platform to network on, as that’s the sole purpose of LinkedIn
Because of LinkedIn’s networking origins, it’s must easier for brands to connect with potential customers, business partners, clientele, and even investors. It’s the best way to start conversation, form relationships, generate leads, and build your brand or market depending on your service.
With over 2 billion active users per month, Facebook is a great platform if you’re looking to reach a more ‘general’ type of audience for your business. The platform is perfect for those who want to create a community around their brand and connect with customers on more of a personal and real-time level. Because of this, Facebook Ads are generally more catered to businesses who are selling products but can be great for some services as well.
With Facebook ads, businesses can create customise target audiences, based on interests, demographics, and/or behaviours. They are great for increasing brand awareness and driving traffic to your website or landing page as well as developing a solid client and customer relationship.
What are some key takeaways for using Facebook for marketing?
- Potential to reach a wider audience
- Aligns with both B2C and B2B businesses
- Offers full-funnel targeting with multiple forms of engagement
- Psychographic and competitor targeting
- Opportunity to measure your marketing
Facebook vs LinkedIn Marketing
When it comes to Facebook vs LinkedIn marketing, both platforms provide a diverse range of ad types, including carousel, video, and lead ads. Since Facebook has a larger user base, your ads are capable of reaching more people. With Facebook, you can also target based on more personalized information, like behavior or life milestones. However, LinkedIn offers its own targeting capabilities and is better at lead generation for businesses.
If you’re interested in LinkedIn vs Facebook ads and relevant marketing solutions, engage a trusted digital marketing agency such as Resurge Digital. An agency that prides themselves on working alongside you and your business is key to creating successful marketing campaigns, and that’s what we want to do for and with you.
Contact Resurge Digital for Leading Social Media Marketing Solutions!
As a leading digital agency Brisbane businesses rely on, trust that our team will work closely alongside you to refine your social media marketing. Our in-house SMM team will tailor your social profiles to reach your target audience, and create campaigns deliver leads and conversions.
Contact us today on 1300 659 035 or reach out online if you’d like to engage our dedicated marketing managers. For more information, send us an email on [email protected] and we’ll be in touch as soon as possible.