Social media is a public way of showcasing your brand’s identity, so it’s very important to get it right. Though the common social media marketing (SMM) blunders such as posting too much, adding low resolution images or uploading eclectic misbranded content won’t severely damage your brand, it can make your business look unprofessional. Before you create a social media profile for your business, it’s worth noting the following top social media marketing tips:
Top social media marketing tips
Top social media marketing tips #1: Have a clear business goal
Simply put, what do you hope to achieve by creating a social media profile for your business? By having clear objectives in mind, you’ll be able to effectively steer your content towards a purpose. Aside from gaining more leads, common business objectives include improving brand recognition and encouraging customer engagement.
While you’re setting up your social media plan, have a think about your social media business goals and what you can do to achieve them. To do this, you can incorporate the ‘SMART’ strategy into your goal setting.
- Specific — A specific goal gives you a tangible number to work towards. Instead of saying ‘I want to grow my Facebook following’ you could say ‘I want to grow my Facebook following to x number of followers.
- Measurable — Is your goal measurable and how can you measure it? For example, improving a click through rate is measurable, improving brand recognition is not.
- Attainable — Double check to see if your goal is attainable. Is it possible to grow your Facebook following to X number of followers?
- Relevant — Is this goal relevant to your business’s vision and values?
- Time Specific — Dates help keep you accountable and ensure you stay on track i.e. I will grow Facebook followers to X in three months’ time.
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Top social media marketing tips #2: Conduct a competitor analysis
Though we don’t advise copying content, taking a look at what your competitors are posting can give you a general idea of what people are engaging with. This is a great way to see what’s working for businesses in your industry, without having to do as much trial and error on your own page.
Best social media marketing tips #3: Organise a content plan
After you’ve made sure your brand assets are good quality and sized to fit (such as display pictures and cover photos), it’s time to come up with a content plan. This doesn’t need to be in depth or overly planned and might just involve having a general idea of what kind of category your content will fall under. Remember, people don’t like being sold to all the time, so try mixing up your feed with content that entertains, educates or inspires.
Best social media marketing tips #4: Decide which social media platforms are right for you
Regardless of whether you’re doing the marketing in house or outsourcing, it’s worth identifying what platforms you think will best serve your company. As a rule of thumb, Facebook is considered a reliable platform to use for any type of business. Why? Facebook is the most popular form of social media, and one that has the most diverse age range. If a customer or client has trouble reaching out to your business on your website, commenting or messaging via Facebook is the easiest and most readily understood form of digital communication. If you’re open to adding more social media channels, the following platforms may be suitable:
If your business is eCommerce related or highly visual (such as a bakery) Instagram is an extremely valuable tool to entice new customers.
LinkedIn can be useful if your business is B2B or if you offer professional services such as coaching and consulting.
Twitter is notoriously a tough shell to crack, and small businesses may find themselves getting quickly swallowed up by bigger brands.
This social media platform has a mostly female audience (roughly 70%) and is particularly popular for mums and those in the sustainable living, design, and health and wellness industries.
Tik Tok
This social media platform is relatively new but offers a unique audience as most of its users are Gen Z (13 – 24). Because it’s a video platform, it requires quite a bit of creativity to get noticed.
Best social media marketing tips #5: Enlist in the help of a digital marketing agency
At the end of the day, managing your social media strategy can be tricky if you don’t know where to start. There are a lot of things to consider, and it’s all too easy to spend a lot of time and energy into creating a social media strategy only for it to get lacklustre results. If you’re time poor or are unsure how to create and implement a successful social media strategy, consider enlisting the help of a digital marketing agency to get you started. An agency can perform a social media audit for you and deliver a start to end social media strategy with trackable results.
Social media marketing Brisbane
We hope our article on SMM tips has given you some ideas on how you can build your social media presence. If you’d like more advice on SMM tips, or require some help creating a social media strategy for your business, please feel free to contact us online or call us at 1300 659 035.