If you’re not using Call to Actions (CTAs) on your website, then you’re missing out on a huge opportunity to increase leads, sales, and conversions. CTA web design is one of the most important elements of any effective website, yet so many businesses overlook its importance. Business owners tend to spend thousands on their services and products, so closing the gap on visitors taking no action on a website is vital to profit growth.
A CTA is simply an instruction or command that encourages your website visitors to take a specific action. This could be anything from signing up for your newsletter to making a purchase or contacting the company in regard to a service. The key is to make your CTAs clear, relevant, and persuasive.
Ready to convert leads into customers? Our CTA website design experts at Resurge Digital will advise you on the best way to increase your profits. Contact our Brisbane web design specialists at 1300 659 035, via e-mail or enquire online.
Importance of CTA website design
Websites that understand the importance of CTAs will have them on every page. This is because not having them can lead to missed opportunities and slow growth. Don’t let your website visitors leave without taking action! Make sure you have clear and noticeable CTAs on every page, so you don’t miss out on any potential leads or conversions. Here are just a few reasons why website CTA design is so important:
Help Convert More Leads into Customers
If you want to increase sales, prospects, and conversions, then you need to make it easy for your website visitors to take the next step. A clear and user-friendly CTA web design will do just that by clearly instructing visitors on what you want them to do and how they can do it.
For example, if you’re selling a product, your CTA might say something like “Buy Now” or “Add to Cart.” For businesses providing a service, a CTA might read “Request a Free Quote” or “Schedule a Consultation.” Whatever the offer, make sure your CTA is clear, concise and relevant.
Help Generate More Leads
Every business wants to generate more leads, no matter if they’re just starting out or have been in the game for 20+ years. More leads equal growth. So, in addition to helping you convert more leads into customers, CTAs can also generate more leads in the first place. That’s because they provide a way for interested visitors to get in touch with you or learn more about your products and services.
For example, if you’re running a special offer or promotion, you might include a Call to Action that says, “Learn More” or “Sign Up Now.” These CTAs can help increase the number of leads you generate, which is always a good thing.
Make Your Website CTA design More User-Friendly
If you want your website to be successful, it needs to be user-friendly. That means making it easy for visitors to find what they’re looking for and taking the necessary actions. CTAs play a big role in user-friendliness because they help visitors navigate your website and find the information they need.
For example, if you have a lot of content on your website, you might include CTAs that say “Read More” or “Download Now.” These CTAs make it easy for visitors to find the information they’re looking for without getting overwhelmed.
Incorporating Call to Actions
Now that you know why website CTA design is so important, it’s time to learn how to incorporate them into your website design and how a digital marketing agency like Resurge Digital can achieve this.
Make Them Visible
Visible CTAs are key to generating more leads and customers. Making sure CTAs are visible amongst the content of your website is key. This means placing them in strategic locations where visitors are sure to see them. Some common places to include CTAs are on your homepage, in your navigation menu, and at the bottom of each page.
In addition to making them visible, a digital marketing agency will make sure your CTAs stand out from the rest of your website content. Using a different colours or font than the rest of your website can help achieve this and ensure visitors can’t miss your CTAs.
Make Them Relevant
There’s nothing worse than drawing customers to CTAs that aren’t relevant to your products, services, and target audience. CTAs can be adapted to any product or service you’re hoping to gain more leads on, and your trusted digital marketing agency can achieve just this. For example, if you’re selling a product, your CTA should say “Buy Now” or “Add to Cart.” If you’re providing a service, your CTA should say “Request a Free Quote” or “Schedule a Consultation.”
In addition to being relevant, digital marketing agencies will ensure your CTAs are persuasive. That means using language that encourages visitors to take the desired action. For example, instead of saying “Submit,” you might say “Get Started Now” or “Apply Now.”
Make Them Easy to Understand
Your CTAs need to be easy to understand. That means using clear and concise language that anyone can understand. Digital marketing agencies will avoid using technical jargon or industry-specific terminology and make the CTAs more user-friendly by using simple language that gets the point across.
In addition to being easy to understand, your CTAs also need to be actionable. That means they should tell visitors exactly what they need to do. For example, if you want visitors to sign up for your newsletter, your CTA should say “Sign Up Now” or “Subscribe Here.”
We Can Increase Your Leads
Increase your business’s growth by getting help from Resurge Digital, the digital marketing agency Brisbane experts. To get started, contact our team for our CTA website design help at 1300 659 035, through e-mail at [email protected] or enquire online.