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What is Local SEO Marketing?
If you are the owner or a manager of a business which relies on foot traffic to your store or practice, you may have encountered the term local SEO in the past. But what is local SEO exactly, who is it for and is it right for your business? Continue reading to learn what is
Is SEO Still Relevant in 2022
If you have had any experience with search engine optimisation as a business owner, operator or a key decision maker, and even as a digital marketing agency professional, you may have asked yourself questions like “Is SEO Still Relevant in 2022?” or “do you NEED SEO?” in the past. We often hear questions like these at
Australian Domain Names – What is a ccTLD and .au vs .com.au Domains
Recently, auDA (the administrator of Australia’s ‘.au’ top level domain) has started offering a new country code top level domain for Australia. This has been raising questions from confused business owners asking us if it is ‘better’ than the ‘.com.au’ that we are used to, and if they should buy an ‘.au’ domain. What is
What is Backlinking?
If you are interested in digital marketing, and especially in search engine optimisation, you have probably already come across the term ‘backlink’ and are trying to find out more. Continue reading to learn more about what is backlinking, is backlinking still important, and how many backlinks do you need to rank a website effectively. Are
How to Outrank Your Competition in Google Search
If you have found this article while searching the web, trying to find out how to outrank your competition in Google search, in this blog, we outline what it takes. Continue reading to find out more or get touch with us at Resurge Digital; we are a leading Brisbane digital marketing agency that can help
Social Media Outsourcing – What is It and Should You Use it?
Social media is becoming an essential aspect for many businesses, as it gives brands an avenue to connect with their target audience, learn what they want/need, and build a foundation of trust that they otherwise wouldn’t experience in person. Building a presence on any of these platforms takes time, dedication, and effort – meaning it’s
Facebook vs LinkedIn Marketing – What’s Right for Your Business?
When it comes to social media marketing, you may feel paralysed with the available platforms to choose between. Having a dedicated business page on any platform is a great way for brands and their audience to connect and form a client-customer relationship, but when it comes to marketing, you need to be smart.
Facebook vs Instagram Marketing: Which Platform is Right for You?
Given social medias immense popularity across the globe, it’s becoming even more enticing for brands to utilise these platforms for their marketing strategies and building brand reputation. Social media is the perfect place for brands and businesses to engage with their audience and form a basis of relationships, trust, and confidence.
Paid vs Organic Social Media Marketing
Social media has given businesses and brands a platform to reach, nurture, and engage with their target audiences domestically, and all over the world. When a business utilises social media, it can generate brand awareness, sales, leads, and even revenue. Social media has evolved since it’s humble beginnings, becoming a dominant aspect in our everyday lives,
How to Use Google Ad Extensions to Convert More Customers
So, what are Google Ad extensions? In a nutshell, ad extensions are a feature that provide additional business information with your ads, for example, pricing, phone numbers, store rating, relevant links, and so much more. Exactly as the name implies, they extend your ad. These additions of information add value to the user and have
Digital Marketing for Builders – How To Do Digital Marketing For Construction Companies
The construction industry is incredibly competitive, with many companies offering similar services. This is why it’s essential for construction companies to stay ahead of the competition, by properly utilising digital marketing techniques to gain visibility and climb the ranks of Google’s search results. In today’s article, we take a deep dive into digital marketing for
Best CMS – What Is the Best Content Management System for Small & Medium Business
How to Choose the Best CMS Platform for Your Website A content management system (CMS) refers to a platform that allows users to create a website, typically (but not always), without extensive coding involved. It is used to publish and manage content and can be customised with various additional functionality depending on the services a