Blog

When it comes to digital marketing, there are plenty of acronyms thrown around that can be hard to understand – including SEO, SEM, CRM and EDM (not to be confused with the music style). In today’s blog, we take a look at SEM vs SEO, and why you should be using both if you want

Digital marketing is rapidly changing, but one tactic that’s always remained a critical element of an online business strategy is blogging. Though many people assume blog marketing is old hat, we find it’s one of the most crucial components of SEO, and one of the cheapest and most effective ways of ranking a business higher

Unlike paid ads, search engine optimisation is anything but straightforward. With the number of different strategies involved and constant competition, it’s easy to see why some people prefer to take shortcuts – especially when you factor in an ever-changing search algorithm. In today’s blog on ‘The difference between white hat and black hat SEO, we

User Experience (UX) is, in short, the overall experience you have when interacting with or using something. UX works to understand what a user needs and values, along with their abilities and limitations. Quite simply, it is needed to create an enjoyable experience with a product, system, application, or service. For businesses, understanding what is

Fake Google reviews are a common occurrence with small businesses and can be from competitors, former employees and people who’ve never used your business – or even just one disgruntled customer with too much time on their hands. When this happens, it’s all too easy to feel disheartened or angry at the thought of someone

At Resurge Digital, we regularly have clients asking us ‘how long does SEO take?’ and what can be done to improve Google search results. Rather than promise guaranteed first page results in a matter of months, we like to explain to our clients that SEO can take a while to work, especially if the business

Choosing a web host that is right for your business website goes well beyond simply picking the best priced plan from the biggest name provider. Going with a big-name web host is not always the best choice, especially if you require a lot of technical help – with big name hosting companies you are liable

Considering it only takes 0.05 seconds for a user to make a judgment of your website, it’s important to get web design right or incur a fast bounce rate. In today’s blog, we look at the common web design mistakes we see at Resurge Digital and offer some tips on how you can improve the

SEO or ‘search engine optimisation’ is a series of tactics used to rank a business higher in Google. But there are many different types of SEO, with some tactics being a lot harder to implement than others. We thought we’d take a look at different types of SEO and explain the purposes and primary functions

A bounce rate refers to how long a user stays on your site and can be determined by taking a deep dive into Google Analytics. If your website is easy to find and SEO (search engine optimisation) isn’t the problem, then 9 times out 10 there’s something not quite right with your site. A website

Have you ever looked at a website only to have ads follow you for days afterwards? That’s retargeting! In today’s article, we take a further look into what is retargeting and how can it drive leads to your business. Continue reading to learn more about what is remarketing in digital marketing and how it can

Digital marketing is showing no signs of slowing down, which means businesses need to keep a finger on the pulse to rank high and perform well with audiences. much like with regular marketing, adaptations also need to be made for upcoming generations of audiences – an audience brought up on bite-sized media content is bound