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User Experience (UX) is, in short, the overall experience you have when interacting with or using something. UX works to understand what a user needs and values, along with their abilities and limitations. Quite simply, it is needed to create an enjoyable experience with a product, system, application, or service. For businesses, understanding what is

Fake Google reviews are a common occurrence with small businesses and can be from competitors, former employees and people who’ve never used your business – or even just one disgruntled customer with too much time on their hands. When this happens, it’s all too easy to feel disheartened or angry at the thought of someone

At Resurge Digital, we regularly have clients asking us ‘how long does SEO take?’ and what can be done to improve Google search results. Rather than promise guaranteed first page results in a matter of months, we like to explain to our clients that SEO can take a while to work, especially if the business

Choosing a web host that is right for your business website goes well beyond simply picking the best priced plan from the biggest name provider. Going with a big-name web host is not always the best choice, especially if you require a lot of technical help – with big name hosting companies you are liable

Considering it only takes 0.05 seconds for a user to make a judgment of your website, it’s important to get web design right or incur a fast bounce rate. In today’s blog, we look at the common web design mistakes we see at Resurge Digital and offer some tips on how you can improve the

SEO or ‘search engine optimisation’ is a series of tactics used to rank a business higher in Google. But there are many different types of SEO, with some tactics being a lot harder to implement than others. We thought we’d take a look at different types of SEO and explain the purposes and primary functions

A bounce rate refers to how long a user stays on your site and can be determined by taking a deep dive into Google Analytics. If your website is easy to find and SEO (search engine optimisation) isn’t the problem, then 9 times out 10 there’s something not quite right with your site. A website

Have you ever looked at a website only to have ads follow you for days afterwards? That’s retargeting! In today’s article, we take a further look into what is retargeting and how can it drive leads to your business. Continue reading to learn more about what is remarketing in digital marketing and how it can

Digital marketing is showing no signs of slowing down, which means businesses need to keep a finger on the pulse to rank high and perform well with audiences. much like with regular marketing, adaptations also need to be made for upcoming generations of audiences – an audience brought up on bite-sized media content is bound

Tik Tok is fast becoming one of the most popular social media platforms, having amassed over 800 million users worldwide. Originally known as ‘Musical.ly’ Tik Tok was designed as a creative music app, where users would post music videos of themselves lip-syncing to popular songs. And though these styles of videos are still popular on

What is Google My Business for? Wondering what is Google My Business? GMB is a tool that allows you to customise how your business is shown on Google. Once you’ve created a business account, you’ll be able to add details such as location, business hours, photos and posts, and reply to customer/client reviews. It allows

If you are a business owner for whom website enquiries or online sales are an important part of generating income, you have probably already heard the news about the possibility of Google leaving Australia if the proposed news media bargaining code were to become a law. The Covid-19 pandemic has already forced many business owners