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Facebook vs Instagram Marketing: Which Platform is Right for You?

Given social medias immense popularity across the globe, it’s becoming even more enticing for brands to utilise these platforms for their marketing strategies and building brand reputation. Social media is the perfect place for brands and businesses to engage with their audience and form a basis of relationships, trust, and confidence. Facebook vs Instagram marketing is a versatile, cost-effective, and powerful tool for businesses and marketers, helping to reach a targeted audience, which in turn boosts sales, increases a brands recognition, and has the ability to increase conversion rates.

One of the most important things is knowing which platform is better suited to your specific business; more so, your product or service. There are major benefits and differences when it comes to comparing Facebook and Instagram, however, one is no better than the other as they both serve the same purpose – to market your product.

Are you looking for a marketing company that’s going to get your social media under control? Check out our digital marketing agency online today or contact us on 1300 659 035 to discuss the most relevant and elevating solution for your brand.

Facebook Marketing Vs Instagram Marketing

Facebook Marketing

Many business, big and small, connect with an audience through the Facebook platform. It’s recorded that a stunning 2.7 billion people use the social giant every month, connecting with friends, family, and discovering things that matter. This sense of discovery is the perfect opportunity to businesses and brands to advertise their product or service, while building lasting relationships with their target audience. One thing that Facebook is successful at is attracting all age groups and demographics, specifically in adult internet users.

It has been noted that those between 18-29 are the dominant users of the platform, meaning there’s incredible potential for ad visibility. Regardless of the industry you’re in, Facebook will create more of a relevant atmosphere for your audience and business if you’re incorporating posts that promote your products, or things such as landing pages and blogs. Why? Because Facebook allows users to add direct links to their posts – giving users the accessibility to reach and external page in an instant.

Instagram Marketing

Instagram is quite unique in the way of which brands create successful marketing strategies. If you’re part of an industry such as fashion, beauty, retail, travel, and even auto, Instagram is going to be an exceptional tool for you to adopt. Instagram is known for being the home of beautiful, aesthetic, and eye-catching visuals, giving brands the opportunity to showcase their products as a means of story-telling to encapsulate their audience.

Although Instagram doesn’t offer direct links in their post descriptions, retail brands can utilise the shopping function to tag their products on their posts. This means, consumers are able to see the price tag and name of an item they like, then click directly through to the website to purchase. Instagram isn’t all about making sales, though. It’s important to create your content thoughtfully – meaning, don’t make selling the goal of every upload. It’s imperative that as a brand, you offer value without asking for money.

How to Choose Between Facebook Marketing vs Instagram Marketing

So, which social media platform is right for your business? The answer to that question depends on a variety of factors, including your target audience and the type of product or service you offer. If you’re not sure where to start, or if you’re having trouble deciding between Facebook marketing and Instagram marketing, contact Resurge Digital. Our team can help you develop a social media strategy that will reach your target market and drive sales.

Elevate Your Social Media Marketing Now!

Are you ready for elevate social media marketing? Get in touch with the team at Resurge Digital today, Brisbane’s leading social media marketing company, to discuss Facebook vs Instagram marketing and which option is the best solution for you.

 Have a question or need some information on our services? Email us directly at [email protected] and we’ll get back to you as soon as we can.

The Difference Between Organic vs Paid Social Media Marketing

Organic Social Media Marketing

One of the main benefits of organic social marketing is the fact that its free! Utilising organic posts on social media is the best way to manage your reputation and engage with your customers. Here, you’re able to respond directly to your audience in real time, giving them ultimate confidence in your customer service skills and enabling them to feel comfortable in your brand.

This is also one of the easiest ways to listen to your consumers and embrace the opportunity to take on board their ideas and needs. Organic social media marketing allows you to build a foundation of trust, communication, and return customers. 

Paid Social Media Marketing

Paid vs organic social media marketing offer some of the same benefits, however, paid gives you the ability to leverage. This allows brands and businesses to demolish algorithms and connect with a wider audience that was unlikely to discover their content organically. This is called reach. Say you have an organic post or even a campaign that’s converting regularly, investing money will spread the content to an audience further than your general circle of consumers, providing an instant boost in conversions.

Paid social media gives you the opportunity to narrow down your target audience by geographic location, hobbies, demographic and so on. This means you can pinpoint who exactly you want to advertise to, and who you want to engage with your product or services. 

Marketing on Social Media Platforms


Facebook is a great platform for social media marketing if you’re aiming to target a wide and specific audience. For retail, this platform is one of the best solutions thanks to its retail ROAS and great ad types for your needs. While Facebook offers a great and specified advantage to marketing, it’s affordable and low cost, letting brands and businesses set their own budget.


Instagram is a platform where companies and individuals can boost brand awareness and amplify their reach. It’s all about creativity, maximising content marketing and using assets that capture potential consumers attention instantly. This is also a great platform for targeting mobile users, as Instagram is predominantly used by those with a smartphone. Here, businesses can gather market insights, fit any budget, and enhance targeting.


When it comes to paid vs organic social media, TikTok is an amazing solution for both, however, it favours the organic algorithm a little more. This platform is good for people and businesses that want attention drawn to their product or service almost instantly, with an ever-flowing feed of content being pushed in front of users at every second. As it becomes one of the most popular social media channels, it’s also one of the easiest for those with obscure, new-generation, future-focused, and trend based businesses.

Why Work With Our Team?

At Resurge Digital, we offer services that cover both paid and organic social media marketing. As a leading digital marketing agency in Brisbane, we know what it takes to put your products and services at the forefront where consumers will see it and engage. With an estimated 18 million Australians actively using social media, we want to leverage what we can for you, bringing in leads and conversions that make a difference. Our team of SMM specialists work with businesses not only local to Brisbane, but across Australia, to deliver targeted campaign management along with an array of social media marketing options that ensure you get only the very best results.

Elevate Your Social Presence with Resurge Digital!

Are you ready to take your social media marketing to the next level? Contact our digital marketing agency today to discuss how our paid vs organic social media strategies will positively impact your brand. Give us a call on 1300 659 035 or reach out through our online form and we’ll be in touch as soon as possible.

 For general queries, or for more information, send us an email on [email protected].

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